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Colour Cosmetics - UK - May 2017

“The colour cosmetics category continues to show strong year-on-year growth, although this is being driven by trends rather than innovation. Indeed, NPD has shown an overall decline since 2014 whilst purchase is up, suggesting that make-up trends continue to encourage women to browse and buy in the sector. Whilst diversity has been a key theme in advertising, there is still a way to go before this is reflected in NPD, which could offer further growth to the sector.”
– Roshida Khanom, Associate Director – BPC

This Report discusses the following key topics:

  • Diversity is the colour of the season
  • A category that is trend led rather than innovation led

“The colour cosmetics category continues to show strong year-on-year growth, although this is being driven by trends rather than innovation. Indeed, NPD has shown an overall decline since 2014 whilst purchase is up, suggesting that make-up trends continue to encourage women to browse and buy in the sector. Whilst diversity has been a key theme in advertising, there is still a way to go before this is reflected in NPD, which could offer further growth to the sector.”
– Roshida Khanom, Associate Director – BPC

This Report discusses the following key topics:

  • Diversity is the colour of the season
  • A category that is trend led rather than innovation led

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
        • Excluded
        • Executive Summary

            • The market
              • Strong growth in value expected to continue
                • Figure 1: Best- and worst-case forecast of UK retail value sales of colour cosmetics, 2011-21
              • Companies and brands
                • Trends drive innovation
                  • Figure 2: New product development in the colour cosmetics category, by sub-category, January 2014-March 2017
                • Diversity is a theme in 2016
                  • Figure 3: Manufacturer shares in the UK colour cosmetics market, 2016
                • The consumer
                  • Purchase of face make-up is on the rise
                    • Figure 4: Buying base make-up, May 2016 and March 2017
                  • Lipstick purchase also gains momentum
                    • Figure 5: Buying face colour make-up, May 2016 and March 2017
                  • Gel/UV nail polish becomes more popular
                    • Figure 6: Buying nail colour make-up, May 2016 and March 2017
                  • Make-up motivations differ by age
                    • Figure 7: Reasons for using make-up, March 2017
                  • Make-up drives confidence
                    • Figure 8: Emotional impact of wearing make-up, March 2017
                  • Bold eyebrows are still on trend
                    • Figure 9: Usage and interest in make-up trends, March 2017
                  • Guidance could drive trial
                    • Figure 10: Attitudes towards make-up trends, March 2017
                  • In-store environments are important
                    • Figure 11: Sources of information, March 2017
                  • What we think
                  • Issues and Insights

                    • Diversity is the colour of the season
                      • The facts
                        • The implications
                          • A category that is trend led rather than innovation led
                            • The facts
                              • The implications
                              • The Market – What You Need to Know

                                • A category showing strong growth
                                  • Face and lip segments show greatest growth
                                    • In-store environments entice shoppers
                                      • Teenage market could be a focus in future
                                        • More women in employment presents opportunities
                                        • Market Size and Forecast

                                          • Colour cosmetics continues strong growth
                                            • Figure 12: UK retail value sales of colour cosmetics, at current and constant prices, 2011-21
                                          • Continued growth predicted
                                            • Figure 13: Best- and worst-case forecast of UK retail value sales of colour cosmetics, 2011-21
                                        • Market Segmentation

                                          • Face and lips were focus in 2016
                                            • Figure 14: UK retail value sales of colour cosmetics, by sector, 2015-16
                                          • Eyes see a smaller rise despite greater purchase
                                          • Channels to Market

                                            • Department stores up their game
                                              • Figure 15: UK retail value sales of colour cosmetics, by outlet type, 2015-16
                                            • Combining digital and in-store environments
                                              • Appealing to savvy shoppers
                                              • Market Drivers

                                                • Teenage market will see a boost
                                                  • Figure 16: Trends in age structure of the UK female population, 2011-21
                                                • Employment rates on the rise
                                                  • Figure 17: Employment and unemployment by gender, 2011-21
                                                • Fitness beauty sees more focus
                                                  • Busy routines
                                                    • Figure 18: Daily beauty and grooming priorities related to facial appearance amongst women, December 2016
                                                  • Significance of the in-store environment
                                                    • Figure 19: Selected attitudes towards purchasing beauty, October 2016
                                                  • Buying premium as a treat
                                                    • Figure 20: Reasons for choosing premium brands over mass, October 2016
                                                  • Tools and make-up go hand-in-hand
                                                    • Figure 21: Attitudes towards make-up brushes and applicators, August 2016
                                                • Companies and Brands – What You Need to Know

                                                  • Prestige sector shows strong growth
                                                    • Multi-use products see a rise in 2016
                                                      • Trends drive innovation
                                                        • Social media influencers are sought after in 2016
                                                          • Diversity central to advertising
                                                            • New brands have strong positioning in prestige sector
                                                            • Market Share

                                                              • Prestige outgrows mass-market
                                                                • Figure 22: Mass-market and prestige sales of colour cosmetics, 2015-16
                                                              • L’Oréal shows biggest value growth
                                                                • Figure 23: Manufacturer shares in the UK colour cosmetics market, 2015 and 2016
                                                            • Launch Activity and Innovation

                                                              • Increase in multi-use products
                                                                • Figure 24: New product development in the colour cosmetics category, by sub-category, January 2014-March 2017
                                                                • Figure 25: Examples of multi-use cosmetic launches, 2016
                                                              • 2017: the year of colour correction
                                                                • Figure 26: Examples of colour correcting launches, 2016
                                                              • Nails continue to decline in focus
                                                                • Targeting the halal market
                                                                  • Figure 27: Muslim Girl care package featuring Tuesday In Love, February 2017
                                                                • Category focuses on range extensions
                                                                  • Figure 28: New product development in the colour cosmetics category, by launch type, January 2014-March 2017
                                                                  • Figure 29: Examples of glitter/metallic launches in 2016
                                                                • Innovating for convenience
                                                                  • No make-up make-up drives claims
                                                                    • Figure 30: Fastest growing and fastest declining claims in the colour cosmetics category, 2015-16
                                                                  • Diversity is a theme in 2016
                                                                    • Figure 31: New product development in the colour cosmetics category, by top 8 ultimate companies and other, 2016
                                                                • Advertising and Marketing Activity

                                                                  • Advertising sees rise in expenditure
                                                                    • Figure 32: Total above-the-line, online display and direct mail advertising expenditure on colour cosmetics, January 2014-March 2017
                                                                    • Figure 33: L’Oréal Paris Beauty Squad, September 2016
                                                                  • Eyes and lips are focus for advertising
                                                                    • Figure 34: Total above-the-line, online display and direct mail advertising expenditure on colour cosmetics, by sub-category, January 2014-March 2017
                                                                  • Diversity is the colour of the season…
                                                                    • Figure 35: Total above-the-line, online display and direct mail advertising expenditure on colour cosmetics, by leading advertisers and other, 2016
                                                                  • …but how true is it?
                                                                    • Nielsen Ad Intel coverage
                                                                    • Brand Research

                                                                        • Brand map
                                                                          • Figure 36: Attitudes towards and usage of selected brands, March 2017
                                                                        • Key brand metrics
                                                                          • Figure 37: Key metrics for selected brands, March 2017
                                                                        • Brand attitudes: established brands earn trust
                                                                          • Figure 38: Attitudes, by brand, March 2017
                                                                        • Brand personality: mass-market brands are considered accessible
                                                                          • Figure 39: Brand personality – Macro image, March 2017
                                                                        • Prestige brands have more to prove
                                                                          • Figure 40: Brand personality – Micro image, March 2017
                                                                        • Brand analysis
                                                                          • Too Faced headline
                                                                            • Figure 41: User profile of Too Faced, March 2017
                                                                          • Bobbi Brown scores well even without Bobbi Brown
                                                                            • Figure 42: User profile of Bobbi Brown, March 2017
                                                                          • Revlon risks being unappealing
                                                                            • Figure 43: User profile of Revlon, March 2017
                                                                          • H&M Beauty has low differentiation
                                                                            • Figure 44: User profile of H&M Beauty, March 2017
                                                                          • MUA is a fun brand
                                                                            • Figure 45: User profile of MUA, March 2017
                                                                          • Rimmel has broad appeal
                                                                            • Figure 46: User profile of Rimmel, March 2017
                                                                          • Huda Beauty brand image influenced by Huda Kattan
                                                                            • Figure 47: User profile of brand, March 2017
                                                                          • Kat Von D scores high for differentiation despite being new
                                                                            • Figure 48: User profile of Kat Von D, March 2017
                                                                        • The Consumer – What You Need to Know

                                                                          • Purchase of make-up sees a rise
                                                                            • Make-up needs differ even amongst Millennials
                                                                              • Make-up drives confidence
                                                                                • Eyebrows remain on trend, and contouring overtakes nail art
                                                                                  • The in-store environment is important
                                                                                  • Purchase of Make-up

                                                                                    • Purchase of face make-up is on the rise
                                                                                      • Figure 49: Buying base make-up, May 2016 and March 2017
                                                                                    • Lipstick sees a boost in usage
                                                                                      • Figure 50: Buying face colour make-up, May 2016 and March 2017
                                                                                    • Gel/UV nail polish sees a rise in purchase
                                                                                      • Figure 51: Buying nail colour make-up, May 2016 and March 2017
                                                                                  • Reasons for Using Make-up

                                                                                    • Young women are driven to create specific looks
                                                                                      • Figure 52: Selected reasons for using make-up, by youngest and oldest demographics, March 2017
                                                                                    • Millennials are diverse
                                                                                      • Tired vs youthful
                                                                                        • Figure 53: Using make-up to look less tired and to look youthful, by age, March 2017
                                                                                      • It’s all about being natural
                                                                                        • Figure 54: Using make-up to subtly enhance natural features and to create a bold/dramatic look, by age, March 2017
                                                                                      • Usage drops significantly in over 55s
                                                                                        • Figure 55: Non-usage of make-up, by age, March 2017
                                                                                    • Emotional Impact of Colour Cosmetics

                                                                                      • Make-up makes women feel confident
                                                                                          • Figure 56: Emotional impact of wearing make-up, by 16-24s, March 2017
                                                                                        • Young women use make-up to feel empowered
                                                                                        • Make-up Trends

                                                                                          • Eyebrows remain on trend
                                                                                            • Figure 57: Usage and interest in make-up trends, March 2017
                                                                                          • Contouring overtakes nail art for young women
                                                                                            • Figure 58: Usage of make-up trends, by 16-24s, March 2017
                                                                                          • Older women show interest in trends
                                                                                            • Figure 59: Interest in make-up trends, by oldest demographics, March 2017
                                                                                          • Opportunities for trial products
                                                                                            • Figure 60: Attitudes towards make-up trends, March 2017
                                                                                          • Offering better guidance
                                                                                          • Sources of Information

                                                                                            • In-store and traditional advertising is important for older women
                                                                                              • Figure 61: Use of in-store environment, TV and print advertising as sources of information, by age, March 2017
                                                                                            • Younger women look online
                                                                                              • Figure 62: Use of the internet as sources of information, by age, March 2017
                                                                                            • Friends as influencers
                                                                                              • Figure 63: Friends/relatives as a source of information, by age, March 2017
                                                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                              • Abbreviations
                                                                                                • Consumer research methodology
                                                                                                  • Forecast methodology

                                                                                                  Companies Covered

                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                  Colour Cosmetics - UK - May 2017

                                                                                                  US $2,648.76 (Excl.Tax)