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Color Cosmetics - Brazil - June 2017

“The Brazilian consumers seem to be more aware of the color cosmetics they use. Products with sun protection, hypoallergenic, and not tested on animals are well regarded when shopping. In addition, they have been demanding attractive colors and finishing, as well as special promotions and experimentation of the product, at the time of purchase.”

Juliana Martins, Beauty and Personal Care Analyst

This report looks at the following areas:

  • How to add new claims to makeup and nail polish products
  • How to innovate with micellar waters that remove makeup

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Table of contents

  1. Overview

      • Definition
      • Executive Summary

          • The market
            • Sales should grow at a faster pace from 2017
              • Figure 1: Forecast for retail sales of color cosmetics, by value, Brazil, 2012-22
            • Market share
              • Avon and Boticario lead retail sales in 2016
                • Figure 2: Top companies' retail sales shares in color cosmetics, by value, Brazil, 2015-16
              • The consumer
                • The benefit of sun protection can stand out in seasonal color cosmetics
                  • Figure 3: Important benefits (skin, lips, and eyes), Brazil, April 2017
                • Color cosmetics with a matte effect can deliver many benefits
                  • Figure 4: Color choices, Brazil, April 2017
                • Charcoal can be used in in liquid makeup removers
                  • Figure 5: Makeup routine, Brazil, April 2017
                • Cushion makeup is evolving and attracting consumers
                  • Figure 6: Interest in innovation, Brazil, April 2017
                • Digital services can increase products’ visibility
                  • Figure 7: Purchase drivers, Brazil, April 2017
                • What we think
                • Issues and Insights

                  • How to add new claims to makeup and nail polish products
                    • Facts
                      • Implications
                        • How to innovate with micellar waters that remove makeup
                          • Facts
                            • Implications
                            • The Market – What You Need to Know

                              • Sales of color cosmetics should improve in 2017
                                • Lips and eyes products have boosted retail sales
                                  • Products for men, anti-sweat, and digital technologies will impact the sector
                                  • Market Size and Forecast

                                    • Sales in the category felt the economic crisis in 2016
                                      • Figure 8: Retail sales of color cosmetics, by value, Brazil, 2012-22
                                      • Figure 9: Forecast for retail sales of color cosmetics, by value, Brazil, 2012-22
                                    • The “lipstick effect” seems to have influenced sales during the crisis
                                      • Figure 10: Retail sales of color cosmetics, by segment, by value, Brazil, 2015-16
                                  • Market Drivers

                                    • Companies seek to increase makeup consumption among men
                                      • Virtual reality apps dictate new consumption behaviors
                                        • Search for physical health opens up opportunities
                                        • Key Players – What You Need to Know

                                          • Despite slower growth, Avon still leads retail sales
                                            • Boticario Group and Natura ranked second and third
                                              • There is room for innovations in nail polishes, customizable products, and hypoallergenics
                                              • Market Share

                                                • Avon, Boticario and Natura account for almost half of retail sales
                                                  • Figure 11: Top companies' retail sales shares in color cosmetics, by value, Brazil, 2015-16
                                              • Who’s Innovating?

                                                • There is space to innovate in the subcategory of nail polishes
                                                  • Figure 12: New product launches for nails, by type, by top 5 countries, January 2014-April 2017
                                                • Hypoallergenic benefit may be inspired by dermocosmetics
                                                  • Figure 13: Percentage of color cosmetics global launches*, by 'hypoallergenic' claim, by top 5 countries and Brazil, January 2014-April 2017
                                                • Customized products represent a strongest trend
                                                • The Consumer – What You Need to Know

                                                  • Brazilians seem concerned about health and sustainability
                                                    • Colors with a matte effect are more appealing to young women, while colors with a sparkling effect attract more older women
                                                      • Makeup routine seems to be different between age groups
                                                        • Cushions for lips and eyes are opportunities for innovation in Brazil
                                                          • Women from AB socioeconomic group seek appealing color and attractive finishing effect, as well as experimentation of the product
                                                          • Important Benefits

                                                            • Sun protection benefit can stand out in seasonal makeup
                                                              • Figure 14: Important benefits (skin, lips, and eyes), Brazil, April 2017
                                                            • Vegan and cruelty-free nail polishes can innovate in formats
                                                              • Figure 15: Important benefits, nail polishes, Brazil, April 2017
                                                          • Color Choices

                                                            • Makeup with a matte effect can deliver many benefits to consumers
                                                              • Figure 16: Color choices, Brazil, April 2017
                                                            • Lipstick with sparkling effect and anti-aging ingredients can appeal to women aged 45+
                                                              • Figure 17: Color choices, by selected phrases and age, Brazil, April 2017
                                                            • Promotions of seasonal products can boost purchase by Baby Boomers
                                                              • Figure 18: Color choices, by selected phrases and generation, Brazil, April 2017
                                                          • Makeup Routine

                                                            • Charcoal can be explored in liquid makeup removers
                                                              • Figure 19: Makeup routine, Brazil, April 2017
                                                            • Combined purchases can encourage consumption among youngsters
                                                              • Figure 20: Makeup routine, by selected phrases and age, Brazil, April 2017
                                                            • Multifunctional removers can appeal to women aged 16-24
                                                              • Figure 21: Makeup routine, Brazil, April 2017
                                                          • Interest in Innovation

                                                            • Cushions are evolving and attracting Brazilian consumers
                                                              • Figure 22: Interest in innovation, Brazil, April 2017
                                                            • There are opportunities to attract C12 consumers with contouring makeup
                                                              • Figure 23: Interest in innovation, by innovation selected and socioeconomic group, Brazil, April 2017
                                                            • Makeups inspired by films may appeal to Millennials
                                                              • Figure 24: Interest in innovation, by selected innovations and generation, Brazil, April 2017
                                                          • Purchase Drivers

                                                            • Digital services can increase the visibility of products
                                                              • Figure 25: Purchase drivers, Brazil, April 2017
                                                            • Brands may attract young Millennials with premium products
                                                              • Figure 26: Purchase drivers, by selected reason and age group, Brazil, April 2017
                                                            • Experimentation is important for AB consumers
                                                              • Figure 27: Purchase drivers, by selected reasons and socioeconomic group, Brazil, April 2017
                                                          • Appendix – Market Size and Forecast

                                                              • Figure 28: Retail sales of color cosmetics, by value, Brazil, 2012-22
                                                              • Figure 29: Forecast for retail sales of color cosmetics, by value, Brazil, 2012-22
                                                              • Figure 30: Top companies' retail sales shares in color cosmetics, by value, Brazil, 2015-16
                                                            • Abbreviations

                                                            Companies Covered

                                                            To learn more about the companies covered in this report please contact us.

                                                            Color Cosmetics - Brazil - June 2017

                                                            US $3,995.00 (Excl.Tax)