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Colour Cosmetics - UK - August 2012

“The lipstick effect holds true, with women continuing to invest in their looks and treating themselves to little, affordable luxuries. Women might not have control over what happens with national economics, but they can take charge of their personal appearance.”

– Alexandra Richmond, Head of Beauty and Personal Care

Some questions answered in this report include:

  • Are colour cosmetics recession-proof?
  • How can suppliers deal with the information overload today’s consumers face?
  • What part do ethics play in the make-up market?
  • Who are core consumers?

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Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: UK best- and worst-case forecast for sales of colour cosmetics, 2007-17
            • Companies, brands and innovation
              • Figure 2: New product launches in colour cosmetics, % share by category, June 2011-May 2012
            • The consumer
              • The eyes have it
                • Figure 3: Usage of cosmetics products, May 2012
              • Putting on a brave face
                • Figure 4: Attitudes towards make-up, May 2012
              • What we think
              • Issues in the Market

                  • Are colour cosmetics recession-proof?
                    • How can suppliers deal with the information overload today’s consumers face?
                      • What part do ethics play in the make-up market?
                        • Who are core consumers?
                        • Trend Application

                            • Trend: Make it Mine
                              • Trend: Mood to Order
                                • 2015 Trend: Old Gold
                                • Market Environment

                                  • Key points
                                    • Lifestyle
                                      • Figure 5: Attitudes towards personal care, 2007-11
                                    • Ethics
                                      • Figure 6: Attitudes towards ethics, 2007-11
                                    • Stress and problem skin
                                      • Figure 7: Trends in complaints amongst women, 2007-11
                                    • Demographic shifts
                                      • Figure 8: Trends in the age structure of the UK female population, 2007-17
                                    • Working world
                                      • Figure 9: Working status of women, 2007-11
                                  • Strengths and Weaknesses in the Market

                                    • Strengths
                                      • Weaknesses
                                      • Market Size and Forecast

                                        • Key points
                                          • Figure 10: Value sales of colour cosmetics, 2007-17
                                        • The future
                                          • Figure 11: UK best- and worst-case forecast for sales of colour cosmetics, 2007-17
                                        • Forecast methodology
                                        • Segment Performance

                                          • Key points
                                            • Sales by sector
                                              • Figure 12: UK retail value sales of make-up, by sector, 2011
                                            • Face
                                              • Figure 13: UK retail value sales of face make-up, by sector, 2011
                                            • Eyes
                                              • Figure 14: UK retail value sales of eye make-up, by sector, 2011
                                            • Lips
                                              • Figure 15: UK retail value sales of lip make-up, by sector, 2011
                                            • Nails
                                            • Market Share

                                              • Key points
                                                • Figure 16: Manufacturers’ shares in colour cosmetics, 2011
                                            • Who’s Innovating?

                                              • Key points
                                                • New product launches
                                                  • Figure 17: New product launches in colour cosmetics, % share by category, June 2011-May 2012
                                                  • Figure 18: New product launches in colour cosmetics, % share private label vs. brands, October 2008-March 2012
                                                  • Figure 19: New product launches in face colour cosmetics, by category, June 2011-May 2012
                                                  • Figure 20: New product launches in eye colour cosmetics, by category, June 2011-May 2012
                                                  • Figure 21: New product launches in lip colour cosmetics, by category, June 2011-May 2012
                                                • Face make-up
                                                  • Figure 22: New product launches in face colour cosmetics, % by product positioning claims, June 2011-May 2012
                                                  • Figure 23: New product launches in face colour cosmetics, % by company, top ten June 2011-May 2012
                                                • New product launches
                                                  • Eye make-up
                                                    • Figure 24: New product launches in eye colour cosmetics, % by product positioning claims, June 2011-May 2012
                                                    • Figure 25: New product launches in eye colour cosmetics %, by company, top ten June 2011-May 2012
                                                  • New product launches
                                                    • Lip make-up
                                                      • Figure 26: New product launches in lip colour cosmetics, % by product positioning claims, June 2011-May 2012
                                                      • Figure 27: New product launches in lip colour cosmetics, % by company, top ten June 2011-May 2012
                                                    • New product launches
                                                      • Nail make-up
                                                        • Figure 28: New product launches in nail colour cosmetics, % by product positioning claims, June 2011-May 2012
                                                        • Figure 29: New product launches in nail colour cosmetics, % by company, top ten June 2011-May 2012
                                                      • New product launches
                                                      • Companies and Products

                                                        • Avon
                                                            • Figure 30: Avon, colour cosmetics launches, March-May 2012
                                                          • Alliance Boots
                                                              • Figure 31: Alliance Boots, colour cosmetics launches, January-May 2012
                                                            • Chanel
                                                                • Figure 32: Chanel, colour cosmetics launches, January-May 2012
                                                              • Coty
                                                                  • Figure 33: Coty, colour cosmetic launches, January 2011-May 2012
                                                                • Estée Lauder Companies
                                                                    • Figure 34: Estée Lauder, colour cosmetic launches, March-May 2012
                                                                  • L’Oréal
                                                                      • Figure 35: L’Oréal, colour cosmetics launches, May 2012
                                                                    • LVMH
                                                                        • Figure 36: LVMH, colour cosmetics launches, May 2012
                                                                      • P&G
                                                                          • Figure 37: Procter & Gamble, colour cosmetic launches, January-May 2012
                                                                        • Revlon
                                                                            • Figure 38: Revlon, colour cosmetics launches, March 2011-May 2012
                                                                        • Brand Research

                                                                          • Brand map
                                                                              • Figure 39: Attitudes towards and usage of brands in the colour cosmetics sector, June 2012
                                                                            • Correspondence analysis
                                                                              • Brand attitudes
                                                                                • Figure 40: Attitudes by colour cosmetics brand, June 2012
                                                                              • Brand personality
                                                                                • Figure 41: Colour cosmetics brand personality – macro image, June 2012
                                                                                • Figure 42: Colour cosmetics brand personality – micro image, June 2012
                                                                              • Brand experience
                                                                                • Figure 43: Colour cosmetics brand usage, June 2012
                                                                                • Figure 44: Satisfaction with various colour cosmetics brands, June 2012
                                                                                • Figure 45: Consideration of colour cosmetics brands, June 2012
                                                                                • Figure 46: Consumer perceptions of current Colour cosmetics brand performance, June 2012
                                                                                • Figure 47: Colour cosmetics brand recommendation – Net Promoter Score, June 2012
                                                                              • Brand index
                                                                                • Figure 48: Colour cosmetics brand index, June 2012
                                                                                • Figure 49: Colour cosmetics brand index vs. recommendation, June 2012
                                                                              • Target group analysis
                                                                                • Figure 50: Target groups, June 2012
                                                                                • Figure 51: Colour cosmetics brand usage, by target groups, June 2012
                                                                              • Group One – Conformists
                                                                                • Group Two – Simply the Best
                                                                                  • Group Three – Shelf Stalkers
                                                                                    • Group Four – Habitual Shoppers
                                                                                      • Group Five – Individualists
                                                                                      • Brand Communication and Promotion

                                                                                        • Key points
                                                                                          • Annual adspend
                                                                                            • Figure 52: Main monitored media advertising expenditure on colour cosmetics, 2007-11
                                                                                          • Spend by media type
                                                                                            • Figure 53: Main monitored media advertising expenditure on colour cosmetics, % share by media type, 2007-12
                                                                                          • Spend by company
                                                                                            • Figure 54: Main monitored media advertising expenditure on colour cosmetics, % share by company, 2007-12
                                                                                        • Channels to Market

                                                                                          • Key points
                                                                                            • Mass vs prestige
                                                                                              • Figure 55: Retail value sales of colour cosmetics, by channel, 2011
                                                                                          • The Consumer – Usage of Make-up

                                                                                            • Key points
                                                                                              • Face make-up
                                                                                                • Figure 56: Trends in usage of foundation (make-up), face powder (loose or compact) and tinted moisturiser, 2007-11
                                                                                                • Figure 57: Trends in frequency of use of foundation (make-up)/tinted moisturiser and face powder (loose or compact), 2007-11
                                                                                                • Figure 58: Types of foundation (make-up), tinted moisturiser and face powder (loose or compact) used, 2011
                                                                                                • Figure 59: Trends in usage of blushers and highlighters, 2007-11
                                                                                              • Eye make-up
                                                                                                • Figure 60: Trends in usage of eye make-up, 2007-11
                                                                                                • Figure 61: Types of eye make-up used, 2011
                                                                                              • Lip make-up
                                                                                                • Figure 62: Trends in usage of lipstick/lip gloss, 2007-11
                                                                                                • Figure 63: Frequency of using lipstick/lip gloss, 2007-11
                                                                                              • Nail make-up
                                                                                                • Figure 64: Trends in usage of nail varnish, 2007-11
                                                                                            • The Consumer – Frequency of Using Make-up

                                                                                              • Key points
                                                                                                • Usage of cosmetics products
                                                                                                  • Figure 65: Usage of cosmetics products, May 2012
                                                                                                • Face make-up
                                                                                                  • Figure 66: Frequency of usage of face make-up, May 2012
                                                                                                • Eye make-up
                                                                                                  • Figure 67: Frequency of usage of eye make-up, May 2012
                                                                                                • Lip make-up
                                                                                                  • Figure 68: Frequency of usage of lip make-up, May 2012
                                                                                                • Nail make-up
                                                                                                  • Figure 69: Frequency of usage of nail make-up, May 2012
                                                                                                  • Figure 70: Attitudes towards nail polish, May 2012
                                                                                                • Application method of make-up
                                                                                                  • Figure 71: Application method of make-up, by type, May 2012
                                                                                                • Make-up attributes
                                                                                                  • Figure 72: Make-up attributes, May 2012
                                                                                              • The Consumer – Reasons for Wearing and Buying Make-up

                                                                                                • Key points
                                                                                                    • Figure 73: Attitudes towards make-up, May 2012
                                                                                                    • Figure 74: Attitudes towards purchasing make-up, May 2012
                                                                                                • Appendix – Market Environment

                                                                                                    • Figure 75: Attitudes towards personal care, by demographics, 2011
                                                                                                    • Figure 76: Attitudes towards ethics, by demographics, 2011
                                                                                                    • Figure 77: Complaints amongst women, by demographics, 2011
                                                                                                    • Figure 78: Working status of women, by demographics, 2011
                                                                                                • Appendix – Brand Research

                                                                                                    • Figure 79: Brand usage, June 2012
                                                                                                    • Figure 80: Brand commitment, June 2012
                                                                                                    • Figure 81: Brand momentum, June 2012
                                                                                                    • Figure 82: Brand diversity, June 2012
                                                                                                    • Figure 83: Brand satisfaction, June 2012
                                                                                                    • Figure 84: Brand recommendation, June 2012
                                                                                                    • Figure 85: Brand attitude, June 2012
                                                                                                    • Figure 86: Brand image – macro image, June 2012
                                                                                                    • Figure 87: Brand image – micro image, June 2012
                                                                                                    • Figure 88: Profile of target groups by demographics, June 2012
                                                                                                    • Figure 89: Psychographic segmentation by target group, June 2012
                                                                                                    • Figure 90: Brand usage by target group, June 2012
                                                                                                  • Brand index
                                                                                                    • Figure 91: Brand index, June 2012
                                                                                                • Appendix – Consumer Usage of Make-up

                                                                                                    • Figure 92: Usage of foundation (make-up), face powder (loose or compact) and tinted moisturiser, by demographics, 2011
                                                                                                    • Figure 93: Frequency of use of tinted moisturiser, by demographics, 2011
                                                                                                    • Figure 94: Frequency of use of face powder (loose or compact), by demographics, 2011
                                                                                                    • Figure 95: Frequency of use of lipstick/lip gloss, by demographics, 2011
                                                                                                    • Figure 96: Frequency of use of eye make-up, by demographics, 2011
                                                                                                    • Figure 97: Frequency of use of blushers and highlighters, by demographics, 2011
                                                                                                    • Figure 98: Frequency of use of nail varnish, by demographics, 2011
                                                                                                • Appendix – Frequency of Using Make-up

                                                                                                    • Figure 99: Usage of cosmetics products, by demographics, May 2012
                                                                                                    • Figure 100: Frequency of usage of liquid foundation, by demographics, May 2012
                                                                                                    • Figure 101: Frequency of usage of make-up base, by demographics, May 2012
                                                                                                    • Figure 102: Frequency of usage of tinted moisturiser, by demographics, May 2012
                                                                                                    • Figure 103: Frequency of usage of powder foundation, by demographics, May 2012
                                                                                                    • Figure 104: Frequency of usage of BB cream, by demographics, May 2012
                                                                                                    • Figure 105: Frequency of usage of concealer, by demographics, May 2012
                                                                                                    • Figure 106: Frequency of usage of bronzer, by demographics, May 2012
                                                                                                    • Figure 107: Frequency of usage of highlighter, by demographics, May 2012
                                                                                                    • Figure 108: Frequency of usage of mascara, by demographics, May 2012
                                                                                                    • Figure 109: Frequency of usage of powder eye shadow, by demographics, May 2012
                                                                                                    • Figure 110: Frequency of usage of eyeliner pencil (kohl), by demographics, May 2012
                                                                                                    • Figure 111: Frequency of usage of eye shadow base, by demographics, May 2012
                                                                                                    • Figure 112: Frequency of usage of liquid eyeliner, by demographics, May 2012
                                                                                                    • Figure 113: Frequency of usage of liquid/cream eye shadow, by demographics, May 2012
                                                                                                    • Figure 114: Frequency of usage of lipstick, by demographics, May 2012
                                                                                                    • Figure 115: Frequency of usage of lip gloss, by demographics, May 2012
                                                                                                    • Figure 116: Frequency of usage of lipstick, by demographics, May 2012
                                                                                                    • Figure 117: Frequency of usage of powder blusher, by demographics, May 2012
                                                                                                    • Figure 118: Frequency of usage of cream blusher and cheek stain, by demographics, May 2012
                                                                                                    • Figure 119: Frequency of usage of nail polish, by demographics, May 2012
                                                                                                    • Figure 120: Frequency of usage of nail top coat, by demographics, May 2012
                                                                                                    • Figure 121: Frequency of usage of nail base coat, by demographics, May 2012
                                                                                                    • Figure 122: Frequency of usage of false nails, by demographics, May 2012
                                                                                                    • Figure 123: Application method of foundation, by demographics, May 2012
                                                                                                    • Figure 124: Application method of blusher, by demographics, May 2012
                                                                                                    • Figure 125: Application method of primer, by demographics, May 2012
                                                                                                    • Figure 126: Application method of concealer, by demographics, May 2012
                                                                                                    • Figure 127: Application method of finishing face powder (not foundation), by demographics, May 2012
                                                                                                    • Figure 128: Application method of lipstick, by demographics, May 2012
                                                                                                    • Figure 129: Application method of lip gloss, by demographics, May 2012
                                                                                                    • Figure 130: Application method of tinted lip balm, by demographics, May 2012
                                                                                                    • Figure 131: Application method of eye shadow, by demographics, May 2012
                                                                                                    • Figure 132: Application method of eyeliner, by demographics, May 2012
                                                                                                    • Figure 133: Most popular attitudes towards nail polish, by demographics, May 2012
                                                                                                    • Figure 134: Next most popular attitudes towards nail polish, by demographics, May 2012
                                                                                                    • Figure 135: Other attitudes towards nail polish, by demographics, May 2012
                                                                                                • Appendix – Consumer Reasons to Wear Make-up

                                                                                                    • Figure 136: Attitudes towards make-up, May 2012
                                                                                                    • Figure 137: Agreement with statements ‘Wearing make-up makes me feel more confident’ and ‘I wear make-up to enhance my best features (eyes, lips, cheekbones, etc)’, by demographics, May 2012
                                                                                                    • Figure 138: Agreement with statements ‘Wearing make-up makes me look more professional’ and ‘I wear make-up to cover my skin faults’, by demographics, May 2012
                                                                                                    • Figure 139: Agreement with statements ‘Wearing make-up keeps me looking young’ and ‘Wearing make-up is a habit for me’, by demographics, May 2012
                                                                                                    • Figure 140: Agreement with statements ‘I wear make-up to complement my outfit’ and ‘Inexpensive make-up is just as good quality as the expensive brands’, by demographics, May 2012
                                                                                                    • Figure 141: Agreement with statements ‘I enjoy putting make-up on’ and ‘It's worth paying more for designer-branded make-up’, by demographics, May 2012
                                                                                                    • Figure 142: Agreement with statements ‘I am happy to spend a lot on make-up regularly’ and ‘I like to own designer make-up’, by demographics, May 2012
                                                                                                    • Figure 143: Most popular attitudes towards purchasing make-up, by demographics, May 2012
                                                                                                    • Figure 144: Next most popular attitudes towards purchasing make-up, by demographics, May 2012

                                                                                                Companies Covered

                                                                                                • Alliance Boots
                                                                                                • Aveda
                                                                                                • Avon Cosmetics Ltd
                                                                                                • Bourjois
                                                                                                • Burberry Group Plc
                                                                                                • Christian Dior
                                                                                                • Dolce & Gabbana
                                                                                                • Estée Lauder Companies Inc. (The)
                                                                                                • Garnier
                                                                                                • Guerlain
                                                                                                • Johnson & Johnson Ltd
                                                                                                • L'Oréal (UK)
                                                                                                • Lancôme
                                                                                                • Max Factor
                                                                                                • Procter & Gamble UK & Ireland
                                                                                                • Yves Saint Laurent

                                                                                                Colour Cosmetics - UK - August 2012

                                                                                                US $2,583.33 (Excl.Tax)