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Color Cosmetics - US - August 2016

"The $10.8 billion color cosmetics category is anticipated to experience gains in 2016 despite an intensely competitive category landscape. Category growth is highly dependent on new product development as inspired by trends in fashion and beauty. Furthermore, the trend-driven nature of the market can cause sales to be somewhat unpredictable, with shifts in types of make-up and application strategies dependent on what the current must have make-up item or look is. Overarching trends toward inclusion of value-added benefits through hybridization of skincare/cosmetics and the integration of technology will continue to positively influence market performance."
- Margie Nanninga, Beauty & Personal Care Analyst

This report discusses the following key topics:

  • Color cosmetics market experiences growth in light of current trends
  • Aging population presents challenges
  • Routine consumer behavior stifles growth

For the purposes of this Report, the color cosmetics market has been defined as follows:

  • Eye cosmetics – eye shadow, eyeliner, eyebrow pencils, mascara; false eyelashes and adhesives
  • Facial cosmetics – foundation, facial powder, concealer, blush/blusher, bronzer
  • Lip cosmetics – lipstick, lip gloss, and lip liners

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Color cosmetics market experiences growth in light of current trends
            • Figure 1: Total US sales and fan chart forecast of color cosmetics, at current prices, 2011-21
          • Aging population presents challenges
            • Figure 2: Repertoire of make-up products used regularly (ie daily/most days), by age, May 2016
          • Routine consumer behavior stifles growth
            • Figure 3: Reasons for purchasing, May 2016
          • The opportunities
            • Multifunctional, hybrid, and customizable cosmetics can broaden appeal
              • Figure 4: Interest in innovation – Have not tried but would be interested in trying, top five, May 2016
            • Harness impulsivity through enhanced shopping experience
              • Figure 5: Sources of information and inspiration – Retail sources, May 2016
            • Appeal to the Hispanic consumer as a beauty enthusiast
              • Figure 6: Repertoire of make-up products used regularly (ie daily/most days), by Hispanic origin, May 2016
            • What it means
            • The Market – What You Need to Know

              • Strong 2016 growth for color cosmetics
                • Success in facial cosmetics reflects trends towards hybridization
                  • Hybridization of products, natural approach spur innovation
                    • Aging population challenges market, buoyed by growing Hispanic population
                    • Market Size and Forecast

                      • Historic and projected sales performance of color cosmetics
                        • Figure 7: Total US sales and fan chart forecast of color cosmetics, at current prices, 2011-21
                        • Figure 8: Total US sales and forecast of color cosmetics, at current prices, 2011-21
                    • Market Breakdown

                      • Facial make-up commands the largest share of market sales
                        • Figure 9: Share of US retail sales of color cosmetics, by segment, at current prices, 2016
                      • Growth in lip cosmetics outpaces other category segments
                        • Figure 10: Total US retail sales of color cosmetics, by segment, at current prices, 2014 and 2016
                      • Retailer opportunity to grow sales
                        • Figure 11: Total US retail sales of color cosmetics, by channel, at current prices, 2014 and 2016
                    • Market Perspective

                      • Adults shifting their beauty spend toward color cosmetics
                        • Figure 12: Percent change of US retail sales of beauty and personal care products, by segment, at current prices, 2016*
                      • Hybridization of facial skincare and cosmetics blurs lines
                        • The natural approach
                        • Market Factors

                          • Shifts in population by age influence market performance
                            • Figure 13: US female population aged 18 or older, by age, 2011-21
                            • Figure 14: Repertoire of make-up products used regularly (ie daily/most days), by age, May 2016
                          • Hispanic women offer opportunity for category growth
                            • Figure 15: Female US Population, by Hispanic origin, 2011-21
                          • Economy encourages willingness to spend for premium products
                            • Figure 16: Consumer Sentiment Index, January 2007-June 2016
                            • Figure 17: Repertoire of make-up products used regularly (ie daily/most days), by income, May 2016
                        • Key Players – What You Need to Know

                          • Smaller brands continue to gain market share
                            • Value brands reach shoppers, technology creates opportunity
                              • Online shopping isn’t the norm for cosmetics users
                                • Storytelling helps differentiate products, customization is in-demand
                                • Manufacturer Sales of Color Cosmetics

                                  • Smaller brands continue to gain market share
                                    • Acquisitions among market leaders could shape future growth
                                      • Manufacturer sales of color cosmetics
                                        • Figure 18: MULO sales of color cosmetics, by leading companies, rolling 52-weeks 2015 and 2016
                                    • What’s Working?

                                      • Value brands show growth
                                        • Figure 19: MULO sales of private label color cosmetic products, by segment, rolling 52-weeks 2015 and 2016
                                        • Figure 20: Share of branded and private label color cosmetic product launches, 2011-16
                                        • Figure 21: MULO sales of JA Cosmetics, by segment, rolling 52-weeks 2015 and 2016
                                      • Technology enhances shopping experience
                                      • What’s Struggling?

                                        • Online shopping is low but could provide incremental boost for market
                                        • What’s Next?

                                          • Competitive marketplace creates need for product storytelling
                                              • Figure 22: Share of color cosmetic product launches, by sub-category, 2011-16
                                            • Multifunction and hybrid cosmetics
                                                • Figure 23: Share of color cosmetic product launches, by claim, 2011-16
                                              • Customizable make-up is in demand
                                              • The Consumer – What You Need to Know

                                                • Most women embrace a repertoire of products in their daily regimen
                                                  • Replacing a product prompts make-up purchases
                                                    • Online shopping for cosmetics is not the norm
                                                      • Family/friends and magazines are sources of information and inspiration
                                                        • Most women want to try customized make-up
                                                          • Long-lasting make-up remains a category frustration
                                                          • Use of Facial Cosmetics

                                                            • Traditional facial make-up products remain part of regular regime
                                                                • Figure 24: Use of facial make-up, May 2016
                                                              • Facial make-up use higher among women aged 25-44
                                                                • Figure 25: Use of select facial make-up, by age, May 2016
                                                              • Hispanics report broad use of facial make-up
                                                                • Figure 26: Use of select facial make-up, by Hispanic origin, May 2016
                                                            • Use of Eye Cosmetics

                                                              • Mascara is staple in the eye cosmetic segment
                                                                • Figure 27: Use of eye make-up, May 2016
                                                              • Affluent young women drive use of eye cosmetics
                                                                • Figure 28: Use of eye make-up, by age and income, May 2016
                                                              • Hispanics report elevated use of eye cosmetics
                                                                • Figure 29: Use of eye make-up, by Hispanic origin, May 2016
                                                            • Use of Lip Cosmetics

                                                              • Regular use of lip products is evenly dispersed
                                                                  • Figure 30: Use of lip make-up, May 2016
                                                                • Use of lip cosmetics is strong among affluent women
                                                                  • Figure 31: Use of lip make-up, by age and income, May 2016
                                                                • Hispanics demonstrate strong use of all lip cosmetics
                                                                  • Figure 32: Use of lip make-up, by Hispanic origin, May 2016
                                                              • Number of Make-up Products Used Regularly

                                                                • Most women embrace a repertoire of products in their daily regimen
                                                                  • Figure 33: Repertoire of make-up products used regularly (ie daily/most days), May 2016
                                                                • Affluent 18-34s emerge as using the largest repertoire of products
                                                                  • Figure 34: Repertoire of make-up products used regularly (ie daily/most days), by age and income, May 2016
                                                                • Hispanics regularly use large number of cosmetic products
                                                                  • Figure 35: Repertoire of make-up products used regularly (ie daily/most days), by Hispanic origin, May 2016
                                                              • Reasons for Purchasing

                                                                • Product replacement is the most common reason to purchase
                                                                    • Figure 36: Reasons for purchasing, May 2016
                                                                  • Young women are influenced by new products, brands, and trends
                                                                    • Figure 37: Reasons for purchasing, by age, May 2016
                                                                  • Hispanics receptive to advertising
                                                                    • Figure 38: Reasons for purchasing, by Hispanic origin, May 2016
                                                                • Online Shopping Attitudes

                                                                  • Barriers to online shopping can be overcome
                                                                      • Figure 39: Online shopping attitudes, May 2016
                                                                    • Young women are influenced by new products, brands, and trends
                                                                      • Figure 40: Online shopping attitudes, by age, May 2016
                                                                    • Customization and support could fuel Hispanics’ online shopping
                                                                      • Figure 41: Online shopping attitudes, by Hispanic origin, May 2016
                                                                  • Sources of Information

                                                                    • Many color cosmetics users don’t seek information or inspiration
                                                                      • Figure 42: Sources of information and inspiration, May 2016
                                                                    • Young women more apt to research information and trends
                                                                      • Figure 43: Sources of information and inspiration, by age, May 2016
                                                                    • Hispanics show strong reliance on a variety of sources
                                                                      • Figure 44: Sources of information and inspiration, by Hispanic origin, May 2016
                                                                  • Interest in Innovations

                                                                    • Most women want to try customized make-up
                                                                        • Figure 45: Interest in innovation, May 2016
                                                                      • Affluence and age support interest and use of new products
                                                                        • Figure 46: Interest in innovation – Have not tried but would be interested in trying, by age and income, May 2016
                                                                      • Hispanics are early adopters of innovative make-up products
                                                                        • Figure 47: Interest in innovation – Have tried, by age and income and Hispanic origin, May 2016
                                                                    • Category Frustrations

                                                                      • Long-lasting make-up addresses top category frustration
                                                                          • Figure 48: Category frustrations, May 2016
                                                                        • Product application is a point of frustration for young women
                                                                          • Hispanics frustrated with package and product durability
                                                                            • Figure 49: Category frustrations, by age and Hispanic origin, May 2016
                                                                        • Appendix – Data Sources and Abbreviations

                                                                          • Data sources
                                                                            • Sales data
                                                                              • Fan chart forecast
                                                                                • Consumer survey data
                                                                                  • Abbreviations and terms
                                                                                    • Abbreviations
                                                                                      • Terms
                                                                                      • Appendix – Market

                                                                                          • Figure 50: Total US sales and forecast of color cosmetics, at inflation-adjusted prices, 2011-21
                                                                                          • Figure 51: Total US retail sales and forecast of color cosmetics, by segment, at current prices, 2011-21
                                                                                          • Figure 52: Total US retail sales of color cosmetics, by channel, at current prices, 2011-16
                                                                                      • Appendix – Key Players

                                                                                          • Figure 53: MULO sales of eye cosmetics by leading companies and brands, rolling 52-weeks 2015 and 2016
                                                                                          • Figure 54: MULO sales of facial cosmetics, by leading companies and brands, rolling 52-weeks 2015 and 2016
                                                                                          • Figure 55: MULO sales of lip cosmetics, by leading companies and brands, rolling 52-weeks 2015 and 2016
                                                                                      • Appendix – Consumer

                                                                                          • Figure 56: Types of foundation/concealer used, October 2014-December 2015
                                                                                          • Figure 57: Types of blush/bronzer used, October 2014-December 2015
                                                                                          • Figure 58: Brands of foundation/concealer used, October 2009-December 2015
                                                                                          • Figure 59: Brands of blush/bronzer used, October 2009-December 2015

                                                                                      Color Cosmetics - US - August 2016

                                                                                      US $3,995.00 (Excl.Tax)