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Colour Cosmetics - Face - Europe - July 2011

  • Volume sales of face make-up are biased towards women aged under-25, who post both the highest penetration rate and frequency of use.
  • British women post the highest usage of the big 5 for all core products within face make-up, which is a positive market driver, but leaves relatively fewer opportunities to expand the consumer base further.
  • Apart from replacing a product they have used up, women buy make-up on impulse to take advantage of a special offer or because a product catches their eye in-store.
  • Definition: Face make-up: Foundation, blushers, illuminators, face bronzing lotions, creams and powders, loose and pressed powders, mineral powders.

    Forecast data are based on growth in the population.

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Table of contents

  1. Introduction

      • Key points
        • Definition
        • Executive Summary

            • The market
              • Figure 1: Value sales of colour cosmetics, by country, €/£m, 2005-10
            • Continued value growth
              • Figure 2: Value sales of face make-up compared to all colour cosmetics, France, Germany, Italy, Spain and UK, €/£m, 2010
              • Figure 3: New product activity in face make-up, % share by top 10 countries, 2010
            • Companies, brands and innovation
              • Preferred channels
                • Strengths and weaknesses in brief
                  • Strengths
                    • Weaknesses
                      • The consumer
                        • A bias towards under-25s
                          • Brits keenest on face make-up…
                            • …but are low spenders overall
                              • Figure 4: Women spending under €/£5 on face make-up, by product and country, March 2011
                              • Figure 5: Average spend on face make-up, by product and country, March 2011
                            • Greater price-consciousness
                              • Figure 6: Top 5 reasons to buy face make-up, by country, March 2011
                            • Make-up habits
                              • Figure 7: Make-up habits, by country, March 2011
                            • Seasonal shades
                              • Figure 8: Interest in seasonal collections and buying after a make-over, March 2011
                            • Value-added and niche ingredients
                              • Figure 9: Products that aren’t currently used, but would consider using, by country, March 2011
                          • European Market Size and Forecast

                            • Key points
                              • Colour cosmetics
                                • Figure 10: Retail value sales of colour cosmetics, France, Germany, Italy, Spain and UK, in €/£m, 2005-15
                                • Figure 11: Retail value sales of colour cosmetics, other Europe by country, in national currency 2005-15
                                • Figure 12: Spend per capita (female) on colour cosmetics, 2005-10
                              • Market segmentation – face make-up
                                • Figure 13: Retail value sales of face make-up, big 5 by country, 2010
                              • France
                                • Figure 14: Retail value sales of face make-up, by sector, France, 2010
                              • Germany
                                • Figure 15: Retail value sales of face make-up, by sector, Germany, 2010
                              • Italy
                                • Figure 16: Retail value sales of face make-up, by sector, Italy, 2010
                              • Spain
                                • Figure 17: Retail value sales of face make-up, by sector, Spain, 2010
                              • UK
                                • Figure 18: Retail value sales of face make-up, by sector, UK, 2010
                            • Companies Brands and Innovation

                              • Key points
                                • Global region
                                  • Figure 19: New product activity in face make-up, % share by global region, 2010
                                • European region
                                  • Figure 20: New product activity in face make-up, % share by top ten European countries, 2008-10
                                • New product launches by sector
                                  • Figure 21: New product activity in face make-up, % share by sector, top ten European countries, 2010
                                • France
                                  • Competitive landscape
                                    • Figure 22: Manufacturers’ shares in value sales of colour cosmetics, France, 2010
                                    • Figure 23: New product activity in face make-up, % share by claim, France, 2008-11
                                  • Glowing skin
                                    • Natural ingredients
                                      • Bold blush
                                        • Germany
                                          • Competitive landscape
                                            • Figure 24: Manufacturers’ shares in value sales of colour cosmetics, Germany, 2010
                                            • Figure 25: New product activity in face make-up, % share by claim, Germany, 2008-11
                                          • Products for sensitive skin
                                            • Natural perfection
                                              • Italy
                                                • Competitive landscape
                                                  • Figure 26: Manufacturers’ shares in value sales of colour cosmetics, Italy, 2010
                                                  • Figure 27: New product activity in face make-up, % share by claim, Italy, 2008-11
                                                • Hiding imperfections
                                                  • Stacking up
                                                    • Tantastic
                                                      • Spain
                                                        • Competitive landscape
                                                          • Figure 28: Manufacturers’ shares in value sales of colour cosmetics, Spain, 2010
                                                          • Figure 29: Top claims on new product development, Spain, 2008-11
                                                        • Moisturising properties
                                                          • Natural products
                                                            • Mineral make-up
                                                              • UK
                                                                • Competitive landscape
                                                                  • Figure 30: Manufacturers’ shares in colour cosmetics, UK, 2010
                                                                  • Figure 31: New product activity in face make-up, % share by claim, UK, 2008-11
                                                                • Flawless skin forms the foundation
                                                                  • Protection from the sun
                                                                    • Ethical considerations
                                                                      • Unisex make-up
                                                                      • The Consumer – Use of Face Make-up

                                                                        • Key points
                                                                            • Figure 32: Use of foundation (make-up), face powder (loose or compact) and tinted moisturiser, France, Germany, GB and Spain, 2010
                                                                          • Product use by type
                                                                            • Figure 33: Types of foundation (make-up), face powder (loose or compact) and tinted moisturiser used most often, France, 2010
                                                                            • Figure 34: Types of foundation (make-up), face powder (loose or compact) and tinted moisturiser used most often, Germany, 2010
                                                                            • Figure 35: Types of foundation (make-up), face powder (loose or compact) and tinted moisturiser used most often, Spain, 2010
                                                                            • Figure 36: Types of foundation (make-up), face powder (loose or compact) and tinted moisturiser used most often, GB, 2010
                                                                          • Face powder
                                                                            • Figure 37: Frequency of using face powder, Germany, GB and Spain, 2010
                                                                          • Blushers
                                                                            • Figure 38: Frequency of using blushers and highlighters, France, Germany, GB and Spain, 2010
                                                                            • Figure 39: Trends in types of blushers and highlighters used most often, Spain, 2009-10
                                                                        • The Consumer – Price Paid for Colour Cosmetics

                                                                          • Key points
                                                                            • UK
                                                                              • Figure 40: Face make-up bought in last 12 months, by price bracket, UK, March 2011
                                                                              • Figure 41: Average spend on face make-up, by product and by age, UK, March 2011
                                                                            • France
                                                                              • Figure 42: Face make-up bought in last 12 months, by price bracket, France, March 2011
                                                                              • Figure 43: Average spend on face make-up, by product and by age, France, March 2011
                                                                            • Germany
                                                                              • Figure 44: Face make-up bought in last 12 months, by price bracket, Germany, March 2011
                                                                              • Figure 45: Average spend on face make-up, by product and by age, Germany, March 2011
                                                                            • Spain
                                                                              • Figure 46: Face make-up bought in last 12 months, by price bracket, Spain, March 2011
                                                                              • Figure 47: Average spend on face make-up, by product and by age, Spain, March 2011
                                                                            • Italy
                                                                              • Figure 48: Face make-up bought in last 12 months, by price bracket, Italy, March 2011
                                                                              • Figure 49: Average spend on face make-up, by product and by age, Italy, March 2011
                                                                          • The Consumer – Reasons to Buy and Use Colour Cosmetics

                                                                            • Key points
                                                                              • Reasons to buy colour cosmetics
                                                                                • Figure 50: Reasons to buy make-up, March 2011
                                                                              • Reasons prompting high spenders to buy face make-up
                                                                                • UK
                                                                                  • Figure 51: Reasons to buy make-up, by high spenders on face make-up, UK, March 2011
                                                                                • France
                                                                                  • Figure 52: Reasons to buy make-up, by high spenders on face make-up, France, March 2011
                                                                                • Germany
                                                                                  • Figure 53: Reasons to buy make-up, by high spenders on face make-up, Germany, March 2011
                                                                                • Spain
                                                                                  • Figure 54: Reasons to buy make-up, by high spenders on face make-up, Spain, March 2011
                                                                                • Italy
                                                                                  • Figure 55: Reasons to buy make-up, by high spenders on face make-up, Italy, March 2011
                                                                              • Consumer – Make-up Habits

                                                                                • Key points
                                                                                    • Figure 56: Reasons for using make-up, March 2011
                                                                                  • Make-up habits among high spenders
                                                                                    • UK
                                                                                      • Figure 57: Reasons to use make-up, by high spenders on face make-up, UK, March 2011
                                                                                    • France
                                                                                      • Figure 58: Reasons to use make-up, by high spenders on face make-up, France, March 2011
                                                                                    • Germany
                                                                                      • Figure 59: Reasons to use make-up, by high spenders on face make-up, Germany, March 2011
                                                                                    • Spain
                                                                                      • Figure 60: Reasons to use make-up, by high spenders on face make-up, Spain, March 2011
                                                                                    • Italy
                                                                                      • Figure 61: Reasons to use make-up, by high spenders on face make-up, Italy, March 2011
                                                                                  • Consumer – Where Colour Cosmetics are Bought

                                                                                    • Key points
                                                                                        • Figure 62: Outlets from where make-up was bought in the last 12 months, March 2011
                                                                                    • Consumer – Attitudes towards Buying Colour Cosmetics

                                                                                      • Key points
                                                                                          • Figure 63: Attitudes towards buying make-up, March 2011
                                                                                        • Attitudes among high spenders
                                                                                          • UK
                                                                                            • Figure 64: Attitudes towards buying make-up, by high spenders on face make-up, UK, March 2011
                                                                                          • France
                                                                                            • Figure 65: Attitudes towards buying make-up, by high spenders on face make-up, France, March 2011
                                                                                          • Germany
                                                                                            • Figure 66: Attitudes towards buying make-up, by high spenders on face make-up, Germany, March 2011
                                                                                          • Spain
                                                                                            • Figure 67: Attitudes towards buying make-up, by high spenders on face make-up, Spain, March 2011
                                                                                          • Italy
                                                                                            • Figure 68: Attitudes towards buying make-up, by high spenders on face make-up, Italy, March 2011
                                                                                        • Consumer – Appeal of Value-added/Niche Products

                                                                                          • Key points
                                                                                            • UK
                                                                                              • Figure 69: Attitudes towards value-added/niche make-up, UK, March 2011
                                                                                            • France
                                                                                              • Figure 70: Attitudes towards value-added/niche make-up sectors, France, March 2011
                                                                                            • Germany
                                                                                              • Figure 71: Attitudes towards value-added/niche make-up sectors, Germany, March 2011
                                                                                            • Spain
                                                                                              • Figure 72: Attitudes towards value-added/niche make-up sectors, Spain, March 2011
                                                                                            • Italy
                                                                                              • Figure 73: Attitudes towards value added/niche make-up sectors, Italy, March 2011
                                                                                            • Attitudes by high spenders on face make-up
                                                                                            • Appendix – The Consumer Usage and Frequency

                                                                                                • Figure 74: Frequency of use of foundation (make-up), face powder (loose or compact) and tinted moisturiser, by demographics, France, 2010
                                                                                                • Figure 75: Frequency of use of foundation (make-up), face powder (loose or compact) and tinted moisturiser, by demographics, Germany, 2010
                                                                                                • Figure 76: Frequency of use of foundation (make-up), face powder (loose or compact) and tinted moisturiser, by demographics, Spain, 2010
                                                                                                • Figure 77: Frequency of use of foundation (make-up), face powder (loose or compact) and tinted moisturiser, by demographics, GB, 2010
                                                                                                • Figure 78: Frequency of use of face powder, by demographics, France, 2010
                                                                                                • Figure 79: Frequency of use of face powder, by demographics, Germany, 2010
                                                                                                • Figure 80: Frequency of use of face powder, by demographics, Spain, 2010
                                                                                                • Figure 81: Frequency of use of face powder, by demographics, GB, 2010
                                                                                                • Figure 82: Frequency of use of blushers and highlighters, by demographics, France, 2010
                                                                                                • Figure 83: Frequency of use of blushers and highlighters, by demographics, Germany, 2010
                                                                                                • Figure 84: Frequency of use of blushers and highlighters, by demographics, Spain, 2010
                                                                                                • Figure 85: Frequency of use of blushers and highlighters, by demographics, GB, 2010
                                                                                            • Appendix – The Consumer Reasons to Buy and Use Make-up

                                                                                                • Figure 86: Most popular reasons to buy, by demographics, UK, March 2011
                                                                                                • Figure 87: Next most popular reasons to buy, by demographics, UK, March 2011
                                                                                                • Figure 88: Most popular reasons to buy, by demographics, France, March 2011
                                                                                                • Figure 89: Next most popular reasons to buy, by demographics, France, March 2011
                                                                                                • Figure 90: Most popular reasons to buy, by demographics, Germany, March 2011
                                                                                                • Figure 91: Next most popular reasons to buy, by demographics, Germany, March 2011
                                                                                                • Figure 92: Most popular reasons to buy, by demographics, Spain, March 2011
                                                                                                • Figure 93: Next most popular reasons to buy, by demographics, Spain, March 2011
                                                                                                • Figure 94: Most popular reasons to buy, by demographics, Italy, March 2011
                                                                                                • Figure 95: Next most popular reasons to buy, by demographics, Italy, March 2011
                                                                                            • Appendix – Consumer Make-up Habits

                                                                                                • Figure 96: Reasons to use make-up, by demographics, UK, March 2011
                                                                                                • Figure 97: Reasons to use make-up, by demographics, France, March 2011
                                                                                                • Figure 98: Reasons to use make-up, by demographics, Germany, March 2011
                                                                                                • Figure 99: Reasons to use make-up, by demographics, Spain, March 2011
                                                                                                • Figure 100: Reasons to use make-up, by demographics, Italy, March 2011
                                                                                            • Appendix – Consumer where Colour Cosmetics are Bought

                                                                                                • Figure 101: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, UK, March 2011
                                                                                                • Figure 102: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, UK, March 2011
                                                                                                • Figure 103: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, France, March 2011
                                                                                                • Figure 104: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, France, March 2011
                                                                                                • Figure 105: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, Germany, March 2011
                                                                                                • Figure 106: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, Germany, March 2011
                                                                                                • Figure 107: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, Spain, March 2011
                                                                                                • Figure 108: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, Spain, March 2011
                                                                                                • Figure 109: Most popular outlets from where make-up products were bought in the last 12 months, by demographics, Italy, March 2011
                                                                                                • Figure 110: Next most popular outlets from where make-up products were bought in the last 12 months, by demographics, Italy, March 2011
                                                                                            • Appendix – Consumer Attitudes towards Buying Colour Cosmetics

                                                                                                • Figure 111: Most popular attitudes towards buying make-up, by demographics, UK, March 2011
                                                                                                • Figure 112: Next most popular attitudes towards buying make-up, by demographics, UK, March 2011
                                                                                                • Figure 113: Attitudes towards buying make-up, by demographics, France, March 2011
                                                                                                • Figure 114: Attitudes towards buying make-up, by demographics, Germany, March 2011
                                                                                                • Figure 115: Most popular Attitudes towards buying make-up, by demographics, Spain, March 2011
                                                                                                • Figure 116: Next most popular Attitudes towards buying make-up, by demographics, Spain, March 2011
                                                                                                • Figure 117: Attitudes towards buying make-up, by demographics, Italy, March 2011
                                                                                                • Figure 118: Attitudes towards ‘Lip colour with moisturising ingredients’, by demographics, UK, March 2011
                                                                                                • Figure 119: Attitudes towards ‘Lip colour with anti-ageing ingredients’, by demographics, UK, March 2011
                                                                                                • Figure 120: Attitudes towards ‘Lip-plumping product’, by demographics, UK, March 2011
                                                                                                • Figure 121: Attitudes towards ‘Face colour with moisturising ingredients’, by demographics, UK, March 2011
                                                                                                • Figure 122: Attitudes towards ‘Face colour with natural or organic ingredients’, by demographics, UK, March 2011
                                                                                                • Figure 123: Attitudes towards ‘Face colour with anti-ageing ingredients’, by demographics, UK, March 2011
                                                                                                • Figure 124: Attitudes towards ‘Face colour with SPF (sun protection factor)’, by demographics, UK, March 2011
                                                                                                • Figure 125: Attitudes towards ‘Lash-growth enhancing product’, by demographics, UK, March 2011
                                                                                                • Figure 126: Attitudes towards ‘Halal make-up’, by demographics, UK, March 2011
                                                                                                • Figure 127: Attitudes towards ‘Highlighter (touche eclat etc)’, by demographics, UK, March 2011
                                                                                                • Figure 128: Attitudes towards ‘Skin primer (product applied before foundation)’, by demographics, UK, March 2011
                                                                                                • Figure 129: Attitudes towards ‘Lip colour with moisturising ingredients’, by demographics, France, March 2011
                                                                                                • Figure 130: Attitudes towards ‘Lip colour with anti-ageing ingredients’, by demographics, France, March 2011
                                                                                                • Figure 131: Attitudes towards ‘Lip-plumping product’, by demographics, France, March 2011
                                                                                                • Figure 132: Attitudes towards ‘Face colour with moisturising ingredients’, by demographics, France, March 2011
                                                                                                • Figure 133: Attitudes towards ‘Face colour with natural or organic ingredients’, by demographics, France, March 2011
                                                                                                • Figure 134: Attitudes towards ‘Face colour with anti-ageing ingredients’, by demographics, France, March 2011
                                                                                                • Figure 135: Attitudes towards ‘Face colour with SPF (sun protection factor)’, by demographics, France, March 2011
                                                                                                • Figure 136: Attitudes towards ‘Lash-growth enhancing product’, by demographics, France, March 2011
                                                                                                • Figure 137: Attitudes towards ‘Halal make-up’, by demographics, France, March 2011
                                                                                                • Figure 138: Attitudes towards ‘Highlighter (touche eclat etc)’, by demographics, France, March 2011
                                                                                                • Figure 139: Attitudes towards ‘Skin primer (product applied before foundation)’, by demographics, France, March 2011
                                                                                                • Figure 140: Attitudes towards 'Lip colour with moisturising ingredients', by demographics, Germany, March 2011
                                                                                                • Figure 141: Attitudes towards 'Lip colour with anti-ageing ingredients', by demographics, Germany, March 2011
                                                                                                • Figure 142: Attitudes towards 'Lip-plumping product', by demographics, Germany, March 2011
                                                                                                • Figure 143: Attitudes towards ' Face colour with moisturising ingredients', by demographics, Germany, March 2011
                                                                                                • Figure 144: Attitudes towards ' Face colour with natural or organic ingredients', by demographics, Germany, March 2011
                                                                                                • Figure 145: Attitudes towards 'Face colour with anti-ageing ingredients', by demographics, Germany, March 2011
                                                                                                • Figure 146: Attitudes towards ' Face colour with SPF (sun protection factor)', by demographics, Germany, March 2011
                                                                                                • Figure 147: Attitudes towards ' Lash-growth enhancing product', by demographics, Germany, March 2011
                                                                                                • Figure 148: Attitudes towards ' Halal make-up', by demographics, Germany, March 2011
                                                                                                • Figure 149: Attitudes towards ' Highlighter (touche eclat etc)', by demographics, Germany, March 2011
                                                                                                • Figure 150: Attitudes towards 'Skin primer (product applied before foundation)', by demographics, Germany, March 2011
                                                                                                • Figure 151: Attitudes towards ‘Lip colour with moisturising ingredients’, by demographics, Spain, March 2011
                                                                                                • Figure 152: Attitudes towards ‘Lip colour with anti-ageing ingredients’, by demographics, Spain, March 2011
                                                                                                • Figure 153: Attitudes towards ‘Lip-plumping product’, by demographics, Spain, March 2011
                                                                                                • Figure 154: Attitudes towards ‘Face colour with moisturising ingredients’, by demographics, Spain, March 2011
                                                                                                • Figure 155: Attitudes towards ‘Face colour with natural or organic ingredients’, by demographics, Spain, March 2011
                                                                                                • Figure 156: Attitudes towards ‘Face colour with anti-ageing ingredients’, by demographics, Spain, March 2011
                                                                                                • Figure 157: Attitudes towards ‘Face colour with SPF (sun protection factor)’, by demographics, Spain, March 2011
                                                                                                • Figure 158: Attitudes towards ‘Lash-growth enhancing product’, by demographics, Spain, March 2011
                                                                                                • Figure 159: Attitudes towards ‘Halal make-up’, by demographics, Spain, March 2011
                                                                                                • Figure 160: Attitudes towards ‘Highlighter (touche eclat etc)’, by demographics, Spain, March 2011
                                                                                                • Figure 161: Attitudes towards ‘Skin primer (product applied before foundation)’, by demographics, Spain, March 2011
                                                                                                • Figure 162: Attitudes towards ‘Lip colour with moisturising ingredients’, by demographics, Italy, March 2011
                                                                                                • Figure 163: Attitudes towards ‘Lip colour with anti-ageing ingredients’, by demographics, Italy, March 2011
                                                                                                • Figure 164: Attitudes towards ‘Lip-plumping product’, by demographics, Italy, March 2011
                                                                                                • Figure 165: Attitudes towards ‘Face colour with moisturising ingredients’, by demographics, Italy, March 2011
                                                                                                • Figure 166: Attitudes towards ‘Face colour with natural or organic ingredients’, by demographics, Italy, March 2011
                                                                                                • Figure 167: Attitudes towards ‘Face colour with anti-ageing ingredients’, by demographics, Italy, March 2011
                                                                                                • Figure 168: Attitudes towards ‘Face colour with SPF (sun protection factor)’, by demographics, Italy, March 2011
                                                                                                • Figure 169: Attitudes towards ‘Lash-growth enhancing product’, by demographics, Italy, March 2011
                                                                                                • Figure 170: Attitudes towards ‘Halal make-up’, by demographics, Italy, March 2011
                                                                                                • Figure 171: Attitudes towards ‘Highlighter (touche eclat etc)’, by demographics, Italy, March 2011
                                                                                                • Figure 172: Attitudes towards ‘Skin primer (product applied before foundation)’, by demographics, Italy, March 2011
                                                                                            • Appendix – Consumer Attitudes towards Value-added/Niche Make-up

                                                                                                • Figure 173: Attitudes towards niche make-up sectors, by most popular high spenders, UK, March 2011
                                                                                                • Figure 174: Attitudes towards niche make-up sectors, by next most popular high spenders, UK, March 2011
                                                                                                • Figure 175: Attitudes towards niche make-up sectors, by most popular high spenders, France, March 2011
                                                                                                • Figure 176: Attitudes towards niche make-up sectors, by next most popular high spenders, France, March 2011
                                                                                                • Figure 177: Attitudes towards niche make-up sectors, by most popular high spenders, Germany, March 2011
                                                                                                • Figure 178: Attitudes towards niche make-up sectors, by next most popular high spenders, Germany, March 2011
                                                                                                • Figure 179: Attitudes towards niche make-up sectors, by most popular high spenders, Spain, March 2011
                                                                                                • Figure 180: Attitudes towards niche make-up sectors, by next most popular high spenders, Spain, March 2011
                                                                                                • Figure 181: Attitudes towards niche make-up sectors, by most popular high spenders, Italy, March 2011
                                                                                                • Figure 182: Attitudes towards niche make-up sectors, by next most popular high spenders, Italy, March 2011

                                                                                            Companies Covered

                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                            Colour Cosmetics - Face - Europe - July 2011

                                                                                            £1,877.00 (Excl.Tax)