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Compact Cars and Crossovers - US - February 2014

“Compact cars and crossovers are getting unprecedented attention from desperate consumer groups who are looking for fuel efficient vehicles that are easy to navigate in a dense urban environment. New compact car and crossover intenders include wealthier Baby Boomers and growing Hispanic families. How to cater to this more diverse group of consumers will require creative messaging and new product introductions, such as three-row compact vehicles.”

– Colin Bird, Automotive Analyst

Some questions answered in this report include:

  • How to court more Millennials into buying new compact cars and crossovers in spite of growing college debts and increased urbanization?
  • How to cater small vehicles to a growing group of Baby Boomer purchasers without alienating Millennials?
  • How to better cater to the burgeoning Hispanic car buying community?

The US new compact car and crossover market reached an estimated 5.4 million vehicle sales in 2013, and comprised about a third of all new car sales. As this market continues to outpace general growth in the new car market, manufacturers looking to keep up with the competition will need to focus more on this segment in the coming years. This report provides a detailed review of the compact car and compact crossover market in the US. It provides insight into the external and internal factors affecting compact car and compact crossover sales, ownership, and purchasing intent.

The report explores what consumers are looking for when purchasing a compact car and crossover, and it delves into what deters shoppers from considering compact vehicles, as well. The report also looks into the growing luxury aspect of compact sales, and details emerging subsegments of the small car space, including consideration among consumers for subcompact crossovers, subcompact cars, roadsters, and city cars.

This report builds on the analysis presented in Mintel’s Small Cars – US, September 2012.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                      • The market
                        • Figure 1: US fan chart forecast of new compact car and crossover sales, 2008-18
                        • Figure 2: US fan chart forecast of new compact crossover sales, 2008-18
                      • Market factors
                        • High fuel prices shift consumer purchasing preferences toward smaller cars and crossovers
                          • Figure 3: All grades all formulations retail gasoline prices, dollars per gallon, 1993-2014
                        • Increased urbanization could spur demand for compact cars and crossovers
                          • Figure 4: US city and suburb growth, 2000-12
                        • Increasing educational debt could impact Millennials and their ability to obtain a compact car and crossover
                          • Figure 5: Student loans, total outstanding debt, 2003-13
                        • Key players
                          • Figure 6: Compact car and compact crossover manufacturers, by market share, November 2013-year to date
                        • The consumer
                          • 45% of vehicle purchasers considering a compact car and/or crossover
                            • Figure 7: Type of vehicle planning to buy in the next 3 years, by vehicle body style, November 2013
                          • Women more likely to consider a compact crossover, men more likely to consider a two-seater roadster
                            • Figure 8: Considerations for body style type of compact car and/or crossover, by gender, November 2013
                          • Compact vehicle intenders seem more budget conscious
                            • Figure 9: Considerations when selecting compact cars and/or crossovers, by compact car versus compact crossover purchase intenders, November 2013
                          • Number one reason for not considering the purchase of a small vehicle is due to lifestyle conflicts
                            • Figure 10: Reasons for not wanting to purchase a compact car or crossover, November 2013
                          • Majority of small vehicle intenders interested in a car that gets more than 30 mpg
                            • Figure 11: Reasons for purchasing a compact car and/or crossover, November 2013
                          • What we think
                          • Issues and Insights

                              • How to court more Millennials into buying new compact cars and crossovers in spite of growing college debts and increased urbanization?
                                • Issues
                                  • Insights
                                    • How to cater small vehicles to a growing group of Baby Boomer purchasers without alienating Millennials?
                                      • Issues
                                        • Insights
                                          • How to better cater to the burgeoning Hispanic car buying community?
                                            • Issues
                                              • Insights
                                              • Trend Applications

                                                  • Inspire Trend: Rebirth of Cities
                                                    • Inspire Trend: Patriot Games
                                                      • Mintel Futures: Brand Intervention
                                                      • Market Size and Forecast

                                                        • Key points
                                                          • Compact cars and crossovers reached an estimated 5. 4 million deliveries for 2013, expected to surpass 6 million by 2015
                                                            • Figure 12: US unit sales and forecast of new compact cars and crossovers, 2008-18
                                                            • Figure 13: Sales of compact cars and crossovers as a share of total new vehicle sales, 2008-18
                                                          • Compact crossover sales expected to outpace compact car sales
                                                            • Figure 14: US unit sales of compact cars, 2008-18
                                                            • Figure 15: US unit sales of compact crossovers, 2008-13
                                                          • Fan chart forecast
                                                              • Figure 16: US fan chart forecast of new compact car and crossover sales, 2008-18
                                                              • Figure 17: US fan chart forecast of new compact car sales, 2008-18
                                                              • Figure 18: US fan chart forecast of new compact crossover sales, 2008-18
                                                          • Market Drivers

                                                            • Key points
                                                              • High fuel prices shift consumer purchasing preferences toward smaller cars and crossovers
                                                                • Figure 19: All grades all formulations retail gasoline prices, dollars per gallon, 1993-2014
                                                                • Figure 20: Gasoline regular grade retail price including taxes US average dollars per gallon, 2012-14 (forecast)
                                                              • Increased urbanization could spur demand for compact cars and crossovers
                                                                  • Figure 21: US city versus suburb growth, 2000-12
                                                                  • Figure 22: Most often form of transit used for work commute, by metro area, 2009
                                                                • New fuel economy standards could encourage growth in the compact vehicle arena
                                                                    • Figure 23: Projections of new and existing light vehicle fleet fuel efficiency, 2012-40
                                                                  • Aging US vehicle fleet provides challenges for compact car and crossover sales growth
                                                                    • Figure 24: Average age of cars, light trucks, and total light vehicles, 2002-13
                                                                  • American drivers continue to drive fewer miles than peak period, weakening consumer demand
                                                                    • Figure 25: Vehicle miles traveled per licensed driver, 1970-2040
                                                                  • Increasing educational debt could impact Millennials and their ability to obtain vehicle financing for compact cars and crossovers
                                                                    • Figure 26: Student loans, total outstanding debt, 2003-13
                                                                • Segment Performance

                                                                  • Key points
                                                                    • Subcompact crossovers, mini compacts see triple-digit growth
                                                                      • Figure 27: US unit sales of compact cars and crossovers, by segment, 2011 and 2013
                                                                      • Figure 28: US unit sales of compact cars and crossovers, by segment, 2008-13
                                                                      • Figure 29: US unit sales of compact cars and crossovers, by segment, 2008-13 (continued)
                                                                    • Luxury compacts increase as a percentage of total compact sales
                                                                      • Figure 30: US unit sales of compact cars and crossovers, mainstream versus luxury segments, 2008-13
                                                                  • Manufacturer Profiles

                                                                    • Key points
                                                                      • No dominant player in the compact car and crossover segment
                                                                        • Figure 31: Largest compact car and compact crossover manufacturers, by market share, November 2013-year to date
                                                                      • American Honda Motor Co. Inc.
                                                                        • Overview
                                                                          • Sales and market share
                                                                            • Figure 32: Honda unit sales and market share in the compact car and crossover segment, by nameplate, 2008-13-YTD
                                                                          • Featured products
                                                                            • Service and parts
                                                                              • Toyota Motor Sales USA Inc.
                                                                                • Overview
                                                                                  • Sales and market share
                                                                                    • Figure 33: Toyota unit sales and market share in the compact car and crossover segment, by nameplate, 2008-13-YTD
                                                                                  • Featured products
                                                                                    • Service and parts
                                                                                      • Environmentalism
                                                                                        • Ford Motor Company
                                                                                          • Overview
                                                                                            • Sales and market share
                                                                                              • Figure 34: Ford unit sales and market share in the compact car and crossover segment, by nameplate, 2008-13-YTD
                                                                                            • Featured products
                                                                                              • Service and parts
                                                                                                • General Motors Company
                                                                                                  • Overview
                                                                                                    • Sales and market share
                                                                                                      • Figure 35: General Motors unit sales and market share in the compact car and crossover segment, by nameplate, 2008-13-YTD
                                                                                                    • Featured products
                                                                                                      • Figure 36: General Motors market share and unit sales, 2002-12
                                                                                                    • Service and parts
                                                                                                      • Nissan North America Inc.
                                                                                                        • Overview
                                                                                                          • Sales, service, and market share
                                                                                                            • Figure 37: Nissan unit sales and market share in the compact car and crossover segment, by nameplate, 2008-13-YTD
                                                                                                          • Featured products
                                                                                                            • Hyundai Motor America
                                                                                                              • Overview
                                                                                                                • Sales and market share
                                                                                                                  • Figure 38: Hyundai unit sales and market share in the compact car and crossover segment, by nameplate, 2008-13-YTD
                                                                                                                • Featured products
                                                                                                                  • Service and parts
                                                                                                                    • Volkswagen Group of America
                                                                                                                      • Overview
                                                                                                                        • Sales and market share
                                                                                                                          • Figure 39: Volkswagen unit sales and market share in the compact car and crossover segment, by nameplate, 2008-13-YTD
                                                                                                                        • Featured products
                                                                                                                          • Service and parts
                                                                                                                            • Kia Motors America Inc.
                                                                                                                              • Overview
                                                                                                                                • Sales and market share
                                                                                                                                  • Figure 40: Kia unit sales and market share in the compact car and crossover segment, by nameplate, 2008-13-YTD
                                                                                                                                • Featured products
                                                                                                                                  • Service and parts
                                                                                                                                    • Chrysler Group LLC
                                                                                                                                      • Overview
                                                                                                                                        • Sales and market share
                                                                                                                                          • Figure 41: Chrysler unit sales and market share in the compact car and crossover segment, by nameplate, 2008-13-YTD
                                                                                                                                        • Featured products
                                                                                                                                          • Service and parts
                                                                                                                                            • Subaru of America Inc.
                                                                                                                                              • Overview
                                                                                                                                                • Sales and market share
                                                                                                                                                  • Figure 42: Subaru unit sales and market share in the compact car and crossover segment, by nameplate, 2008-13-YTD
                                                                                                                                                • Featured products
                                                                                                                                                  • Service and parts
                                                                                                                                                    • BMW of North America Inc.
                                                                                                                                                      • Overview
                                                                                                                                                        • Sales and market share
                                                                                                                                                          • Figure 43: BMW unit sales and market share in the compact car and crossover segment, by nameplate, 2008-13-YTD
                                                                                                                                                        • Featured products
                                                                                                                                                          • Service and parts
                                                                                                                                                          • Innovations and Innovators

                                                                                                                                                            • Luxury carmakers dive into compact car arena
                                                                                                                                                              • Subcompact crossovers try to appeal to Millennials and empty nesters
                                                                                                                                                                • Entry-level offerings broaden in 2014
                                                                                                                                                                • Marketing Strategies

                                                                                                                                                                  • Overview of the brand landscape
                                                                                                                                                                    • Strategy: Stress fuel efficiency
                                                                                                                                                                      • Figure 44: 2013 Ford Focus “And is better,” July 2013
                                                                                                                                                                      • Figure 45: 2014 Subaru XV Crosstrek “Save Some,” March 2013
                                                                                                                                                                      • Figure 46: 2014 Mitsubishi Mirage “Big Night Out,” November 2013
                                                                                                                                                                      • Figure 47: 2013 Dodge Dart “All Day,” September 2013
                                                                                                                                                                    • Strategy: Ability to maneuver in the city
                                                                                                                                                                      • Figure 48: 2014 Nissan rogue “Commute,” December 2013
                                                                                                                                                                      • Figure 49: 2013 smart electric drive “Offroading,” August 2013
                                                                                                                                                                      • Figure 50: Peyton Manning | Buick Verano | "Parallel Park," February 2014
                                                                                                                                                                    • Strategy: Emphasize safety
                                                                                                                                                                      • Figure 51: 2013 Chevrolet Cruze “10 standard airbags,” June 2013
                                                                                                                                                                      • Figure 52: Smart “High strength steel cage,” December 2013
                                                                                                                                                                    • Strategy: Capitalize on well-established nameplate with product segmentation
                                                                                                                                                                    • Characteristics of Compact Car and/or Crossover Owners

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Vehicle ownership
                                                                                                                                                                          • Number of vehicles owned in household
                                                                                                                                                                            • Owners of compact cars and/or crossovers more likely to own more than one vehicle
                                                                                                                                                                              • Figure 53: Number of vehicles owned, by household, November 2013
                                                                                                                                                                            • Over three quarters of $50K+ households who own a compact car/crossover own more than one vehicle
                                                                                                                                                                              • Figure 54: Number of vehicles owned, by household, by those who own a compact car and/or crossover, by household income, November 2013
                                                                                                                                                                            • No significant difference between Millennials and Baby Boomers and number of vehicles owned
                                                                                                                                                                              • Figure 55: Number of vehicles owned by household, by those who own a compact car and/or crossover, by generations, November 2013
                                                                                                                                                                            • Vehicle body styles owned
                                                                                                                                                                              • Those considering another compact car and/or crossover more likely to currently own one
                                                                                                                                                                                • Figure 56: Vehicles owned by household, by vehicle body style, November 2013
                                                                                                                                                                              • Millennials far more likely to own compact cars than other generations
                                                                                                                                                                                • Figure 57: Vehicles owned by household, by vehicle body style, by generations, November 2013
                                                                                                                                                                              • Compact crossover owners and compact car owners appear to be distinctive groups
                                                                                                                                                                                • Figure 58: Vehicles owned by household, by vehicle body style, by compact car versus compact crossover owners, November 2013
                                                                                                                                                                              • Compact cars more likely to be owned by heavy drivers
                                                                                                                                                                                • Figure 59: Vehicles owned by household, by vehicle body style, by miles personally driven annually, November 2013
                                                                                                                                                                              • Vehicle purchase
                                                                                                                                                                                • Cost of most recently acquired vehicle
                                                                                                                                                                                  • Majority spent less than $30,000 on their last vehicle purchase
                                                                                                                                                                                    • Figure 60: Cost of most recently acquired vehicle November 2013
                                                                                                                                                                                  • Compact crossover owners spent more on last vehicle purchase when compared to compact car owners
                                                                                                                                                                                    • Figure 61: Cost of most recently acquired vehicle, by vehicles owned by household, by compact car versus compact crossover owners, November 2013
                                                                                                                                                                                  • New car purchasers spent more on their last vehicle purchase
                                                                                                                                                                                    • Figure 62: Cost of most recently acquired vehicle, by purchase intent – New, used, CPO, November 2013
                                                                                                                                                                                  • Vehicle last purchased by new, used, or CPO
                                                                                                                                                                                    • Majority of respondents purchased latest vehicle new
                                                                                                                                                                                      • Figure 63: Vehicle last purchased by new, used, or CPO, November 2013
                                                                                                                                                                                    • Compact crossover owners more likely to purchase latest vehicle new
                                                                                                                                                                                      • Figure 64: Vehicle last purchased by new, used, or CPO, by vehicles owned by household, by compact car versus compact crossover owners, November 2013
                                                                                                                                                                                    • Heavy drivers are more likely to have purchased their last vehicle new
                                                                                                                                                                                      • Figure 65: Vehicle last purchased by new, used, or CPO, by miles personally driven annually, November 2013
                                                                                                                                                                                    • Vehicle and other transport usage
                                                                                                                                                                                      • Miles personally driven annually
                                                                                                                                                                                        • Majority of house vehicle owners drive more than 8,000 miles a year
                                                                                                                                                                                          • Figure 66: Miles personally driven annually, November 2013
                                                                                                                                                                                        • Little difference between miles driven and compact car and/or crossover ownership
                                                                                                                                                                                          • Figure 67: Miles personally driven annually, by vehicles owned by household by compact car versus compact crossover owners,, November 2013
                                                                                                                                                                                        • Vehicle usage/activity
                                                                                                                                                                                          • Compact crossover owners use their vehicles more for family and friend activities
                                                                                                                                                                                            • Figure 68: Vehicle usage/activity, by purchase intent, by compact car versus compact crossover owners, November 2013
                                                                                                                                                                                          • Other travel methods, besides automobile
                                                                                                                                                                                            • Compact car and/or crossover owners more likely to use public transit
                                                                                                                                                                                              • Figure 69: Other travel methods, besides automobile, by compact car and/or crossover owners, November 2013
                                                                                                                                                                                            • Millennial compact car and crossover owners much more likely to use public transit, walk, and bike
                                                                                                                                                                                              • Figure 70: Other travel methods, besides automobile, by compact car and/or crossover owners, by generations, November 2013
                                                                                                                                                                                            • Future vehicle plans
                                                                                                                                                                                              • Little difference between purchase intent and compact car and/or crossover ownership
                                                                                                                                                                                                • Figure 71: Intent to purchase a vehicle in the next three years, by compact car versus compact crossover owners, November 2013
                                                                                                                                                                                              • Compact crossover owners more likely to want new vehicle for better fuel economy
                                                                                                                                                                                                • Figure 72: Reasons for purchasing another vehicle, by compact car versus compact crossover owners, November 2013
                                                                                                                                                                                              • Compact crossover owners appear to be more loyal, care more about accommodating family members
                                                                                                                                                                                                • Figure 73: Considerations when selecting compact cars and/or crossovers, by compact car versus compact crossover owners, November 2013
                                                                                                                                                                                            • Characteristics of Compact Car and Crossover Intenders

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Vehicle ownership – Compact crossover intenders more likely to own SUV
                                                                                                                                                                                                  • Figure 74: Vehicles owned by household, by vehicle body style, by compact car versus compact crossover purchase intenders, November 2013
                                                                                                                                                                                                • Vehicle purchase – Compact crossover intenders spent more on last vehicle purchase
                                                                                                                                                                                                  • Figure 75: Cost of most recently acquired vehicle, by compact car versus compact crossover purchase intenders, November 2013
                                                                                                                                                                                                • Vehicle usage – Compact car and crossover intenders heavier travelers
                                                                                                                                                                                                  • Figure 76: Miles personally driven annually, by compact car versus compact crossover purchase intenders, November 2013
                                                                                                                                                                                                • Future vehicle plans
                                                                                                                                                                                                  • Compact crossover intenders more likely to use their car in activities involving family and friends
                                                                                                                                                                                                    • Figure 77: Vehicle usage/activity, by compact car versus compact crossover purchase intenders, November 2013
                                                                                                                                                                                                  • Very little difference on when next vehicle will be purchased by compact car and crossover intenders
                                                                                                                                                                                                    • Figure 78: Approximately when will the next vehicle be purchased by compact car versus compact crossover purchase intenders, November 2013
                                                                                                                                                                                                  • Compact car and crossover intenders want a new vehicle to get better fuel economy
                                                                                                                                                                                                    • Figure 79: Reasons for purchasing another vehicle, by compact car versus compact crossover purchase intenders, November 2013
                                                                                                                                                                                                  • Compact vehicle intenders seem more budget conscious
                                                                                                                                                                                                    • Figure 80: Considerations when selecting compact cars and/or crossovers, by compact car versus compact crossover purchase intenders, November 2013
                                                                                                                                                                                                • Purchase Intent of Compact Cars and Crossovers

                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                    • 45% of vehicle purchasers considering a compact car and/or crossover
                                                                                                                                                                                                      • Figure 81: Type of vehicle planning to buy in the next 3 years, by vehicle body style, November 2013
                                                                                                                                                                                                    • Women far more interested in compact crossovers when compared to men
                                                                                                                                                                                                      • Figure 82: Type of vehicle planning to buy in the next 3 years, by vehicle body style, by gender, November 2013
                                                                                                                                                                                                    • Millennials show strong interest in compacts and crossovers
                                                                                                                                                                                                      • Figure 83: Type of vehicle planning to buy in the next 3 years, by vehicle body style, by generations, November 2013
                                                                                                                                                                                                    • Compact cars appear to cater more to less wealthy households
                                                                                                                                                                                                      • Figure 84: Type of vehicle planning to buy in the next 3 years, by vehicle body style, by household income, November 2013
                                                                                                                                                                                                    • Little overlap between those who intend to buy compact cars and those who intend to buy compact crossovers
                                                                                                                                                                                                      • Figure 85: Type of vehicle planning to buy in the next 3 years, by vehicle body style, cross-tabulation, November 2013
                                                                                                                                                                                                    • Small vehicle owners more likely to purchase another small car
                                                                                                                                                                                                      • Figure 86: Type of vehicle planning to buy in the next 3 years, by vehicle body style, by vehicles owned by household, by vehicle body style, November 2013
                                                                                                                                                                                                    • Used car intenders slightly more inclined to purchase compact cars and crossovers
                                                                                                                                                                                                      • Figure 87: Type of vehicle planning to buy in the next 3 years, by vehicle body style, by purchase intent – New, used, CPO, November 2013
                                                                                                                                                                                                    • A majority of those that use public transit frequently are planning to buy a compact car and/or crossover
                                                                                                                                                                                                      • Figure 88: Type of vehicle planning to buy in the next 3 years, by vehicle body style, by other travel methods, besides automobile, November 2013
                                                                                                                                                                                                  • Considerations for Body Style Type of Compact Car and/or Crossover

                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                      • Compact cars are most considered small vehicle body style
                                                                                                                                                                                                        • Figure 89: Considerations for body style type of compact car and/or crossover, November 2013
                                                                                                                                                                                                      • Women more likely to consider a compact crossover, men more likely to consider a two-seater roadster
                                                                                                                                                                                                        • Figure 90: Considerations for body style type of compact car and/or crossover, by gender, November 2013
                                                                                                                                                                                                      • Younger men and women more likely to consider a subcompact car
                                                                                                                                                                                                        • Figure 91: Considerations for body style type of compact car and/or crossover, by gender and age, November 2013
                                                                                                                                                                                                      • Millennials more likely to consider mini compacts/city cars
                                                                                                                                                                                                        • Figure 92: Considerations for body style type of compact car and/or crossover, by generation, November 2013
                                                                                                                                                                                                      • Those with children significantly more likely to consider a subcompact crossover
                                                                                                                                                                                                        • Figure 93: Considerations for body style type of compact car and/or crossover, by presence of children in Household, November 2013
                                                                                                                                                                                                    • Reasons for Purchasing a Compact Car and/or Crossover

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • Majority of small vehicle intenders interested in a car that gets more than 30 mpg in the combined EPA cycle
                                                                                                                                                                                                          • Figure 94: Reasons for purchasing a compact car and/or crossover, November 2013
                                                                                                                                                                                                        • Female small car intenders looking more for backup cameras
                                                                                                                                                                                                          • Figure 95: Reasons for purchasing a compact car and/or crossover, by gender, November 2013
                                                                                                                                                                                                        • Millennials far more interested in foreign branded small cars when compared to Baby Boomers
                                                                                                                                                                                                          • Figure 96: Reasons for purchasing a compact car and/or crossover, by generations, November 2013
                                                                                                                                                                                                        • Smaller households more interested in easy parallel parking
                                                                                                                                                                                                          • Figure 97: Reasons for purchasing a compact car and/or crossover, by household size, November 2013
                                                                                                                                                                                                        • Compact crossover intenders looking for backup camera, infotainment system, three rows of seats
                                                                                                                                                                                                          • Figure 98: Reasons for purchasing a compact car and/or crossover, by purchase intent – Compact car versus compact crossover, November 2013
                                                                                                                                                                                                      • Reasons for Not Wanting to Purchase a Compact Car or Crossover

                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • Number one reason for not considering the purchase of a small vehicle is due to lifestyle conflicts
                                                                                                                                                                                                            • Figure 99: Reasons for not wanting to purchase a compact car or crossover, November 2013
                                                                                                                                                                                                          • Men far more likely to say compact cars and/or crossovers aren’t suitable for their lifestyle
                                                                                                                                                                                                            • Figure 100: Reasons for not wanting to purchase a compact car or crossover, by gender, November 2013
                                                                                                                                                                                                          • Less wealthy households more likely to think large vehicles nearly as fuel efficient as small cars
                                                                                                                                                                                                            • Figure 101: Reasons for not wanting to purchase a compact car or crossover, by household income, November 2013
                                                                                                                                                                                                          • Those with children far more concerned with ability to fit family
                                                                                                                                                                                                            • Figure 102: Reasons for not wanting to purchase a compact car or crossover, by presence of children in household, November 2013
                                                                                                                                                                                                          • Those from the Midwest/South more likely to think larger cars and crossovers nearly as fuel efficient as compacts
                                                                                                                                                                                                            • Figure 103: Reasons for not wanting to purchase a compact car or crossover, by region, November 2013
                                                                                                                                                                                                          • Generation Xers not intending to purchase a small car most likely to say its due to the lack of suitability for family
                                                                                                                                                                                                            • Figure 104: Reasons for not wanting to purchase a compact car or crossover, by generations, November 2013
                                                                                                                                                                                                          • Those who take public transit frequently and aren’t considering a compact vehicle more likely to think it’ll make them look cheap
                                                                                                                                                                                                            • Figure 105: Reasons for not wanting to purchase a compact car or crossover, by other travel methods, besides automobile, by compact car and/or crossover owners, November 2013
                                                                                                                                                                                                        • Race and Hispanic Origin

                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                            • Black compact car and crossover owners more likely to own just one vehicle
                                                                                                                                                                                                              • Figure 106: Number of vehicles owned by household, by those who own a compact car and/or crossover, by race/Hispanic origin, November 2013
                                                                                                                                                                                                            • Hispanics more likely to own compact vehicles
                                                                                                                                                                                                              • Figure 107: Vehicles owned by household, by vehicle body style, by race/Hispanic origin, November 2013
                                                                                                                                                                                                            • Black respondents significantly more likely to intend to purchase compact vehicle than currently have one
                                                                                                                                                                                                              • Figure 108: Purchase intent, by vehicle body style, by race/Hispanic origin, November 2013
                                                                                                                                                                                                            • Hispanics significantly more likely to consider subcompact crossovers
                                                                                                                                                                                                              • Figure 109: Considerations for body style type of compact car and/or crossover, by race/Hispanic origin, November 2013
                                                                                                                                                                                                            • Hispanics significantly more interested in small cars with foreign brand names
                                                                                                                                                                                                              • Figure 110: Reasons for purchasing a compact car and/or crossover, by race/Hispanic origin, November 2013
                                                                                                                                                                                                            • Hispanics less likely to state lifestyle or family conflicts as reasons for not selecting a small vehicle
                                                                                                                                                                                                              • Figure 111: Reasons for not wanting to purchase a compact car and/or crossover, by race/Hispanic origin, November 2013
                                                                                                                                                                                                          • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                            • Profile of compact car and/or crossover owners
                                                                                                                                                                                                              • Vehicles owned by household, by vehicle body style
                                                                                                                                                                                                                • Figure 112: Vehicles owned by household, by vehicle body style, by those considering a compact car and/or crossover, by gender and age, November 2013
                                                                                                                                                                                                                • Figure 113: Vehicles owned by household, by vehicle body style, by compact car versus compact crossover owners, November 2013
                                                                                                                                                                                                              • Cost of most recently acquired vehicle
                                                                                                                                                                                                                • Figure 114: Cost of most recently acquired vehicle, by household income, November 2013
                                                                                                                                                                                                              • Approximately when next vehicle be purchased
                                                                                                                                                                                                                • Figure 115: Approximately when will the next vehicle be purchased, by compact car versus compact crossover owners, November 2013
                                                                                                                                                                                                              • Characteristics of compact car and/or crossover intenders
                                                                                                                                                                                                                • Figure 116: Intent of purchasing a vehicle in the next three years, by compact car versus compact crossover purchase intenders, November 2013
                                                                                                                                                                                                              • Purchase intent of compact cars and crossovers
                                                                                                                                                                                                                • Figure 117: Purchase intent, by vehicle body style, by miles personally driven annually, November 2013
                                                                                                                                                                                                                • Figure 118: Purchase intent, by vehicle body style, by smartphones and tablets personally owned, November 2013
                                                                                                                                                                                                              • Considerations for body style type of compact car and/or crossover
                                                                                                                                                                                                                • Figure 119: Considerations for body style type of compact car and/or crossover, by household income, November 2013
                                                                                                                                                                                                              • Reasons for purchasing a compact car and/or crossover
                                                                                                                                                                                                                • Figure 120: Reasons for purchasing a compact car and/or crossover, by gender and age, November 2013
                                                                                                                                                                                                                • Figure 121: Reasons for purchasing a compact car and/or crossover, by household income, November 2013
                                                                                                                                                                                                                • Figure 122: Reasons for purchasing a compact car and/or crossover, by smartphones and tablets personally owned, November 2013
                                                                                                                                                                                                                • Figure 123: Reasons for purchasing a compact car and/or crossover, by other travel methods, besides automobile, by compact car and/or crossover owners, November 2013
                                                                                                                                                                                                              • Reasons for not wanting to purchase a compact car or crossover
                                                                                                                                                                                                                • Figure 124: Reasons for not wanting to purchase a compact car or crossover, by household size, November 2013
                                                                                                                                                                                                                • Figure 125: Reasons for not wanting to purchase a compact car or crossover, by smartphone or tablet personally owned, November 2013
                                                                                                                                                                                                            • Appendix – Trade Associations

                                                                                                                                                                                                              Compact Cars and Crossovers - US - February 2014

                                                                                                                                                                                                              US $3,995.00 (Excl.Tax)