Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Color Cosmetics - US - July 2013

“Sustaining stronger rates of growth in the color cosmetics category will rely on new product innovation as well as the utilization of technology and expanded education efforts to help women better navigate this sometimes overwhelming category.”

-Shannon Romanowski, Beauty & Personal Care Analyst

Some questions answered in this report include:

  • How can the color cosmetics category be easier to navigate, ultimately encouraging increased usage?
  • What are the opportunities to increase usage of color cosmetics among older women?
  • What impact is multifunctional makeup having on the category?
  • What role will technology play in helping women engage with the color cosmetics category?

 

The color cosmetics category has grown slowly between 2008 and 2013 due to tough economic conditions combined with the highly crowded and competitive nature of the category. The category relies heavily on new product activity to drive sales, but this strategy can lead to a cluttered marketplace and encourage women to swap out current products to try new launches, instead of making incremental purchases. Multifunctional makeup could also be hindering category growth, as these products lead women to do more with less, potentially to the detriment of the category.

However, women are engaging with makeup and express interest in trying a variety of tools to better help them navigate the category. Online tutorials, beauty box subscriptions, and mobile apps are just some ways that brands and retailers can educate and inform women about products and trends. In addition, improved performance and ease of use claims garner high levels of interest, particularly among older women who remain an emerging and lucrative segment.

This report explores category dynamics including an analysis of sales and market share trends by retail channel and brands, an examination of marketing strategies and social media efforts, and exclusive Mintel consumer research into usage, behaviors, attitudes, and new opportunities concerning the color cosmetics category.

For the purposes of this report, the color cosmetics market has been segmented as follows:

  • Eye cosmetics—eye shadow, eyeliner, eyebrow pencils, mascara
  • Facial cosmetics—foundation, facial powder, concealer, blush/blusher, bronzer
  • Lip cosmetics—lipstick, lip pencils, pots, palettes, lip gloss
  • Also included within the facial cosmetics segment are BB creams. BB creams are defined as products that provide both facial skincare and color cosmetic benefits.
  • Other multiuse cosmetics, such as foundation with functional skincare benefits, are also covered, although they are not separately estimated as a market size segment.

Excluded from the scope of this report:

  • Nail care products and nail accessories. This market is covered in Mintel’s Nail Color and Care, U.S. January 2013.
  • Body-glitter products

 

 

Liqueurs - UK - January 2012

Take a look inside a sample report

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

Download now

 

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Figure 1: Total U.S. sales and fan chart forecast of color cosmetics, at current prices, 2008-18
                        • Market factors
                          • Aging female population creates challenges for category
                            • Figure 2: U.S. Female population aged 18 or older, by age, 2013-18
                          • Hispanic women are engaged in the category and represent growth potential
                            • The consumer
                              • Mascara is most regularly used cosmetic product
                                • Figure 3: Regular* color cosmetic usage, February 2013
                              • Splurge vs. save mentality influences category behavior
                                • Figure 4: Top five behaviors toward cosmetics, by total respondents and 18-24 year olds, February 2013
                              • Women interested in improved performance, ease of use claims
                                • Figure 5: Interest in cosmetic claims/benefits, February 2013
                              • In-store sampling drives highest levels of interest
                                • Figure 6: Interest in cosmetic information sources, February 2013
                              • Attitudes toward color cosmetics
                                • Figure 7: Top five attitudes toward cosmetics, by total respondents and 65+ age group, February 2013
                              • What we think
                              • Issues and Insights

                                  • How can the color cosmetics category be easier to navigate, ultimately encouraging increased usage?
                                    • Issues
                                      • Implications: Expand education, sampling, and innovation efforts
                                        • What are the opportunities to increase usage of color cosmetics among older women?
                                          • Issues
                                            • Implications: Focus on more targeted marketing efforts, improved product functionality
                                              • What impact is multifunctional makeup having on the category?
                                                • Issues
                                                  • Implications: Highlight daily usage opportunities and product differentiation
                                                    • What role will technology play in helping women engage with the color cosmetics category?
                                                      • Issues
                                                        • Implications: Continue to use technology as a way to engage women in the category
                                                        • Trend Applications

                                                            • Trend: Return to the Experts
                                                              • Trend: Guiding Choice
                                                                • Mintel Futures: East Meets West
                                                                • Market Size and Forecast

                                                                  • Key points
                                                                    • Category growth has been slow
                                                                      • Color cosmetics forecast to see small gains through 2018
                                                                        • Figure 8: Total U.S. retail sales and forecast of color cosmetics, at current prices, 2008-18
                                                                        • Figure 9: Total U.S. retail sales and forecast of color cosmetics at inflation-adjusted prices, 2008-18
                                                                      • Fan chart forecast
                                                                          • Figure 10: Total U.S. sales and fan chart forecast of color cosmetics, at current prices, 2008-18
                                                                      • Market Drivers

                                                                        • Aging population poses challenges for color cosmetics
                                                                          • Figure 11: U.S. Female population aged 18 or older, by age, 2008-18
                                                                        • Consumer confidence, wealth disparity driving prestige market
                                                                          • Figure 12: Household income distribution, 2011
                                                                          • Figure 13: Thomson Reuters/University of Michigan Index of Consumer Sentiment, 2007-13
                                                                        • Hispanics represent growth opportunity
                                                                          • Figure 14: Hispanic females, aged 18 or older, by age, 2008-18
                                                                      • Competitive Context

                                                                        • Facial skincare products with cosmetic benefits
                                                                            • Figure 15: BB creams launched by facial skincare brands, by sub-category, 2011-13*
                                                                        • Segment Performance

                                                                          • Key points
                                                                            • Facial cosmetics are strongest performing segment
                                                                              • Lip and eye cosmetics struggle to grow
                                                                                • Figure 16: Total U.S. retail sales of color cosmetics, segmented by type, 2011 and 2013
                                                                            • Segment Performance – Facial Cosmetics

                                                                              • Key points
                                                                                • Facial cosmetics are strongest category performer
                                                                                  • BB creams impact segment performance
                                                                                    • Sales and forecast of facial cosmetics (including BB creams)
                                                                                      • Figure 17: Sales and forecast of facial cosmetics, at current prices, 2008-18
                                                                                  • Segment Performance – Eye Cosmetics

                                                                                    • Key points
                                                                                      • Eye cosmetics experience little growth
                                                                                        • Sales and forecast of eye cosmetics
                                                                                          • Figure 18: Sales and forecast of eye cosmetics, at current prices, 2008-18
                                                                                      • Segment Performance – Lip Cosmetics

                                                                                        • Key points
                                                                                          • Lip cosmetics continue to struggle
                                                                                            • Sales and forecast of lip cosmetics
                                                                                              • Figure 19: Sales and forecast of lip cosmetics, at current prices, 2008-18
                                                                                          • Retail Channels

                                                                                            • Key points
                                                                                              • Other retail channels and supermarkets post modest gains, drug stores decline
                                                                                                • Figure 20: Total U.S. retail sales of color cosmetics, by channel, 2011 and 2013
                                                                                              • Color cosmetics retail sales dominated by other retail channels
                                                                                                • Drug stores decline while supermarkets gain
                                                                                                    • Figure 21: Total U.S. retail sales of color cosmetics, by channel, at current prices, 2008-13
                                                                                                • Leading Companies

                                                                                                  • Key points
                                                                                                    • L’Oréal leads color cosmetics category
                                                                                                      • P&G, Revlon both struggle
                                                                                                        • Coty Beauty and J&J experience growth
                                                                                                          • Manufacturer sales of color cosmetics
                                                                                                            • Figure 22: MULO sales of color cosmetics, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                        • Brand Share – Facial Cosmetics

                                                                                                          • Key points
                                                                                                            • L’Oréal leads segment thanks to product innovations, marketing efforts
                                                                                                              • P&G, Revlon struggling to keep pace with L’Oréal
                                                                                                                • Neutrogena seeing moderate growth due to new product launches
                                                                                                                  • Manufacturer sales of facial cosmetics
                                                                                                                    • Figure 23: MULO sales of facial cosmetics, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                • Brand Share – Eye Cosmetics

                                                                                                                  • Key points
                                                                                                                    • L’Oréal maintains leadership
                                                                                                                      • P&G, Revlon both losing segment share
                                                                                                                        • Manufacturer sales of eye cosmetics
                                                                                                                          • Figure 24: MULO sales of eye cosmetics, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                      • Brand Share – Lip Cosmetics

                                                                                                                        • Key points
                                                                                                                          • L’Oréal leads declining segment
                                                                                                                            • Revlon’s heritage in lip makeup along with new products help drive growth
                                                                                                                              • Rimmel, New York Color help Coty gain in segment
                                                                                                                                • Manufacturer sales of lip cosmetics
                                                                                                                                  • Figure 25: MULO sales of lip cosmetics, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                              • Innovations and Innovators

                                                                                                                                • New product launch trends
                                                                                                                                  • Figure 26: Color cosmetic product launches, by subcategory, 2007-13*
                                                                                                                                  • Figure 27: Top 15 color cosmetics product claims, by share, 2007-13*
                                                                                                                                • Celebrity collaborations
                                                                                                                                  • Limited edition
                                                                                                                                    • Product innovations
                                                                                                                                      • Creaseless/long-lasting
                                                                                                                                        • Flawless complexion
                                                                                                                                          • False lash effect
                                                                                                                                            • Makeup setting sprays
                                                                                                                                              • Mood boosting
                                                                                                                                                • Vegan/gluten-free
                                                                                                                                                • Marketing Strategies

                                                                                                                                                  • Overview of the brand landscape
                                                                                                                                                    • Strategy: Customized solutions
                                                                                                                                                      • Figure 28: Almay, “Velvety Magic,” TV ad, 2013
                                                                                                                                                      • Figure 29: L’Oreal, “The Perfect Match,” TV ad, 2013
                                                                                                                                                    • Strategy: Emphasis on lashes
                                                                                                                                                      • Figure 30: Maybelline the Rocket print ad, 2013
                                                                                                                                                      • Figure 31: L’Oreal, “Worth It,” TV ad, 2013
                                                                                                                                                      • Figure 32: Revlon, “Spellbinding Lashes,” TV ad, 2013
                                                                                                                                                    • Strategy: Blurring the line between facial skincare and makeup
                                                                                                                                                      • Figure 33: Smashbox print ad, 2012
                                                                                                                                                      • Figure 34: Maybelline BB cream print ad, 2012
                                                                                                                                                      • Figure 35: Clinique Even Better print ad, 2012
                                                                                                                                                      • Figure 36: Neutrogena, “Healthy Skin,” TV ad, 2013
                                                                                                                                                    • Strategy: Long-lasting
                                                                                                                                                      • Figure 37: Estée Lauder print ad, 2013
                                                                                                                                                      • Figure 38: CoverGirl Queen Collection print ad, 2013
                                                                                                                                                      • Figure 39: Revlon ColorStay TV ad, 2013
                                                                                                                                                    • Strategy: Bold makeup
                                                                                                                                                      • Figure 40: Maybelline Vivids print ad, 2013
                                                                                                                                                      • Figure 41: MAC Cosmetics, Print ad, 2013
                                                                                                                                                      • Figure 42: Revlon, “No Drama,” TV ad, 2013
                                                                                                                                                    • Strategy: Empowerment
                                                                                                                                                        • Figure 43: Bare Escentuals, “All Eyes On Board (Melanie),” TV ad, 2012
                                                                                                                                                    • Social Media

                                                                                                                                                      • Key points
                                                                                                                                                        • Key social media metrics
                                                                                                                                                          • Figure 44: key brand metrics, color cosmetics brands, May 2013
                                                                                                                                                        • Market overview
                                                                                                                                                          • Brand usage and awareness
                                                                                                                                                            • Figure 45: Usage and awareness of selected color cosmetics brands, February 2013
                                                                                                                                                          • Interaction with brands
                                                                                                                                                            • Figure 46: Interaction with selected color cosmetics brands, February 2013
                                                                                                                                                          • Online conversations
                                                                                                                                                            • Figure 47: Selected MAC Cosmetics twitter mentions, May 2013
                                                                                                                                                            • Figure 48: Percentage of consumer conversation by selected color cosmetics brands, April 20, 2013-May 19, 2013
                                                                                                                                                            • Figure 49: Online mentions, selected color cosmetics brands, percent of daily mentions, by day, April 20, 2013-May 19, 2013
                                                                                                                                                          • Where are people talking about color cosmetics brands?
                                                                                                                                                            • Figure 50: Selected MAC Cosmetics Twitter mentions, May 2013
                                                                                                                                                            • Figure 51: Mentions by page type, selected color cosmetics brands, April 20, 2013-May 19, 2013
                                                                                                                                                          • What are people talking about online?
                                                                                                                                                            • Figure 52: Mentions by type of conversation, selected color cosmetics brands, April 20, 2013-May 19, 2013
                                                                                                                                                            • Figure 53: Major areas of discussion surrounding color cosmetics brands, by day, April 20, 2013-May 19, 2013
                                                                                                                                                            • Figure 54: Major areas of discussion surrounding color cosmetics brands, by page type, April 20, 2013-May 19, 2013
                                                                                                                                                          • Brand analysis
                                                                                                                                                            • Maybelline
                                                                                                                                                              • Figure 55: Maybelline key social media indicators, May 2013
                                                                                                                                                            • Key online campaigns
                                                                                                                                                              • What we think
                                                                                                                                                                • MAC Cosmetics
                                                                                                                                                                  • Figure 56: MAC Cosmetics, May 2013
                                                                                                                                                                • Key online campaigns
                                                                                                                                                                  • What we think
                                                                                                                                                                    • bareMinerals
                                                                                                                                                                      • Figure 57: bareMinerals key social media indicators, May 2013
                                                                                                                                                                    • Key online campaigns
                                                                                                                                                                      • What we think
                                                                                                                                                                        • Revlon
                                                                                                                                                                          • Figure 58: Revlon key social media indicators, May 2013
                                                                                                                                                                        • Key online campaigns
                                                                                                                                                                          • What we think
                                                                                                                                                                            • L'Oréal
                                                                                                                                                                              • Figure 59: L'Oréal key social media indicators, May 2013
                                                                                                                                                                            • Key online campaigns
                                                                                                                                                                              • What we think
                                                                                                                                                                                • e.l.f. Cosmetics
                                                                                                                                                                                  • Figure 60: e.l.f. Cosmetics key social media indicators, May 2013
                                                                                                                                                                                • Key online campaigns
                                                                                                                                                                                  • What we think
                                                                                                                                                                                  • Color Cosmetics Usage

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Mascara is a makeup staple for the majority of women
                                                                                                                                                                                        • Figure 61: Cosmetic usage, February 2013
                                                                                                                                                                                      • Brand use influences product use
                                                                                                                                                                                        • Figure 62: Regular cosmetic use by each brand used, February 2013
                                                                                                                                                                                    • Usage – Eye Cosmetics

                                                                                                                                                                                      • Key points
                                                                                                                                                                                        • Mascara is most worn eye makeup product
                                                                                                                                                                                          • Regular use of eye makeup decreases with age
                                                                                                                                                                                            • Figure 63: Eye makeup usage – regular wear*, by age, February 2013
                                                                                                                                                                                          • Household income impacts use of eye makeup
                                                                                                                                                                                            • Figure 64: Eye makeup usage– regular wear*, by age and household income, February 2013
                                                                                                                                                                                          • CoverGirl and Maybelline are most used eye makeup brands
                                                                                                                                                                                              • Figure 65: Brands of mascara used, by age, October 2011-November 2012
                                                                                                                                                                                              • Figure 66: Brands of eye makeup used, by age, October 2011-November 2012
                                                                                                                                                                                          • Usage – Facial Cosmetics

                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • Foundation, blusher are most worn facial makeup products
                                                                                                                                                                                                • Figure 67: Facial makeup usage – regular wear*, by age, February 2013
                                                                                                                                                                                              • Use of BB cream is on the rise
                                                                                                                                                                                                • Figure 68: BB cream usage, any wear, March 2012 and February 2013
                                                                                                                                                                                              • Facial makeup use increases with income
                                                                                                                                                                                                • Figure 69: Facial makeup usage – regular wear*, by age and household income, February 2013
                                                                                                                                                                                              • Young women turn to CoverGirl for facial makeup
                                                                                                                                                                                                • Figure 70: Brands of foundation/concealer used, by age, October 2011-November 2012
                                                                                                                                                                                                • Figure 71: Brands of blusher/bronzer used, by age, October 2011-November 2012
                                                                                                                                                                                              • Powder blush/bronzer dominates, though older women turning to cream formats
                                                                                                                                                                                                • Figure 72: Types of blusher/bronzer used, by age, October 2011-November 2012
                                                                                                                                                                                            • Usage – Lip Cosmetics

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Age impacts use of lip makeup
                                                                                                                                                                                                  • Figure 73: Lip makeup usage– regular wear*, by age, February 2013
                                                                                                                                                                                                • CoverGirl, Revlon, and Avon are leading lip makeup brands
                                                                                                                                                                                                  • Figure 74: Brands of lipstick and lip gloss used, by age, October 2011-November 2012
                                                                                                                                                                                              • Shopping for Color Cosmetics

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Women, 25-34 are most confident category shoppers
                                                                                                                                                                                                    • Brand trust is important to both younger and older shoppers, though younger shoppers also seeking added benefits
                                                                                                                                                                                                      • Figure 75: Shopping for cosmetics, by age, February 2013
                                                                                                                                                                                                  • Color Cosmetics Behavior

                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                      • Sampling before buying has broad appeal
                                                                                                                                                                                                        • Older women seeking more suitable products for aging skin
                                                                                                                                                                                                          • Younger women experiment, but also look for value
                                                                                                                                                                                                            • Figure 76: Color cosmetic behaviors, by age, February 2013
                                                                                                                                                                                                        • Interest in Multifunctional Color Cosmetics

                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                            • Strong interest in multifunctional makeup
                                                                                                                                                                                                              • Some skepticism regarding efficacy of multifunctional makeup
                                                                                                                                                                                                                • Figure 77: Interest in multifunctional cosmetics (any agree), by age, February 2013
                                                                                                                                                                                                                • Figure 78: Interest in multifunctional cosmetics (any agree), by age and household income, February 2013
                                                                                                                                                                                                            • Interest in Color Cosmetics – Claims

                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                • Sun protection remains a key benefit for makeup
                                                                                                                                                                                                                  • Figure 79: Interest in cosmetic claims/benefits, February 2013
                                                                                                                                                                                                                • Ease of use claims appeal to older women
                                                                                                                                                                                                                  • Product versatility and improved performance are essential category themes
                                                                                                                                                                                                                    • Figure 80: Interest in cosmetic claims/benefits (have tried), by age, February 2013
                                                                                                                                                                                                                    • Figure 81: Interest in cosmetic claims/benefits (have not tried but would be interested in trying), by age, February 2013
                                                                                                                                                                                                                • Interest in Color Cosmetics – Information Sources

                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                    • Women rely on in-store sampling
                                                                                                                                                                                                                      • Figure 82: Interest in cosmetic information sources, February 2013
                                                                                                                                                                                                                    • Online tutorials represent strong education opportunity
                                                                                                                                                                                                                      • Young women interested in mobile apps, beauty boxes
                                                                                                                                                                                                                        • Figure 83: Interest in cosmetic information sources (have tried), by age, February 2013
                                                                                                                                                                                                                        • Figure 84: Interest in cosmetic information sources (have not tried but would be interested in trying), by age, February 2013
                                                                                                                                                                                                                    • Attitudes Toward Color Cosmetics

                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                        • Natural looking makeup is important
                                                                                                                                                                                                                          • Nearly half of respondents don’t wear makeup daily
                                                                                                                                                                                                                            • Younger makeup wearers like to experiment, follow trends
                                                                                                                                                                                                                              • Figure 85: Attitudes toward cosmetics, by age, February 2013
                                                                                                                                                                                                                              • Figure 86: Attitudes toward cosmetics, by age and household income, February 2013
                                                                                                                                                                                                                          • Race and Hispanic Origin

                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                              • Hispanic women are highly engaged in the category
                                                                                                                                                                                                                                • Figure 87: Cosmetic Usage – daily/frequently, by race/Hispanic origin, February 2013
                                                                                                                                                                                                                              • Black women seeking more customized makeup options
                                                                                                                                                                                                                                • Figure 88: Shopping for cosmetics, by race/Hispanic origin, February 2013
                                                                                                                                                                                                                              • Hispanic women experiment and follow trends but also seek value
                                                                                                                                                                                                                                •  Figure 89: Behaviors toward cosmetics, by race/Hispanic origin, February 2013
                                                                                                                                                                                                                                • Figure 90: Interest in cosmetic claims/benefits (have tried), by race/Hispanic origin, February 2013
                                                                                                                                                                                                                                • Figure 91: Interest in cosmetic claims/benefits (have not tried but would be interested in trying), by race/Hispanic origin, February 2013
                                                                                                                                                                                                                                • Figure 92: Attitudes toward cosmetics, by race/Hispanic origin, February 2013
                                                                                                                                                                                                                            • Cluster Analysis

                                                                                                                                                                                                                                • Figure 93: Color cosmetics clusters, February 2013
                                                                                                                                                                                                                              • Cluster 1: Involved
                                                                                                                                                                                                                                • Opportunities
                                                                                                                                                                                                                                  • Cluster 2: Habituals
                                                                                                                                                                                                                                    • Opportunities
                                                                                                                                                                                                                                      • Cluster 3: Basic
                                                                                                                                                                                                                                        • Opportunities
                                                                                                                                                                                                                                          • Cluster characteristic tables
                                                                                                                                                                                                                                            • Figure 94: Cosmetic Usage – daily/frequently, by target clusters, February 2013
                                                                                                                                                                                                                                            • Figure 95: Shopping for cosmetics, by target clusters, February 2013
                                                                                                                                                                                                                                            • Figure 96: Behaviors toward cosmetics, by target clusters, February 2013
                                                                                                                                                                                                                                            • Figure 97: Interest in multifunctional cosmetics (any agree), by target clusters, February 2013
                                                                                                                                                                                                                                            • Figure 98: Interest in cosmetic claims/benefits (have tried), by target clusters, February 2013
                                                                                                                                                                                                                                            • Figure 99: Interest in cosmetic claims/benefits (have not tried but would be interested in trying), by target clusters, February 2013
                                                                                                                                                                                                                                            • Figure 100: Attitudes toward cosmetics, by target clusters, February 2013
                                                                                                                                                                                                                                          • Cluster demographics
                                                                                                                                                                                                                                            • Figure 101: Target clusters, by demographic, February 2013
                                                                                                                                                                                                                                          • Cluster methodology
                                                                                                                                                                                                                                          • Key Household Purchase Measures – Information Resources Inc./Builders Panel Data

                                                                                                                                                                                                                                              • Overview of eye cosmetics
                                                                                                                                                                                                                                                • Mascara
                                                                                                                                                                                                                                                  • Consumer insights on key purchase measures
                                                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                                                      • Figure 102: Brand map, selected brands of mascara buying rate, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                                                        • Figure 103: Key purchase measures for the top brands of mascara, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                                                      • Overview of facial cosmetics
                                                                                                                                                                                                                                                        • Foundation
                                                                                                                                                                                                                                                          • Consumer insights on key purchase measures
                                                                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                                                                              • Figure 104: Brand map, selected brands of foundation buying rate, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                                                            • Brand leader characteristics
                                                                                                                                                                                                                                                              • Key purchase measures
                                                                                                                                                                                                                                                                • Figure 105: Key purchase measures for the top brands of foundation, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                                                              • Overview of lip cosmetics
                                                                                                                                                                                                                                                                • Lipstick
                                                                                                                                                                                                                                                                  • Consumer insights on key purchase measures
                                                                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                                                                      • Figure 106: Brand map, selected brands of lipstick buying rate, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                                                                        • Figure 107: Key purchase measures for the top brands of lipstick, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                                                                      • Lip gloss
                                                                                                                                                                                                                                                                        • Consumer insights on key purchase measures
                                                                                                                                                                                                                                                                          • Brand map
                                                                                                                                                                                                                                                                            • Figure 108: Brand map, selected brands of lip gloss buying rate, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                                                                          • Brand leader characteristics
                                                                                                                                                                                                                                                                            • Key purchase measures
                                                                                                                                                                                                                                                                              • Figure 109: Key purchase measures for the top brands of lip gloss, by household penetration, 52 weeks ending June 24, 2012
                                                                                                                                                                                                                                                                          • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                                                                                            • Color cosmetic usage
                                                                                                                                                                                                                                                                              • Figure 110: Cosmetic Usage – regular use, by age, February 2013
                                                                                                                                                                                                                                                                              • Figure 111: Cosmetic Usage – regular use, by household income, February 2013
                                                                                                                                                                                                                                                                            • Shopping for color cosmetics
                                                                                                                                                                                                                                                                              • Figure 112: Shopping for cosmetics, by age and household income, February 2013
                                                                                                                                                                                                                                                                              • Figure 113: Shopping for cosmetics by cosmetic product usage, February 2013
                                                                                                                                                                                                                                                                              • Figure 114: Shopping for cosmetics by cosmetic product usage, February 2013
                                                                                                                                                                                                                                                                            • Color cosmetic behavior
                                                                                                                                                                                                                                                                              • Figure 115: Color cosmetic behaviors, by age and household income, February 2013
                                                                                                                                                                                                                                                                            • Interest in multifunctional cosmetics
                                                                                                                                                                                                                                                                              • Figure 116: Interest in multifunctional cosmetics, February 2013
                                                                                                                                                                                                                                                                              • Figure 117: Interest in multifunctional cosmetics (any agree), by race/Hispanic origin, February 2013
                                                                                                                                                                                                                                                                            • Interest in color cosmetics—information/claims
                                                                                                                                                                                                                                                                              • Figure 118: Interest in cosmetic claims/benefits (have tried), by age and household income, February 2013
                                                                                                                                                                                                                                                                              • Figure 119: Interest in cosmetic claims/benefits (have not tried but would be interested in trying), by age and household income, February 2013
                                                                                                                                                                                                                                                                          • Appendix – Social Media

                                                                                                                                                                                                                                                                            • Usage and awareness
                                                                                                                                                                                                                                                                              • Figure 120: Brand usage or awareness, February 2013
                                                                                                                                                                                                                                                                              • Figure 121: Maybelline usage or awareness, by demographics, February 2013
                                                                                                                                                                                                                                                                              • Figure 122: Revlon usage or awareness, by demographics, February 2013
                                                                                                                                                                                                                                                                              • Figure 123: L'Oréal usage or awareness, by demographics, February 2013
                                                                                                                                                                                                                                                                              • Figure 124: MAC Cosmetics usage or awareness, by demographics, February 2013
                                                                                                                                                                                                                                                                              • Figure 125: bareMinerals usage or awareness, by demographics, February 2013
                                                                                                                                                                                                                                                                              • Figure 126: e.l.f. Cosmetics usage or awareness, by demographics, February 2013
                                                                                                                                                                                                                                                                            • Interactions with brands
                                                                                                                                                                                                                                                                              • Figure 127: Activities done, February 2013
                                                                                                                                                                                                                                                                              • Figure 128: Maybelline – Activities done, by demographics, February 2013
                                                                                                                                                                                                                                                                              • Figure 129: Revlon – Activities done, by demographics, February 2013
                                                                                                                                                                                                                                                                              • Figure 130: L'Oréal – Activities done, by demographics, February 2013
                                                                                                                                                                                                                                                                              • Figure 131: MAC Cosmetics – Activities done, by demographics, February 2013
                                                                                                                                                                                                                                                                              • Figure 132: bareMinerals – Activities done, by demographics, February 2013
                                                                                                                                                                                                                                                                            • Online conversations
                                                                                                                                                                                                                                                                              • Figure 133: Percentage of consumer conversation by selected color cosmetics brands, April 20, 2013-May 19, 2013
                                                                                                                                                                                                                                                                              • Figure 134: Online mentions, selected color cosmetics brands, percent of daily mentions, by day, April 20, 2013-May 19, 2013
                                                                                                                                                                                                                                                                              • Figure 135: Mentions by page type, selected color cosmetics brands, April 20, 2013-May 19, 2013
                                                                                                                                                                                                                                                                              • Figure 136: Mentions by type of conversation, selected color cosmetics brands, April 20, 2013-May 19, 2013
                                                                                                                                                                                                                                                                              • Figure 137: Major areas of discussion surrounding color cosmetics brands, by page type, April 20, 2013-May 19, 2013
                                                                                                                                                                                                                                                                          • Appendix – Information Resources Inc./Builders Panel Data Definitions

                                                                                                                                                                                                                                                                              • Information Resources Inc. Consumer Network Metrics
                                                                                                                                                                                                                                                                              • Appendix – Trade Associations

                                                                                                                                                                                                                                                                                Companies Covered

                                                                                                                                                                                                                                                                                • Coty Inc
                                                                                                                                                                                                                                                                                • Johnson & Johnson
                                                                                                                                                                                                                                                                                • L'Oréal SA
                                                                                                                                                                                                                                                                                • L'Oréal USA
                                                                                                                                                                                                                                                                                • Neutrogena Corporation
                                                                                                                                                                                                                                                                                • Procter & Gamble Company (The)
                                                                                                                                                                                                                                                                                • Procter & Gamble USA
                                                                                                                                                                                                                                                                                • Revlon USA
                                                                                                                                                                                                                                                                                • Walmart Stores (USA)

                                                                                                                                                                                                                                                                                Color Cosmetics - US - July 2013

                                                                                                                                                                                                                                                                                £3,199.84 (Excl.Tax)