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- Colour Cosmetics - Eyes, Lips, Nails - Europe - July 2011
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- French beauty giant, L’Oréal, is the undisputed leader in European make-up sales, thanks to its extensive product portfolio of well-established brands covering all price points.
- Women in Europe are the most willing to pay a price premium for lipstick/gloss, while being the most frugal when purchasing nail polish.
- While the use of eye shadow and nail varnish is biased towards women aged 15-24, lipstick/gloss has a more mature core consumer base.
The following product categories are used in the report:
Eye make-up: Eye shadows, eye liners, eyebrow pencils, kohl and mascara, mineral powders.
Lip make-up: Lipstick, lip glosses, lip pencils, lip plumpers, pots and palettes.
Nail make-up: Nail varnishes and polishes, hardeners and strengtheners, base and top coat.
Forecast data are based on population growth.
Introduction
Key points
Definition
Executive Summary
The market
Figure 1: Value sales of colour cosmetics, by type, Big 5 European countries, in €/£m, 2010
Fashion trends and lipstick effect generate value growth across the board
Greater price-consciousness
Companies, brands and innovation
Figure 2: New product launches in eye, lip and nail make-up, % share by company, Europe, Jan 2010-June 2011
Strengths and weaknesses in brief
Strengths
Weaknesses
The consumer
A bias towards under-25s
The Brits and the French keenest on eye, lip and nail make-up
Figure 3: Use of eye make-up by type, France, Germany, GB and Spain, 2010
A necessity
Figure 4: Women spending under €/£5 on eye, lip and nail make-up, by product type and country, March 2011
Figure 5: Women spending over €/£20 on eye, lip and nail make-up, by product type and country, March 2011
Figure 6: Potential for lash growth enhancing mascara, by country, March 2011
European Market Size and Forecast
Key points
Colour cosmetics
Figure 7: Retail value sales of colour cosmetics, big 5 by country, in €/£m, 2005-15
Figure 8: Retail value sales of colour cosmetics, other Europe by country, 2005-15
Figure 9: Spend per capita (female) on colour cosmetics, 2005-10
Market segmentation - Eyes, lips & nail make-up
Figure 10: Retail value sales of eye, lip and nail make-up, big 5 by country, 2010
Figure 11: Share of sales taken by eye, lip and nail make-up, by country, 2020
France
Germany
Figure 13: Retail value sales of eye, lip and nail make-up by sector, Germany, 2010
Italy
Figure 14: Retail value sales of eye, lip and nail make-up, by sector, Italy, 2010
Spain
Figure 15: Retail value sales of eye, lip and nail make-up, by sector, Spain, 2010
UK
Figure 16: Retail value sales of eye, lip and nail make-up, by sector, UK, 2010
Companies Brands and Innovation
Key points
Global region
Figure 17: New product activity in eye, lip and nail make-up, % share by global region, 2010
European region
Figure 18: New product activity in eye, lip & nail make-up, % share by top ten European countries, 2008-10
New product launches by sector
Figure 19: New product activity in eye, lip & nail make-up, % share by sector, top ten European countries, 2010
France
Competitive landscape
Figure 20: New product launches in eye, lip and nail make-up, % share by company, Jan 2010-June 2011
Innovation
Figure 21: New product activity in eye, lip & nail make-up, % share by claim, France, Jan 2010-June 2011
Lasting results
Plumped-up lashes
Fashionable nails
Germany
Competitive landscape
Figure 22: New product launches in eye, lip and nail make-up, % share by company, Jan 2010-June 2011
Innovation
Figure 23: New product activity in eye, lip & nail make-up, % share by claim, Germany, Jan 2010- June 2011
Each to their own colour
Blue hues
Strength of the druggists
Colour enticement
Italy
Competitive landscape
Figure 24: New product launches in eye, lip and nail make-up, % share by company, Jan 2010-June 2011
Innovation
Figure 25: New product activity in eye, lip & nail make-up, % share by claim, Italy, 2010-11
Easy does it
Skincare benefits
Bright eyes
Scented nail polish
Spain
Competitive landscape
Figure 26: New product launches in eye, lip and nail make-up, % share by company, Jan 2010-June 2011
Innovation
Figure 27: New product activity in eye, lip & nail make-up, % share by claim, Spain, 2010-11
Made to last
Caring vitamins
Environmental beauty
Stretched lashes
UK
Competitive landscape
Figure 28: New product launches in eye, lip and nail make-up, % share by company, Jan 2010-June 2011
Innovation
Figure 29: New product activity in eye, lip & nail make-up, % share by claim, UK, Jan 2010-June 2011
Magic wands
Voluptuous lips
Eye-catching shimmer
The Consumer – Use of Eye, Lip and Nail Make-up
Key points
Lips
Figure 30: Frequency of using lipstick/lip gloss, France, Germany, GB and Spain, 2010
France
Figure 31: Trends in frequency of using lipstick/lip gloss, France, 2006-10
Figure 32: Types of lipstick/lip gloss used most often, France, 2010
Germany
Figure 33: Trends in frequency of using lipstick/lip gloss, Germany, 2006-10
Figure 34: Types of lipstick/lip gloss used most often, Germany, 2010
Spain
Figure 35: Trends in frequency of using lipstick/lip gloss, Spain, 2006-10
Figure 36: Types of lipstick/lip gloss used most often, Spain, 2010
GB
Figure 37: Trends in frequency of use of lipstick/lip gloss, GB, 2006-10
Figure 38: Trends in types of lipstick/lip gloss used most often, GB, 2006-10
Eye make-up
Figure 39: Frequency of using eye make-up, France, Germany, GB and Spain, 2010
France
Figure 40: Types of eye make-up used most often, France, 2010
Germany
Figure 41: Trends in frequency of use of eye make-up, Germany, 2006-10
Figure 42: Types of eye make-up used most often, Germany, 2010
Spain
Figure 43: Trends in frequency of using eye make-up, Spain, 2006-10
Figure 44: Types of eye make-up used most often, Spain, 2010
GB
Figure 45: Trends in frequency of using eye make-up, GB, 2006-10
Figure 46: Types of eye make-up used most often, GB, 2010
Nail varnish
Figure 47: Trends in frequency of using nail varnish, France, Germany, GB and Spain, 2010
France
Figure 48: Trends in frequency of using nail varnish, France, 2006-10
Germany
Spain
Figure 49: Trends in frequency of using nail varnish, Spain, 2006-10
GB
Figure 50: Trends in frequency of using nail varnish, GB, 2006-10
The Consumer – Price Paid for Colour Cosmetics
Key points
UK
Figure 51: Products bought in last 12 months, by price bracket, UK, March 2011
Figure 52: Average spend on eye, lip and nail make-up, by product and age, UK, March 2011
France
Figure 53: Products bought in last 12 months, by price bracket, France, March 2011
Figure 54: Average spend on eye, lip and nail make-up, by product and age, France, March 2011
Germany
Figure 55: Products bought in last 12 months, by price bracket, Germany, March 2011
Figure 56: Average spend on eye, lip and nail make-up, by product and age, Germany, March 2011
Spain
Figure 57: Products bought in last 12 months, by price bracket, Spain, March 2011
Figure 58: Average spend on eye, lip and nail make-up, by product and age, Spain, March 2011
Italy
Figure 59: Products bought in last 12 months, by price bracket, Italy, March 2011
Figure 60: Average spend on eye, lip and nail make-up, by product and age, Italy, March 2011
The Consumer – Reasons to Buy and Use Colour Cosmetics
Key points
Reasons to buy colour cosmetics
Figure 61: Reasons to buy, March 2011
Reasons prompting high spenders to buy eye, lip and nail make-up
UK
Figure 62: Reasons to buy make-up by high spenders on eye, lip and nail make-up, UK, March 2011
France
Figure 63: Reasons to buy make-up by high spenders on eye, lip and nail make-up, France, March 2011
Germany
Figure 64: Reasons to buy make-up by high spenders on eye, lip and nail make-up, Germany, March 2011
Spain
Figure 65: Reasons to buy make-up by high spenders on eye, lip and nail make-up, Spain, March 2011
Italy
Figure 66: Reasons to buy make-up by high spenders on eye, lip and nail make-up, Italy, March 2011
Consumer – Make-up Habits
Key points
Reasons to use colour cosmetics
Figure 67: Reasons to use make-up, March 2011
Make-up habits among high spenders
UK
Figure 68: Reasons to use make-up by high spenders on eye, lip and nail make-up, UK, March 2011
France
Figure 69: Reasons to use make-up by high spenders on eye, lip and nail make-up, France, March 2011
Germany
Figure 70: Reasons to use make-up by high spenders on eye, lip and nail make-up, Germany, March 2011
Spain
Figure 71: Reasons to use make-up by high spenders on eye, lip and nail make-up, Spain, March 2011
Italy
Figure 72: Reasons to use make-up by high spenders on eye, lip and nail make-up, Italy, March 2011
Where Colour Cosmetics Are Bought
Key points
Figure 73: Outlets from where make-up was bought in the last 12 months, March 2011
The Consumer – Attitudes towards Buying Colour Cosmetics
Key points
Figure 74: Attitudes towards buying make-up, March 2011
Attitudes among high spenders
UK
Figure 75: Attitudes towards buying make-up by high spenders on eye, lip and nail make-up, UK, March 2011
France
Figure 76: Attitudes towards buying make-up by high spenders on eye, lip and nail make-up, France, March 2011
Germany
Figure 77: Attitudes towards buying make-up by high spenders on eye, lip and nail make-up, Germany, March 2011
Spain
Figure 78: Attitudes towards buying make-up by high spenders on eye, lip and nail make-up, Spain, March 2011
Italy
Figure 79: Attitudes towards buying make-up by high spenders on eye, lip and nail make-up, Italy, March 2011
Consumer – Appeal of Value-added/Niche Products
Key points
UK
Figure 80: Attitudes towards niche make-up sectors, UK, March 2011
France
Figure 81: Attitudes towards niche make-up sectors, France, March 2011
Germany
Figure 82: Attitudes towards niche make-up sectors, Germany, March 2011
Spain
Figure 83: Attitudes towards niche make-up sectors, Spain, March 2011
Italy
Figure 84: Attitudes towards niche make-up sectors, Italy, March 2011
Attitudes by high spenders on eye, lip and nail make-up
Appendix – Use of Eye, Lip and Nail Make-up
Lip make-up
Figure 85: Frequency of use of lipstick/lip gloss, by demographics, France, 2010
Figure 86: Frequency of use of lipstick/lip gloss, by demographics, Germany, 2010
Figure 87: Frequency of use of lipstick/lip gloss, by demographics, Spain, 2010
Figure 88: Frequency of use of lipstick/lip gloss, by demographics, GB, 2010
Eye make-up
Figure 89: Frequency of use of eye make-up, by demographics, France, 2010
Figure 90: Frequency of use of eye make-up, by demographics, Germany, 2010
Figure 91: Frequency of use of eye make-up, by demographics, Spain, 2010
Figure 92: Frequency of use of eye make-up, by demographics, GB, 2010
Nail make-up
Figure 93: Frequency of use of nail varnish, by demographics, France, 2010
Figure 94: Frequency of use of nail varnish, by demographics, Germany, 2010
Figure 95: Frequency of use of nail varnish, by demographics, Spain, 2010
Figure 96: Frequency of use of nail varnish, by demographics, GB, 2010
Appendix – Reasons to Buy and Use Colour Cosmetics
Reasons to buy and use colour cosmetics
Figure 97: Most popular reasons to buy, by demographics, UK, March 2011
Figure 98: Next most popular reasons to buy, by demographics, UK, March 2011
Figure 99: Most popular reasons to buy, by demographics, France, March 2011
Figure 100: Next most popular reasons to buy, by demographics, France, March 2011
Figure 101: Most popular reasons to buy, by demographics, Germany, March 2011
Figure 102: Next most popular reasons to buy, by demographics, Germany, March 2011
Figure 103: Most popular reasons to buy, by demographics, Spain, March 2011
Figure 104: Next most popular reasons to buy, by demographics, Spain, March 2011
Figure 105: Most popular reasons to buy, by demographics, Italy, March 2011
Figure 106: Next most popular reasons to buy, by demographics, Italy, March 2011
Appendix – Consumer Make-up Habits
Figure 107: Reasons to use make-up, by demographics, UK, March 2011
Figure 108: Reasons to use make-up, by demographics, France, March 2011
Figure 109: Reasons to use make-up, by demographics, Germany, March 2011
Figure 110: Reasons to use make-up, by demographics, Spain, March 2011
Figure 111: Reasons to use make-up, by demographics, Italy, March 2011
Appendix – Where Colour Cosmetics Are Bought
Figure 112: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, UK, March 2011
Figure 113: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, UK, March 2011
Figure 114: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, France, March 2011
Figure 115: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, France, March 2011
Figure 116: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, Germany, March 2011
Figure 117: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, Germany, March 2011
Figure 118: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, Spain, March 2011
Figure 119: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, Spain, March 2011
Figure 120: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, Italy, March 2011
Figure 121: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, Italy, March 2011
Appendix – Attitudes towards Buying Colour Cosmetics
Figure 122: Most popular attitudes towards buying make-up, by demographics, UK, March 2011
Figure 123: Next most popular attitudes towards buying make-up, by demographics, UK, March 2011
Figure 124: Attitudes towards buying make-up, by demographics, France, March 2011
Figure 125: Attitudes towards buying make-up, by demographics, Germany, March 2011
Figure 126: Most popular attitudes towards buying make-up, by demographics, Spain, March 2011
Figure 127: Next most popular Attitudes towards buying make-up, by demographics, Spain, March 2011
Figure 128: Attitudes towards buying make-up, by demographics, Italy, March 2011
Figure 129: Attitudes towards ‘Lip colour with moisturising ingredients’, by demographics, UK, March 2011
Figure 130: Attitudes towards ‘Lip colour with anti-ageing ingredients’, by demographics, UK, March 2011
Figure 131: Attitudes towards ‘Lip-plumping product’, by demographics, UK, March 2011
Figure 132: Attitudes towards ‘Face colour with moisturising ingredients’, by demographics, UK, March 2011
Figure 133: Attitudes towards ‘Face colour with natural or organic ingredients’, by demographics, UK, March 2011
Figure 134: Attitudes towards ‘Face colour with anti-ageing ingredients’, by demographics, UK, March 2011
Figure 135: Attitudes towards ‘Face colour with SPF (sun protection factor), by demographics, UK, March 2011
Figure 136: Attitudes towards ‘Lash-growth enhancing product’, by demographics, UK, March 2011
Figure 137: Attitudes towards ‘Halal make-up’, by demographics, UK, March 2011
Figure 138: Attitudes towards ‘Highlighter (touche eclat etc)’, by demographics, UK, March 2011
Figure 139: Attitudes towards ‘Skin primer (product applied before foundation)’, by demographics, UK, March 2011
Figure 140: Attitudes towards ‘Lip colour with moisturising ingredients’, by demographics, France, March 2011
Figure 141: Attitudes towards ‘Lip colour with anti-ageing ingredients’, by demographics, France, March 2011
Figure 142: Attitudes towards ‘Lip-plumping product’, by demographics, France, March 2011
Figure 143: Attitudes towards ‘Face colour with moisturising ingredients’, by demographics, France, March 2011
Figure 144: Attitudes towards ‘Face colour with natural or organic ingredients’, by demographics, France, March 2011
Figure 145: Attitudes towards ‘Face colour with anti-ageing ingredients’, by demographics, France, March 2011
Figure 146: Attitudes towards ‘Face colour with SPF (sun protection factor)’, by demographics, France, March 2011
Figure 147: Attitudes towards ‘Lash-growth enhancing product’, by demographics, France, March 2011
Figure 148: Attitudes towards ‘Halal make-up’, by demographics, France, March 2011
Figure 149: Attitudes towards ‘Highlighter (touche eclat etc)’, by demographics, France, March 2011
Figure 150: Attitudes towards ‘Skin primer (product applied before foundation)’, by demographics, France, March 2011
Figure 151: Attitudes towards 'Lip colour with moisturising ingredients', by demographics, Germany, March 2011
Figure 152: Attitudes towards 'Lip colour with anti-ageing ingredients', by demographics, Germany, March 2011
Figure 153: Attitudes towards 'Lip-plumping product', by demographics, Germany, March 2011
Figure 154: Attitudes towards ' Face colour with moisturising ingredients', by demographics, Germany, March 2011
Figure 155: Attitudes towards ' Face colour with natural or organic ingredients', by demographics, Germany, March 2011
Figure 156: Attitudes towards 'Face colour with anti-ageing ingredients', by demographics, Germany, March 2011
Figure 157: Attitudes towards ' Face colour with SPF (sun protection factor)', by demographics, Germany, March 2011
Figure 158: Attitudes towards ' Lash-growth enhancing product', by demographics, Germany, March 2011
Figure 159: Attitudes towards ' Halal make-up', by demographics, Germany, March 2011
Figure 160: Attitudes towards ' Highlighter (touche eclat etc)', by demographics, Germany, March 2011
Figure 161: Attitudes towards 'Skin primer (product applied before foundation)', by demographics, Germany, March 2011
Figure 162: Attitudes towards ‘Lip colour with moisturising ingredients’, by demographics, Spain, March 2011
Figure 163: Attitudes towards ‘Lip colour with anti-ageing ingredients’, by demographics, Spain, March 2011
Figure 164: Attitudes towards ‘Lip-plumping product’, by demographics, Spain, March 2011
Figure 165: Attitudes towards ‘Face colour with moisturising ingredients’, by demographics, Spain, March 2011
Figure 166: Attitudes towards ‘Face colour with natural or organic ingredients’, by demographics, Spain, March 2011
Figure 167: Attitudes towards ‘Face colour with anti-ageing ingredients’, by demographics, Spain, March 2011
Figure 168: Attitudes towards ‘Face colour with SPF (sun protection factor)’, by demographics, Spain, March 2011
Figure 169: Attitudes towards ‘Lash-growth enhancing product’, by demographics, Spain, March 2011
Figure 170: Attitudes towards ‘Halal make-up’, by demographics, Spain, March 2011
Figure 171: Attitudes towards ‘Highlighter (touche eclat etc)’, by demographics, Spain, March 2011
Figure 172: Attitudes towards ‘Skin primer (product applied before foundation)’, by demographics, Spain, March 2011
Figure 173: Attitudes towards ‘Lip colour with moisturising ingredients’, by demographics, Italy, March 2011
Figure 174: Attitudes towards ‘Lip colour with anti-ageing ingredients’, by demographics, Italy, March 2011
Figure 175: Attitudes towards ‘Lip-plumping product’, by demographics, Italy, March 2011
Figure 176: Attitudes towards ‘Face colour with moisturising ingredients’, by demographics, Italy, March 2011
Figure 177: Attitudes towards ‘Face colour with natural or organic ingredients’, by demographics, Italy, March 2011
Figure 178: Attitudes towards ‘Face colour with anti-ageing ingredients’, by demographics, Italy, March 2011
Figure 179: Attitudes towards ‘Face colour with SPF (sun protection factor)’, by demographics, Italy, March 2011
Figure 180: Attitudes towards ‘Lash-growth enhancing product’, by demographics, Italy, March 2011
Figure 181: Attitudes towards ‘Halal make-up’, by demographics, Italy, March 2011
Figure 182: Attitudes towards ‘Highlighter (touche eclat etc)’, by demographics, Italy, March 2011
Figure 183: Attitudes towards ‘Skin primer (product applied before foundation)’, by demographics, Italy, March 2011
Appendix – Appeal of Value-added/Niche Products
Figure 184: Attitudes towards niche make-up sectors, by high spenders on eye, lip and nail make-up, UK, March 2011
Figure 185: Attitudes towards niche make-up sectors, by next most popular high spenders, UK, March 2011
Figure 186: Attitudes towards niche make-up sectors, by most popular high spenders, France, March 2011
Figure 187: Attitudes towards niche make-up sectors, by next most popular high spenders, France, March 2011
Figure 188: Attitudes towards niche make-up sectors, by most popular high spenders, Germany, March 2011
Figure 189: Attitudes towards niche make-up sectors, by next most popular high spenders, Germany, March 2011
Figure 190: Attitudes towards niche make-up sectors, by most popular high spenders, Spain, March 2011
Figure 191: Attitudes towards niche make-up sectors, by next most popular high spenders, Spain, March 2011
Figure 192: Attitudes towards niche make-up sectors, by most popular high spenders, Italy, March 2011
Figure 193: Attitudes towards niche make-up sectors, by next most popular high spenders, Italy, March 2011
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