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Colour Cosmetics - UK - July 2014

“As trends and behaviours continue to evolve in the colour cosmetics market, opportunities arise for brands to appeal to new consumers including older women, as well as inspiring a higher spend per product with technological advancements such as 3D printing and individually tailored products.”

– Charlotte Libby, Senior Beauty Analyst

This report looks at the following issues:

  • Technological innovations boost customised and tailored products
  • The mature beauty consumer presents new areas of opportunity
  • Savvy shopping restricting further sales growth
Retail value sales of colour cosmetic products increased by an estimated 3.9% in 2014, representing a deceleration in growth rate when compared to 2013. However, rather than shoppers abandoning the category, the rise in product usage underlines how today’s women are displaying more savvy shopping behaviours, such as switching to online or discount retailers, stocking up during times of promotional offer or conducting price comparisons online.
 
Prestige brands have seen particular sales strength in recent years, driven by strong NPD in product areas such as foundation. However, the rise of the online retailer channels, as well as the media reporting how designer items can be found at bargain prices in discount stores such as Poundland, has prevented prestige products from continuing to gain share of the colour cosmetics market.
 
As fashion trends continue to shape the beauty markets, eyebrow, nail and primer products have seen particular sales strength. The trend towards a more minimalist make-up look, teamed with high-profile product launches, has seen consumers place increasing focus on face cosmetics, with primers seeing the most sales growth. The explosion of BB creams caused women to pay further attention to how colour cosmetics can also have skincare benefits and, as a result, there is a great deal of interest in skin-friendly claims.
 
Harnessing this interest presents an opportunity to target the valued mature beauty consumer with anti-ageing or pro-age formulations for face make-up, as well as hyaluronic and plumping products for cheeks or lips.

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Table of contents

  1. Introduction

      • Products covered in this report
        • Abbreviations
        • Executive Summary

            • Pace of market growth impacted by savvy shoppers
              • Figure 1: UK retail value sales of colour cosmetics, 2009-19
            • Expanding appeal amongst senior women is essential
              • Nails lead category innovation in 2013
                • Figure 2: New product launches in the UK colour cosmetics category, by sub-category, January 2011-April 2014
              • Nail polish posts largest user base growth
                • Figure 3: Colour cosmetic product usage, March 2013 and May 2014
              • Young women are savvy Photoshop spotters
                • Figure 4: Attitudes towards face make-up, May 2014
              • ‘No make-up’ look is a popular trend
                • Figure 5: Attitudes towards point colour, May 2014
              • What we think
              • Issues and Insights

                  • Technological innovations boost customised and tailored products
                    • The facts
                      • The implications
                        • The mature beauty consumer presents new areas of opportunity
                          • The facts
                            • The implications
                              • Savvy shopping restricting further sales growth
                                • The facts
                                  • The implications
                                  • Trend Application

                                      • Trend: Make It Mine
                                        • Trend: Life Hacking
                                          • Futures Trend: East Meets West
                                          • Market Drivers

                                            • Key points
                                              • Ageing population shifts product requirements
                                                • Figure 6: Trends in the age structure of the UK female population, 2009-19
                                              • At-home beauty spend increasing
                                                • Figure 7: Trends in what extra money is spent on, March 2011-March 2014
                                              • #NoMakeupSelfie did not turn off consumers
                                                • Technological advancements make beauty shoppers smarter
                                                  • Growing awareness of preservatives in cosmetics could change consumer behaviour
                                                    • Evolving face of the UK
                                                      • Figure 8: Natural skin tone of UK female population, all vs 16-24-year-olds, May 2014
                                                  • Who’s Innovating?

                                                    • Key points
                                                      • Nails lead category innovation in 2013
                                                        • Figure 9: New product launches in the UK colour cosmetics category, by sub-category, January 2011-April 2014
                                                        • Figure 10: Examples of new nail colour cosmetics, July 2013-April 2014
                                                      • Primer innovations key in face colour cosmetics
                                                        • Figure 11: Product development in the facial colour cosmetics market, 2011-13
                                                        • Figure 12: New product examples of blur-style primers, June 2013-April 2014
                                                        • Figure 13: Top 10 positioning claims of face colour cosmetics, by top 10 claims for 2013, 2011-13
                                                      • Eyebrow products respond to fashion trends
                                                        • Figure 14: Product development in the eye colour cosmetics market, 2011-13
                                                        • Figure 15: New product examples in the eyebrow colour cosmetics category, June 2013-April 2014
                                                        • Figure 16: Top 10 positioning claims of eye colour cosmetics, by top 10 claims for 2013, 2011-13
                                                      • Seasonal claim sees growth in all segments
                                                        • Long-lasting lip colour sees growth
                                                          • Figure 17: Top 10 positioning claims of lip colour cosmetics, by top 10 claims for 2013, 2011-13
                                                          • Figure 18: New product examples of lip colour cosmetics holding the long-lasting claim, June 2013-April 2014
                                                        • Estée Lauder leads company activity
                                                          • Figure 19: New product launches in the colour cosmetics category, by top five ultimate companies, 2013
                                                      • Market Size and Forecast

                                                        • Key points
                                                          • Pace of growth slows as consumers become savvier
                                                            • Figure 20: UK retail value sales of colour cosmetics products, 2009-19
                                                          • Growth accelerates post 2015
                                                            • Figure 21: UK retail value sales of colour cosmetics, 2009-19
                                                          • Forecast methodology
                                                          • Segment Performance

                                                            • Key points
                                                              • Nail colour cosmetics see the most growth
                                                                • Figure 22: UK retail value sales of colour cosmetics, by sector, 2012-14
                                                              • Lip gloss begins to fall from fashion
                                                              • Market Share

                                                                • Key points
                                                                  • Savvy shopping results in prestige share remaining at 35% through 2014
                                                                    • Figure 23: UK retail value sales of colour cosmetics, by price positioning, 2012-14
                                                                    • Figure 24: Estée Lauder Lipstick Envy display, Selfridges London, May 2014
                                                                  • L’Oréal takes the highest share of sales in the market in 2013
                                                                    • Figure 25: UK retail value sales of colour cosmetics, by top five manufacturers and others, 2013
                                                                • Companies and Products

                                                                  • Avon
                                                                    • Background and structure
                                                                      • Strategy and financial performance
                                                                        • Figure 26: Avon (global) financial performance, 2012 and 2013
                                                                      • Product range and innovation
                                                                          • Figure 27: Examples of new product launches by Avon in the colour cosmetics market, August 2013-May 2014
                                                                        • Marketing and advertising
                                                                          • Estée Lauder
                                                                            • Background and structure
                                                                              • Strategy and financial performance
                                                                                • Figure 28: Estée Lauder Cosmetics Limited financial performance, 2012 and 2013
                                                                              • Product range and innovation
                                                                                  • Figure 29: Examples of new product launches by Estée Lauder in the colour cosmetics market, August 2013-May 2014
                                                                                • Marketing and advertising
                                                                                  • L’Oréal
                                                                                    • Background and structure
                                                                                      • Strategy and financial performance
                                                                                        • Figure 30: L’Oréal (UK) Ltd financial performance, 2011 and 2012
                                                                                      • Product range and innovation
                                                                                        • Figure 31: Examples of new product launches by L’Oréal in the colour cosmetics market, August 2013-May 2014
                                                                                      • Marketing and advertising
                                                                                        • Procter & Gamble
                                                                                          • Background and structure
                                                                                            • Strategy and financial performance
                                                                                              • Figure 32: Key financials for Procter & Gamble (health and beauty care) Ltd, 2012 and 2013
                                                                                            • Product range and innovation
                                                                                              • Figure 33: Examples of new product launches by P&G in the colour cosmetics market, August 2013-May 2014
                                                                                            • Marketing and advertising
                                                                                            • Brand Research

                                                                                              • Brand map
                                                                                                  • Figure 34: Attitudes towards and usage of brands in the colour cosmetics sector, March 2014
                                                                                                • Correspondence analysis
                                                                                                  • Brand attitudes
                                                                                                    • Figure 35: Attitudes, by colour cosmetics brand, March 2014
                                                                                                  • Brand personality
                                                                                                    • Figure 36: Colour cosmetics brand personality – Macro image, March 2014
                                                                                                    • Figure 37: Colour cosmetics brand personality – Micro image, March 2014
                                                                                                  • Brand experience
                                                                                                    • Figure 38: Colour cosmetics brand usage, March 2014
                                                                                                    • Figure 39: Satisfaction with various colour cosmetics brands, March 2014
                                                                                                    • Figure 40: Consideration of colour cosmetics brands, March 2014
                                                                                                    • Figure 41: Consumer perceptions of current colour cosmetics brand performance, March 2014
                                                                                                  • Brand recommendation
                                                                                                    • Figure 42: Likely recommendation of various colour cosmetics brands, March 2014
                                                                                                • Brand Communication and Promotion

                                                                                                  • Key points
                                                                                                    • Spend trends downward
                                                                                                      • Figure 43: Main monitored media advertising spend on colour cosmetics, 2011-14
                                                                                                    • Internet records the largest annual spend increase
                                                                                                      • Figure 44: Main monitored media advertising spend on colour cosmetics, by media type, 2011-13
                                                                                                    • L’Oréal Paris increases adspend annually to lead market
                                                                                                      • Figure 45: Main monitored media advertising spend on colour cosmetics, by advertiser, 2011-13
                                                                                                    • Garnier 5 Second Blur primer boosts correctors adspend
                                                                                                      • Figure 46: Main monitored media advertising spend on colour cosmetics, by top 10 products for 2013, 2012 and 2013
                                                                                                  • Channels to Market

                                                                                                    • Key points
                                                                                                      • Pharmacies and drugstores lead the market
                                                                                                        • Figure 47: UK retail value sales of colour cosmetics, by outlet type, 2012 and 2013
                                                                                                        • Figure 48: ‘Latest Finds’ display, Boots London Fleet Street store, May 2014
                                                                                                      • Department store initiatives help boost make-up sales
                                                                                                        • Savvy shopping boosts online sales
                                                                                                        • The Consumer – Product Usage

                                                                                                          • Key points
                                                                                                            • Nail polish posts largest user base growth
                                                                                                              • Figure 49: Colour cosmetic product usage, March 2013 and May 2014
                                                                                                              • Figure 50: Superdrug nail displays, London Fleet Street store, May 2014
                                                                                                            • Lip fashion goes matte
                                                                                                              • Innovation in face
                                                                                                                • Cosmetics near 100% penetration amongst 16-24s
                                                                                                                  • Figure 51: Repertoire of colour cosmetics product usage, by age, May 2014
                                                                                                              • The Consumer – Price Points

                                                                                                                • Key points
                                                                                                                  • Base products most likely to be prestige purchases
                                                                                                                    • Figure 52: Face colour cosmetic price point preferences, May 2014
                                                                                                                  • Point colour mostly purchased at a mass price point
                                                                                                                    • Figure 53: Point colour cosmetic price point preferences, May 2014
                                                                                                                • The Consumer – Desired Product Attributes

                                                                                                                  • Key points
                                                                                                                    • Strong interest in anti-ageing face colour
                                                                                                                      • Figure 54: Face colour cosmetics desired product attributes, by age, may 2014
                                                                                                                    • Women look for eye colour which will not budge
                                                                                                                      • Figure 55: Eye colour cosmetics desired product attributes, by age, may 2014
                                                                                                                    • Older women want long-lasting lips
                                                                                                                      • Figure 56: Lip colour cosmetics desired product attributes, by age, may 2014
                                                                                                                  • The Consumer – Attitudes Towards Face Make-up

                                                                                                                    • Key points
                                                                                                                      • Young women are savvy Photoshop spotters
                                                                                                                        • Figure 57: Attitudes towards face make-up, May 2014
                                                                                                                      • Brand loyalty is challenged by promotions
                                                                                                                        • Market responds to consumer desire for skin tone matching
                                                                                                                          • BB/CC cream vs foundation
                                                                                                                          • The Consumer – Attitudes Towards Point Colour

                                                                                                                            • Key points
                                                                                                                              • Natural look leads the way
                                                                                                                                • Figure 58: Attitudes towards point colour, May 2014
                                                                                                                              • Opportunities for in-store experiences
                                                                                                                                • Point colour invites self-expression over fashion
                                                                                                                                • The Consumer – Colour Spectrum

                                                                                                                                  • Key points
                                                                                                                                    • Subtle tones preferred in lip colour
                                                                                                                                      • Figure 59: Colour spectrum preferences of lip colour cosmetics, May 2014
                                                                                                                                    • Monochrome the favoured look for eyes
                                                                                                                                      • Figure 60: Colour spectrum preferences of eye colour cosmetics, May 2014
                                                                                                                                    • Women most adventurous with nail colours
                                                                                                                                      • Figure 61: Colour spectrum preferences of nail colour cosmetics, May 2014
                                                                                                                                    • Four in 10 women use only one lip colour
                                                                                                                                      • Figure 62: Repertoire of colour cosmetics spectrum preferences, May 2014
                                                                                                                                  • Appendix – Market Drivers

                                                                                                                                      • Figure 63: Natural skin tone, by demographics, May 2014
                                                                                                                                  • Appendix – Who’s Innovating?

                                                                                                                                      • Figure 64: Top 10 product positioning claims of primers, 2013
                                                                                                                                  • Appendix – Brand Research

                                                                                                                                      • Figure 65: Brand usage, March 2014
                                                                                                                                      • Figure 66: Brand commitment, March 2014
                                                                                                                                      • Figure 67: Brand commitment, March 2014
                                                                                                                                      • Figure 68: Brand diversity, March 2014
                                                                                                                                      • Figure 69: Brand satisfaction, March 2014
                                                                                                                                      • Figure 70: Brand recommendation, March 2014
                                                                                                                                      • Figure 71: Brand attitude, March 2014
                                                                                                                                      • Figure 72: Brand image – Macro image, March 2014
                                                                                                                                      • Figure 73: Brand image – Micro image, March 2014
                                                                                                                                  • Appendix – The Consumer – Product Usage

                                                                                                                                      • Figure 74: Colour cosmetic product usage, May 2014
                                                                                                                                      • Figure 75: Most popular colour cosmetic product usage, by demographics, May 2014
                                                                                                                                      • Figure 76: Next most popular colour cosmetic product usage, by demographics, May 2014
                                                                                                                                      • Figure 77: Other colour cosmetic product usage, by demographics, May 2014
                                                                                                                                      • Figure 78: Least popular colour cosmetic product usage, by demographics, May 2014
                                                                                                                                      • Figure 79: Repertoire of colour cosmetic product usage, by demographics, May 2014
                                                                                                                                      • Figure 80: Desired product attributes – Face cosmetics, by most popular colour cosmetic product usage, May 2014
                                                                                                                                      • Figure 81: Desired product attributes – Face cosmetics, by next most popular colour cosmetic product usage, May 2014
                                                                                                                                      • Figure 82: Desired product attributes – Lip cosmetics, by colour cosmetic product usage, May 2014
                                                                                                                                      • Figure 83: Attitudes towards face make-up, by colour cosmetic product usage, May 2014
                                                                                                                                      • Figure 84: Attitudes towards point colour, by most popular colour cosmetic product usage, May 2014
                                                                                                                                      • Figure 85: Attitudes towards point colour, by next most popular colour cosmetic product usage, May 2014
                                                                                                                                      • Figure 86: Attitudes towards point colour, by other colour cosmetic product usage, May 2014
                                                                                                                                    • Repertoire
                                                                                                                                      • Figure 87: Repertoire of colour cosmetic product usage, May 2014
                                                                                                                                      • Figure 88: Colour cosmetic product usage, by repertoire of colour cosmetic product usage, May 2014
                                                                                                                                      • Figure 89: Attitudes towards face make-up, by repertoire of colour cosmetic product usage, May 2014
                                                                                                                                  • Appendix – The Consumer – Price Points

                                                                                                                                      • Figure 90: Top five product positioning claims of foundations/fluid illuminators, by price positioning, 2013
                                                                                                                                      • Figure 91: Colour cosmetic price point preferences, May 2014
                                                                                                                                      • Figure 92: Colour cosmetic price point preferences – BB/CC cream, by demographics, May 2014
                                                                                                                                      • Figure 93: Colour cosmetic price point preferences – Foundation, by demographics, May 2014
                                                                                                                                      • Figure 94: Colour cosmetic price point preferences – Concealer, by demographics, May 2014
                                                                                                                                      • Figure 95: Colour cosmetic price point preferences – Blusher, by demographics, May 2014
                                                                                                                                      • Figure 96: Colour cosmetic price point preferences – Bronzer, by demographics, May 2014
                                                                                                                                      • Figure 97: Colour cosmetic price point preferences – Mascara, by demographics, May 2014
                                                                                                                                      • Figure 98: Colour cosmetic price point preferences – Eyeliner, by demographics, May 2014
                                                                                                                                      • Figure 99: Colour cosmetic price point preferences – Eye shadow, by demographics, May 2014
                                                                                                                                      • Figure 100: Colour cosmetic price point preferences – Face powder, by demographics, May 2014
                                                                                                                                      • Figure 101: Colour cosmetic price point preferences – Lipstick, by demographics, May 2014
                                                                                                                                      • Figure 102: Colour cosmetic price point preferences – Lip gloss, by demographics, May 2014
                                                                                                                                      • Figure 103: Colour cosmetic price point preferences – Eyebrow definer, by demographics, May 2014
                                                                                                                                      • Figure 104: Colour cosmetic price point preferences – Nail polish, by demographics, May 2014
                                                                                                                                      • Figure 105: Attitudes towards face make-up, by most popular colour cosmetic price point preferences, May 2014
                                                                                                                                      • Figure 106: Attitudes towards face make-up, by next most popular colour cosmetic price point preferences, May 2014
                                                                                                                                      • Figure 107: Attitudes towards face make-up, by other colour cosmetic price point preferences, May 2014
                                                                                                                                  • Appendix – The Consumer – Desired Product Attributes

                                                                                                                                      • Figure 108: Desired product attributes, May 2014
                                                                                                                                      • Figure 109: Most popular desired product attributes – Face cosmetics, by demographics, May 2014
                                                                                                                                      • Figure 110: Next most popular desired product attributes – Face cosmetics, by demographics, May 2014
                                                                                                                                      • Figure 111: Other desired product attributes – Face cosmetics, by demographics, May 2014
                                                                                                                                      • Figure 112: Most popular desired product attributes – Eye cosmetics, by demographics, May 2014
                                                                                                                                      • Figure 113: Next most popular desired product attributes – Eye cosmetics, by demographics, May 2014
                                                                                                                                      • Figure 114: Other desired product attributes – Eye cosmetics, by demographics, May 2014
                                                                                                                                      • Figure 115: Most popular desired product attributes – Lip cosmetics, by demographics, May 2014
                                                                                                                                      • Figure 116: Next most popular desired product attributes – Lip cosmetics, by demographics, May 2014
                                                                                                                                      • Figure 117: Other desired product attributes – Lip cosmetics, by demographics, May 2014
                                                                                                                                  • Appendix – The Consumer – Attitudes Towards Face Make-up

                                                                                                                                      • Figure 118: Attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 119: Most popular attitudes towards face make-up, by demographics, May 2014
                                                                                                                                      • Figure 120: Next most popular attitudes towards face make-up, by demographics, May 2014
                                                                                                                                      • Figure 121: Desired product attributes – Face cosmetics, by most popular attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 122: Desired product attributes – Face cosmetics, by next most popular attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 123: Colour cosmetic price point preferences – BB/CC cream, by attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 124: Colour cosmetic price point preferences – Foundation, by most popular attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 125: Colour cosmetic price point preferences – Foundation, by next most popular attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 126: Colour cosmetic price point preferences – Concealer, by most popular attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 127: Colour cosmetic price point preferences – Concealer, by next most popular attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 128: Colour cosmetic price point preferences – Blusher, by most popular attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 129: Colour cosmetic price point preferences – Blusher, by next most popular attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 130: Colour cosmetic price point preferences – Bronzer, by attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 131: Colour cosmetic price point preferences – Mascara, by most popular attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 132: Colour cosmetic price point preferences – Mascara, by next most popular attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 133: Colour cosmetic price point preferences – Eyeliner, by most popular attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 134: Colour cosmetic price point preferences – Eyeliner, by next most popular attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 135: Colour cosmetic price point preferences – Eye shadow, by most popular attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 136: Colour cosmetic price point preferences – Eye shadow, by next most popular attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 137: Colour cosmetic price point preferences – Face powder, by most popular attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 138: Colour cosmetic price point preferences – Face powder, by next most popular attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 139: Colour cosmetic price point preferences – Lipstick, by most popular attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 140: Colour cosmetic price point preferences – Lipstick, by next most popular attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 141: Colour cosmetic price point preferences – Lip gloss, by most popular attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 142: Colour cosmetic price point preferences – Lip gloss, by next most popular attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 143: Colour cosmetic price point preferences – Nail polish, by most popular attitudes towards face make-up, May 2014
                                                                                                                                      • Figure 144: Colour cosmetic price point preferences – Nail polish, by next most popular attitudes towards face make-up, May 2014
                                                                                                                                  • Appendix – The Consumer – Attitudes Towards Point Colour

                                                                                                                                      • Figure 145: Attitudes towards point colour, May 2014
                                                                                                                                      • Figure 146: Most popular attitudes towards point colour, by demographics, May 2014
                                                                                                                                      • Figure 147: Next most popular attitudes towards point colour, by demographics, May 2014
                                                                                                                                      • Figure 148: Colour spectrum preferences – Lip colour cosmetics, by most popular attitudes towards point colour, May 2014
                                                                                                                                      • Figure 149: Colour spectrum preferences – Lip colour cosmetics, by next most popular attitudes towards point colour, May 2014
                                                                                                                                      • Figure 150: Colour spectrum preferences – Eye colour cosmetics, by most popular attitudes towards point colour, May 2014
                                                                                                                                      • Figure 151: Colour spectrum preferences – Eye colour cosmetics, by next most popular attitudes towards point colour, May 2014
                                                                                                                                      • Figure 152: Colour spectrum preferences – Nail colour cosmetics, by most popular attitudes towards point colour, May 2014
                                                                                                                                      • Figure 153: Colour spectrum preferences – Nail colour cosmetics, by next most popular attitudes towards point colour, May 2014
                                                                                                                                  • Appendix – The Consumer – Colour Spectrum

                                                                                                                                      • Figure 154: Colour spectrum preferences, May 2014
                                                                                                                                      • Figure 155: Most popular colour spectrum preferences – Lip colour cosmetics, by demographics, May 2014
                                                                                                                                      • Figure 156: Next most popular colour spectrum preferences – Lip colour cosmetics, by demographics, May 2014
                                                                                                                                      • Figure 157: Other colour spectrum preferences – Lip colour cosmetics, by demographics, May 2014
                                                                                                                                      • Figure 158: Most popular colour spectrum preferences – Eye colour cosmetics, by demographics, May 2014
                                                                                                                                      • Figure 159: Next most popular colour spectrum preferences – Eye colour cosmetics, by demographics, May 2014
                                                                                                                                      • Figure 160: Other colour spectrum preferences – Eye colour cosmetics, by demographics, May 2014
                                                                                                                                      • Figure 161: Most popular colour spectrum preferences – Nail colour cosmetics, by demographics, May 2014
                                                                                                                                      • Figure 162: Next most popular colour spectrum preferences – Nail colour cosmetics, by demographics, May 2014
                                                                                                                                      • Figure 163: Other colour spectrum preferences – Nail colour cosmetics, by demographics, May 2014
                                                                                                                                      • Figure 164: Repertoire of lip colour cosmetics spectrum preferences, May 2014
                                                                                                                                      • Figure 165: Repertoire of eye colour cosmetics spectrum preferences, May 2014
                                                                                                                                      • Figure 166: Repertoire of nail colour cosmetics spectrum preferences, May 2014
                                                                                                                                      • Figure 167: Attitudes towards point colour, by repertoire of lip colour cosmetics spectrum preferences, May 2014
                                                                                                                                      • Figure 168: Attitudes towards point colour, by repertoire of eye colour cosmetics spectrum preferences, May 2014
                                                                                                                                      • Figure 169: Attitudes towards point colour, by repertoire of nail colour cosmetics spectrum preferences, May 2014
                                                                                                                                      • Figure 170: Repertoire of lip colour cosmetics spectrum preferences, by demographics, May 2014
                                                                                                                                      • Figure 171: Repertoire of eye colour cosmetics spectrum preferences, by demographics, May 2014
                                                                                                                                      • Figure 172: Repertoire of nail colour cosmetics spectrum preferences, by demographics, May 2014
                                                                                                                                      • Figure 173: Natural skin tone, May 2014
                                                                                                                                      • Figure 174: Colour spectrum preferences – Lip colour cosmetics, by natural skin tone, May 2014
                                                                                                                                      • Figure 175: Colour spectrum preferences – Eye colour cosmetics, by natural skin tone, May 2014
                                                                                                                                      • Figure 176: Colour spectrum preferences – Nail colour cosmetics, by natural skin tone, May 2014

                                                                                                                                  Companies Covered

                                                                                                                                  • Aveda
                                                                                                                                  • Avon Cosmetics Ltd
                                                                                                                                  • Boots UK health & beauty retail
                                                                                                                                  • Bumble & Bumble
                                                                                                                                  • Clinique Laboratories Ltd (UK)
                                                                                                                                  • Dolce & Gabbana
                                                                                                                                  • Estée Lauder Companies Inc. (The)
                                                                                                                                  • Facebook, Inc.
                                                                                                                                  • Garnier
                                                                                                                                  • Giorgio Armani S.p.A.
                                                                                                                                  • L'Oréal (UK)
                                                                                                                                  • Lancôme
                                                                                                                                  • Max Factor
                                                                                                                                  • Olay Company, Inc.
                                                                                                                                  • Procter & Gamble UK & Ireland
                                                                                                                                  • Selfridges Group
                                                                                                                                  • Shiseido International
                                                                                                                                  • Shu Uemura
                                                                                                                                  • The Body Shop (UK & RoI)
                                                                                                                                  • Tommy Hilfiger Corporation
                                                                                                                                  • Twitter, Inc.
                                                                                                                                  • Vodafone Distribution Ltd - UK Retail
                                                                                                                                  • YouTube, Inc.
                                                                                                                                  • Yves Saint Laurent

                                                                                                                                  Colour Cosmetics - UK - July 2014

                                                                                                                                  £1,995.00 (Excl.Tax)