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Colour Cosmetics - UK - July 2016

“New products, beauty bloggers and innovative campaigns will all ensure sales in the colour cosmetics market remain buoyant in 2016. Women are interested and engaged in the market, enjoying browsing stores and reading marketing communications. Understanding the needs of demographic groups, such as traditionally minded seniors and ethnically diverse Millennials, presents an opportunity to further strengthen sales.”
– Charlotte Libby, Senior Beauty Analyst

This report discusses the following key topics:

  • Growth in tween audience can be beneficial for colour cosmetics
  • Mature women hold commercial opportunity

NPD (New Product Development) has fuelled the success of prestige brands in the sector, with value sales growing at almost twice the pace of the mass market. Addressing key make-up frustrations such as colour matching, long-lasting formulae and skincare properties will see sales strength continue in the market.

Consumer research in this Report examines the purchasing of and attitudes towards base and point colour, as well as brand preferences and common make-up frustrations.

For the purposes of this Report, Mintel has used the following definitions:

  • Face make-up: foundation, concealer, face powder, BB/CC cream, tinted moisturiser, blusher, bronzer, primer, highlighter, colour correctors, contouring products.
  • Eye make-up: mascara, eyeliner, eyeshadow, eyebrow products, false eyelashes.
  • Lip make-up: lipstick, lip gloss, lip liner, tinted lip balm.
  • Nail make-up: nail polish, gel/UV nail polish, false nails.

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Strong growth remains
              • Figure 1: Best- and worst-case forecast of UK retail value sales of colour cosmetics, 2011-21
            • Key players
              • Prestige sales post faster growth
                • Vegan and free-from among fastest-growing claims
                  • Figure 2: Fastest-growing claims in colour cosmetics, 2014-15
                • Lips an area of focus
                  • The consumer
                    • Contour and colour correct growing
                      • Figure 3: Buying base make-up products, by age, May 2016
                    • Lipstick over gloss
                      • Figure 4: Buying colour make-up products, by age, May 2016
                    • Over a third of women buy to treat themselves
                      • Figure 5: Reasons for buying new make-up, by age, May 2016
                    • Loyalty is strong in the base colour market
                      • Figure 6: Factors influencing product choice, by category, May 2016
                    • Browsing is a hobby
                      • Figure 7: Attitudes towards shopping for colour cosmetics, May 2016
                    • Strength of prestige is innovation
                      • Figure 8: Price point of colour cosmetics used and bought, May 2016
                    • Young women struggle to match skin
                      • Figure 9: Frustrations experienced with make-up, by age, May 2016
                    • What we think
                    • Issues and Insights

                      • Growth in tween audience can be beneficial for colour cosmetics
                        • The facts
                          • The implications
                            • Mature women hold commercial opportunity
                              • The facts
                                • The implications
                                • The Market – What You Need to Know

                                  • Strong growth remains
                                    • Expanding repertoires in the face segment
                                      • Lip colour set as 2016’s star performer
                                        • Online sales benefit from interest in niche brands
                                          • Tween audience expands
                                            • Ethnicity diversifying in the UK
                                            • Market Size and Forecast

                                              • Strong growth remains
                                                • Figure 10: UK retail value sales of colour cosmetics, at current and constant prices, 2011-21
                                              • Future growth expected at varied pace
                                                • Figure 11: Best- and worst-case forecast of UK retail value sales of colour cosmetics, 2011-21
                                            • Market Segmentation

                                              • Expanding repertoires in the face segment
                                                • Figure 12: UK retail value sales of colour cosmetics, by sector, 2014-16
                                              • Lip colour set as 2016’s star performer
                                                • Can innovation help nails?
                                                • Channels to Market

                                                  • Online sales benefit from interest in niche brands
                                                    • Figure 13: UK retail value sales of colour cosmetics, by outlet type, 2014 and 2015
                                                  • Department stores benefit from browsing
                                                    • High street chemists innovate
                                                    • Market Drivers

                                                      • Tween audience expands
                                                        • Figure 14: Trends in the age structure of the UK female population, 2010-20
                                                      • PDI has returned post-recession
                                                        • Figure 15: GDP, PDI and consumer expenditure, at current prices, 2010-20
                                                      • Ethnicity diversifying in the UK
                                                        • Figure 16: Race and ethnic background, by generation, July 2015
                                                      • Online platforms becoming more influential
                                                        • Figure 17: BPC online activities, by age, October 2015
                                                      • Seasonless beauty trends
                                                      • Key Players – What You Need to Know

                                                        • Prestige sales post faster growth
                                                          • Bloggers offer viewers new products
                                                            • Vegan and free-from among fastest-growing claims
                                                              • Face products boost share of innovation in 2016
                                                                • Lip innovation lifts
                                                                  • Face products dominated advertising spend in 2015
                                                                    • Campaigns get bigger and more experiential
                                                                      • Social media campaigns engage with consumers
                                                                      • Market Share

                                                                        • Prestige sales post faster growth
                                                                          • Figure 18: Mass-market and prestige sales of colour cosmetics, 2014 and 2015
                                                                        • Coty strengthens position
                                                                          • Figure 19: Manufacturer shares in UK colour cosmetics market, 2014 and 2015
                                                                        • L’Oréal remains market leader
                                                                        • Launch Activity and Innovation

                                                                          • New products driving the market
                                                                            • Figure 20: New product development in the colour cosmetics category, by launch type, January 2014-May 2016
                                                                            • Figure 21: Examples of beauty ranges launched by bloggers, 2015
                                                                          • Vegan and free-from among fastest-growing claims
                                                                            • Figure 22: Fastest-growing claims in colour cosmetics, 2014-15
                                                                            • Figure 23: Product launches in the colour cosmetics market reflecting the clean eating trend, 2015-16
                                                                            • Figure 24: Foundations with water-based formulae, 2015-16
                                                                          • Nail market boosts tween beauty
                                                                            • Figure 25: New product examples in the nail colour market, 2015-16
                                                                          • Face products boost share of innovation in 2016
                                                                            • Figure 26: New product development in the colour cosmetics category, by segment, January 2014-May 2016
                                                                            • Figure 27: Face colour-correcting product examples, 2015-16
                                                                          • Lip innovation lifts
                                                                            • Figure 28: Examples of matte lip product launches, 2015-16
                                                                          • Innovation shifts towards prestige brands
                                                                            • Figure 29: New product development in the colour cosmetics category, by ultimate company, 2015
                                                                          • Long-lasting eyes
                                                                            • Figure 30: Examples of longer-lasting products, 2016
                                                                          • Will male cosmetics innovation grow in the future?
                                                                          • Advertising and Marketing Activity

                                                                            • Advertising spend consistent
                                                                              • Figure 31: Total above-the line, online display and direct mail advertising expenditure on colour cosmetics, January 2014-May 2016
                                                                            • Face products dominated advertising spend in 2015
                                                                              • Figure 32: Total above-the line, online display and direct mail advertising expenditure on colour cosmetics, by category, January 2014-May 2016
                                                                            • Campaigns get bigger and more experiential
                                                                              • Figure 33: Total above-the line, online display and direct mail advertising expenditure on colour cosmetics, by media type, January 2014-May 2016
                                                                            • Social media campaigns engage with consumers
                                                                              • Figure 34: More matte than MAC campaign, Avon, February 2016
                                                                            • Maybelline leads advertising spend
                                                                              • Figure 35: Total above-the line, online display and direct mail advertising expenditure on colour cosmetics, by advertiser, 2015
                                                                            • Nielsen Ad Intel coverage
                                                                            • Brand Research

                                                                                • Brand map
                                                                                  • Figure 36: Attitudes towards and usage of selected brands, May 2016
                                                                                • Key brand metrics
                                                                                  • Figure 37: Key metrics for selected brands, May 2016
                                                                                • Brand attitudes: Charlotte Tilbury seen as luxury
                                                                                  • Figure 38: Attitudes, by brand, May 2016
                                                                                • Brand personality: Topshop beauty is accessible
                                                                                  • Figure 39: Brand personality – Macro image, May 2016
                                                                                • Avon seen as old-fashioned
                                                                                  • Figure 40: Brand personality – Micro image, May 2016
                                                                                • Benefit users are high-income young professionals
                                                                                  • Figure 41: User profile of Benefit, May 2016
                                                                                • Clinique buyers skew wealthy
                                                                                  • Figure 42: User profile of Clinique, May 2016
                                                                                • Smashbox appeals to young prestige buyers
                                                                                  • Figure 43: User profile of Smashbox, May 2016
                                                                                • Revlon holds mass appeal amongst age and income groups
                                                                                  • Figure 44: User profile of Revlon, May 2016
                                                                                • Barry M has the youngest users
                                                                                  • Figure 45: User profile of Barry M, May 2016
                                                                                • Avon has the oldest consumer base
                                                                                  • Figure 46: User profile of Avon, May 2016
                                                                                • Topshop Beauty favoured by young women with disposable income
                                                                                  • Figure 47: User profile of Topshop Beauty, May 2016
                                                                                • Charlotte Tilbury the choice of affluent women
                                                                                  • Figure 48: User profile of Charlotte Tilbury, May 2016
                                                                              • The Consumer – What You Need to Know

                                                                                • Contour and colour correct growing
                                                                                  • Solids vs liquids
                                                                                    • Lipstick over gloss
                                                                                      • Eyeshadow palettes over singles
                                                                                        • Over a third of women buy to treat themselves
                                                                                          • Loyalty is strong in the base colour market
                                                                                            • Browsing is a hobby
                                                                                              • Assisted buying important
                                                                                                • Strength of prestige is innovation
                                                                                                  • Young women struggle to match skin
                                                                                                  • Buying Base Make-up

                                                                                                    • Contour and colour correct growing
                                                                                                      • Figure 49: Buying base make-up products, by age, May 2016
                                                                                                    • Formula innovation can appeal to older women
                                                                                                      • Solids vs liquids
                                                                                                      • Buying Colour Make-up

                                                                                                        • Lipstick over gloss
                                                                                                          • Figure 50: Buying colour make-up products, by age, May 2016
                                                                                                        • Eyeshadow palettes over singles
                                                                                                          • Mascara most commonly bought
                                                                                                          • Purchase Drivers

                                                                                                            • Over a third of women buy to treat themselves
                                                                                                              • Figure 51: Reasons for buying new make-up, by age, May 2016
                                                                                                            • Older women lack engagement
                                                                                                              • Young women driven by innovation not trends
                                                                                                              • Factors Influencing Product Choice

                                                                                                                • Loyalty is strong in the base colour market
                                                                                                                  • Figure 52: Factors influencing product choice, by category, May 2016
                                                                                                                • Colour more important than price for nails
                                                                                                                  • Differing priorities of young women
                                                                                                                  • Attitudes towards Shopping for Colour Cosmetics

                                                                                                                    • Browsing is a hobby
                                                                                                                      • Figure 53: Attitudes towards shopping for colour cosmetics, May 2016
                                                                                                                    • Assisted buying important
                                                                                                                      • Young women want to stay up to date
                                                                                                                      • Brand Preferences

                                                                                                                        • Strength of prestige is innovation
                                                                                                                          • Figure 54: Price point of colour cosmetics used and bought, May 2016
                                                                                                                        • Budget brands hold appeal for impulse buyers
                                                                                                                          • Why buy fashion brands?
                                                                                                                          • Make-up Frustrations

                                                                                                                            • Longer-lasting formulae still of interest
                                                                                                                              • Figure 55: Frustrations experienced with make-up, by age, May 2016
                                                                                                                            • Young women struggle to match skin
                                                                                                                              • Make-up to treat skin concerns
                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                  • Abbreviations
                                                                                                                                    • Consumer research methodology
                                                                                                                                      • Definitions
                                                                                                                                        • Generations
                                                                                                                                          • Forecast methodology

                                                                                                                                          Companies Covered

                                                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                                                          Colour Cosmetics - UK - July 2016

                                                                                                                                          £1,995.00 (Excl.Tax)