Colour Cosmetics - China - August 2015
“High frequency of usage proves that once consumers adopt colour cosmetics products, many of them will develop a routine to wear them on a daily basis, meaning that opportunities for increasing frequency of usage amongst these users could be limited. Sales growth can be achieved by product extension, category extension or premiumisation of existing products.”
– Wenwen Chen, Senior Research Analyst
This report discusses the following key topics:
- Penetration and premiumisation remain vital to unlock future growth
- Rediscover real beauty against the “new beauty” standard
- Integrated media planning
- The Advocators, the Worriers and the Sceptics
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