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Coffee - US - September 2013

“Variety has fueled growth and led to a boost in sales for coffee manufacturers. However, Mintel research finds that many new products have yet to interrupt consumers’ everyday coffee rituals, namely, a cup of roasted ground coffee prepared in a standard drip coffee maker. Manufacturers must find ways to introduce new products into consumer routines through emphasis on affordability, flavor, and enjoyment.”

– Jennifer Zegler, Beverage Analyst

Some questions answered in this report include:

  • Breaking out of the morning rut: when are other times to drink coffee?
  • What can keep coffee drinkers aged 18-36 more active in at-home market?
  • What can encourage people aged 49+ to try new coffee products?

 

The coffee category has welcomed a range of new products, including ongoing launches in single-cup coffee and a new generation of ready-to-drink and cold-brew coffees. Mintel research finds that these coffee innovations are finding a willing audience in consumers aged 18-48. Yet, while these Matrix through Generation X coffee drinkers explore new niches, Baby Boomers and older consumers are still clutching their mugs of ground coffee brewed in a standard drip brewer.

In addition to the challenge of introducing new coffee products, the retail coffee market continues to face off against coffee houses, donut shops, convenience stores, and restaurants. These outlets offer variety and convenience, but were deemed by many as an excess during the economic recession. In the subsequent recovery, consumers are discovering more room in the budget for out-of-home purchases, suggesting that retail manufacturers must encourage them to stay at home with new, yet affordable, coffee varieties.

This report includes packaged coffee and prepared coffee beverages sold for home preparation and/or consumption. The following types of coffee are included:

  • Roasted coffee – Ground and whole bean; regular and decaffeinated; unflavored and flavored coffee
  • Single-cup coffee – Cups and pods containing premeasured coffee for use in automatic single-cup coffee makers
  • Instant coffee – Regular and decaffeinated; includes both powdered and instant liquid coffee concentrates Ready-to-drink (RTD) coffee – Shelf-stable or refrigerated bottled/canned single-serving prepared iced coffees and coffee drinks; refrigerated RTD coffee (half-gallons and single-serving)

Excluded are coffee substitutes, additives, flavorings, and syrups, including those used to make specialty coffee drinks and frozen coffee beverages at home. Bulk bin coffee beans (not packaged) also are excluded regardless of where sold. Also excluded is coffee sold through foodservice, such as coffee shops, restaurants, and vending machines.

 

Liqueurs - UK - January 2012

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • Overview
                      • The market
                        • Consumers’ desire for more, better coffee continues category’s annual growth
                          • Figure 1: Total U.S. sales and fan chart forecast of coffee, at current prices, 2008-18
                        • Roasted coffee’s dominance forecast to erode as more people opt for one cup at a time
                          • Figure 2: Total U.S. retail sales and forecast of coffee, by segment, at current prices, 2008-18
                        • Key players
                          • Single-cup coffee, RTD companies offset declines from roasted, instant manufacturers
                            • The consumer
                              • Coffee fans apt to drink more coffee at home than away from home
                                • Figure 3: Changes in personal consumption of coffee at home by out of home, July 2013
                              • Roasted coffee dominates daily coffee consumption, single-cup catching up
                                • Figure 4: Personal consumption of top five coffee types consumed at least daily, July 2013
                              • Brand, but also price, drive most retail coffee purchases among races and ethnicities
                                • Figure 5: Top five attributes influencing packaged coffee purchases, by race, July 2013
                              • Younger people less likely to be coffee dependent, most likely to cut back for health
                                • Figure 6: Attitudes and behaviors toward daily coffee consumption and caffeine content, by age, July 2013
                              • What we think
                              • Issues and Insights

                                  • Breaking out of the morning rut: when are other times to drink coffee?
                                    • Insight: introduce new times to socialize, relax, and entertain with coffee
                                      • What can keep coffee drinkers aged 18-36 more active in at-home market?
                                        • Insight: address out-of-home competition with affordable, great-tasting at-home coffee
                                          • What can encourage people aged 49+ to try new coffee products?
                                            • Insight: entice more traditional drinkers with innovations based on their favorites
                                            • Trend Applications

                                                • Trend: FSTR HYPR
                                                  • Trend: Mood to Order
                                                    • Mintel Futures: Human
                                                    • Market Size and Forecast

                                                      • Key points
                                                        • Variety, specialization fuel category’s annual growth trajectory
                                                          • Figure 7: Total U.S. sales and forecast of coffee, at current prices, 2008-18
                                                          • Figure 8: Total U.S. sales and forecast of coffee, at inflation-adjusted prices, 2008-18
                                                        • Fan chart forecast
                                                            • Figure 9: Total U.S. sales and fan chart forecast of coffee, at current prices, 2008-18
                                                        • Market Drivers

                                                          • Key points
                                                            • Commodity prices of coffee supplies continue to decrease
                                                              • Figure 10: Average monthly price for raw coffee supplies, January 2010-July 2013
                                                              • Figure 11: Attitudes and behaviors toward coffee prices, by age, July 2013
                                                            • Rising consumer confidence + falling prices = improved coffee budgets?
                                                              • Figure 12: Changes in at-home personal coffee consumption, by age and household income, July 2013
                                                              • Figure 13: Changes in out-of-home coffee consumption, by age and household income, July 2013
                                                            • Consumption rate, population growth could lead to continued boom
                                                              • Figure 14: Any personal consumption (net) of coffee segments, by race, July 2013
                                                            • Younger consumers more willing to embrace new coffee formats
                                                              • Figure 15: Any personal consumption (net) of coffee, by gender and age, July 2013
                                                          • Competitive Context

                                                            • Key points
                                                              • After a.m. hours, coffee faces competition from other food, drinks
                                                                • Figure 16: Timing and choice of beverages and foods consumed for energy, May 2013
                                                              • Coffee houses, foodservice prove tempting to coffee drinkers
                                                                • Figure 17: Changes in personal at-home coffee consumption of coffee, July 2013
                                                                • Figure 18: Changes in personal out-of-home coffee consumption, by generations, July 2013
                                                                • Figure 19: Consumption and frequency of out-of-home coffee purchases, July 2013
                                                            • Segment Performance

                                                              • Key points
                                                                • Roasted coffee sees declines as single-cup, RTD segments grow
                                                                  • Figure 20: Total U.S. retail sales of coffee, at current prices, 2011 and 2013
                                                                • Single-cup projected to close the gap with roasted coffee by 2018
                                                                  • Figure 21: Total U.S. retail sales and forecast of coffee, by segment, at current prices, 2008-18
                                                                  • Figure 22: Total U.S. retail sales and forecast single-cup coffee, at current prices, 2008-18
                                                                • Ready-to-drink coffee on growth path following successful innovations
                                                                  • Figure 23: Total U.S. retail sales and forecast of ready-to-drink coffee, at current prices, 2008-18
                                                              • Retail Channels

                                                                • Key points
                                                                  • Other retail channel, supermarkets nearly split share of coffee sales
                                                                    • Figure 24: Total U.S. retail sales and market share, by channel, at current prices, 2011 and 2013
                                                                  • Drug stores show the smallest share of coffee sales across retail channels
                                                                    • Figure 25: Total U.S. retail sales of coffee, by channel, at current prices, 2008-13
                                                                  • Natural channel hosts growing range of specialized coffee products
                                                                    • Figure 26: Natural supermarket sales of coffee, at current prices, 2011-13*
                                                                  • Packaged coffee dominates natural channel, RTD see growth
                                                                    • Figure 27: Natural supermarket sales of coffee, by segment, 2011 and 2013*
                                                                  • Natural channel brands of note
                                                                    • Organic, regular coffee see similar natural growth, organic leads
                                                                      • Figure 28: Natural supermarket sales of coffee, by organic status, 2010 and 2012*
                                                                    • Lack of fair trade RTD, instant coffee brings down natural total
                                                                      • Figure 29: Natural supermarket sales of coffee, by fair trade status, 2011 and 2013*
                                                                  • Leading Companies

                                                                    • Key points
                                                                      • Single-cup’s success, increasing interest in RTD fuel category growth
                                                                        • Figure 30: MULO sales of coffee, by leading companies, rolling 52 weeks 2012 and 2013
                                                                      • Smucker’s not resting on Folgers’ success, adding new coffee products
                                                                        • Starbucks plays the field with products spanning all coffee segments
                                                                        • Brand Share – Roasted Coffee

                                                                          • Key points
                                                                            • Price adjustments cause segment, dominant brands to drop
                                                                              • Figure 31: MULO sales of roasted coffee, by leading companies, rolling 52 weeks 2012 and 2013
                                                                            • Folgers the preferred coffee brand for nearly half of all consumers
                                                                              • Figure 32: Household use, ground/ whole bean brands, by race/ethnicity, January 2012-March 2013
                                                                            • Households that use espresso, cappuccino opt for Starbucks
                                                                              • Figure 33: Household usage of espresso/cappuccino, by brand, January 2012-March 2013
                                                                          • Brand Share – Single-cup Coffee

                                                                            • Key points
                                                                              • Green Mountain Coffee defends its lead in category it helped build
                                                                                • Figure 34: MULO sales of single-cup coffee, by leading companies, rolling 52 weeks 2012 and 2013
                                                                              • Variety appeals to single-cup owners, but how can they navigate options?
                                                                              • Brand Share – Instant Coffee

                                                                                • Key points
                                                                                  • Instant segment falters as convenience takes other forms in coffee
                                                                                    • Figure 35: MULO sales of instant coffee, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                  • Cold-brew coffee concentrates could enliven faltering segment
                                                                                    • Flavored instant coffee should promote itself as an RTD alternative
                                                                                      • Figure 36: Household usage of instant coffee, by type, by age, January 2012-March 2013
                                                                                      • Figure 37: Household usage of instant coffee, by flavors, by age, January 2012-March 2013
                                                                                      • Figure 38: Household usage, instant coffee, by flavors, by race/Hispanic origin, January 2012-March 2013
                                                                                    • Multicultural consumers fuel instant, but are mixed on favorite brands
                                                                                      • Figure 39: Household usage of instant coffee, by brand, by race/Hispanic origin, January 2012-March 2013
                                                                                    • Maxwell House International faces competition from other brands
                                                                                      • Figure 40: Household usage of instant flavored coffee mixes, by brand, January 2012-March 2013
                                                                                      • Figure 41: Household volume usage of instant flavored coffee mixes, 2009-13
                                                                                  • Brand Share – Ready-to-drink Coffee

                                                                                    • Key points
                                                                                      • New products brighten spotlight on RTD coffee options
                                                                                        • Figure 42: MULO sales of ready-to-drink coffee by leading companies, rolling 52 weeks 2012 and 2013
                                                                                      • Multiple-serving RTD coffee format grows with new additions
                                                                                        • Companies ensure multiple-serving does not steal the spotlight
                                                                                          • Starbucks Frappuccino dominates bottled, canned RTD preferences
                                                                                            • Figure 43: Personal consumption of RTD coffee brands, by gender and age, January 2012-March 2013
                                                                                        • Innovations and Innovators

                                                                                          • Brand loyalty keeps innovation focused on new varieties, range extensions
                                                                                            • Figure 44: Coffee launches by product launch type, 2008-13*
                                                                                          • Dessert-inspired coffee flavors prove trend is not just for single-cup
                                                                                            • Expanding beyond “sweet and creamy,” RTD differentiates with sparkling
                                                                                              • Coffees aim to do a body good with functional formulations
                                                                                                • Global innovations offer inspiration for potential U.S. products
                                                                                                  • Origin
                                                                                                    • Sweet inspiration
                                                                                                      • Packaging
                                                                                                      • Marketing Strategies

                                                                                                          • Theme – Variety
                                                                                                            • Folgers promotes the diversity of formats across its portfolio
                                                                                                              • Figure 45: Folgers, “Black Silk” print ad, June 2013
                                                                                                            • Theme – Convenience
                                                                                                              • International Delight builds on a successful debut with educational ads
                                                                                                                • Figure 46: International Delight Iced Coffee Light, print ad, May 2013
                                                                                                                • Figure 47: International Delight Iced Coffee, “Canyon Tours” ad, 2013
                                                                                                              • Nescafé promotes its presweetened 3-in-1 coffee with subtle humor
                                                                                                                • Theme – Quality
                                                                                                                  • Gevalia switches gears from “cup of Johan” to taste test results
                                                                                                                    • Figure 48: Gevalia, “Meet Johan” ad, 2013
                                                                                                                • Social Media

                                                                                                                  • Key points
                                                                                                                    • Key social media metrics
                                                                                                                      • Figure 49: Key brand metrics, coffee brands, August 2013
                                                                                                                    • Market overview
                                                                                                                      • Brand usage and awareness
                                                                                                                          • Figure 50: Usage and awareness of selected coffee brands, July 2013
                                                                                                                        • Interaction with brands
                                                                                                                          • Figure 51: Interaction with selected coffee brands, July 2013
                                                                                                                        • Online conversations
                                                                                                                            • Figure 52: Online mentions, selected coffee brands, by week, Feb. 24, 2013-Aug. 25, 2013
                                                                                                                          • Where are people talking about coffee brands?
                                                                                                                            • Figure 53: Mentions by page type, selected coffee brands, Feb. 24, 2013-Aug. 25, 2013
                                                                                                                          • What are people talking about?
                                                                                                                            • Figure 54: Mentions by type of conversation, selected coffee brands, Feb. 24, 2013-Aug. 25, 2013
                                                                                                                            • Figure 55: Major areas of discussion surrounding coffee brands, by week, Feb. 24, 2013-Aug. 25, 2013
                                                                                                                            • Figure 56: Major areas of discussion of coffee brands, by page type, Feb. 24, 2013-Aug. 25, 2013
                                                                                                                          • Brand analysis
                                                                                                                            • Starbucks
                                                                                                                              • Figure 57: Starbucks key social media indicators, August 2013
                                                                                                                            • Key online campaigns
                                                                                                                              • What we think
                                                                                                                                • International Delight
                                                                                                                                  • Figure 58: International Delight key social media indicators, August 2013
                                                                                                                                • Key online campaigns
                                                                                                                                  • What we think
                                                                                                                                    • Dunkin’ Donuts
                                                                                                                                      • Figure 59: Dunkin’ Donuts key social media indicators, August 2013
                                                                                                                                    • Key online campaigns
                                                                                                                                      • What we think
                                                                                                                                        • Folgers
                                                                                                                                          • Figure 60: Folgers key social media indicators, August 2013
                                                                                                                                        • Key online campaigns
                                                                                                                                          • What we think
                                                                                                                                            • Nescafé
                                                                                                                                              • Figure 61: Nescafé key social media indicators, August 2013
                                                                                                                                            • Key online campaigns
                                                                                                                                              • What we think
                                                                                                                                                • Green Mountain Coffee
                                                                                                                                                  • Figure 62: Green Mountain Coffee key social media indicators, August 2013
                                                                                                                                                • Key online campaigns
                                                                                                                                                  • What we think
                                                                                                                                                  • The Consumer – Personal Consumption of Coffee

                                                                                                                                                    • Key points
                                                                                                                                                      • Younger drinkers increasing in-home consumption more than out-of-home
                                                                                                                                                        • Figure 63: Changes in personal consumption of coffee made at home, by age, July 2013
                                                                                                                                                        • Figure 64: Changes in personal consumption of coffee bought out of home, by age, July 2013
                                                                                                                                                      • Economic rebound helps some, continues to hinder others
                                                                                                                                                          • Figure 65: Changes in personal coffee consumption at home by away from home, July 2013
                                                                                                                                                        • Roasted coffee, out-of-home hot coffee most likely to be consumed daily
                                                                                                                                                            • Figure 66: Any personal consumption of coffee, by frequency of consumption, July 2013
                                                                                                                                                          • Variety embraced by younger consumers, those aged 68+ prefer traditional
                                                                                                                                                            • Figure 67: Any personal consumption (net) of coffee, by generations, July 2013
                                                                                                                                                          • New coffee products find traction among younger generations
                                                                                                                                                            • Single-cup, out-of-home more likely among higher-income 18-34 year olds
                                                                                                                                                              • Figure 68: Any personal consumption (net) of coffee, by age and household income, July 2013
                                                                                                                                                            • Roasted coffee has corner on budget-conscious coffee clutchers
                                                                                                                                                              • Figure 69: Household use, ground/whole bean coffee, by household income, January 2012-March 2013
                                                                                                                                                              • Figure 70: Household volume usage, ground/whole bean coffee, by age, January 2012-March 2013
                                                                                                                                                          • The Consumer – Attributes and Attitudes toward Coffee

                                                                                                                                                            • Key points
                                                                                                                                                              • Flavors, coffee house brands top purchase influencers for youngest buyers
                                                                                                                                                                  • Figure 71: Attributes influencing packaged coffee purchases, by age, July 2013
                                                                                                                                                                • Low prices, brand recognition could encourage new product trial
                                                                                                                                                                  • Figure 72: Attitudes and behaviors toward new product trial, by age, July 2013
                                                                                                                                                                • Young drinkers support caffeine labeling, but less likely to need a daily cup
                                                                                                                                                                    • Figure 73: Attitudes and behaviors toward daily consumption and caffeine content, by age, July 2013
                                                                                                                                                                  • Older coffee drinkers see no difference between name brands, store brands
                                                                                                                                                                    • Figure 74: Attitudes and behaviors toward store brand and certified coffee, by age, July 2013
                                                                                                                                                                • The Consumer – Brewer Ownership and Preferences

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Standard drip brewer remains leading brewer choice across age, income
                                                                                                                                                                      • Figure 75: Coffee brewer ownership, by generations, July 2013
                                                                                                                                                                      • Figure 76: Coffee brewer ownership, by household income, July 2013
                                                                                                                                                                    • Households that have more than one brewer split between drip, single-cup
                                                                                                                                                                        • Figure 77: Coffee brewer ownership, by frequency of use, July 2013
                                                                                                                                                                      • Coffee drinkers aged 68+ motivated by ease of use, quickness, taste
                                                                                                                                                                          • Figure 78: Reasons for using preferred coffee brewer, by generations, July 2013
                                                                                                                                                                        • Single-cup offers good value to some, quality could be an easy emphasis
                                                                                                                                                                            • Figure 79: Attitudes and behaviors toward single-cup and out-of-home coffee, by age, July 2013
                                                                                                                                                                        • Race and Hispanic Origin

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Hispanics adding home consumption only slightly more than out-of-home
                                                                                                                                                                              • Figure 80: Changes in personal consumption of coffee made at home, by race, July 2013
                                                                                                                                                                              • Figure 81: Changes in personal consumption of coffee bought out of home, by race, July 2013
                                                                                                                                                                            • Retail brands capture Hispanics, other race prefers coffee house brands
                                                                                                                                                                              • Figure 82: Attributes influencing packaged coffee purchases, by race, July 2013
                                                                                                                                                                            • Other race respondents most interested in new products, premium options
                                                                                                                                                                              • Figure 83: Attitudes and behaviors toward new products, by race, July 2013
                                                                                                                                                                              • Figure 84: Attitudes and behaviors toward consumption, caffeine, and certification, by race, July 2013
                                                                                                                                                                            • Young blacks, Hispanics of any age drink most instant coffee
                                                                                                                                                                              • Figure 85: Household volume usage of instant coffee, by race and age, January 2012-March 2013
                                                                                                                                                                              • Figure 86: Household volume use of instant flavored mixes, by race and age, January 2012-March 2013
                                                                                                                                                                              • Figure 87: Household instant coffee volume use, by Hispanic origin and age, January 2012-March 2013
                                                                                                                                                                            • Single-cup brewers could appeal to black coffee drinkers
                                                                                                                                                                              • Figure 88: Coffee brewer ownership, by race, July 2013
                                                                                                                                                                          • Consumer Segmentation – Volume, Frequency Groups

                                                                                                                                                                                • Figure 89: Coffee user groups, July 2013
                                                                                                                                                                              • Non-drinkers
                                                                                                                                                                                • Opportunities
                                                                                                                                                                                  • Low-volume coffee drinkers
                                                                                                                                                                                    • Opportunities
                                                                                                                                                                                      • Medium-volume coffee drinkers
                                                                                                                                                                                        • Opportunities
                                                                                                                                                                                          • High-volume coffee drinkers
                                                                                                                                                                                            • Opportunities
                                                                                                                                                                                              • Custom group tables
                                                                                                                                                                                                • Figure 90: Personal consumption of coffee, by user groups, July 2013
                                                                                                                                                                                                • Figure 91: Changes in personal consumption of coffee made at home, by user groups, July 2013
                                                                                                                                                                                                • Figure 92: Changes in personal consumption of coffee bought out of home, by user groups, July 2013
                                                                                                                                                                                                • Figure 93: Attributes influencing packaged coffee purchases, by user groups, July 2013
                                                                                                                                                                                                • Figure 94: Attitudes and behaviors toward coffee, by user groups, July 2013
                                                                                                                                                                                                • Figure 95: Coffee brewer ownership, by user groups, July 2013
                                                                                                                                                                                                • Figure 96: Reasons for using preferred coffee brewer, by user groups, July 2013
                                                                                                                                                                                              • Custom user group demographics
                                                                                                                                                                                                • Figure 97: Custom user group demographics, July 2013
                                                                                                                                                                                            • Key Driver Analysis – Single-cup Coffee

                                                                                                                                                                                              • Methodology
                                                                                                                                                                                                • Coffee house brands, quality important to young single-cup shoppers
                                                                                                                                                                                                  • Figure 98: Key drivers of personal consumption of single-cup coffee, July 2013
                                                                                                                                                                                              • Information Resources Inc. Builders Panel Data

                                                                                                                                                                                                  • Overview
                                                                                                                                                                                                    • Ground coffee
                                                                                                                                                                                                      • Consumer insights on key purchase measures
                                                                                                                                                                                                        • Brand map
                                                                                                                                                                                                          • Figure 99: Brand map of ground caffeinated coffee buying rate, by household penetration, 2012*
                                                                                                                                                                                                        • Brand leader characteristics
                                                                                                                                                                                                          • Key purchase measures
                                                                                                                                                                                                            • Figure 100: Key purchase measures, top ground caffeinated coffee, by household penetration, 2012*
                                                                                                                                                                                                          • Ground decaffeinated coffee
                                                                                                                                                                                                            • Consumer insights on key purchase measures
                                                                                                                                                                                                              • Brand map
                                                                                                                                                                                                                • Figure 101: Brand map ground decaffeinated coffee, by household penetration, 2012*
                                                                                                                                                                                                              • Brand leader characteristics
                                                                                                                                                                                                                • Key purchase measures
                                                                                                                                                                                                                  • Figure 102: Key purchase measures, top ground decaffeinated brands, by household penetration, 2012*
                                                                                                                                                                                                                • Instant coffee
                                                                                                                                                                                                                  • Consumer insights on key purchase measures
                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                      • Figure 103: Brand map, instant caffeinated coffee buying rate, by household penetration, 2012*
                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                        • Figure 104: Key purchase measures, top instant caffeinated brands, by household penetration, 2012*
                                                                                                                                                                                                                      • Instant decaffeinated coffee
                                                                                                                                                                                                                        • Consumer insights on key purchase measures
                                                                                                                                                                                                                          • Brand map
                                                                                                                                                                                                                            • Figure 105: Brand map, instant decaffeinated coffee buying rate, by household penetration, 2012*
                                                                                                                                                                                                                          • Brand leader characteristics
                                                                                                                                                                                                                            • Key purchase measures
                                                                                                                                                                                                                              • Figure 106: Key purchase measures, top instant decaffeinated brands, by household penetration, 2012*
                                                                                                                                                                                                                            • Single-cup coffee
                                                                                                                                                                                                                              • Consumer insights on key purchase measures
                                                                                                                                                                                                                                • Brand map
                                                                                                                                                                                                                                  • Figure 107: Brand map, single-cup coffee buying rate, by household penetration, 2012*
                                                                                                                                                                                                                                • Brand leader characteristics
                                                                                                                                                                                                                                  • Key purchase measures
                                                                                                                                                                                                                                    • Figure 108: Key purchase measures, top brands of single-cup coffee, by household penetration, 2012*
                                                                                                                                                                                                                                • Appendix – Food and Beverage Market Drivers

                                                                                                                                                                                                                                  • Consumer confidence
                                                                                                                                                                                                                                    • Figure 109: University of Michigan’s index of consumer sentiment (ICS), 2007-13
                                                                                                                                                                                                                                  • Racial, ethnic population growth
                                                                                                                                                                                                                                      • Figure 110: U.S. population by race and Hispanic origin, 2008, 2013, and 2018
                                                                                                                                                                                                                                      • Figure 111: Households with children, by race and Hispanic origin of householder, 2012
                                                                                                                                                                                                                                    • Shifting U.S. demographics
                                                                                                                                                                                                                                      • Figure 112: U.S. population, by age, 2008-18
                                                                                                                                                                                                                                  • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                                                    • Segment performance
                                                                                                                                                                                                                                      • Figure 113: Total U.S. retail sales and forecast of roasted coffee, at current prices, 2008-18
                                                                                                                                                                                                                                      • Figure 114: Total U.S. retail sales and forecast of roasted coffee, at inflation-adjusted prices, 2008-18
                                                                                                                                                                                                                                      • Figure 115: Total U.S. retail sales and forecast of single-cup coffee, at inflation-adjusted prices, 2008-18
                                                                                                                                                                                                                                      • Figure 116: Total U.S. retail sales and forecast of instant coffee, at current prices, 2008-18
                                                                                                                                                                                                                                      • Figure 117: Total U.S. retail sales and forecast instant coffee, at inflation-adjusted prices, 2008-18
                                                                                                                                                                                                                                      • Figure 118: Total U.S. retail sales and forecast of RTD coffee, at inflation-adjusted prices, 2008-18
                                                                                                                                                                                                                                    • Retail channels
                                                                                                                                                                                                                                      • Figure 119: U.S. supermarket sales of coffee, at current prices, 2008-13
                                                                                                                                                                                                                                      • Figure 120: U.S. drug store sales of coffee, at current prices, 2008-13
                                                                                                                                                                                                                                      • Figure 121: U.S. sales of coffee, through other channels, at current prices, 2008-13
                                                                                                                                                                                                                                      • Figure 122: Natural supermarket sales of coffee at inflation-adjusted prices, 2011-13*
                                                                                                                                                                                                                                    • Brand share – instant coffee
                                                                                                                                                                                                                                      • Figure 123: Household use, instant flavored mixes, by type, by age, January 2012-March 2013
                                                                                                                                                                                                                                      • Figure 124: Household usage of instant flavored coffee mixes, by flavor, January 2012-March 2013
                                                                                                                                                                                                                                    • Brand share – ready-to-drink coffee
                                                                                                                                                                                                                                      • Figure 125: Personal consumption, RTD coffee brands, by race/Hispanic origin, January 2012-March 2013
                                                                                                                                                                                                                                    • The consumer – personal consumption of coffee
                                                                                                                                                                                                                                      • Figure 126: Any personal consumption (net) of coffee, by marital/relationship status, July 2013
                                                                                                                                                                                                                                    • The consumer – attributes and attitudes toward coffee
                                                                                                                                                                                                                                      • Figure 127: Attitudes and behaviors toward coffee, by generations, July 2013
                                                                                                                                                                                                                                    • The consumer – brewer ownership and preferences
                                                                                                                                                                                                                                      • Figure 128: Coffee brewer ownership, by age and household income, July 2013
                                                                                                                                                                                                                                      • Figure 129: Reasons for using preferred coffee brewer, by gender and age, July 2013
                                                                                                                                                                                                                                    • Race and Hispanic origin
                                                                                                                                                                                                                                      • Figure 130: Attitudes and behaviors toward coffee, by race, July 2013
                                                                                                                                                                                                                                      • Figure 131: Household volume use, instant flavored mixes, by Hispanic origin and age, January 2012-March 2013
                                                                                                                                                                                                                                  • Appendix – Social Media

                                                                                                                                                                                                                                    • Brand usage or awareness
                                                                                                                                                                                                                                      • Figure 132: Brand usage or awareness, July 2013
                                                                                                                                                                                                                                      • Figure 133: Folgers usage or awareness, by demographics, July 2013
                                                                                                                                                                                                                                      • Figure 134: Dunkin’ donuts usage or awareness, by demographics, July 2013
                                                                                                                                                                                                                                      • Figure 135: Starbucks usage or awareness, by demographics, July 2013
                                                                                                                                                                                                                                      • Figure 136: Green mountain coffee usage or awareness, by demographics, July 2013
                                                                                                                                                                                                                                      • Figure 137: Nescafé usage or awareness, by demographics, July 2013
                                                                                                                                                                                                                                      • Figure 138: International delight usage or awareness, by demographics, July 2013
                                                                                                                                                                                                                                    • Activities done
                                                                                                                                                                                                                                      • Figure 139: Activities done, July 2013
                                                                                                                                                                                                                                      • Figure 140: Folgers – Activities done, by demographics, July 2013
                                                                                                                                                                                                                                      • Figure 141: Dunkin’ donuts – Activities done, by demographics, July 2013
                                                                                                                                                                                                                                      • Figure 142: Dunkin’ donuts – Activities done, by demographics, July 2013
                                                                                                                                                                                                                                      • Figure 143: Starbucks – Activities done, by demographics, July 2013
                                                                                                                                                                                                                                      • Figure 144: Starbucks – Activities done, by demographics, July 2013
                                                                                                                                                                                                                                      • Figure 145: Green mountain coffee – Activities done, by demographics, July 2013
                                                                                                                                                                                                                                      • Figure 146: Nescafé – Activities done, by demographics, July 2013
                                                                                                                                                                                                                                      • Figure 147: International delight – Activities done, by demographics, July 2013
                                                                                                                                                                                                                                    • Online conversation
                                                                                                                                                                                                                                      • Figure 148: Online mentions, selected coffee brands, by week, Feb. 24, 2013-Aug. 25, 2013
                                                                                                                                                                                                                                      • Figure 149: Mentions by page type, selected coffee brands, Feb. 24, 2013-Aug. 25, 2013
                                                                                                                                                                                                                                      • Figure 150: Mentions by type of conversation, selected coffee brands, Feb. 24, 2013-Aug. 25, 2013
                                                                                                                                                                                                                                      • Figure 151: Major areas of discussion surrounding coffee brands, by week, Feb. 24, 2013-Aug. 25, 2013
                                                                                                                                                                                                                                      • Figure 152: Major areas of discussion surrounding coffee brands, by page type, Feb. 24, 2013-Aug. 25, 2013
                                                                                                                                                                                                                                  • Appendix – Key Driver Analysis

                                                                                                                                                                                                                                      • Interpretation of results
                                                                                                                                                                                                                                        • Figure 153: Personal consumption of single-cup coffee-key driver output, July, 2013
                                                                                                                                                                                                                                    • Appendix – Information Resources Inc. Builders Panel Data Definitions

                                                                                                                                                                                                                                        • Information Resources Inc. Consumer Network Metrics
                                                                                                                                                                                                                                        • Appendix – Trade Associations

                                                                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                          Coffee - US - September 2013

                                                                                                                                                                                                                                          US $3,995.00 (Excl.Tax)