Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Colour Cosmetics - China - September 2013

“As income increases and basic life quality improves significantly, Chinese women could be expected to spend more on discretionary goods like colour cosmetics. This suggests that there is great opportunity to convert millions of non-users in the lower tier cities and rural areas. At the same time, the country’s middle classes is spurring demand for discretionary spend items. Their soaring purchasing power provides the greatest long-term potential for growth.”

– Wenwen Chen, Research Analyst

In this report we answer the following key themes/issues:

  • What is their spending power on colour cosmetics products and each sub category?
  • Following the success of BB cream, consumers are looking for products with multifunctional products. Will this trend remain whether major players have new product development that focuses on integrated functions/purposes in the pipeline?
  • What are the dynamics of channels of purchase?
  • How ready are China’s consumers for the latest digital technology when it comes to cosmetics?
  • How sophisticated are Chinese women in terms of wearing make-up?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Excluded
          • Methodology
            • Abbreviations
            • Executive Summary

                • The market
                  • Figure 1: Best- and worst-case forecast for China value sales of colour cosmetics, 2008-18
                  • Figure 2: China colour cosmetics segments’ percentage share in value, 2010-12
                • Companies and brands
                  • The consumer
                    • Face make-up is the priority
                      • Figure 3: Make-up products used in past 12 months, July 2013
                    • Internet retail is the channel to focus on
                      • Figure 4: Purchase channel for make-up products July 2013
                    • Colour cosmetics the confidence booster
                      • Figure 5: Attitudes towards make-up products, July 2013
                    • Key issues
                      • Cross-selling is essential to drive market share
                        • Driving usage frequency is the next growth opportunity
                          • Multichannel strategies to capture different demographics
                            • What it means
                            • The Market

                              • Key points
                                • Market size and forecast
                                  • Figure 6: Colour cosmetics China market value in local currency, 2008-18
                                • The future
                                  • Figure 7: Best- and worst-case forecast for China value sales of colour cosmetics, 2008-18
                                • Market segmentation
                                  • Figure 8: China colour cosmetics retail value sales, by sector, 2011-13
                                  • Figure 9: New product launches in colour cosmetics, % share, by category, Jan 2009- Jun13
                              • Market Drivers

                                • Key points
                                  • Increasing purchasing power in lower-tier cities
                                    • The rise of the Chinese middle class could drive significant growth
                                      • Figure 10: Discretionary spending, April 2012
                                    • Online channel changes the market dynamics
                                      • What it means
                                      • Companies and Brands

                                        • Key points
                                          • Company share
                                            • Figure 11: China colour cosmetics market company retail market share, by value (%), 2009-12
                                          • Advertising and innovation
                                            • Can CC cream create a similar sensation like BB cream?
                                                • Figure 12: Examples of CC cream launches in China, Q2 2013
                                              • Smarter promotions
                                                • Figure 13: L’Oréal Voluminous Million Lashes, launched in China in January 2013
                                                • Figure 14: Innisfree has just opened its largest store in China, February 2013
                                              • Chinese Imperial Palace look-inspired lip beauty
                                                • Figure 15: A clean finish with a focus on two-tone lips is the essence of Zhen Huan style beauty
                                                • Figure 16: Zhen Huan look-inspired colour cosmetic launches, 2012-13
                                                • Figure 17: New colour cosmetic launches inspired by Chinese ancient culture, 2012-13
                                              • Brands
                                                • L’Oréal Paris
                                                  • Figure 18: Profit and loss statement L’Oréal, 2011-12
                                                • Maybelline
                                                  • Figure 19: Selected innovation under the Maybelline brand, 2013
                                                • Lancôme
                                                  • Figure 20: Lancôme Hypnôse new range is designed by Alber Elbaz, also available in eye shadow, Q2 2013
                                                • Estee Lauder
                                                  • Figure 21: Financial overview fiscal year ended 30 June 2011 and 2012
                                                • Clinique
                                                  • Figure 22: Clinique CC Cream Hydrating Colour Corrector Broad Spectrum SPF30, Q2 2013
                                                • Carslan
                                                  • Figure 23: Carslan Max Big Eyes Multi-Function Mascara, Q4 2012
                                                • What it means
                                                • The Consumer – Product Usage and Frequency

                                                  • Key points
                                                      • Figure 24: Make-up products used in past 12 months, July 2013
                                                      • Figure 25: Frequency of use of make-up products, July 2013
                                                      • Figure 26: Frequency of use of eye make-up products, July 2013
                                                      • Figure 27: Frequency of use of lip make-up products, July 2013
                                                  • The Consumer – Number of Products Used and Spending Habits

                                                    • Key points
                                                        • Figure 28: Number of make-up products used in past 12 months, July 2013
                                                        • Figure 29: Number of make-up products used in past 12 months by age group, July 2013
                                                        • Figure 30: Number of make-up products used in past 12 months, by type of make-up, July 2013
                                                      • Focus on the face
                                                        • Figure 31: Spend on make-up, by category, July 2013
                                                        • Figure 32: Spend on facial make-up, by price point, July 2013
                                                      • Lower investment on eyes and lips
                                                      • The Consumer – Channel Usage

                                                        • Key points
                                                            • Figure 33: Purchase channel for make-up products July 2013
                                                        • The Consumer – Attitudes Towards Make-Up and Cosmetics

                                                          • Key points
                                                              • Figure 34: Attitudes towards make-up and cosmetics, July 2013
                                                              • Figure 35: Sulwhasoo newly launched Whitening BB Base SPF 50+/PA+++ in China, June 2013
                                                              • Figure 36: Asian beauty, a focus on clarity of the skin, contrasting eyes and lips colour with dramatic nail design, March 2013
                                                          • The Consumer – Motivating Factors for Buying a Different Make-Up Product/Brand

                                                            • Key points
                                                                • Figure 37: Motivating factors for buying a different make-up product/brand, July 2013
                                                                • Figure 38: Proportion of new make-up and skincare products making natural claims, China, January 2009- July 2013
                                                                • Figure 39: South South Korea brand MCC ‘s Green Tea Dramatic Volume Mascara launched in China, January 2013
                                                                • Figure 40: New Anna Sui necklace rouge, a new innovation that transform a lip gloss into an accessory
                                                            • Key Issue – Cross-Selling is Essential to Drive Market Share

                                                              • Key points
                                                                • Multi-buy deals to attract repertoire buyers
                                                                  • Figure 41: Number of make-up products used in past 12 months, July 2013
                                                                  • Figure 42: Cosmetic products used by lipstick users, July 2013
                                                                • Upselling to the higher income groups
                                                                  • Figure 43: Number of colour cosmetic products used in the past 12 months, by monthly household income, July 2013
                                                                  • Figure 44: Influence of household income on use of prestige make-up, July 2013
                                                                  • Figure 45: Giorgio Armani advanced cosmetic textile technology, Q1 2013
                                                                  • Figure 46: Brand loyalty, by household income group, July 2013
                                                                • Inspiration coming from the past
                                                                  • Figure 47: M.A.C Year of the Snake collection, February 2013
                                                                • Innovation in new natural ingredients
                                                                  • Figure 48: Lirikos Marine Power Curling Mascara with extracts from algae, June 2013
                                                                • What it means
                                                                • Key Issue – Driving Usage Frequency is the Next Growth Opportunity

                                                                  • Key points
                                                                    • Multi-purpose products to drive usage frequency
                                                                      • Figure 49: Make-up products used, July 2013
                                                                      • Figure 50: Frequency of using eye make-up products, July 2013
                                                                      • Figure 51: Attitudes towards make-up products, July 2013
                                                                      • Figure 52: Nuxe’s Huile Prodigieuse, January 2013
                                                                      • Figure 53: M.A.C Face and Body foundation, January 2013
                                                                    • Innovation in packaging convenience can drive usage frequency
                                                                      • Figure 54: Attitudes towards make-up products, July 2013
                                                                      • Figure 55: Packaging material for new product launches in China’s colour cosmetics sector, 2010-12
                                                                    • Creating occasions to drive frequency of use
                                                                      • Figure 56: Bobbi Brown Luxe Collection Eye Palette, June 2013
                                                                    • What it means
                                                                    • Key Issue – Multichannel Strategies to Capture Different Demographics

                                                                      • Key points
                                                                        • Engaging the young demographics online
                                                                          • Figure 57: Where make-up products were purchased in the last 12 months, July 2013
                                                                          • Figure 58: Use of the internet in the research or purchase of make-up products, by age group, July 2013
                                                                          • Figure 59: Purchase of colour cosmetics from specialist beauty and personal care stores, by age group, July 2013
                                                                        • Added-value service to attract the older women
                                                                          • Figure 60: Selected store types where women buy make-up products, by age group, July 2013
                                                                        • What it means
                                                                        • Appendix – Consumer Behaviour – Make-up Products Used in Past 12 Months

                                                                            • Figure 61: Make-up products used in past 12 months, July 2013
                                                                            • Figure 62: Most popular face make-up products used in past 12 months, by demographics, July 2013
                                                                            • Figure 63: Next most popular face make-up products used in past 12 months, by demographics, July 2013
                                                                            • Figure 64: Eye make-up products used in past 12 months, by demographics, July 2013
                                                                            • Figure 65: Lip make-up products used in past 12 months, by demographics, July 2013
                                                                            • Figure 66: Nail make-up products used in past 12 months, by demographics, July 2013
                                                                            • Figure 67: Make-up products used in past 12 months, by face make-up products used in past 12 months, July 2013
                                                                            • Figure 68: Make-up products used in past 12 months, by eye make-up products used in past 12 months, July 2013
                                                                            • Figure 69: Make-up products used in past 12 months, by lip make-up products used in past 12 months, July 2013
                                                                            • Figure 70: Make-up products used in past 12 months, by nail make-up products used in past 12 months, July 2013
                                                                          • Repertoire analysis
                                                                            • Figure 71: Repertoire of make-up products used in past 12 months, July 2013
                                                                            • Figure 72: Most popular repertoire of make-up products used in past 12 months, by demographics, July 2013
                                                                            • Figure 73: Next most popular repertoire of make-up products used in past 12 months, by demographics, July 2013
                                                                            • Figure 74: Make-up products used in past 12 months, by most popular repertoire of make-up products used in past 12 months, July 2013
                                                                            • Figure 75: Make-up products used in past 12 months, by next most popular repertoire of make-up products used in past 12 months, July 2013
                                                                            • Figure 76: Usage frequency of make-up products, by repertoire of make-up products used in past 12 months, July 2013
                                                                            • Figure 77: Size of wallet, by repertoire buying behaviour of make-up products used in past 12 months, July 2013
                                                                            • Figure 78: Size of wallet, by repertoire of make-up products used in past 12 months, July 2013
                                                                            • Figure 79: Purchase channel for make-up products, by repertoire of make-up products used in past 12 months, July 2013
                                                                            • Figure 80: Attitudes towards make-up products, by repertoire of make-up products used in past 12 months, July 2013
                                                                            • Figure 81: Motivating factors for buying a different make-up product/brand, by repertoire of make-up products used in past 12 months, July 2013
                                                                          • Consumer behaviour – Usage frequency of make-up products
                                                                            • Figure 82: Usage frequency of make-up products, July 2013
                                                                            • Figure 83: Usage frequency of make-up products, by demographics, July 2013
                                                                            • Figure 84: Usage frequency of make-up products, by demographics, July 2013 (continued)
                                                                            • Figure 85: Usage frequency of Primer/make up base/UV block sheer/whitening sun block sheer, by demographics, July 2013
                                                                            • Figure 86: Usage frequency of BB cream, by demographics, July 2013
                                                                            • Figure 87: Usage frequency of foundation, by demographics, July 2013
                                                                            • Figure 88: Usage frequency of face powder, by demographics, July 2013
                                                                            • Figure 89: Usage frequency of concealer, by demographics, July 2013
                                                                            • Figure 90: Usage frequency of blusher, by demographics, July 2013
                                                                            • Figure 91: Usage frequency of mascara/lash serum, by demographics, July 2013
                                                                            • Figure 92: Usage frequency of eyebrow definer, by demographics, July 2013
                                                                            • Figure 93: Usage frequency of eye liner, by demographics, July 2013
                                                                            • Figure 94: Usage frequency of eye shadow, by demographics, July 2013
                                                                            • Figure 95: Usage frequency of lipstick, by demographics, July 2013
                                                                            • Figure 96: Usage frequency of lip gloss, by demographics, July 2013
                                                                            • Figure 97: Usage frequency of lip liner, by demographics, July 2013
                                                                            • Figure 98: Usage frequency of nail polish, by demographics, July 2013
                                                                            • Figure 99: Usage frequency of other make-up products, by demographics, July 2013
                                                                          • Consumer behaviour – Size of wallet
                                                                            • Figure 100: Size of wallet, July 2013
                                                                            • Figure 101: Size of wallet, July 2013 (continued)
                                                                            • Figure 102: Size of wallet, July 2013 (continued)
                                                                            • Figure 103: Most popular size of wallet – Face make-up, by demographics, July 2013
                                                                            • Figure 104: Next most popular size of wallet – Face make-up, by demographics, July 2013
                                                                            • Figure 105: Other size of wallet – Face make-up, by demographics, July 2013
                                                                            • Figure 106: Most popular size of wallet – Eye make-up, by demographics, July 2013
                                                                            • Figure 107: Next most popular size of wallet – Eye make-up, by demographics, July 2013
                                                                            • Figure 108: Other size of wallet – Eye make-up, by demographics, July 2013
                                                                            • Figure 109: Most popular size of wallet – Lip make-up, by demographics, July 2013
                                                                            • Figure 110: Next most popular size of wallet – Lip make-up, by demographics, July 2013
                                                                            • Figure 111: Other size of wallet – Lip make-up, by demographics, July 2013
                                                                            • Figure 112: Most popular size of wallet – Nail make-up, by demographics, July 2013
                                                                            • Figure 113: Next most popular size of wallet – Nail make-up, by demographics, July 2013
                                                                            • Figure 114: Other size of wallet – Nail make-up, by demographics, July 2013
                                                                            • Figure 115: Motivating factors for buying a different make-up product/brand, by most popular size of wallet – Face make-up, July 2013
                                                                            • Figure 116: Motivating factors for buying a different make-up product/brand, by next most popular size of wallet – Face make-up, July 2013
                                                                            • Figure 117: Motivating factors for buying a different make-up product/brand, by size of wallet – Eye make-up, July 2013
                                                                            • Figure 118: Motivating factors for buying a different make-up product/brand, by size of wallet – Lip make-up, July 2013
                                                                            • Figure 119: Motivating factors for buying a different make-up product/brand, by size of wallet – Nail make-up, July 2013
                                                                          • Consumer behaviour – Purchase channel for make-up products
                                                                            • Figure 120: Purchase channel for make-up products, July 2013
                                                                            • Figure 121: Most popular purchase channel for make-up products, by demographics, July 2013
                                                                            • Figure 122: Next most popular purchase channel for make-up products, by demographics, July 2013
                                                                            • Figure 123: Other purchase channel for make-up products, by demographics, July 2013
                                                                          • Consumer attitudes – Attitudes towards make-up products
                                                                            • Figure 124: Attitudes towards make-up products, July 2013
                                                                            • Figure 125: Attitudes towards reasons for wearing make-ups, by demographics, July 2013
                                                                            • Figure 126: Attitudes towards make-up style preference, by demographics, July 2013
                                                                            • Figure 127: Attitudes towards multipurpose make-up products, by demographics, July 2013
                                                                            • Figure 128: Attitudes towards involvement in digital tools, by demographics, July 2013
                                                                            • Figure 129: Attitudes towards brand loyalty, by demographics, July 2013
                                                                          • Consumer attitudes – Motivating factors for buying a different make-up product/brand
                                                                            • Figure 130: Motivating factors for buying a different make-up product/brand, July 2013
                                                                            • Figure 131: Motivating factors for buying a different make-up product/brand – Beauty passionists, by demographics, July 2013
                                                                            • Figure 132: Motivating factors for buying a different make-up product/brand – Value seekers, by demographics, July 2013
                                                                            • Figure 133: Motivating factors for buying a different make-up product/brand – Convenience bunch, by demographics, July 2013
                                                                            • Figure 134: Motivating factors for buying a different make-up product/brand – Trends followers, by demographics, July 2013

                                                                        Companies Covered

                                                                        To learn more about the companies covered in this report please contact us.

                                                                        Colour Cosmetics - China - September 2013

                                                                        £3,170.69 (Excl.Tax)