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Complementary and Alternative Medicine - UK - December 2015

“The CAM market has enjoyed relatively strong sales growth in recent years, bolstered by an ageing population seeking musculoskeletal treatments and the booming healthy living trend. Opening CAM treatment centres in business districts and shopping centres could now help to increase accessibility to the market, whilst further promotion on online booking sites and apps could encourage more people to trial treatments.”

– Jack Duckett, Consumer Lifestyles Analyst

This report looks at the following issues:

  • Growing opportunity for CAM in the workplace
  • Engaging with younger adults

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Table of contents

  1. Overview

    • What you need to know
      • Definitions
        • Remedies
          • Treatments
            • Excluded
            • Executive Summary

                • CAM market enjoys buoyant sales growth
                  • Figure 1: Best- and worst-case forecast for the UK complementary and alternative medicine market, 2010-20
                • Massage proves the most popular CAM
                  • Figure 2: Experience of and intentions towards complementary and alternative medicine, September 2015
                • Using CAM to treat mental health
                  • Figure 3: Attitudes towards treating illnesses with complementary and alternative medicine, September 2015
                • A holistic approach to health
                  • Figure 4: Factors influencing usage of complementary and alternative medicine, September 2015
                • Encouraging trial in the market
                  • Figure 5: Attitudes towards complementary and alternative medicine, September 2015
                • What we think
                • Issues and Insights

                  • Growing opportunity for CAM in the workplace
                    • The facts
                      • The implications
                        • Engaging with younger adults
                          • The facts
                            • The implications
                            • The Market – What You Need to Know

                              • CAM market enjoys buoyant sales growth
                                • CAM treatments dominate total market
                                  • British population continues to age
                                    • Rising employment brings increased opportunities for CAM market
                                      • Ministers consider blacklisting homeopathy
                                        • Fertility rates gradually decline
                                        • Market Size and Forecast

                                          • CAM market enjoys buoyant sales growth
                                            • Figure 6: Retail value sales in the UK complementary and alternative medicine market, 2010-20
                                          • Sales growth projected
                                            • Figure 7: Best- and worst-case forecast for the UK complementary and alternative medicine market, 2010-20
                                        • Segment Performance

                                          • CAM treatments dominate total market
                                            • Figure 8: Consumer spending on complementary and alternative medicine, years ending December, 2014 and 2015
                                        • Market Drivers

                                          • UK population continues to age
                                            • Figure 9: Trends in the age structure of the UK population, 2010-20
                                          • Employment levels continue to rise
                                            • Figure 10: Employment trends (thousands), by gender, 2010-20
                                          • “Sitting” deemed bad for health
                                            • Figure 11: Place where people work majority of the time, September 2015
                                          • Rising stress levels drive mindfulness trend
                                            • Figure 12: Health issues experienced and future concern, June 2015
                                          • Rising mental health awareness
                                            • Fertility rates gradually decline
                                              • NHS waiting lists reach seven year high
                                                • Ministers consider blacklisting homeopathy
                                                  • Cancer diagnosis rates rise
                                                    • Figure 13: Registrations of newly diagnosed cases of cancer, England, 1995 to 2013
                                                  • The celebrity-effect
                                                  • The Consumer – What You Need to Know

                                                    • Massage proves the most popular type of CAM
                                                      • Biomechanical treatments interest working age adults
                                                        • Boosting usage of herbal remedies
                                                          • Interest highest in CAMs for treating musculoskeletal pain
                                                            • Relaxation tops reasons for turning to CAM
                                                              • CAM as part of a holistic approach to health
                                                                • Society opens up to CAM
                                                                  • Alleviating price concerns
                                                                  • Usage of Complementary and Alternative Medicine

                                                                    • Massage proves the most popular type of CAM
                                                                        • Figure 14: Experience of and intentions towards complementary and alternative medicine, September 2015
                                                                      • Older people most interested in manipulation treatments
                                                                        • Figure 15: Any usage of selected complementary and alternative treatments in the past, by age, September 2015
                                                                        • Figure 16: Any interest in future usage of selected complementary and alternative treatments, by age, September 2015
                                                                      • Herbal remedies could benefit from beauty positioning for women…
                                                                        • …and exercise-led positioning for men
                                                                          • Whilst stressed out young adults seek solace in mindfulness
                                                                            • Figure 17: Any usage of selected complementary and alternative treatments and remedies in the past, by age, September 2015
                                                                          • Women lead CAM usage
                                                                            • Figure 18: Any usage of complementary and alternative treatments and remedies in the past, by gender, September 2015
                                                                        • Treating Health Conditions

                                                                          • Interest highest in CAMs for treating musculoskeletal pain
                                                                            • Figure 19: Attitudes towards treating illnesses with complementary and alternative medicine, September 2015
                                                                          • Using CAMs to de-stress
                                                                            • Fertility difficulties drives interest in CAMs for conception
                                                                              • Figure 20: Interest in complementary and alternative medicine to treat conception difficulties, by age and gender, September 2015
                                                                          • Factors Influencing Usage

                                                                            • Relaxation tops reasons for turning to CAM
                                                                              • Figure 21: Factors influencing usage of complementary and alternative medicine, September 2015
                                                                            • CAM as part of a holistic approach to health
                                                                              • Figure 22: Screenshots from Deliciously Ella and Hemsley Sisters Instagram accounts, November 2015
                                                                            • Recommendation drives experience of CAM
                                                                              • Anti-conventional medication attitudes
                                                                                • Figure 23: Selected factors influencing usage of complementary and alternative medicine, by selected type of CAM used, September 2015
                                                                            • Attitudes towards Complementary and Alternative Medicine

                                                                              • Society opens up to CAM
                                                                                • Figure 24: Attitudes towards complementary and alternative medicine, September 2015
                                                                              • Young adults prove most cynical
                                                                                • Figure 25: Attitudes towards complementary and alternative medicine (any agree), by age, September 2015
                                                                              • Encouraging trial in the market
                                                                                • Figure 26: Attitudes towards complementary and alternative medicine (cont), September 2015
                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                              • Data sources
                                                                                • Abbreviations
                                                                                  • Fan chart forecast
                                                                                  • Appendix – The Consumer

                                                                                      • Figure 27: Price willing to pay for complementary and alternative treatments, September 2015
                                                                                      • Figure 28: Price willing to pay for complementary and alternative remedies, September 2015

                                                                                  Companies Covered

                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                  Complementary and Alternative Medicine - UK - December 2015

                                                                                  £1,995.00 (Excl.Tax)