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Colour Cosmetics - Europe - August 2010

Some make-up markets have weathered the recession rather well. In fact sales in Germany, Italy and the UK rose in 2009, even if there were declines in Spain and France.

Intensive new product development (NPD) has helped to maintain sales, and retain consumer interest. From a general consumer perspective, women regarded make-up products as relatively inexpensive treats, which they were not ready to give up.

European FMCG reports - now new and improved!

In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

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Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.

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Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.

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Table of contents

  1. Issues in the Market

      • Key issues
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • Putting on a brave face
                • Lipstick loses its effect
                  • NPD developments
                    • Multinationals carve up the market
                      • Retailers become trend-setters
                        • Beauty on a budget
                          • Ethnic cosmetics are still niche
                            • Packaging makes a difference
                              • Consumer
                                • Shade statements
                                • European Market Size and Forecast

                                  • Key points
                                    • Market trends in the European ‘Big 5’
                                      • Figure 1: Retail value sales of colour cosmetics, by country, 2004-13
                                      • Figure 2: Year-on-year growth in retail value sales of colour cosmetics, by country, 2004-13
                                    • Market trends in other European countries
                                      • Figure 3: Retail value sales of colour cosmetics, by country, 2004-13
                                      • Figure 4: Year-on-year growth in retail value sales of colour cosmetics, by country, 2004-13
                                  • Market Segmentation

                                    • Key points
                                      • France – The eyes have it
                                        • Figure 5: Market segmentation, by value, France, 2009
                                      • Germany – Mascara takes the spotlight
                                        • Figure 6: Market segmentation, by value, Germany, 2009
                                      • Italy – Eyes and nails lift sales
                                        • Figure 7: Market segmentation, by value, Italy, 2009
                                      • Spain – Recession hampered sales
                                        • Figure 8: Market segmentation, by volume, Spain, 2009
                                      • UK – The foundation factor
                                        • Figure 9: Market segmentation, by value, UK, 2009
                                      • Segmentation in the other European countries
                                        • Figure 10: Market segmentation, by volume, Belgium, 2009
                                        • Figure 11: Market segmentation, by value, Denmark, 2009
                                        • Figure 12: Market segmentation, by value, Netherlands, 2009
                                        • Figure 13: Market segmentation, by value, Norway, 2009
                                        • Figure 14: Market segmentation, by value, Poland, 2009
                                        • Figure 15: Market segmentation, by value, Russia, 2009
                                    • Companies and Product Innovation

                                      • Key points
                                        • Regional analysis – Europe leads NPD in colour cosmetics
                                          • Figure 16: Percentage of new product launches, by region, 2009
                                          • Figure 17: Percentage of new product launches by sub-category, by region, 2009
                                        • European analyses – One launch in three carried out in the UK
                                          • Figure 18: Percentage of new product launches, by European country, 2009
                                          • Figure 19: Percentage of new product launches by sub-category, by the ‘Big 5’ European countries, 2009
                                        • Latest NPD trends
                                          • Figure 20: Percentage of new product launches by top five claims, by the ‘Big 5’ European countries 2009
                                        • Key NPD trends – Eye colour cosmetics
                                          • Key NPD trends – Face colour cosmetics
                                            • Key NPD trends – Lip colour cosmetics
                                              • Key NPD trends – Nail colour cosmetics
                                                • Ingredient trends – Back to nature
                                                  • Caring for the world
                                                    • France
                                                      • L’Oréal dominates its domestic market
                                                        • Strong NPD supported sales
                                                          • Figure 21: Percentage of new product development, by sub-category, France, 2006-09
                                                        • Highly sophisticated market in terms of claims
                                                          • Figure 22: Top five claims on new product development, France, 2006-09
                                                        • Most innovative products in France
                                                          • Germany
                                                            • Mass-market brands lead
                                                              • NPD on the rise in 2009
                                                                • Figure 23: Percentage of new product development, by sub-category, Germany, 2006-09
                                                              • Seasonal leads the way
                                                                • Figure 24: Top five claims on new product development, Germany, 2006-09
                                                              • Most innovative products in Germany
                                                                • Italy
                                                                  • Many players but high concentration
                                                                    • NPD is low and declining
                                                                      • Figure 25: Percentage of new product development, by sub-category, Italy, 2006-09
                                                                    • Staying power still has staying power
                                                                      • Figure 26: Top five claims on new product development, Italy, 2006-09
                                                                    • Most innovative products in Italy
                                                                      • Spain
                                                                        • L'Oréal is the leader of the pack
                                                                          • NPD remained lively
                                                                            • Figure 27: Percentage of new product development, by sub-category, Spain, 2006-09
                                                                          • Looking for convenience
                                                                            • Figure 28: Top five claims on new product development, Spain, 2006-09
                                                                          • Most innovative products in Spain
                                                                            • UK
                                                                              • Boots challenges L’Oréal
                                                                                • NPD unaffected by recession in 2009
                                                                                  • Figure 29: Percentage of new product development, by sub-category, UK, 2006-09
                                                                                • Botanical/herbal claim surges
                                                                                  • Figure 30: Top five claims on new product development, UK, 2006-09
                                                                                • Most innovative products in the UK
                                                                                • The Consumer

                                                                                  • Key points
                                                                                    • Eye colour cosmetics
                                                                                      • Figure 31: Use of Eye make-up by country, 2009
                                                                                      • Figure 32: Types of eye make-up used, by country, 2009
                                                                                    • Face colour cosmetics
                                                                                      • Figure 33: Use of foundation (make-up), face powder (loose or compact) and tinted moisturiser, by country, 2009
                                                                                      • Figure 34: Frequency of using foundation (make-up)/tinted moisturiser, face powder, blushers and highlighters, by country, 2009
                                                                                    • Lip colour cosmetics
                                                                                      • Figure 35: Use of lipstick/lipgloss, by country, 2009
                                                                                      • Figure 36: Types of lipstick/lipgloss used, by country, 2009
                                                                                    • Nail colour cosmetics
                                                                                      • Figure 37: Use of nail varnish, by country, 2009
                                                                                    • Lifestyle statement
                                                                                      • Figure 38: Agreement with lifestyle statements, by country, 2009
                                                                                    • Moisturising and anti-ageing attract consumers
                                                                                      • Figure 39: Make-up products ‘currently use’, March 2010
                                                                                      • Figure 40: Make-up products ‘I have used’ in the last six months, March 2010
                                                                                      • Figure 41: Make-up products ‘don’t use but consider using’ in the last six months, March 2010
                                                                                      • Figure 42: Make-up products ‘don’t use and don’t want to’ in the last six months, March 2010
                                                                                  • Attitudes Towards Usage and Application of Make Up

                                                                                    • Key points
                                                                                      • Targeting the long-lasting
                                                                                        • Figure 43: Statements on usage and application of make-up, March 2010
                                                                                      • Make-up on the move
                                                                                        • Figure 44: Statements on make-up vs convenience (on-the-go), March 2010
                                                                                      • A loyal consumer
                                                                                        • Figure 45: Statements on make-up vs loyalty, March 2010
                                                                                      • Colours, colours and more colours…no thanks!
                                                                                        • Figure 46: Statements on make-up vs colours, March 2010
                                                                                    • Usage and Attitudes Towards Mineral Make-up

                                                                                      • Key points
                                                                                        • Figure 47: I have used mineral make-up in the last six months, top five Euro countries, March 2010
                                                                                        • Figure 48: I have used mineral make-up before but not in the past six months, top five Euro countries, March 2010
                                                                                        • Figure 49: I would consider using mineral make-up, top five Euro countries, March 2010
                                                                                        • Figure 50: I will never use mineral make-up, top five Euro countries, March 2010
                                                                                        • Figure 51: Statements on mineral make-up, March 2010
                                                                                    • Appendix – Usage Trends and Demographics

                                                                                      • Usage trends by country, 2005-09
                                                                                        • Figure 52: Trends in use of various toiletries and cosmetics products, by women, France, 2005-09
                                                                                        • Figure 53: Trends in use of various toiletries and cosmetics products, by women, Germany, 2005-09
                                                                                        • Figure 54: Trends in use of various toiletries and cosmetics products, by women, Spain, 2005-09
                                                                                        • Figure 55: Trends in use of various toiletries and cosmetics products, by women, GB, 2005-09
                                                                                      • Demographics by country
                                                                                        • Figure 56: Frequency of using eye make-up, by demographics, France, 2009
                                                                                        • Figure 57: Frequency of using eye make-up, by demographics, Germany, 2009
                                                                                        • Figure 58: Frequency of using eye make-up, by demographics, Spain, 2009
                                                                                        • Figure 59: Frequency of using eye make-up, by demographics, GB, 2009
                                                                                        • Figure 60: Frequency of using foundation (make-up)/tinted moisturiser, by demographics, France, 2009
                                                                                        • Figure 61: Frequency of using foundation (make-up)/tinted moisturiser, by demographics, Germany, 2009
                                                                                        • Figure 62: Frequency of using foundation (make-up)/tinted moisturiser, by demographics, Spain, 2009
                                                                                        • Figure 63: Frequency of using foundation (make-up)/tinted moisturiser, by demographics, GB, 2009
                                                                                        • Figure 64: Frequency of using face powder, by demographics, France, 2009
                                                                                        • Figure 65: Frequency of using face powder, by demographics, Germany, 2009
                                                                                        • Figure 66: Frequency of using face powder, by demographics, Spain, 2009
                                                                                        • Figure 67: Frequency of using face powder, by demographics, GB, 2009
                                                                                        • Figure 68: Frequency of using blushers and highlighters, by demographics, France, 2009
                                                                                        • Figure 69: Frequency of using blushers and highlighters, by demographics, Germany, 2009
                                                                                        • Figure 70: Frequency of using blushers and highlighters, by demographics, Spain, 2009
                                                                                        • Figure 71: Frequency of using blushers and highlighters, by demographics, GB, 2009
                                                                                        • Figure 72: Frequency of using lipstick/lipgloss, by demographics, France, 2009
                                                                                        • Figure 73: Frequency of using lipstick/lipgloss, by demographics, Germany, 2009
                                                                                        • Figure 74: Frequency of using lipstick/lipgloss, by demographics, Spain, 2009
                                                                                        • Figure 75: Frequency of using lipstick/lipgloss, by demographics, GB, 2009
                                                                                        • Figure 76: Frequency of using nail varnish, by demographics, France, 2009
                                                                                        • Figure 77: Frequency of using nail varnish, by demographics, Germany, 2009
                                                                                        • Figure 78: Frequency of using nail varnish, by demographics, Spain, 2009
                                                                                        • Figure 79: Frequency of using nail varnish, by demographics, GB, 2009
                                                                                    • Appendix – Market Size and Forecast Data

                                                                                        • Figure 80: Retail value sales of colour cosmetics, by country, 2004-13
                                                                                        • Figure 81: Year-on-year growth in retail value sales of colour cosmetics, by country, 2004-13
                                                                                        • Figure 82: Retail value sales of colour cosmetics, by country, 2004-13
                                                                                        • Figure 83: Year-on-year growth in retail value sales of colour cosmetics, by country, 2004-13

                                                                                    Colour Cosmetics - Europe - August 2010

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