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Color Cosmetics - US - June 2010

Mascara sales have been driving growth in the color cosmetics market since 2009, as women have been gravitating toward a more intense look for the eyes. Bolder, longer and thicker lashes are the goal, while lip makeup and foundation purchases have taken a back seat. Color choices in face makeup are becoming more varied, as multiculturalism makes its mark on the cosmetics marketplace.

The challenge of the recession has affected many women, and most have found a way to trade down in price and still maintain their cosmetic routines. Mass brands are faring well while department stores are reevaluating their approaches. In addition, shifting demographics are affecting sales as the swelling ranks of Baby Boomers reduce their cosmetics inventories and fewer teens are moving in to the marketplace to take their place.

This report will examine in detail:

  • The positive sales impact that innovations in mascara have had, and how the big three brands (L’Oréal, CoverGirl and Revlon) are leveraging the desire for lush and long lashes
  • How drug stores continue as the dominant retail outlet choice for cosmetics, even as mass merchandisers continue to gain customers
  • Innovations in all segments and an overview of new product introductions that are breathing life into a saturated market
  • The emphasis on humor and pizzazz in television commercials, and the faces of the latest brand ambassadors of choice

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Table of contents

  1. Scope and Themes

      • Definition
        • Data sources and methodology
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • Kitsch, packaging and exotic ingredients aim to capture women
                      • The market is still growing, but ever so slightly
                        • The internet offers much, alternatives to makeup are few, and sustainability is becoming important
                          • It is all in the eyes
                            • Drug stores continue to lead FDMx sales
                              • Cosmetics are ubiquitous, yet the recession has taken its toll
                                • The top three companies own 80% of the market
                                  • There is a brand, and brand position, for everyone
                                    • Turn back time, intensify the lashes, and prime before you gloss
                                      • Social media is becoming important, but television commercials are still entertaining us
                                        • Makeup use spans ages, and even teens are significant consumers of cosmetics
                                        • Insights and Opportunities

                                          • Hooray for Hollywood
                                            • It’s in the packaging
                                              • Do Gooders Get Ahead
                                                • Edible cosmetics
                                                  • Edible ingredients
                                                    • Peptides
                                                      • Airbrush me
                                                        • Beauty, redefined
                                                        • Inspire Insights

                                                            • Faux genomics
                                                              • What’s it all about?
                                                                • Halo effect creates nutri-cosmetics and nutraceuticals
                                                                • Market Size and Forecast

                                                                  • Key points
                                                                    • Less demand being tempered by an interest in eyes
                                                                      • Figure 1: Total U.S. FDMx sales and forecast of color cosmetics at current prices, 2004-14
                                                                      • Figure 2: Total U.S. FDMx sales and forecast of color cosmetics at inflation adjusted prices, 2004-14
                                                                    • Walmart sales
                                                                    • Competitive Context

                                                                      • The internet
                                                                        • More permanent fixes
                                                                          • Technology and innovation
                                                                            • Sustainability
                                                                              • Women and work
                                                                                • Figure 3: Women’s labor force participation, 1975-2008
                                                                              • Where did you get that tan?
                                                                                • Nutri-cosmetics
                                                                                  • Figure 4: Top beauty enhancing claims among food, drinks and supplements, Jan 07-Dec 09
                                                                                • Additional outlets
                                                                                • Segment Performance

                                                                                  • Key points
                                                                                    • It is all in the eyes
                                                                                      • Figure 5: U.S. FDMx sales and forecast of color cosmetics at current prices, by segment, 2004-14
                                                                                      • Figure 6: U.S. FDMx sales of color cosmetics, by segment, 2008 and 2009
                                                                                  • Segment Performance—Eye Makeup

                                                                                    • Key points
                                                                                      • Just look at her eyes
                                                                                        • Figure 7: U.S. FDMx sales and forecast of eye makeup, 2004-14
                                                                                    • Segment Performance—Face Makeup

                                                                                      • Key points
                                                                                        • Using a little less
                                                                                          • Figure 8: U.S. FDMx sales and forecast of face makeup, 2004-14
                                                                                      • Segment Performance—Lip Makeup

                                                                                        • Key points
                                                                                          • They are not paying for lips
                                                                                            • Figure 9: U.S. FDMx sales and forecast of lip makeup, 2004-14
                                                                                        • Retail Channels

                                                                                          • Key points
                                                                                            • Drug stores have it
                                                                                              • Other fashion retailers want in
                                                                                                  • Figure 10: U.S. FDMx sales of color cosmetics, by retail channel, 2008 and 2009
                                                                                              • Retail Channels—Drug Stores

                                                                                                • Key points
                                                                                                  • Goodbye department store, hello drug store
                                                                                                    • Focus on ethnicity
                                                                                                      • Figure 11: U.S. sales of color cosmetics at drug stores, 2004-09
                                                                                                  • Retail Channels—Other

                                                                                                    • Key points
                                                                                                      • Still shopping
                                                                                                        • Department stores have to regroup
                                                                                                          • Figure 12: U.S. sales of color cosmetics at other stores, 2004-09
                                                                                                      • Market Drivers

                                                                                                        • It is ubiquitous
                                                                                                          • Dressing down in a down economy
                                                                                                              • Figure 13: Changes made as a result of economy in last six months, by age, March 2010
                                                                                                            • A shrinking (and aging) market
                                                                                                              • Figure 14: U.S. female population, by age, 2005-15
                                                                                                            • Everyone wants to be a bombshell
                                                                                                              • Where have all the teenagers gone?
                                                                                                                • Figure 15: U.S. teen population aged 12-17, projected growth trends in five-year intervals from 2000-30
                                                                                                              • The promise of the Hispanic teenager
                                                                                                                • Figure 16: U.S. teenage female population aged 12-17, by Hispanic origin, 2005-15
                                                                                                              • Black teenagers using less cosmetics
                                                                                                                • Figure 17: U.S. teenage female population aged 12-17, by race, 2005-15
                                                                                                            • Leading Companies

                                                                                                              • Key points
                                                                                                                • Three companies—80% of the sales
                                                                                                                  • Luxury shifts
                                                                                                                    • Young companies
                                                                                                                      • Figure 18: Sales of leading color cosmetics companies, 2009 and 2010
                                                                                                                  • Selected Brand Analysis—Eye Makeup

                                                                                                                    • Key points
                                                                                                                      • Seeing is believing
                                                                                                                        • L’Oréal/Maybelline moving toward half of the market
                                                                                                                          • Mascaras save the day
                                                                                                                            • Figure 19: Selected FDMx brand sales of eye makeup in the U.S., 2009 and 2010
                                                                                                                        • Selected Brand Analysis—Face Makeup

                                                                                                                          • Key points
                                                                                                                            • Foundation is a foundation for many women
                                                                                                                              • One, two and three = 75+%
                                                                                                                                • Trading spaces
                                                                                                                                  • Figure 20: Selected FDMx brand sales of face makeup in the U.S., 2009 and 2010
                                                                                                                              • Selected Brand Analysis—Lip Makeup

                                                                                                                                • Key points
                                                                                                                                  • Less color and shine
                                                                                                                                    • The top three
                                                                                                                                      • Trying to mix it up
                                                                                                                                        • Luxury Brands still stirring it up
                                                                                                                                          • Figure 21: Selected FDMx brand sales of lip makeup in the U.S., 2009 and 2010
                                                                                                                                      • Brand Qualities

                                                                                                                                        • L’Oréal USA
                                                                                                                                          • L’Oréal Paris
                                                                                                                                            • Maybelline
                                                                                                                                              • Procter & Gamble—CoverGirl
                                                                                                                                                • Revlon
                                                                                                                                                  • Coty (Del Labs – Rimmel, New York Color)
                                                                                                                                                    • Rimmel
                                                                                                                                                      • New York Color
                                                                                                                                                        • Johnson & Johnson Neutrogena
                                                                                                                                                          • Teen website
                                                                                                                                                            • Women’s website
                                                                                                                                                              • Physicians Formula
                                                                                                                                                                • Milani—Give us your poor
                                                                                                                                                                  • Latina Bella
                                                                                                                                                                  • Innovation and Innovators

                                                                                                                                                                    • Face
                                                                                                                                                                      • Spray it on
                                                                                                                                                                        • Ageless
                                                                                                                                                                          • Cover It Up
                                                                                                                                                                            • More or less color
                                                                                                                                                                              • Luxury face
                                                                                                                                                                                • Eyes
                                                                                                                                                                                  • Bigger, stronger lashes
                                                                                                                                                                                    • Creamy, sweet and shiny
                                                                                                                                                                                      • Edgy
                                                                                                                                                                                        • Luxury eyes
                                                                                                                                                                                          • Lips
                                                                                                                                                                                          • Themes

                                                                                                                                                                                            • Packaging
                                                                                                                                                                                              • High quality value
                                                                                                                                                                                                • Flowers and such
                                                                                                                                                                                                • Advertising and Promotion

                                                                                                                                                                                                  • Overview
                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                      • Spokespeople
                                                                                                                                                                                                        • Traditional media
                                                                                                                                                                                                          • Social media
                                                                                                                                                                                                            • Top spenders
                                                                                                                                                                                                              • Figure 22: Top color cosmetic advertisers, 2007-08
                                                                                                                                                                                                            • Commercials
                                                                                                                                                                                                              • Can’t go wrong with Ellen
                                                                                                                                                                                                                • Figure 23: CoverGirl & Olay, television ad, 2010
                                                                                                                                                                                                              • The Queen
                                                                                                                                                                                                                • Figure 24: CoverGirl Makeup, television ad, 2010
                                                                                                                                                                                                              • Luxury serum
                                                                                                                                                                                                                • Figure 25: L’Oréal, television ad, 2010
                                                                                                                                                                                                              • Lipstick marks
                                                                                                                                                                                                                • Figure 26: Maybelline Red, television ad, 2010
                                                                                                                                                                                                              • How do they walk in those?
                                                                                                                                                                                                                • Figure 27: Maybelline Lash Stiletto, television ad, 2010
                                                                                                                                                                                                              • Art
                                                                                                                                                                                                                • Figure 28: Neutrogena, television ad, 2010
                                                                                                                                                                                                            • Usage

                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                • Not only for the young
                                                                                                                                                                                                                  • Figure 29: Use of makeup among adult women, by age, March 2010
                                                                                                                                                                                                                • Use of face makeup
                                                                                                                                                                                                                  • Figure 30: Use of foundation among adult women, by age, November 2008-December 2009
                                                                                                                                                                                                                  • Figure 31: Use of blusher among adult women, by age, November 2008-December 2009
                                                                                                                                                                                                                • Use of eye makeup
                                                                                                                                                                                                                  • Figure 32: Use of mascara among adult women, by age, November 2008-December 2009
                                                                                                                                                                                                                  • Figure 33: Use of eye shadow/eye liner/brow pencil among adult women, by age, November 2008-December 2009
                                                                                                                                                                                                                • Use of lip makeup
                                                                                                                                                                                                                  • Figure 34: Use of lip makeup among adult women, by age, November 2008-December 2009
                                                                                                                                                                                                              • Frequency of Use

                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                  • Lips more often
                                                                                                                                                                                                                    • Figure 35: Frequency of makeup use among adult women, by age, November 2008-December 2009
                                                                                                                                                                                                                • Brands

                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                    • Face makeup
                                                                                                                                                                                                                      • Figure 36: Brands of foundation used, by age, November 2008-December 2009
                                                                                                                                                                                                                      • Figure 37: Brands of blusher used, by age, November 2008-December 2009
                                                                                                                                                                                                                    • Eye makeup
                                                                                                                                                                                                                      • Figure 38: Brands of mascara used, by age, November 2008-December 2009
                                                                                                                                                                                                                      • Figure 39: Brands of eye shadow used, by age, November 2008-December 2009
                                                                                                                                                                                                                    • Lip makeup
                                                                                                                                                                                                                      • Figure 40: Brands lipstick used, by age, November 2008-December 2009
                                                                                                                                                                                                                  • Purchase Behavior

                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                      • Different ages, different places
                                                                                                                                                                                                                        • Figure 41: Retail purchase venue, by age, November 2008-December 2009
                                                                                                                                                                                                                      • Shopping where one can afford
                                                                                                                                                                                                                        • Figure 42: Retail purchase venue, by HH income, November 2008-December 2009
                                                                                                                                                                                                                    • Attitudes and Motivations

                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                        • How to choose
                                                                                                                                                                                                                          • Figure 43: Important factors when choosing cosmetics, by age, March 2010
                                                                                                                                                                                                                        • Give it a try
                                                                                                                                                                                                                          • Figure 44: Factors that affect trial when choosing cosmetics, by age, March 2010
                                                                                                                                                                                                                        • What has the economy done to you?
                                                                                                                                                                                                                            • Figure 45: Changes made as a result of economy in last six months, by age, March 2010
                                                                                                                                                                                                                          • Attitudes towards wearing makeup
                                                                                                                                                                                                                            • Figure 46: Attitudes and behaviors related to wearing makeup, by age, March 2010
                                                                                                                                                                                                                          • Mineral-based makeup
                                                                                                                                                                                                                            • Figure 47: Intentions related to use of mineral makeup products, by age, March 2010
                                                                                                                                                                                                                        • Teens

                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                            • Use of face makeup
                                                                                                                                                                                                                              • Figure 48: Use of foundation among girls, by age, November 2008-December 2009
                                                                                                                                                                                                                              • Figure 49: Use of blusher among girls, by age, November 2008-December 2009
                                                                                                                                                                                                                            • Use of eye makeup
                                                                                                                                                                                                                              • Figure 50: Use of mascara among girls, by age, November 2008-December 2009
                                                                                                                                                                                                                              • Figure 51: Use of eye shadow among girls, by age, November 2008-December 2009
                                                                                                                                                                                                                              • Figure 52: Use of eye liner and eyebrow pencil among girls, by age, November 2008-December 2009
                                                                                                                                                                                                                            • Use of lip makeup
                                                                                                                                                                                                                              • Figure 53: Use of lipstick and lip gloss among girls, by age, November 2008-December 2009
                                                                                                                                                                                                                            • Brand preferences—Lip makeup
                                                                                                                                                                                                                              • Figure 54: Brands of lipstick/lip gloss used among girls, by age, November 2008-December 2009
                                                                                                                                                                                                                          • Race/Hispanic Origin

                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                              • Use of face makeup
                                                                                                                                                                                                                                • Figure 55: Use of foundation among adult women, by race/Hispanic origin, November 2008-December 2009
                                                                                                                                                                                                                                • Figure 56: Use of blusher among adult women, by race/Hispanic origin, November 2008-December 2009
                                                                                                                                                                                                                              • Use of eye makeup
                                                                                                                                                                                                                                • Figure 57: Use of mascara among adult women, by race/Hispanic origin, November 2008-December 2009
                                                                                                                                                                                                                                • Figure 58: Use of eye shadow among adult women, by race/Hispanic origin, November 2008-December 2009
                                                                                                                                                                                                                              • Attitudes
                                                                                                                                                                                                                                • Figure 59: Important factors when choosing cosmetics, by race/Hispanic origin, March 2010
                                                                                                                                                                                                                            • Cluster Analysis

                                                                                                                                                                                                                                • Consistents
                                                                                                                                                                                                                                  • Demographics
                                                                                                                                                                                                                                    • Characteristics
                                                                                                                                                                                                                                      • Opportunity
                                                                                                                                                                                                                                        • Generalizers
                                                                                                                                                                                                                                          • Demographics
                                                                                                                                                                                                                                            • Characteristics
                                                                                                                                                                                                                                              • Opportunity
                                                                                                                                                                                                                                                • Quality-thrifts
                                                                                                                                                                                                                                                  • Demographics
                                                                                                                                                                                                                                                    • Characteristics
                                                                                                                                                                                                                                                      • Opportunity
                                                                                                                                                                                                                                                        • Cluster characteristics
                                                                                                                                                                                                                                                          • Figure 60: Color cosmetic clusters, March 2010
                                                                                                                                                                                                                                                          • Figure 61: Important factors when choosing cosmetics, by color cosmetic clusters, March 2010
                                                                                                                                                                                                                                                          • Figure 62: Factors that affect trial when choosing cosmetics, by color cosmetic clusters, March 2010
                                                                                                                                                                                                                                                          • Figure 63: Changes made as a result of economy in last six months, by color cosmetic clusters, March 2010
                                                                                                                                                                                                                                                          • Figure 64: Attitudes and behaviors related to wearing makeup, by color cosmetic clusters, March 2010
                                                                                                                                                                                                                                                        • Cluster demographics
                                                                                                                                                                                                                                                          • Figure 65: Color cosmetic clusters, by age group, March 2010
                                                                                                                                                                                                                                                          • Figure 66: Color cosmetic clusters, by household income group, March 2010
                                                                                                                                                                                                                                                          • Figure 67: Color cosmetic clusters, by race, March 2010
                                                                                                                                                                                                                                                          • Figure 68: Color cosmetic clusters by Hispanic origin, March 2010
                                                                                                                                                                                                                                                        • Cluster methodology
                                                                                                                                                                                                                                                        • Custom Consumer Groups

                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                              • Married with children and makeup
                                                                                                                                                                                                                                                                • Figure 69: Use of makeup among adult women, by marital status and presence of children in HH, March 2010
                                                                                                                                                                                                                                                              • Still shopping in many places
                                                                                                                                                                                                                                                                • Figure 70: Retail purchase venue, by marital status and presence of children in HH, November 2008-December 2009
                                                                                                                                                                                                                                                              • Married and not changing
                                                                                                                                                                                                                                                                • Figure 71: Changes made as a result of economy in last six months, by marital status and presence of children in HH, March 2010
                                                                                                                                                                                                                                                              • Ingredients become important when married with children
                                                                                                                                                                                                                                                                • Figure 72: Attitudes and behaviors related to wearing makeup, by marital status and presence of children in HH, March 2010
                                                                                                                                                                                                                                                            • Symphony IRI/Builders Panel Data

                                                                                                                                                                                                                                                              • Eye cosmetics
                                                                                                                                                                                                                                                                • Mascara
                                                                                                                                                                                                                                                                  • Consumer insights on key purchase measures – mascara
                                                                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                                                                      • Figure 73: Brand map, selected brands of mascara, buying rate, by household penetration, 2009*
                                                                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                                                                        • Figure 74: Key purchase measures for the top brands of mascara, by household penetration, 2009*
                                                                                                                                                                                                                                                                      • Facial cosmetics
                                                                                                                                                                                                                                                                        • Foundation
                                                                                                                                                                                                                                                                          • Consumer insights on key purchase measures – foundation
                                                                                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                                                                                              • Figure 75: Brand map, selected brands of foundation, buying rate, by household penetration, 2009*
                                                                                                                                                                                                                                                                            • Brand leader characteristics
                                                                                                                                                                                                                                                                              • Key purchase measures
                                                                                                                                                                                                                                                                                • Figure 76: Key purchase measures for the top brands of foundation, by household penetration, 2009*
                                                                                                                                                                                                                                                                              • Lip cosmetics
                                                                                                                                                                                                                                                                                • Lipstick
                                                                                                                                                                                                                                                                                  • Consumer insights on key purchase measures – lipstick
                                                                                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                                                                                      • Figure 77: Brand map, selected brands of lipstick, buying rate, by household penetration, 2009*
                                                                                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                                                                                        • Figure 78: Key purchase measures for the top brands of lipstick, by household penetration, 2009*
                                                                                                                                                                                                                                                                                      • Lip gloss
                                                                                                                                                                                                                                                                                        • Consumer insights on key purchase measures – lip gloss
                                                                                                                                                                                                                                                                                          • Brand map
                                                                                                                                                                                                                                                                                            • Figure 79: Brand map, selected brands of lip gloss, buying rate, by household penetration, 2009*
                                                                                                                                                                                                                                                                                          • Brand leader characteristics
                                                                                                                                                                                                                                                                                            • Key purchase measures
                                                                                                                                                                                                                                                                                              • Figure 80: Key purchase measures for the top brands of lip gloss, by household penetration, 2009*
                                                                                                                                                                                                                                                                                          • Appendix: SymphonyIRI/Builders Panel Data Definitions

                                                                                                                                                                                                                                                                                              • SymphonyIRI Consumer Network Metrics
                                                                                                                                                                                                                                                                                              • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                                                                                                                • Eye makeup
                                                                                                                                                                                                                                                                                                    • Figure 81: Brands of mascara used among girls, by age, November 2008-December 2009
                                                                                                                                                                                                                                                                                                    • Figure 82: Brands of eye shadow, eye liner, eyebrow pencil used among girls, by age, November 2008-December 2009
                                                                                                                                                                                                                                                                                                • Appendix: Trade Associations

                                                                                                                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                                                                                                                  • American Eagle Outfitters Inc
                                                                                                                                                                                                                                                                                                  • Avon USA
                                                                                                                                                                                                                                                                                                  • Burberry (USA)
                                                                                                                                                                                                                                                                                                  • Burt's Bees Inc.
                                                                                                                                                                                                                                                                                                  • Chanel USA
                                                                                                                                                                                                                                                                                                  • Christian Dior
                                                                                                                                                                                                                                                                                                  • Citigroup Inc.
                                                                                                                                                                                                                                                                                                  • Clarins USA
                                                                                                                                                                                                                                                                                                  • Clinique Laboratories, Inc.
                                                                                                                                                                                                                                                                                                  • Clorox Company , The
                                                                                                                                                                                                                                                                                                  • Condé Nast Publications Inc.
                                                                                                                                                                                                                                                                                                  • Condénet Inc.
                                                                                                                                                                                                                                                                                                  • Cosmopolitan
                                                                                                                                                                                                                                                                                                  • Coty Inc
                                                                                                                                                                                                                                                                                                  • CVS Caremark Corporation
                                                                                                                                                                                                                                                                                                  • Del Laboratories, Inc.
                                                                                                                                                                                                                                                                                                  • Dillard's, Inc
                                                                                                                                                                                                                                                                                                  • Duane Reade, Inc
                                                                                                                                                                                                                                                                                                  • Elizabeth Arden, Inc.
                                                                                                                                                                                                                                                                                                  • Estée Lauder Companies Inc. (The)
                                                                                                                                                                                                                                                                                                  • Facebook, Inc.
                                                                                                                                                                                                                                                                                                  • Food and Drug Administration
                                                                                                                                                                                                                                                                                                  • Forever 21 Inc.
                                                                                                                                                                                                                                                                                                  • GNC Corporation
                                                                                                                                                                                                                                                                                                  • Guerlain
                                                                                                                                                                                                                                                                                                  • H&M Hennes & Mauritz
                                                                                                                                                                                                                                                                                                  • HSN-U.S.
                                                                                                                                                                                                                                                                                                  • Independent Cosmetic Manufacturers and Distributors Inc. (ICMAD)
                                                                                                                                                                                                                                                                                                  • J C Penney Company, Inc
                                                                                                                                                                                                                                                                                                  • Johnson & Johnson
                                                                                                                                                                                                                                                                                                  • Kmart Corporation
                                                                                                                                                                                                                                                                                                  • Kohl's Corporation
                                                                                                                                                                                                                                                                                                  • L'Occitane Ltd
                                                                                                                                                                                                                                                                                                  • L'Oréal USA
                                                                                                                                                                                                                                                                                                  • Lancôme
                                                                                                                                                                                                                                                                                                  • Macy's, Inc.
                                                                                                                                                                                                                                                                                                  • Mary Kay Inc.
                                                                                                                                                                                                                                                                                                  • Max Factor
                                                                                                                                                                                                                                                                                                  • Movie Star Inc.
                                                                                                                                                                                                                                                                                                  • National Cosmetology Association (NCA)
                                                                                                                                                                                                                                                                                                  • Neiman Marcus (retail stores)
                                                                                                                                                                                                                                                                                                  • Nestlé USA
                                                                                                                                                                                                                                                                                                  • Neutrogena Corporation
                                                                                                                                                                                                                                                                                                  • Nordstrom
                                                                                                                                                                                                                                                                                                  • Olay Company, Inc.
                                                                                                                                                                                                                                                                                                  • Old Navy
                                                                                                                                                                                                                                                                                                  • Origins Natural Resources, Inc.
                                                                                                                                                                                                                                                                                                  • Payless ShoeSource Inc
                                                                                                                                                                                                                                                                                                  • Personal Care Products Council
                                                                                                                                                                                                                                                                                                  • Peter Thomas Roth
                                                                                                                                                                                                                                                                                                  • Physicians Formula Inc
                                                                                                                                                                                                                                                                                                  • Procter & Gamble USA
                                                                                                                                                                                                                                                                                                  • QVC USA
                                                                                                                                                                                                                                                                                                  • Revlon USA
                                                                                                                                                                                                                                                                                                  • Rite Aid Corporation
                                                                                                                                                                                                                                                                                                  • Saks Incorporated
                                                                                                                                                                                                                                                                                                  • Sears Holdings Corporation
                                                                                                                                                                                                                                                                                                  • Sephora
                                                                                                                                                                                                                                                                                                  • Shiseido International
                                                                                                                                                                                                                                                                                                  • Society of Cosmetic Chemists (SCC)
                                                                                                                                                                                                                                                                                                  • Target Corporation
                                                                                                                                                                                                                                                                                                  • The Mentholatum Co. Inc.
                                                                                                                                                                                                                                                                                                  • Topshop old
                                                                                                                                                                                                                                                                                                  • Turner Broadcasting System, Inc.
                                                                                                                                                                                                                                                                                                  • Twitter, Inc.
                                                                                                                                                                                                                                                                                                  • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                                                                  • U.S. Bureau of the Census
                                                                                                                                                                                                                                                                                                  • Ulta Salon, Cosmetics & Fragrance, Inc.
                                                                                                                                                                                                                                                                                                  • Urban Outfitters
                                                                                                                                                                                                                                                                                                  • Victoria's Secret
                                                                                                                                                                                                                                                                                                  • Walgreen Co
                                                                                                                                                                                                                                                                                                  • Walmart Stores (USA)
                                                                                                                                                                                                                                                                                                  • Walt Disney Company, The
                                                                                                                                                                                                                                                                                                  • Women's Wear Daily (WWD)
                                                                                                                                                                                                                                                                                                  • YouTube, Inc.
                                                                                                                                                                                                                                                                                                  • Zappos.com Inc.

                                                                                                                                                                                                                                                                                                  Color Cosmetics - US - June 2010

                                                                                                                                                                                                                                                                                                  £3,277.28 (Excl.Tax)