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- Colour Cosmetics - Face - Europe - July 2011
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- Volume sales of face make-up are biased towards women aged under-25, who post both the highest penetration rate and frequency of use.
- British women post the highest usage of the big 5 for all core products within face make-up, which is a positive market driver, but leaves relatively fewer opportunities to expand the consumer base further.
- Apart from replacing a product they have used up, women buy make-up on impulse to take advantage of a special offer or because a product catches their eye in-store.
Definition: Face make-up: Foundation, blushers, illuminators, face bronzing lotions, creams and powders, loose and pressed powders, mineral powders.
Forecast data are based on growth in the population.
Introduction
Key points
Definition
Executive Summary
The market
Figure 1: Value sales of colour cosmetics, by country, €/£m, 2005-10
Continued value growth
Figure 2: Value sales of face make-up compared to all colour cosmetics, France, Germany, Italy, Spain and UK, €/£m, 2010
Figure 3: New product activity in face make-up, % share by top 10 countries, 2010
Companies, brands and innovation
Preferred channels
Strengths and weaknesses in brief
Strengths
Weaknesses
The consumer
A bias towards under-25s
Brits keenest on face make-up…
…but are low spenders overall
Figure 4: Women spending under €/£5 on face make-up, by product and country, March 2011
Figure 5: Average spend on face make-up, by product and country, March 2011
Greater price-consciousness
Figure 6: Top 5 reasons to buy face make-up, by country, March 2011
Make-up habits
Figure 7: Make-up habits, by country, March 2011
Seasonal shades
Figure 8: Interest in seasonal collections and buying after a make-over, March 2011
Value-added and niche ingredients
Figure 9: Products that aren’t currently used, but would consider using, by country, March 2011
European Market Size and Forecast
Key points
Colour cosmetics
Figure 10: Retail value sales of colour cosmetics, France, Germany, Italy, Spain and UK, in €/£m, 2005-15
Figure 11: Retail value sales of colour cosmetics, other Europe by country, in national currency 2005-15
Figure 12: Spend per capita (female) on colour cosmetics, 2005-10
Market segmentation – face make-up
Figure 13: Retail value sales of face make-up, big 5 by country, 2010
France
Figure 14: Retail value sales of face make-up, by sector, France, 2010
Germany
Figure 15: Retail value sales of face make-up, by sector, Germany, 2010
Italy
Figure 16: Retail value sales of face make-up, by sector, Italy, 2010
Spain
Figure 17: Retail value sales of face make-up, by sector, Spain, 2010
UK
Figure 18: Retail value sales of face make-up, by sector, UK, 2010
Companies Brands and Innovation
Key points
Global region
Figure 19: New product activity in face make-up, % share by global region, 2010
European region
Figure 20: New product activity in face make-up, % share by top ten European countries, 2008-10
New product launches by sector
Figure 21: New product activity in face make-up, % share by sector, top ten European countries, 2010
France
Competitive landscape
Figure 22: Manufacturers’ shares in value sales of colour cosmetics, France, 2010
Figure 23: New product activity in face make-up, % share by claim, France, 2008-11
Glowing skin
Natural ingredients
Bold blush
Germany
Competitive landscape
Figure 24: Manufacturers’ shares in value sales of colour cosmetics, Germany, 2010
Figure 25: New product activity in face make-up, % share by claim, Germany, 2008-11
Products for sensitive skin
Natural perfection
Italy
Competitive landscape
Figure 26: Manufacturers’ shares in value sales of colour cosmetics, Italy, 2010
Figure 27: New product activity in face make-up, % share by claim, Italy, 2008-11
Hiding imperfections
Stacking up
Tantastic
Spain
Competitive landscape
Figure 28: Manufacturers’ shares in value sales of colour cosmetics, Spain, 2010
Figure 29: Top claims on new product development, Spain, 2008-11
Moisturising properties
Natural products
Mineral make-up
UK
Competitive landscape
Figure 30: Manufacturers’ shares in colour cosmetics, UK, 2010
Figure 31: New product activity in face make-up, % share by claim, UK, 2008-11
Flawless skin forms the foundation
Protection from the sun
Ethical considerations
Unisex make-up
The Consumer – Use of Face Make-up
Key points
Figure 32: Use of foundation (make-up), face powder (loose or compact) and tinted moisturiser, France, Germany, GB and Spain, 2010
Product use by type
Figure 33: Types of foundation (make-up), face powder (loose or compact) and tinted moisturiser used most often, France, 2010
Figure 34: Types of foundation (make-up), face powder (loose or compact) and tinted moisturiser used most often, Germany, 2010
Figure 35: Types of foundation (make-up), face powder (loose or compact) and tinted moisturiser used most often, Spain, 2010
Figure 36: Types of foundation (make-up), face powder (loose or compact) and tinted moisturiser used most often, GB, 2010
Face powder
Figure 37: Frequency of using face powder, Germany, GB and Spain, 2010
Blushers
Figure 38: Frequency of using blushers and highlighters, France, Germany, GB and Spain, 2010
Figure 39: Trends in types of blushers and highlighters used most often, Spain, 2009-10
The Consumer – Price Paid for Colour Cosmetics
Key points
UK
Figure 40: Face make-up bought in last 12 months, by price bracket, UK, March 2011
Figure 41: Average spend on face make-up, by product and by age, UK, March 2011
France
Figure 42: Face make-up bought in last 12 months, by price bracket, France, March 2011
Figure 43: Average spend on face make-up, by product and by age, France, March 2011
Germany
Figure 44: Face make-up bought in last 12 months, by price bracket, Germany, March 2011
Figure 45: Average spend on face make-up, by product and by age, Germany, March 2011
Spain
Figure 46: Face make-up bought in last 12 months, by price bracket, Spain, March 2011
Figure 47: Average spend on face make-up, by product and by age, Spain, March 2011
Italy
Figure 48: Face make-up bought in last 12 months, by price bracket, Italy, March 2011
Figure 49: Average spend on face make-up, by product and by age, Italy, March 2011
The Consumer – Reasons to Buy and Use Colour Cosmetics
Key points
Reasons to buy colour cosmetics
Figure 50: Reasons to buy make-up, March 2011
Reasons prompting high spenders to buy face make-up
UK
Figure 51: Reasons to buy make-up, by high spenders on face make-up, UK, March 2011
France
Figure 52: Reasons to buy make-up, by high spenders on face make-up, France, March 2011
Germany
Figure 53: Reasons to buy make-up, by high spenders on face make-up, Germany, March 2011
Spain
Figure 54: Reasons to buy make-up, by high spenders on face make-up, Spain, March 2011
Italy
Figure 55: Reasons to buy make-up, by high spenders on face make-up, Italy, March 2011
Consumer – Make-up Habits
Key points
Figure 56: Reasons for using make-up, March 2011
Make-up habits among high spenders
UK
Figure 57: Reasons to use make-up, by high spenders on face make-up, UK, March 2011
France
Figure 58: Reasons to use make-up, by high spenders on face make-up, France, March 2011
Germany
Figure 59: Reasons to use make-up, by high spenders on face make-up, Germany, March 2011
Spain
Figure 60: Reasons to use make-up, by high spenders on face make-up, Spain, March 2011
Italy
Figure 61: Reasons to use make-up, by high spenders on face make-up, Italy, March 2011
Consumer – Where Colour Cosmetics are Bought
Key points
Figure 62: Outlets from where make-up was bought in the last 12 months, March 2011
Consumer – Attitudes towards Buying Colour Cosmetics
Key points
Figure 63: Attitudes towards buying make-up, March 2011
Attitudes among high spenders
UK
Figure 64: Attitudes towards buying make-up, by high spenders on face make-up, UK, March 2011
France
Figure 65: Attitudes towards buying make-up, by high spenders on face make-up, France, March 2011
Germany
Figure 66: Attitudes towards buying make-up, by high spenders on face make-up, Germany, March 2011
Spain
Figure 67: Attitudes towards buying make-up, by high spenders on face make-up, Spain, March 2011
Italy
Figure 68: Attitudes towards buying make-up, by high spenders on face make-up, Italy, March 2011
Consumer – Appeal of Value-added/Niche Products
Key points
UK
Figure 69: Attitudes towards value-added/niche make-up, UK, March 2011
France
Figure 70: Attitudes towards value-added/niche make-up sectors, France, March 2011
Germany
Figure 71: Attitudes towards value-added/niche make-up sectors, Germany, March 2011
Spain
Figure 72: Attitudes towards value-added/niche make-up sectors, Spain, March 2011
Italy
Figure 73: Attitudes towards value added/niche make-up sectors, Italy, March 2011
Attitudes by high spenders on face make-up
Appendix – The Consumer Usage and Frequency
Figure 74: Frequency of use of foundation (make-up), face powder (loose or compact) and tinted moisturiser, by demographics, France, 2010
Figure 75: Frequency of use of foundation (make-up), face powder (loose or compact) and tinted moisturiser, by demographics, Germany, 2010
Figure 76: Frequency of use of foundation (make-up), face powder (loose or compact) and tinted moisturiser, by demographics, Spain, 2010
Figure 77: Frequency of use of foundation (make-up), face powder (loose or compact) and tinted moisturiser, by demographics, GB, 2010
Figure 78: Frequency of use of face powder, by demographics, France, 2010
Figure 79: Frequency of use of face powder, by demographics, Germany, 2010
Figure 80: Frequency of use of face powder, by demographics, Spain, 2010
Figure 81: Frequency of use of face powder, by demographics, GB, 2010
Figure 82: Frequency of use of blushers and highlighters, by demographics, France, 2010
Figure 83: Frequency of use of blushers and highlighters, by demographics, Germany, 2010
Figure 84: Frequency of use of blushers and highlighters, by demographics, Spain, 2010
Figure 85: Frequency of use of blushers and highlighters, by demographics, GB, 2010
Appendix – The Consumer Reasons to Buy and Use Make-up
Figure 86: Most popular reasons to buy, by demographics, UK, March 2011
Figure 87: Next most popular reasons to buy, by demographics, UK, March 2011
Figure 88: Most popular reasons to buy, by demographics, France, March 2011
Figure 89: Next most popular reasons to buy, by demographics, France, March 2011
Figure 90: Most popular reasons to buy, by demographics, Germany, March 2011
Figure 91: Next most popular reasons to buy, by demographics, Germany, March 2011
Figure 92: Most popular reasons to buy, by demographics, Spain, March 2011
Figure 93: Next most popular reasons to buy, by demographics, Spain, March 2011
Figure 94: Most popular reasons to buy, by demographics, Italy, March 2011
Figure 95: Next most popular reasons to buy, by demographics, Italy, March 2011
Appendix – Consumer Make-up Habits
Figure 96: Reasons to use make-up, by demographics, UK, March 2011
Figure 97: Reasons to use make-up, by demographics, France, March 2011
Figure 98: Reasons to use make-up, by demographics, Germany, March 2011
Figure 99: Reasons to use make-up, by demographics, Spain, March 2011
Figure 100: Reasons to use make-up, by demographics, Italy, March 2011
Appendix – Consumer where Colour Cosmetics are Bought
Figure 101: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, UK, March 2011
Figure 102: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, UK, March 2011
Figure 103: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, France, March 2011
Figure 104: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, France, March 2011
Figure 105: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, Germany, March 2011
Figure 106: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, Germany, March 2011
Figure 107: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, Spain, March 2011
Figure 108: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, Spain, March 2011
Figure 109: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, Italy, March 2011
Figure 110: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, Italy, March 2011
Appendix – Consumer Attitudes towards Buying Colour Cosmetics
Figure 111: Most popular attitudes towards buying make-up, by demographics, UK, March 2011
Figure 112: Next most popular attitudes towards buying make-up, by demographics, UK, March 2011
Figure 113: Attitudes towards buying make-up, by demographics, France, March 2011
Figure 114: Attitudes towards buying make-up, by demographics, Germany, March 2011
Figure 115: Most popular Attitudes towards buying make-up, by demographics, Spain, March 2011
Figure 116: Next most popular Attitudes towards buying make-up, by demographics, Spain, March 2011
Figure 117: Attitudes towards buying make-up, by demographics, Italy, March 2011
Figure 118: Attitudes towards ‘Lip colour with moisturising ingredients’, by demographics, UK, March 2011
Figure 119: Attitudes towards ‘Lip colour with anti-ageing ingredients’, by demographics, UK, March 2011
Figure 120: Attitudes towards ‘Lip-plumping product’, by demographics, UK, March 2011
Figure 121: Attitudes towards ‘Face colour with moisturising ingredients’, by demographics, UK, March 2011
Figure 122: Attitudes towards ‘Face colour with natural or organic ingredients’, by demographics, UK, March 2011
Figure 123: Attitudes towards ‘Face colour with anti-ageing ingredients’, by demographics, UK, March 2011
Figure 124: Attitudes towards ‘Face colour with SPF (sun protection factor)’, by demographics, UK, March 2011
Figure 125: Attitudes towards ‘Lash-growth enhancing product’, by demographics, UK, March 2011
Figure 126: Attitudes towards ‘Halal make-up’, by demographics, UK, March 2011
Figure 127: Attitudes towards ‘Highlighter (touche eclat etc)’, by demographics, UK, March 2011
Figure 128: Attitudes towards ‘Skin primer (product applied before foundation)’, by demographics, UK, March 2011
Figure 129: Attitudes towards ‘Lip colour with moisturising ingredients’, by demographics, France, March 2011
Figure 130: Attitudes towards ‘Lip colour with anti-ageing ingredients’, by demographics, France, March 2011
Figure 131: Attitudes towards ‘Lip-plumping product’, by demographics, France, March 2011
Figure 132: Attitudes towards ‘Face colour with moisturising ingredients’, by demographics, France, March 2011
Figure 133: Attitudes towards ‘Face colour with natural or organic ingredients’, by demographics, France, March 2011
Figure 134: Attitudes towards ‘Face colour with anti-ageing ingredients’, by demographics, France, March 2011
Figure 135: Attitudes towards ‘Face colour with SPF (sun protection factor)’, by demographics, France, March 2011
Figure 136: Attitudes towards ‘Lash-growth enhancing product’, by demographics, France, March 2011
Figure 137: Attitudes towards ‘Halal make-up’, by demographics, France, March 2011
Figure 138: Attitudes towards ‘Highlighter (touche eclat etc)’, by demographics, France, March 2011
Figure 139: Attitudes towards ‘Skin primer (product applied before foundation)’, by demographics, France, March 2011
Figure 140: Attitudes towards 'Lip colour with moisturising ingredients', by demographics, Germany, March 2011
Figure 141: Attitudes towards 'Lip colour with anti-ageing ingredients', by demographics, Germany, March 2011
Figure 142: Attitudes towards 'Lip-plumping product', by demographics, Germany, March 2011
Figure 143: Attitudes towards ' Face colour with moisturising ingredients', by demographics, Germany, March 2011
Figure 144: Attitudes towards ' Face colour with natural or organic ingredients', by demographics, Germany, March 2011
Figure 145: Attitudes towards 'Face colour with anti-ageing ingredients', by demographics, Germany, March 2011
Figure 146: Attitudes towards ' Face colour with SPF (sun protection factor)', by demographics, Germany, March 2011
Figure 147: Attitudes towards ' Lash-growth enhancing product', by demographics, Germany, March 2011
Figure 148: Attitudes towards ' Halal make-up', by demographics, Germany, March 2011
Figure 149: Attitudes towards ' Highlighter (touche eclat etc)', by demographics, Germany, March 2011
Figure 150: Attitudes towards 'Skin primer (product applied before foundation)', by demographics, Germany, March 2011
Figure 151: Attitudes towards ‘Lip colour with moisturising ingredients’, by demographics, Spain, March 2011
Figure 152: Attitudes towards ‘Lip colour with anti-ageing ingredients’, by demographics, Spain, March 2011
Figure 153: Attitudes towards ‘Lip-plumping product’, by demographics, Spain, March 2011
Figure 154: Attitudes towards ‘Face colour with moisturising ingredients’, by demographics, Spain, March 2011
Figure 155: Attitudes towards ‘Face colour with natural or organic ingredients’, by demographics, Spain, March 2011
Figure 156: Attitudes towards ‘Face colour with anti-ageing ingredients’, by demographics, Spain, March 2011
Figure 157: Attitudes towards ‘Face colour with SPF (sun protection factor)’, by demographics, Spain, March 2011
Figure 158: Attitudes towards ‘Lash-growth enhancing product’, by demographics, Spain, March 2011
Figure 159: Attitudes towards ‘Halal make-up’, by demographics, Spain, March 2011
Figure 160: Attitudes towards ‘Highlighter (touche eclat etc)’, by demographics, Spain, March 2011
Figure 161: Attitudes towards ‘Skin primer (product applied before foundation)’, by demographics, Spain, March 2011
Figure 162: Attitudes towards ‘Lip colour with moisturising ingredients’, by demographics, Italy, March 2011
Figure 163: Attitudes towards ‘Lip colour with anti-ageing ingredients’, by demographics, Italy, March 2011
Figure 164: Attitudes towards ‘Lip-plumping product’, by demographics, Italy, March 2011
Figure 165: Attitudes towards ‘Face colour with moisturising ingredients’, by demographics, Italy, March 2011
Figure 166: Attitudes towards ‘Face colour with natural or organic ingredients’, by demographics, Italy, March 2011
Figure 167: Attitudes towards ‘Face colour with anti-ageing ingredients’, by demographics, Italy, March 2011
Figure 168: Attitudes towards ‘Face colour with SPF (sun protection factor)’, by demographics, Italy, March 2011
Figure 169: Attitudes towards ‘Lash-growth enhancing product’, by demographics, Italy, March 2011
Figure 170: Attitudes towards ‘Halal make-up’, by demographics, Italy, March 2011
Figure 171: Attitudes towards ‘Highlighter (touche eclat etc)’, by demographics, Italy, March 2011
Figure 172: Attitudes towards ‘Skin primer (product applied before foundation)’, by demographics, Italy, March 2011
Appendix – Consumer Attitudes towards Value-added/Niche Make-up
Figure 173: Attitudes towards niche make-up sectors, by most popular high spenders, UK, March 2011
Figure 174: Attitudes towards niche make-up sectors, by next most popular high spenders, UK, March 2011
Figure 175: Attitudes towards niche make-up sectors, by most popular high spenders, France, March 2011
Figure 176: Attitudes towards niche make-up sectors, by next most popular high spenders, France, March 2011
Figure 177: Attitudes towards niche make-up sectors, by most popular high spenders, Germany, March 2011
Figure 178: Attitudes towards niche make-up sectors, by next most popular high spenders, Germany, March 2011
Figure 179: Attitudes towards niche make-up sectors, by most popular high spenders, Spain, March 2011
Figure 180: Attitudes towards niche make-up sectors, by next most popular high spenders, Spain, March 2011
Figure 181: Attitudes towards niche make-up sectors, by most popular high spenders, Italy, March 2011
Figure 182: Attitudes towards niche make-up sectors, by next most popular high spenders, Italy, March 2011
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