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Cold and Flu Remedies - UK - April 2013

“Growth in the market will be driven by continued product innovations and a boost in the population of children, impacting the children’s and parents’ OTC market. Opportunities exist in extending product ranges and innovating in faster-acting formulations and product formats.”

– Roshida Khanom, OTC and Personal Care Analyst

Some questions answered in this report include:

  • Will the market continue to show fluctuation?
  • How can manufacturers remain competitive against own-label brands?
  • How will changes in the population impact the category?
  • Which areas of innovation are consumers most interested in?

 

 

The value of the OTC cold and flu market has seen an increase of 3.5% in 2012, driven by product innovations and competitive pricing. Despite growing competition from own-label brands, big brands have continued to perform well due to technological innovations, with faster acting formulas treating multiple symptoms. As consumers become increasingly price conscious, there are opportunities for brands to remain competitive by increasing their sphere of influence and extending product ranges to appeal to consumers outside of the traditional cold and flu season.

This report covers the UK consumer market for OTC cold and flu remedies, cough remedies and decongestants, as well as OTC painkillers, comprising: Cold remedies: for the treatment of colds, including capsules, tablets, syrups and liquid, powders, hot drinks, caplets and meltlets Decongestants: for the relief of stuffy, blocked up nasal passages, available as embrocation or rub nasal inhalants and oral decongestants Flu remedies:

  • for the treatment of flu, including capsules, tablets, syrups and liquids, powders, hot drinks, caplets and meltlets
  • Cough remedies: for the relief of coughing, available as syrups and liquids
  • Medicated confectionary: for the relief of sore throats, nasal congestion and coughing.
The market definitions exclude certain other remedies, although some are mentioned briefly in the competitive analysis and elsewhere in the report, ie:
  • homeopathic and other complementary medicines products to treat secondary complications of colds and flu, such as vaporisers, steam facemasks or other hardware.
  • Prescription-Only Medicines (POMs), which have to be prescribed by a suitably qualified person and dispensed by a pharmacist, are not included within the scope of this report, nor are flu immunisation jabs.

 

 

Liqueurs - UK - January 2012

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Table of contents

  1. Introduction

      • Definitions
        • Excluded
          • Methodology
            • Consumer research
              • Abbreviations
              • Executive Summary

                  • The market
                    • Figure 1: Best and worst-case forecast of UK retail value sales of cold and flu remedies, 2007-17
                  • Market factors
                    • Companies, brands and innovation
                      • Figure 2: Retail value sales of cold, flu and decongestant remedies, by manufacturer, year ending 26 January 2013
                      • Figure 3: New product launches in the cold, flu and catarrh market, by top claims, 2010-12
                    • The consumer
                      • Figure 4: Symptoms suffered in the last 6 months, January 2013
                      • Figure 5: Interest in new product attributes, January 2013
                    • What we think
                    • Issues in the Market

                        • Will the market continue to show fluctuation?
                          • How can manufacturers remain competitive against own-label brands?
                            • How will changes in the population impact the category?
                              • Which areas of innovation are consumers most interested in?
                              • Trend Application

                                  • Trend: Extend my Brand
                                    • Trend: Prepare for the Worst
                                      • 2015 Trend: Access Anything Anywhere
                                      • Market Drivers

                                        • Key points
                                          • Younger population could drive sales in parent and children’s remedies
                                            • Figure 6: Trends in the age structure of the UK population, 2007-17
                                          • Tighter budgets drive savvier shopping
                                            • Figure 7: GDP, PDI, consumer expenditure and savings, at current prices, 2007-17
                                          • Increasing reluctance to take remedies
                                            • Figure 8: Attitudes towards health, 2008-12
                                            • Figure 9: Usage of cold and flu remedies in the last 12 months, 2008-12
                                          • Rise in the incidence of colds/flus
                                            • Figure 10: Selected ailments suffered in the last 12 months, 2008-12
                                            • Figure 11: Sources of information, advice or diagnosis, 2008-12
                                        • Strengths and Weaknesses

                                          • Strengths
                                            • Weaknesses
                                            • Who’s Innovating?

                                              • Key points
                                                • Own-label launches become increasingly competitive…
                                                  • Figure 12: New product launches, brands and private label, 2010-12
                                                  • Figure 13: New own-label launches in 2012
                                                • But brands stay ahead with greater innovations
                                                  • Figure 14: New product launches, cold, flu and catarrh remedies, by company, 2010-12
                                                  • Figure 15: Lemsip cough max cold & flu, launched in 2012
                                                • Time/speed claims can be further leveraged
                                                  • Figure 16: New product launches in the cold, flu and catarrh market, by top claims, 2010-12
                                                • Little innovation in product formats
                                                  • Figure 17: New product launches in the cold and flu market, by format, 2010-12
                                              • Market Size and Forecast

                                                • Key points
                                                  • A category with growth and decline
                                                    • Figure 18: Value sales cold and flu remedies, 2007-17
                                                  • Growth predicted
                                                    • Figure 19: Best and worst-case forecast of UK retail value sales of cold and flu remedies, 2007-17
                                                  • Forecast methodology
                                                  • Segment Performance

                                                    • Key points
                                                      • Decongestants takes the biggest market share
                                                        • Figure 20: Consumer spending on cold and flu remedies, by segment, year ending 26 January 2013
                                                        • Figure 21: Value growth index of cold and flu remedies by segment, 2007-13 (est)
                                                    • Market Share

                                                      • Key points
                                                        • Reckitt Benckiser continues to lead market share
                                                          • Figure 22: Retail value share of cold, flu and decongestant remedies, by manufacturer, year ending 26 January 2013
                                                        • Market share in medicated confectionery lead by big brands
                                                          • Figure 23: Retail value sales of medicated confectionery, by manufacturer, year ending 26 January 2013
                                                        • Decongestants category had competition from own-label
                                                          • Figure 24: Retail value sales of decongestants, by manufacturer, year ending 26 January, 2013
                                                        • Cough Liquids remain dominated by McNeil Products and Thornton & Ross
                                                          • Figure 25: Retail value sales of cough liquids, by manufacturer, year ending 26 January 2013
                                                      • Companies and Products

                                                        • Boots
                                                          • Background and structure
                                                            • Strategy and performance
                                                              • Product range and innovation
                                                                • Figure 26: Products launched by Boots in the UK OTC cold and flu remedies market, 2011-12
                                                              • Marketing and advertising
                                                                • GlaxoSmithKline
                                                                  • Background and structure
                                                                    • Strategy and performance
                                                                      • Product range and innovation
                                                                        • Figure 27: Products launched by GlaxoSmithKline in the UK OTC cold and flu remedies market, 2011-13
                                                                      • Marketing and advertising
                                                                        • Johnson & Johnson (McNeil Products)
                                                                          • Background and structure
                                                                            • Strategy and performance
                                                                              • Product range and innovation
                                                                                  • Figure 28: Products launched by Johnson & Johnson in the UK OTC cold and flu remedies market, 2011-12
                                                                                • Marketing and advertising
                                                                                  • Pfizer
                                                                                    • Background and structure
                                                                                      • Strategy and performance
                                                                                        • Product range and innovation
                                                                                          • Procter & Gamble
                                                                                            • Background and structure
                                                                                              • Strategy and performance
                                                                                                • Product range and innovation
                                                                                                  • Marketing and advertising
                                                                                                    • Figure 29: Products launched by Procter & Gamble in the UK OTC cold and flu remedies market, 2011-13
                                                                                                  • Reckitt Benckiser
                                                                                                    • Background and structure
                                                                                                      • Strategy and performance
                                                                                                        • Product range and innovation
                                                                                                            • Figure 30: Products launched by Reckitt Benckiser in the UK OTC cold and flu remedies market, 2011-12
                                                                                                          • Marketing and advertising
                                                                                                          • Brand Communication and Promotion

                                                                                                            • Key points
                                                                                                              • Figure 31: Main media advertising expenditure on pain killers, cold, flu and decongestant remedies, 2008-12
                                                                                                              • Figure 32: Main media advertising expenditure on cold, flu and decongestant remedies, % by company, 2012
                                                                                                              • Figure 33: Advertising by media, cold and flu remedies, 2012
                                                                                                          • Brand Research

                                                                                                            • Brand map
                                                                                                                • Figure 34: Attitudes towards and usage of brands in the cold & flu remedy sector, January 2013
                                                                                                              • Correspondence analysis
                                                                                                                • Brand attitudes
                                                                                                                  • Figure 35: Attitudes by cold & flu remedy brand, January 2013
                                                                                                                • Brand personality
                                                                                                                  • Figure 36: Cold & flu remedy brand personality – macro image, January 2013
                                                                                                                  • Figure 37: Cold & flu remedy brand personality – micro image, January 2013
                                                                                                                • Brand experience
                                                                                                                  • Figure 38: Cold & flu remedy brand usage, January 2013
                                                                                                                  • Figure 39: Satisfaction with various cold & flu remedy brands, January 2013
                                                                                                                  • Figure 40: Consideration of cold & flu remedy brands, January 2013
                                                                                                                  • Figure 41: Consumer perceptions of current cold & flu remedy brand performance, January 2013
                                                                                                                  • Figure 42: Cold & flu remedy brand recommendation – Net Promoter Score, January 2013
                                                                                                                • Brand index
                                                                                                                  • Figure 43: Cold & flu remedy brand index, January 2013
                                                                                                                  • Figure 44: Cold & flu remedy brand index vs. recommendation, January 2013
                                                                                                                • Target group analysis
                                                                                                                  • Figure 45: Target groups, January 2013
                                                                                                                  • Figure 46: Cold & flu remedy brand usage, by target groups, January 2013
                                                                                                                • Group One – Conformists
                                                                                                                  • Group Two – Simply the Best
                                                                                                                    • Group Three – Shelf Stalkers
                                                                                                                      • Group Four – Habitual Shoppers
                                                                                                                        • Group Five – Individualists
                                                                                                                        • Channels to Market

                                                                                                                          • Key points
                                                                                                                            • Groceries take majority market share
                                                                                                                              • Figure 47: Distribution of pain, cold, flu and catarrh remedies, 2012-13
                                                                                                                          • The Consumer – Ailments and Treatments

                                                                                                                            • Key points
                                                                                                                              • Cold and flu more common in women
                                                                                                                                • Figure 48: Ailments suffered in the last 6 months, January 2013
                                                                                                                              • Younger people more likely to suffer from symptoms
                                                                                                                                • Figure 49: Symptoms suffered in the last 6 months, January 2013
                                                                                                                              • Young people more open to alternative treatments, whereas men want rest
                                                                                                                                • Figure 50: Treatments sought, January 2013
                                                                                                                            • The Consumer – Attitudes towards Purchasing

                                                                                                                              • Key points
                                                                                                                                • Price conscious shopping
                                                                                                                                  • Figure 51: Attitudes towards shopping for cold/flu remedies, January 2013
                                                                                                                                • Greater number of symptoms suffered drives price consciousness
                                                                                                                                  • Factors influencing purchase
                                                                                                                                    • Figure 52: Factors influencing purchase of cold/flu remedies, January 2013
                                                                                                                                • The Consumer – Attitudes towards Having a Cold/ Flu

                                                                                                                                  • Key points
                                                                                                                                    • Having a cold/flu is frustrating
                                                                                                                                      • Figure 53: Attitudes towards treating cold/flu, January 2013
                                                                                                                                    • People just want to feel better
                                                                                                                                      • Women and younger people are more prepared
                                                                                                                                      • The Consumer – Interest in New Products

                                                                                                                                        • Key points
                                                                                                                                            • Figure 54: Interest in new product attributes, January 2013
                                                                                                                                        • Consumer Typologies

                                                                                                                                          • Key points
                                                                                                                                              • Figure 55: Cold/flu remedy target groups, January 2013
                                                                                                                                            • Frustrated Advice Seekers – 34%
                                                                                                                                              • Who are they?
                                                                                                                                                • Well Rested Elders, 30%
                                                                                                                                                  • Who are they?
                                                                                                                                                    • Prepared and Worried, 36%
                                                                                                                                                      • Who are they?
                                                                                                                                                      • Appendix – Market Drivers

                                                                                                                                                          • Figure 56: Attitudes towards health, by demographics, 2012
                                                                                                                                                          • Figure 57: Attitudes towards health, by demographics, 2012
                                                                                                                                                          • Figure 58: Trend in frequency of usage of cold and flu remedies, 2008-12
                                                                                                                                                          • Figure 59: Frequency of usage of cold and flu remedies, by demographics, 2012
                                                                                                                                                      • Appendix – Brand Research

                                                                                                                                                          • Figure 60: Brand usage, January 2013
                                                                                                                                                          • Figure 61: Brand commitment, January 2013
                                                                                                                                                          • Figure 62: Brand momentum, January 2013
                                                                                                                                                          • Figure 63: Brand diversity, January 2013
                                                                                                                                                          • Figure 64: Brand satisfaction, January 2013
                                                                                                                                                          • Figure 65: Brand recommendation, January 2013
                                                                                                                                                          • Figure 66: Brand attitude, January 2013
                                                                                                                                                          • Figure 67: Brand image – macro image, January 2013
                                                                                                                                                          • Figure 68: Brand image – micro image, January 2013
                                                                                                                                                          • Figure 69: Profile of target groups, by demographics, January 2013
                                                                                                                                                          • Figure 70: Psychographic segmentation by target groups, January 2013
                                                                                                                                                          • Figure 71: Brand usage, by target groups, January 2013
                                                                                                                                                        • Brand index
                                                                                                                                                          • Figure 72: Brand index, January 2013
                                                                                                                                                      • Appendix – The Consumer - Ailments and Treatments

                                                                                                                                                          • Figure 73: Ailments suffered, January 2013
                                                                                                                                                          • Figure 74: Ailments suffered in the last 6 months, by demographics, January 2013
                                                                                                                                                          • Figure 75: Symptoms suffered, January 2013
                                                                                                                                                          • Figure 76: Most popular symptoms suffered, by demographics, January 2013
                                                                                                                                                          • Figure 77: Next most popular symptoms suffered, by demographics, January 2013
                                                                                                                                                          • Figure 78: Symptoms suffered, by ailments suffered, January 2013
                                                                                                                                                          • Figure 79: Most popular treatments sought (all symptoms), by demographics, January 2013
                                                                                                                                                          • Figure 80: Next most popular treatments sought (all symptoms), by demographics, January 2013
                                                                                                                                                          • Figure 81: Symptoms suffered by treatments sought, January 2013
                                                                                                                                                          • Figure 82: Symptoms suffered by treatments sought, January 2013
                                                                                                                                                          • Figure 83: Symptoms suffered by treatments sought, January 2013
                                                                                                                                                      • Appendix - The Consumer - Attitudes towards Purchasing

                                                                                                                                                          • Figure 84: Attitudes towards shopping for cold/flu remedies, January 2013
                                                                                                                                                          • Figure 85: Repertoire of types of symptoms suffered, January 2013
                                                                                                                                                          • Figure 86: Attitudes towards shopping for cold/flu remedies, by repertoire of symptoms suffered, January 2013
                                                                                                                                                          • Figure 87: Factors influencing purchase of cold/flu remedies, January 2013
                                                                                                                                                          • Figure 88: Most popular factors influencing purchase of cold/flu remedies, by demographics, January 2013
                                                                                                                                                          • Figure 89: Next most popular factors influencing purchase of cold/flu remedies, by demographics, January 2013
                                                                                                                                                          • Figure 90: Interest in new product attributes for cold/flu remedies, January 2013
                                                                                                                                                          • Figure 91: Most popular interest in new product attributes for cold/flu remedies, by demographics, January 2013
                                                                                                                                                          • Figure 92: Next most popular interest in new product attributes for cold/flu remedies, by demographics, January 2013
                                                                                                                                                          • Figure 93: Other interest in new product attributes for cold/flu remedies, by demographics, January 2013
                                                                                                                                                      • Appendix – The Consumer – Attitudes towards Having a Cold/Flu

                                                                                                                                                          • Figure 94: Agreement with the statements ‘I am concerned about the side effects of non-prescription cold/flu remedies’ and ‘I try and fight a cold/flu off as long as I can before taking any non-prescription remedies’, by demographics, January 2013
                                                                                                                                                          • Figure 95: Agreement with the statements ‘I prefer to use natural remedies at the first sign of a cold/flu rather than taking non-prescription remedies’ and ‘Colds and flus can be fought off with natural remedies’, by demographics, January 2013
                                                                                                                                                          • Figure 96: Agreement with the statements ‘I don’t like taking time off work when I am sick with a cold/flu’ and ‘It is important to take non-prescription cold/flu remedies at the first sign of a cold/flu’, by demographics, January 2013
                                                                                                                                                          • Figure 97: Agreement with the statements ‘It is good to stock up on non-prescription cold/flu remedies so you are prepared’ and ‘I prefer medications that give me energy so I can get through the day’, by demographics, January 2013
                                                                                                                                                          • Figure 98: Agreement with the statements ‘I prefer medications that help me rest so I can get better’ and ‘I like things that cheer me up when I am feeling under the weather’, by demographics, January 2013
                                                                                                                                                          • Figure 99: Agreement with the statements ‘I feel frustrated when a cold/flu interferes with my social life’ and ‘I like being able to rest at home when I am sick with a cold/flu’, by demographics, January 2013
                                                                                                                                                      • Appendix – The Consumer – Interest in New Products

                                                                                                                                                          • Figure 100: Interest in new product attributes for cold/flu remedies, January 2013
                                                                                                                                                          • Figure 101: Most popular interest in new product attributes for cold/flu remedies, by demographics, January 2013
                                                                                                                                                          • Figure 102: Next most popular interest in new product attributes for cold/flu remedies, by demographics, January 2013
                                                                                                                                                          • Figure 103: Other interest in new product attributes for cold/flu remedies, by demographics, January 2013
                                                                                                                                                      • Appendix – Consumer Typologies

                                                                                                                                                          • Figure 104: Target groups, January 2013
                                                                                                                                                          • Figure 105: Target groups, by demographics, January 2013
                                                                                                                                                          • Figure 106: Treatments sought, by target groups, January 2013
                                                                                                                                                          • Figure 107: Factors influencing purchase of cold/flu remedies, by target groups, January 2013
                                                                                                                                                          • Figure 108: Interest in new product attributes for cold/flu remedies, by target groups, January 2013
                                                                                                                                                          • Figure 109: Attitudes towards treating cold/flu (any agree), by target groups, January 2013

                                                                                                                                                      Companies Covered

                                                                                                                                                      • Alliance Boots
                                                                                                                                                      • Boots UK health & beauty retail
                                                                                                                                                      • GlaxosmithKline
                                                                                                                                                      • GlaxoSmithKline Plc
                                                                                                                                                      • Johnson & Johnson
                                                                                                                                                      • Lifescan
                                                                                                                                                      • McNeil Healthcare (UK) Limited
                                                                                                                                                      • Pfizer Consumer Healthcare (UK)
                                                                                                                                                      • Procter & Gamble UK & Ireland
                                                                                                                                                      • Reckitt Benckiser (UK)
                                                                                                                                                      • SSL International Plc
                                                                                                                                                      • Wyeth Consumer Healthcare (UK)

                                                                                                                                                      Cold and Flu Remedies - UK - April 2013

                                                                                                                                                      US $2,570.96 (Excl.Tax)