Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Color Cosmetics - Brazil - May 2016

"The color cosmetics category is unique when it comes to shopping experience: at the same time that consumers seek a sensorial experimentation of the products, they have increasingly moved towards mobile apps and virtual platforms in order to learn new makeup techniques and how to use a wide range of products. These different tolls help brands to build consumers loyalty, driving their purchase decision and emotional memory"
– Juliana Martins, Beauty and Personal Care Analyst

This report covers the following areas:

  • In which occasions do Brazilian women use each type of color cosmetics products?
  • Which attitudes do Brazilian women have in relation to color cosmetics advertising?
  • Which behaviors do Brazilian women have when buying color cosmetics products?
  • Which innovative color cosmetics products would Brazilian women be interested in buying?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

      • Definition
      • Executive Summary

          • The market
            • Not even the ‘lipstick effect’ contributes to the sales of color cosmetics
              • Figure 1: Forecast for retail sales of color cosmetics, by value, Brazil, 2010-20
            • Market share
              • Avon still leads the market despite fall in retail sales
                • Figure 2: Top companies’ retail sales shares in color cosmetics, by value, Brazil, 2014-15
              • The consumer
                • Brands can adopt new concepts for primers
                  • Figure 3: Usage occasions, by skincare products, Brazil, February 2016
                • Makeup tutorials can improve the products credibility
                  • Figure 4: Attitudes to advertising, Brazil, February 2016
                • Search for low prices can increase desire for kits and refills
                  • Figure 5: Buying behaviors, Brazil, February 2016
                • Makeup remover oils have good opportunities in the market
                  • Figure 6: Innovations, Brazil, February 2016
                • What we think
                • Issues and Insights

                  • How can anti-sweat makeups gain space in the Brazilian market?
                    • The facts
                      • The implications
                        • How can virtual platforms make young people buy more?
                          • The facts
                            • The implications
                              • How to ensure the purchase of makeup in the midst of so many apps?
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • More moderate growth seen in 2015 compared to 2014
                                      • Nail products have the best sales performance from 2014 and 2015
                                        • New technologies and apps have revolutionized the category
                                        • Market Size and Forecast

                                          • Not even the ‘lipstick effect’ helps the retail sales of color cosmetics
                                            • Figure 7: Retail sales of color cosmetics, by value, Brazil, 2010-20
                                            • Figure 8: Forecast for retail sales of color cosmetics, by value, Brazil, 2010-20
                                          • Nail products are the main driver of the color cosmetics category
                                            • Figure 9: Retail sales of color cosmetics, by segment, by value, Brazil, 2014-15
                                        • Market Drivers

                                          • Micro franchises of nail products can help to fight the crisis
                                            • New technologies are seeking to deliver customization
                                              • Mobile apps offer a world of possibilities for color cosmetics
                                              • Key Players – What You Need to Know

                                                • Avon invests in campaign to announce its new lipstick
                                                  • Brands launch first lines of matte lipstick in Brazil
                                                    • Eudora starts selling its own line of nail polish
                                                      • Natura set to open ten physical stores in 2016
                                                        • Zap Jequiti helps the communication with consultants
                                                        • Market Share

                                                          • Avon still leads retail market in spite of drop on sales
                                                            • Figure 10: Top companies’ retail sales shares in color cosmetics, by value, Brazil, 2014-15
                                                        • Who’s Innovating?

                                                          • Brazilian market can explore more makeup for eyelashes and eyebrows
                                                            • Figure 11: New product launches for eyelashes and eyebrow, by top 5 countries and Brazil, January 2013-December 2015
                                                          • Many Brazilian women have an interest in spray format products
                                                            • Figure 12: New product launches of color cosmetics in spray format, by top 5 countries, January 2013-December 2015
                                                          • Facial makeups benefit from products that help to shape the face
                                                            • Figure 13: New product launches of facial make-up, by subcategory, Brazil, January 2013-December 2015
                                                        • The Consumer – What You Need to Know

                                                          • Usage occasions seems to be linked to the prices of products
                                                            • Brands need to provide strategies to gain credibility for its products
                                                              • There are opportunities to make Brazilian women buy more
                                                                • Brazilian women demonstrate to be interested in innovative products
                                                                • Usage Occasions

                                                                  • Cheaper products and multifunction primers are more used daily
                                                                    • Figure 14: Usage occasions, by selected products, Brazil, February 2016
                                                                  • Brands can develop new concepts for primers
                                                                    • Figure 15: Usage occasions, by skincare products, Brazil, February 2016
                                                                  • There are opportunities to boost usage of eye shadows
                                                                    • Figure 16: Usage occasions, by eye products, Brazil, February 2016
                                                                • Attitudes to Advertising

                                                                  • Makeup tutorials can improve the products credibility
                                                                    • Figure 17: Attitudes to advertising, Brazil, February 2016
                                                                  • Virtual mirrors can help consumers to choose the right makeup
                                                                    • Figure 18: Attitudes to advertising, by region, Brazil, February 2016
                                                                  • There is lack of products for different skins and ethnic groups
                                                                    • Figure 19: Attitudes to advertising, by age group, Brazil, February 2016
                                                                • Buying Behaviors

                                                                  • Search for low prices can increase desire for kits and refills
                                                                    • Figure 20: Buying behaviors, Brazil, February 2016
                                                                  • How to attract Brazilian women aged 55+?
                                                                    • Figure 21: Buying behaviors, by age group, Brazil, February 2016
                                                                  • Products in small sizes could please consumers from the South
                                                                    • Figure 22: Buying behaviors, by region, Brazil, February 2016
                                                                • Innovations

                                                                  • Makeup remover oils have good opportunities in the market
                                                                    • Figure 23: Innovations, Brazil, February 2016
                                                                  • Food-based makeups gain strength as a trend
                                                                      • Figure 24: Innovations, by age group, Brazil, February 2016
                                                                    • Premium nail products have chances in the market
                                                                      • Figure 25: Innovations, by socioeconomic group, Brazil, February 2016
                                                                  • Appendix – Market Size and Forecast

                                                                      • Figure 26: Retail sales of color cosmetics, by value, Brazil, 2010-20
                                                                      • Figure 27: Forecast for retail sales of color cosmetics, by value, Brazil, 2010-20
                                                                      • Figure 28: Retail sales of color cosmetics, by segment, by value, Brazil, 2012014-2015
                                                                  • Appendix – Methodology and Definitions

                                                                    • Fan chart forecast
                                                                      • Abbreviations

                                                                      Companies Covered

                                                                      To learn more about the companies covered in this report please contact us.

                                                                      Color Cosmetics - Brazil - May 2016

                                                                      US $3,995.00 (Excl.Tax)