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Colour Cosmetics - UK - July 2013

“Consumers are continually looking for ways to save time. Growth opportunities for colour cosmetics products lie in creating products which are quicker and easier to use to appeal to modern women.”

– Charlotte Libby, Household and Personal Care Analyst

Some questions answered in this report include:

  • How will employment levels in the UK affect the colour cosmetics markets?
  • What are the emerging new product claims in 2013?
  • How can BB creams command a daily use?
  • How can the make-up sector offer more convenience?

 

Colour cosmetics retain their high penetration thanks to the importance placed on maintaining an attractive appearance. The market was valued at £1.43 billion in 2012 with further growth of 2% expected in 2013.

While all sectors of the market saw growth, certain products such as nail polish and foundation performed better than others thanks to a host of innovation, whilst lipstick also continued to grow due to the increasing emergence of anti-ageing claims to appeal to its older user base. For the first time value sales of nail polish have exceeded those of lip colour cosmetics, marking a growing consumer interest in the product and the self-expression it allows. BB creams garnered interest from young, experimental women and those looking to save time in their beauty regime, but have yet to become a make-up bag staple for the vast majority of women. Product developments in the category focus on harnessing an ageing population’s interest in maintaining a youthful appearance with product claims including anti-ageing and brightening/illuminating seeing a pronounced increase.

 

Products covered in this report

 

The UK retail make-up of the colour cosmetics market is defined as all colour cosmetics for women. This represents four categories:

  • Face make-up: foundation, blushers, illuminators, face-bronzing lotions, creams and powders, loose and pressed powders, mineral powders. Although BB creams can incorporate brands not necessarily solely confined to face make-up, a market estimate is included and treated as part of this market. Usage of BB creams is also considered in the consumer research sections of this report.
  • Eye make-up: eye shadows, eyeliners, eyebrow pencils, kohl and mascara, mineral powders.
  • Lip make-up: lipstick, lip glosses, lip pencils, lip plumpers, pots and palettes.
  • Nail make-up: nail varnishes and polishes, hardeners and strengtheners, base and top coat.

 

 

Liqueurs - UK - January 2012

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Table of contents

  1. Introduction

      • Products covered in this report
        • Excluded
          • Abbreviations
          • Executive Summary

              • The Market: growth slows in 2013
                • Figure 1: Best- and worst-case forecast for UK value sales of colour cosmetics, 2008-18
              • Market Drivers: Face of the UK population changing
                • Product Innovation: Nails lead NPD in 2012
                  • Figure 2: New product launches in colour cosmetics, % share, by category, 2009-13
                • The Consumer: Face and eye make-up show highest usage
                  • Figure 3: Use of make-up products, March 2013
                  • Figure 4: Attitudes towards make-up products used, March 2013
                  • Figure 5: Consumer attitudes towards buying make-up, March 2013
                • What we think
                • Issues in the Market

                    • How will employment levels in the UK affect the colour cosmetics markets?
                      • What are the emerging new product claims in 2013?
                        • How can BB creams command a daily use?
                          • How can the make-up sector offer more convenience?
                          • Trend Application

                              • Trend: Life Hacking
                                • Trend: Minimize Me
                                  • 2015 Trend: Old Gold
                                  • Market Drivers

                                    • Key points
                                      • Ageing population may impact product usage
                                        • Figure 6: Trends in the age structure of the UK female population, 2008-18
                                      • Cosmetics used by women to create a professional image
                                        • Figure 7: Employment and unemployment, by gender, 2008-18
                                      • Women settle down later in life
                                        • Figure 8: Forecast adult population trends, by lifestage, 2008-18
                                      • Has the social media age increased concerns over appearance?
                                        • Women lack self-confidence over appearance
                                          • Figure 9: Women’s satisfaction with various body parts, March 2013
                                        • Changing skin type of UK women will affect product needs
                                          • Figure 10: Women’s facial skin type, May 2012 and March 2013
                                        • Paraben debate continues
                                        • Who’s Innovating?

                                          • Key points
                                            • Nail and lip lead category development
                                              • Figure 11: New product launches in colour cosmetics, % share by category, 2009-13
                                            • One in four cosmetics launches are own-label
                                              • Figure 12: New product launches in colour cosmetics, % share own-label vs. brands, 2009-13
                                            • Long-lasting claims in face cosmetics here to stay
                                              • Figure 13: New product launches in face colour cosmetics, by category, 2012
                                              • Figure 14: New product launches in face colour cosmetics, % by top five claims, 2009-13
                                            • Seasonal claims seen in one in three new eye products
                                              • Figure 15: New product launches in eye colour cosmetics, by category, 2012
                                              • Figure 16: New product launches in eye colour cosmetics, % by top five claims, 2009-13
                                            • Anti-ageing lip products see growth
                                              • Figure 17: New product launches in lip colour cosmetics, by category, 2012
                                              • Figure 18: New product launches in lip colour cosmetics, % by top five claims, 2009-13
                                            • MAC and No7 lead market development in 2012
                                              • Figure 19: New product launches in colour cosmetics, % by top ten ultimate companies and other, 2012
                                          • Market Size and Forecast

                                            • Key points
                                              • Make-up growth stalled by deal-seeking consumers
                                                • Figure 20: Value sales of colour cosmetics, 2008-18
                                              • The future
                                                • Figure 21: Best- and worst-case forecast for UK value sales of colour cosmetics, 2008-18
                                              • Forecast Methodology
                                              • Segment Performance

                                                • Key points
                                                  • Annual growth sees nail polish overtake the lip segment
                                                    • Figure 22: UK retail value sales of colour cosmetics, by sector, 2011-13
                                                  • Foundation remains strong
                                                    • Figure 23: UK retail value sales of face make-up, by sector, 2012 and 2013
                                                  • Mascara innovation sees sales growth
                                                    • Figure 24: UK retail value sales of eye make-up, by sector, 2012 and 2013
                                                  • Lipstick boosted by ageing population
                                                    • Figure 25: UK retail value sales of lip make-up, by sector, 2012 and 2013
                                                  • Creativity lifts nail make-up
                                                  • Market Share

                                                    • Key points
                                                      • Prestige share of the market shows growth
                                                        • Figure 26: Retail value sales of mass-market and prestige colour cosmetics, 2011-13
                                                      • Boots and L’Oréal lead market sales
                                                        • Figure 27: Manufacturers’ shares of colour cosmetics retail value sales, 2012
                                                    • Companies and Products

                                                      • Avon
                                                        • Company background
                                                          • Financial performance and strategy
                                                            • Figure 28: Financial performance – Avon UK Holdings Limited, 2010 and 2011
                                                          • Product range and innovation
                                                            • Figure 29: Key product launches by Avon, June 2012-June 2013
                                                          • Marketing and advertising
                                                            • Alliance Boots
                                                              • Company background
                                                                • Financial performance and strategy
                                                                  • Figure 30: Financial performance – Alliance Boots UK, 2012 and 2013
                                                                • Product range and innovation
                                                                  • Figure 31: Key product launches by Boots, June 2012-June 2013
                                                                • Marketing and advertising
                                                                  • Chanel
                                                                    • Company background
                                                                      • Product range and innovation
                                                                        • Figure 32: Key product launches by Chanel, June 2012-June 2013
                                                                      • Marketing and advertising
                                                                        • Coty
                                                                          • Company background
                                                                            • Financial performance and strategy
                                                                              • Figure 33: Financial performance – Coty UK Limited, 2011 and 2012
                                                                            • Product range and innovation
                                                                              • Figure 34: Key launches by Coty UK, June 2012-June 2013
                                                                            • Marketing and advertising
                                                                              • Estée Lauder Companies
                                                                                • Company background
                                                                                  • Financial performance and strategy
                                                                                    • Figure 35: UK financial performance – Estée Lauder Cosmetics Limited, 2011 and 2012
                                                                                  • Product range and innovation
                                                                                      • Figure 36: Key product launches, June 2012-June 2013
                                                                                    • Marketing and advertising
                                                                                      • L’Oréal
                                                                                        • Company background
                                                                                          • Financial performance and strategy
                                                                                            • Figure 37: UK financial performance – L’Oréal UK Limited, 2010 and 2011
                                                                                          • Product range and innovation
                                                                                              • Figure 38: Key launches by L’Oréal UK, June 2012-June 2013
                                                                                            • Marketing and advertising
                                                                                              • LVMH
                                                                                                • Company background
                                                                                                  • Financial performance and strategy
                                                                                                    • Figure 39: Financial performance – LVMH, 2011 and 2012
                                                                                                  • Product range and innovation
                                                                                                    • Figure 40: Key launches by LVMH, June 2012-June 2013
                                                                                                  • Marketing and advertising
                                                                                                    • P&G
                                                                                                      • Company background
                                                                                                        • Financial performance and strategy
                                                                                                          • Figure 41: Financial performance – Procter & Gamble (Health and Beauty Care) Limited, 2010 and 2011
                                                                                                        • Product range and innovation
                                                                                                            • Figure 42: Key launches by Procter & Gamble UK, June 2012-June 2013
                                                                                                          • Marketing and advertising
                                                                                                            • Revlon
                                                                                                              • Company background
                                                                                                                • Financial performance and strategy
                                                                                                                  • Figure 43: Financial performance – Revlon, 2011 and 2012
                                                                                                                • Product range and innovation
                                                                                                                  • Figure 44: Revlon’s key launches, June 2012-June 2013
                                                                                                                • Marketing and advertising
                                                                                                                • Brand Research

                                                                                                                  • Brand map
                                                                                                                      • Figure 45: Attitudes towards and usage of brands in the colour cosmetics sector, May 2013
                                                                                                                    • Correspondence analysis
                                                                                                                      • Brand attitudes
                                                                                                                        • Figure 46: Attitudes, by colour cosmetics brand, May 2013
                                                                                                                      • Brand personality
                                                                                                                        • Figure 47: Colour cosmetics brand personality – Macro image, May 2013
                                                                                                                        • Figure 48: Colour cosmetics brand personality – micro image, May 2013
                                                                                                                      • Brand experience
                                                                                                                        • Figure 49: Colour cosmetics brand usage, May 2013
                                                                                                                        • Figure 50: Satisfaction with various colour cosmetics brands, May 2013
                                                                                                                        • Figure 51: Consideration of colour cosmetics brands, May 2013
                                                                                                                        • Figure 52: Consumer perceptions of current colour cosmetics brand performance, May 2013
                                                                                                                        • Figure 53: Colour cosmetics brand recommendation – Net Promoter Score, May 2013
                                                                                                                      • Brand index
                                                                                                                        • Figure 54: Colour cosmetics brand index, May 2013
                                                                                                                        • Figure 55: Colour cosmetics brand index vs. recommendation, May 2013
                                                                                                                      • Target group analysis
                                                                                                                        • Figure 56: Target groups, May 2013
                                                                                                                        • Figure 57: Colour cosmetics brand usage, by target groups, May 2013
                                                                                                                      • Group One – Conformists
                                                                                                                        • Group Two – Simply the Best
                                                                                                                          • Group Three – Shelf Stalkers
                                                                                                                            • Group Four – Habitual Shoppers
                                                                                                                              • Group Five – Individualists
                                                                                                                              • Brand Communication and Promotion

                                                                                                                                • Key points
                                                                                                                                  • Advertising expenditure remains at a heightened level
                                                                                                                                    • Figure 58: Main monitored media advertising expenditure on colour cosmetics, 2009-12
                                                                                                                                  • Focus remains on TV and Press
                                                                                                                                    • Figure 59: Main monitored media advertising expenditure on colour cosmetics, by media type, 2009-12
                                                                                                                                  • Maybelline focuses on fashion
                                                                                                                                    • Figure 60: UK main monitored media advertising expenditure on colour cosmetics, by company, top five + others, 2012
                                                                                                                                • Channels to Market

                                                                                                                                  • Key points
                                                                                                                                    • Pharmacies and drugstores lead retail sales
                                                                                                                                      • Figure 61: UK retail sales of colour cosmetics, by outlet type, 2012
                                                                                                                                    • Department stores a destination for prestige products
                                                                                                                                      • Online presents opportunity for growth
                                                                                                                                      • The Consumer – Usage and Frequency

                                                                                                                                        • Key points
                                                                                                                                          • Eye and face make-up segments boast the highest penetrations
                                                                                                                                            • Figure 62: Use of make-up products, March 2013
                                                                                                                                          • Foundation is the most commonly used face make-up
                                                                                                                                            • Figure 63: Types of face make-up used, by frequency of use, March 2013
                                                                                                                                          • Mascara claims the heaviest usage across all make-up segments
                                                                                                                                            • Figure 64: Types of eye make-up used, by frequency of use, March 2013
                                                                                                                                          • Ease of application drives use of mascara
                                                                                                                                            • The impact of age
                                                                                                                                              • Fashion takes eye make-up to new lengths
                                                                                                                                                • Women aged 65 or over are the heaviest lipstick users
                                                                                                                                                  • Figure 65: Types of lip make-up used, by frequency of use, March 2013
                                                                                                                                                • Nail make-up appeals more to younger women
                                                                                                                                                  • Figure 66: Types of nail make-up used, by frequency of use, March 2013
                                                                                                                                              • The Consumer – Spending Habits

                                                                                                                                                • Key points
                                                                                                                                                  • Young women increase spend on face and eye products
                                                                                                                                                    • Figure 67: Changes to consumer spending on make-up and cosmetics products compared to a year ago, March 2013
                                                                                                                                                  • Under-25s spending more on make-up
                                                                                                                                                    • Results-focused women increasing spend on face make-up
                                                                                                                                                      • Mascara most likely to see an increase in spend
                                                                                                                                                        • Lip products less likely to command increased spend
                                                                                                                                                          • Innovations in nail make-up encourage higher spend by young women
                                                                                                                                                          • The Consumer – Usage Attitudes

                                                                                                                                                            • Key points
                                                                                                                                                              • Make-up ‘hoarding’ offers an opportunity for more functional packaging
                                                                                                                                                                • Figure 68: Attitudes towards make-up products used, March 2013
                                                                                                                                                              • Young women keen to experiment with new products and brands
                                                                                                                                                                • Older women more brand-loyal
                                                                                                                                                                  • Portability remains a key driving force
                                                                                                                                                                  • The Consumer – Attitudes Towards Buying Make-up

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Women comfortable with investing in new make-up products
                                                                                                                                                                        • Figure 69: Consumer attitudes towards buying make-up, March 2013
                                                                                                                                                                      • Buy first, try later
                                                                                                                                                                        • Long-wear and portable make-up offers women convenience
                                                                                                                                                                          • Prestige, price and performance
                                                                                                                                                                            • Limited edition has limited appeal due to lack of long-term availability
                                                                                                                                                                              • Figure 70: Limited edition claims on colour cosmetics, 2009-13
                                                                                                                                                                          • The Consumer – Attitudes Towards Make-up and Cosmetics

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Women with skin concerns look to increase confidence levels
                                                                                                                                                                                • Figure 71: Consumer attitudes towards make-up, March 2013
                                                                                                                                                                              • Application ability can restrict product usage
                                                                                                                                                                                • Socialising leads to increased product usage, especially amongst young women
                                                                                                                                                                                • The Consumer – Interest in Product Innovation

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Added functionality could add more value to make-up
                                                                                                                                                                                      • Figure 72: Consumer interest in and willingness to pay more for new product innovation, March 2013
                                                                                                                                                                                    • Sun protection is a purchasing factor
                                                                                                                                                                                      • Easy to apply, even easier to remove
                                                                                                                                                                                        • ‘Yummy mummies’ prize convenience in make-up
                                                                                                                                                                                        • Appendix – Market Drivers

                                                                                                                                                                                            • Figure 73: Repertoire of frequency of use of make-up and cosmetic products in the last 12 months (any users), March 2013
                                                                                                                                                                                            • Figure 74: Repertoire of frequency of use of make-up and cosmetic products in the last 12 months (Any users), by demographics, March 2013
                                                                                                                                                                                        • Appendix – Who’s Innovating?

                                                                                                                                                                                            • Figure 75: Index of nail colour cosmetics new product launches in the UK, 2008-13
                                                                                                                                                                                            • Figure 76: New product launches in colour cosmetics, % share by sub-category, 2009-13
                                                                                                                                                                                            • Figure 77: New product launches in colour cosmetics, % by top ten ultimate companies and other, 2012
                                                                                                                                                                                        • Appendix – Market Share

                                                                                                                                                                                            • Figure 78: Mass-market cosmetics retail values and unit sales, 2011 and 2012
                                                                                                                                                                                        • Appendix – Brand Research

                                                                                                                                                                                            • Figure 79: Brand usage, May 2013
                                                                                                                                                                                            • Figure 80: Brand commitment, May 2013
                                                                                                                                                                                            • Figure 81: Brand momentum, May 2013
                                                                                                                                                                                            • Figure 82: Brand diversity, May 2013
                                                                                                                                                                                            • Figure 83: Brand satisfaction, May 2013
                                                                                                                                                                                            • Figure 84: Brand recommendation, May 2013
                                                                                                                                                                                            • Figure 85: Brand attitude, May 2013
                                                                                                                                                                                            • Figure 86: Brand image – Macro image, May 2013
                                                                                                                                                                                            • Figure 87: Brand image – micro image, May 2013
                                                                                                                                                                                            • Figure 88: Profile of target groups, by demographics, May 2013
                                                                                                                                                                                            • Figure 89: Psychographic segmentation, by target groups, May 2013
                                                                                                                                                                                            • Figure 90: Brand usage, by target groups, May 2013
                                                                                                                                                                                          • Brand index
                                                                                                                                                                                            • Figure 91: Brand index, May 2013
                                                                                                                                                                                        • Appendix – The Consumer – Usage and Frequency

                                                                                                                                                                                            • Figure 92: Frequency of use of make-up and cosmetic products in the last 12 months, March 2013
                                                                                                                                                                                            • Figure 93: Frequency of use of face make-up in the last 12 months, by demographics, March 2013
                                                                                                                                                                                            • Figure 94: Frequency of use of primer in the last 12 months, by demographics, March 2013
                                                                                                                                                                                            • Figure 95: Frequency of use of BB cream in the last 12 months, by demographics, March 2013
                                                                                                                                                                                            • Figure 96: Frequency of use of foundation in the last 12 months, by demographics, March 2013
                                                                                                                                                                                            • Figure 97: Frequency of use of concealer in the last 12 months, by demographics, March 2013
                                                                                                                                                                                            • Figure 98: Frequency of use of blusher in the last 12 months, by demographics, March 2013
                                                                                                                                                                                            • Figure 99: Frequency of use of bronzer in the last 12 months, by demographics, March 2013
                                                                                                                                                                                            • Figure 100: Frequency of use of face powder in the last 12 months, by demographics, March 2013
                                                                                                                                                                                            • Figure 101: Frequency of use of eye make-up in the last 12 months, by demographics, March 2013
                                                                                                                                                                                            • Figure 102: Frequency of use of mascara in the last 12 months, by demographics, March 2013
                                                                                                                                                                                            • Figure 103: Frequency of use of eyeliner in the last 12 months, by demographics, March 2013
                                                                                                                                                                                            • Figure 104: Frequency of use of eye shadow in the last 12 months, by demographics, March 2013
                                                                                                                                                                                            • Figure 105: Frequency of use of eyebrow definer in the last 12 months, by demographics, March 2013
                                                                                                                                                                                            • Figure 106: Frequency of use of false eyelashes in the last 12 months, by demographics, March 2013
                                                                                                                                                                                            • Figure 107: Frequency of use of lip make-up in the last 12 months, by demographics, March 2013
                                                                                                                                                                                            • Figure 108: Frequency of use of lipstick in the last 12 months, by demographics, March 2013
                                                                                                                                                                                            • Figure 109: Frequency of use of lip gloss in the last 12 months, by demographics, March 2013
                                                                                                                                                                                            • Figure 110: Frequency of use of lip liner in the last 12 months, by demographics, March 2013
                                                                                                                                                                                            • Figure 111: Frequency of use of nail make-up in the last 12 months, by demographics, March 2013
                                                                                                                                                                                            • Figure 112: Frequency of use of nail polish in the last 12 months, by demographics, March 2013
                                                                                                                                                                                            • Figure 113: Frequency of use of false nails in the last 12 months, by demographics, March 2013
                                                                                                                                                                                            • Figure 114: Position claims of new foundation and BB creams, 2012
                                                                                                                                                                                        • Appendix – The Consumer – Usage Attitudes

                                                                                                                                                                                            • Figure 115: Most popular attitudes towards make-up products used, by demographics, March 2013
                                                                                                                                                                                            • Figure 116: Next most popular attitudes towards make-up products used, by demographics, March 2013
                                                                                                                                                                                            • Figure 117: Other attitudes towards make-up products used, by demographics, March 2013
                                                                                                                                                                                            • Figure 118: Frequency of use of make-up and cosmetic products in the last 12 months (any users), by most popular attitudes towards make-up products used, March 2013
                                                                                                                                                                                            • Figure 119: Frequency of use of make-up and cosmetic products in the last 12 months (any users), by next most popular attitudes towards make-up products used, March 2013
                                                                                                                                                                                            • Figure 120: Consumer attitudes towards make-up, by most popular attitudes towards make-up products used, March 2013
                                                                                                                                                                                            • Figure 121: Consumer attitudes towards make-up, by next most popular attitudes towards make-up products used, March 2013
                                                                                                                                                                                        • Appendix – The Consumer – Spending Habits

                                                                                                                                                                                            • Figure 122: Changes to consumer spending on make-up and cosmetic products compared to a year ago (spending more), by demographics, March 2013
                                                                                                                                                                                            • Figure 123: Most popular changes to consumer spending on make-up and cosmetic products compared to a year ago (spending the same), by demographics, March 2013
                                                                                                                                                                                            • Figure 124: Next most popular changes to consumer spending on make-up and cosmetic products compared to a year ago (spending the same), by demographics, March 2013
                                                                                                                                                                                            • Figure 125: Other changes to consumer spending on make-up and cosmetic products compared to a year ago (spending the same), by demographics, March 2013
                                                                                                                                                                                            • Figure 126: Popular changes to consumer spending on make-up and cosmetic products compared to a year ago (spending the same), by demographics, March 2013
                                                                                                                                                                                            • Figure 127: Least popular changes to consumer spending on make-up and cosmetic products compared to a year ago (spending the same), by demographics, March 2013
                                                                                                                                                                                            • Figure 128: Changes to consumer spending on make-up and cosmetic products compared to a year ago (spending less), by demographics, March 2013
                                                                                                                                                                                        • Appendix – The Consumer – Attitudes Towards Buying Make-up

                                                                                                                                                                                            • Figure 129: Most popular consumer attitudes towards buying make-up, by demographics, March 2013
                                                                                                                                                                                            • Figure 130: Next most popular consumer attitudes towards buying make-up, by demographics, March 2013
                                                                                                                                                                                            • Figure 131: Other consumer attitudes towards buying make-up, by demographics, March 2013
                                                                                                                                                                                        • Appendix – The Consumer – Interest in Product Innovation

                                                                                                                                                                                            • Figure 132: Most popular consumer interest in and willingness to pay more for new product innovation (interested and would pay more for), by demographics, March 2013
                                                                                                                                                                                            • Figure 133: Next most popular consumer interest in and willingness to pay more for new product innovation (interested and would pay more for), by demographics, March 2013
                                                                                                                                                                                            • Figure 134: Most popular consumer interest in and willingness to pay more for new product innovation (interested but wouldn’t pay more for), by demographics, March 2013
                                                                                                                                                                                            • Figure 135: Next most popular consumer interest in and willingness to pay more for new product innovation (interested but wouldn’t pay more for), by demographics, March 2013
                                                                                                                                                                                            • Figure 136: Most popular consumer interest in and willingness to pay more for new product innovation (not interested in buying), by demographics, March 2013
                                                                                                                                                                                            • Figure 137: Next most popular consumer interest in and willingness to pay more for new product innovation (not interested in buying), by demographics, March 2013
                                                                                                                                                                                        • Appendix – The Consumer – Attitudes Towards Make-up and Cosmetics

                                                                                                                                                                                            • Figure 138: Most popular consumer attitudes towards make-up, by demographics, March 2013
                                                                                                                                                                                            • Figure 139: Next most popular consumer attitudes towards make-up, by demographics, March 2013
                                                                                                                                                                                            • Figure 140: Other consumer attitudes towards make-up, by demographics, March 2013
                                                                                                                                                                                            • Figure 141: Frequency of use of make-up and cosmetic products in the last 12 months (any users), by most popular consumer attitudes towards make-up, March 2013
                                                                                                                                                                                            • Figure 142: Frequency of use of make-up and cosmetic products in the last 12 months (any users), by next most popular consumer attitudes towards make-up, March 2013
                                                                                                                                                                                            • Figure 143: Attitudes towards make-up products used, by most popular consumer attitudes towards make-up, March 2013
                                                                                                                                                                                            • Figure 144: Attitudes towards make-up products used, by next most popular consumer attitudes towards make-up, March 2013

                                                                                                                                                                                        Companies Covered

                                                                                                                                                                                        • Alliance Boots UK Retail
                                                                                                                                                                                        • Aveda
                                                                                                                                                                                        • Avon Cosmetics Ltd
                                                                                                                                                                                        • Bourjois Ltd
                                                                                                                                                                                        • Bumble & Bumble
                                                                                                                                                                                        • Calvin Klein, Inc.
                                                                                                                                                                                        • Chanel Ltd (UK)
                                                                                                                                                                                        • Christian Dior
                                                                                                                                                                                        • Clinique Laboratories Ltd (UK)
                                                                                                                                                                                        • Coty UK Ltd
                                                                                                                                                                                        • Dolce & Gabbana
                                                                                                                                                                                        • Donna Karan International Inc.
                                                                                                                                                                                        • Estée Lauder Companies Inc. (The)
                                                                                                                                                                                        • Facebook, Inc.
                                                                                                                                                                                        • Garnier
                                                                                                                                                                                        • Giorgio Armani S.p.A.
                                                                                                                                                                                        • Givenchy
                                                                                                                                                                                        • Guerlain
                                                                                                                                                                                        • L'Oréal (UK)
                                                                                                                                                                                        • Lancôme
                                                                                                                                                                                        • LVMH Moët Hennessy Louis Vuitton SA
                                                                                                                                                                                        • Max Factor
                                                                                                                                                                                        • National Association for Stock Car Auto Racing (NASCAR)
                                                                                                                                                                                        • Procter & Gamble UK & Ireland
                                                                                                                                                                                        • Revlon Group Ltd (UK)
                                                                                                                                                                                        • Selfridges Retail Ltd
                                                                                                                                                                                        • Sephora (UK)
                                                                                                                                                                                        • Shu Uemura
                                                                                                                                                                                        • Superdrug Stores Plc
                                                                                                                                                                                        • The Body Shop - Retail Sales
                                                                                                                                                                                        • Tommy Hilfiger Corporation
                                                                                                                                                                                        • Vichy Laboratories
                                                                                                                                                                                        • YouTube, Inc.
                                                                                                                                                                                        • Yves Saint Laurent

                                                                                                                                                                                        Colour Cosmetics - UK - July 2013

                                                                                                                                                                                        US $2,648.76 (Excl.Tax)