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Complementary Medicines - UK - December 2009

Growth in the UK’s £213 million complementary medicines market has gathered pace in the last two years. It is estimated to have grown in value by some 18% between 2007 and 2009 when Mintel last reviewed the industry.

  • Between 2005 and 2009, growth in sales of complementary medicines (by value) has outperformed the rest of the over-the-counter (OTC) and healthcare market, albeit from a smaller base.
  • In the last 12 months, 12 million adults have used some form of complementary medicine or therapy. Men are less likely to be users but are open-minded to trying them in the coming year.
  • The poor performance of the economy could boost the market as stress and tension illnesses increase.
  • Legislative changes could lend credibility to the industry and increase its standing as a recognised discipline within the eyes of the public.
  • With over one in four would-be users, the complementary medicines market has very real potential for strong growth.
  • Potential users of complementary therapies, such as acupuncture or reflexology, are put off by a fear of being ‘conned’ or ‘ripped off’.

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Table of contents

  1. Issues in the Market

      • Key issues
        • Definition
          • A note on OTC medicines
            • Abbreviations
            • Future Opportunities

              • Too many cons
                • Star rating system to allay fear?
                  • Allowing customers to make an informed decision
                    • Try it out!
                    • Market in Brief

                      • Economic climate for growth
                        • Ruling in favour of complementary medicines
                          • Lack of knowledge holding the market back
                            • Con-plementary medicines?
                              • Trust levels higher for pharmaceuticals
                              • Internal Market Environment

                                • Key points
                                  • Incidents of illness
                                    • Figure 1: Complaints suffered from in the last 12 months, 2004-09
                                  • The economy: One big headache
                                    • Piggybacking on fallout from children’s OTC legislation
                                      • Pandemic growth
                                        • Sources of advice for healthcare
                                          • Figure 2: Sources of advice or information regarding health issues, 2008 and 2009
                                        • Medical professionals first port of call
                                          • Decline of alternatives
                                            • Trends in consumer attitudes towards health
                                              • Figure 3: Trends in consumer attitudes towards health, 2004-09
                                            • Grin-and-bear-it mentality is strong
                                              • Homeopathy losing ground
                                              • Broader Market Environment

                                                • Key points
                                                  • Population effects
                                                    • Figure 4: Structure of the UK population, by age and gender, 2004-14
                                                  • An ageing population
                                                    • Legislative changes
                                                      • Traditional Herbal Medicines Product Directive
                                                        • National Rules for Homeopathic Regulation
                                                          • Other representational bodies
                                                            • NHS approves acupuncture
                                                              • Positive press
                                                              • Competitive Context

                                                                • Key points
                                                                  • Market in OTC context
                                                                    • Figure 5: Complementary medicines as a proportion of sales of health and over-the-counter (OTC) products, 2005-09
                                                                  • Vitamins – as treatment
                                                                    • Blurring the boundaries
                                                                      • Other factors limiting complementary medicines
                                                                        • Vaccinations
                                                                        • Strengths and Weaknesses

                                                                          • Strengths
                                                                            • Weaknesses
                                                                            • Who’s Innovating?

                                                                              • Key points
                                                                                • Brand leverage
                                                                                  • More variety in delivery formats
                                                                                    • Topical formats
                                                                                      • Legislative change stimulates NPD
                                                                                        • New ingredients
                                                                                          • Responding to stress
                                                                                            • Combination products
                                                                                            • Market Size and Forecast

                                                                                              • Key points
                                                                                                • Retail sales
                                                                                                  • Figure 6: UK retail value sales of complementary medicines, 2004-14
                                                                                                • Market in growth
                                                                                                  • Room for improvement
                                                                                                    • Forecast
                                                                                                    • Segment Performance

                                                                                                      • Key points
                                                                                                        • Retail sales by sector
                                                                                                          • Figure 7: UK retail value sales of complementary medicines, by sector, 2004-14
                                                                                                        • Growing herbals
                                                                                                          • Homeopathic – path to growth
                                                                                                            • Aromatherapy suffers cannibalisation
                                                                                                            • Market Share

                                                                                                              • Key points
                                                                                                                • Plant love for herbal brands
                                                                                                                  • Figure 8: Manufacturers’ shares of value sales of herbal and homeopathic medicines, 2007-09
                                                                                                                • Herbal stars
                                                                                                                  • Nelsons drives homeopathic medicines
                                                                                                                  • Companies and Products

                                                                                                                      • Figure 9: Brand map of the complementary medicines market, 2009
                                                                                                                    • Bioforce UK
                                                                                                                      • Boots UK Ltd
                                                                                                                        • Chefaro Nederland
                                                                                                                          • G.R. Lane Health Products Ltd
                                                                                                                            • Holland & Barrett Retail Ltd
                                                                                                                              • A Nelson & Co Ltd
                                                                                                                                • New Era
                                                                                                                                  • Galenica (Potters)
                                                                                                                                    • Weleda UK Ltd
                                                                                                                                    • Channels to Market

                                                                                                                                      • Key points
                                                                                                                                        • Retail sales by outlet
                                                                                                                                          • Figure 10: UK retail sales of complementary medicines, by type of outlet, 2007-09
                                                                                                                                        • Boots blazes a trail
                                                                                                                                          • Grocery multiples could do more
                                                                                                                                            • Internet nets more sales
                                                                                                                                              • Health food stores
                                                                                                                                              • Consumer Usage Experience

                                                                                                                                                • Key points
                                                                                                                                                  • Overview of consumer experience
                                                                                                                                                    • Figure 11: Experience of complementary medicines or therapies in the last 12 months and intention of use in the next 12 months, July 2009
                                                                                                                                                  • Pro(duct)s and cons
                                                                                                                                                    • Figure 12: Experience of complementary medicines or therapies in the last 12 months, July 2009
                                                                                                                                                  • Acupuncture most accepted therapy
                                                                                                                                                    • Figure 13: Experience of complementary therapies in the last 12 months, July 2009
                                                                                                                                                  • Men and sport
                                                                                                                                                    • Types of complementary medicines and therapies used
                                                                                                                                                        • Figure 14: Experience of complementary medicines or therapies in the last 12 months, July 2009
                                                                                                                                                      • Depression to offer uplift for St John’s
                                                                                                                                                        • User experience
                                                                                                                                                          • Figure 15: Experience of complementary medicines in the last 12 months amongst users or adults who would consider using, July 2009
                                                                                                                                                      • Reasons to Use Complementary Medicines or Therapies

                                                                                                                                                        • Key points
                                                                                                                                                          • Trust and safety key to use
                                                                                                                                                            • Figure 16: Factors encouraging purchase or use of complementary medicines and therapies, July 2009
                                                                                                                                                          • Doctors have greater influence
                                                                                                                                                            • Figure 17: Recommendation by friends or medical professionals, July 2009
                                                                                                                                                          • Safety a priority
                                                                                                                                                            • Knowledge is power
                                                                                                                                                              • Last resort
                                                                                                                                                                • Affordability
                                                                                                                                                                • Attitudes Towards Complementary Medicines and Therapies

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Conventional preference
                                                                                                                                                                      • Figure 18: Attitudes towards complementary medicines and therapies, July 2009
                                                                                                                                                                    • Lack of product information is an obstacle to use
                                                                                                                                                                      • Safety issues
                                                                                                                                                                        • Loyalty
                                                                                                                                                                        • Appendix – Internal Market Environment

                                                                                                                                                                          • Sources of advice
                                                                                                                                                                            • Figure 19: Sources of advice or information regarding health issues amongst adults who have talked to a medical professional, by demographics, 2009
                                                                                                                                                                            • Figure 20: Sources of advice or information regarding health issues amongst adults who have done their own research on health issues, by demographics, 2009
                                                                                                                                                                          • Attitudes towards health
                                                                                                                                                                            • Figure 21: Consumer attitudes towards health, by demographics, 2009
                                                                                                                                                                            • Figure 22: Consumer attitudes towards health, by demographics, 2009
                                                                                                                                                                            • Figure 23: Consumer attitudes towards health, by preference of alternative medicine, 2009
                                                                                                                                                                        • Appendix – Consumer Usage Experience

                                                                                                                                                                          • All adults
                                                                                                                                                                            • Figure 24: Complementary products or services used in the last 12 months, by demographics, July 2009
                                                                                                                                                                          • Users
                                                                                                                                                                            • Figure 25: Use of complementary products or services in the last 12 months, by demographics, July 2009
                                                                                                                                                                            • Figure 26: Next most popular complementary products or services used in the last 12 months, by demographics, July 2009
                                                                                                                                                                        • Appendix – Reasons to Use or Complementary Medicine

                                                                                                                                                                            • Figure 27: Most popular factors encouraged or would encourage you to buy or use complementary medicines and therapies, by demographics, July 2009
                                                                                                                                                                            • Figure 28: Next most popular factors encouraged or would encourage you to buy or use complementary medicines and therapies, by demographics, July 2009
                                                                                                                                                                        • Appendix – Attitudes Towards Complementary Medicines

                                                                                                                                                                          • All adults
                                                                                                                                                                            • Figure 29: Attitudes towards complementary medicines and therapies, by demographics, July 2009
                                                                                                                                                                            • Figure 30: Attitudes towards complementary medicines and therapies, by demographics, July 2009
                                                                                                                                                                          • All users
                                                                                                                                                                            • Figure 31: Attitudes towards complementary medicines and therapies, by demographics, July 2009
                                                                                                                                                                            • Figure 32: Attitudes towards complementary medicines and therapies, by demographics, July 2009
                                                                                                                                                                          • Adults who would consider using complementary medicines
                                                                                                                                                                            • Figure 33: Attitudes towards complementary medicines and therapies, by demographics, July 2009
                                                                                                                                                                            • Figure 34: Attitudes towards complementary medicines and therapies, by demographics, July 2009
                                                                                                                                                                          • All non-users
                                                                                                                                                                            • Figure 35: Attitudes towards complementary medicines and therapies, by demographics, July 2009
                                                                                                                                                                          • Adults who would not consider complementary medicines
                                                                                                                                                                            • Figure 36: Attitudes towards complementary medicines and therapies, by demographics, July 2009
                                                                                                                                                                            • Figure 37: Attitudes towards complementary medicines and therapies, by demographics, July 2009

                                                                                                                                                                        Companies Covered

                                                                                                                                                                        • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                        • Alliance Boots UK Retail
                                                                                                                                                                        • Asda Group Ltd
                                                                                                                                                                        • Baugur
                                                                                                                                                                        • Boerhinger Ingelheim Ltd (UK)
                                                                                                                                                                        • British Market Research Bureau (BMRB)
                                                                                                                                                                        • British Medical Association (BMA)
                                                                                                                                                                        • BUPA
                                                                                                                                                                        • Burger King UK Ltd
                                                                                                                                                                        • Chefaro
                                                                                                                                                                        • Co-operative Group
                                                                                                                                                                        • Competition Commission
                                                                                                                                                                        • Coutts & Co
                                                                                                                                                                        • Department of Health
                                                                                                                                                                        • Duchy Originals
                                                                                                                                                                        • Equazen
                                                                                                                                                                        • G.R. Lane Health Products Ltd
                                                                                                                                                                        • Galenica Group
                                                                                                                                                                        • GlaxoSmithKline Plc
                                                                                                                                                                        • GNC Ltd
                                                                                                                                                                        • Holland & Barrett Retail Ltd
                                                                                                                                                                        • Homedics, Inc.
                                                                                                                                                                        • ITV plc
                                                                                                                                                                        • J. Sainsbury
                                                                                                                                                                        • Julian Graves Ltd
                                                                                                                                                                        • Lichtwer Pharma
                                                                                                                                                                        • Lidl (UK)
                                                                                                                                                                        • LORNAMEAD GROUP
                                                                                                                                                                        • Marks & Spencer
                                                                                                                                                                        • McDonald's Restaurants Limited (UK)
                                                                                                                                                                        • Medical and Healthcare Products Regulatory Authority (MHRA)
                                                                                                                                                                        • Merck & Co. Inc.
                                                                                                                                                                        • NBTY (Europe)
                                                                                                                                                                        • Nelsonbach
                                                                                                                                                                        • Netto Foodstores Ltd
                                                                                                                                                                        • Omega Pharma
                                                                                                                                                                        • Potter's (Herbal Supplies) Ltd
                                                                                                                                                                        • Procter & Gamble UK & Ireland
                                                                                                                                                                        • Proprietary Association of Great Britain
                                                                                                                                                                        • Republic of Tea Inc., The
                                                                                                                                                                        • Selfridges Retail Ltd
                                                                                                                                                                        • Seven Seas Healthcare Ltd
                                                                                                                                                                        • Superdrug Stores Plc
                                                                                                                                                                        • Tesco Plc
                                                                                                                                                                        • The Redbush Tea Company Ltd
                                                                                                                                                                        • Tisserand Aromatherapy
                                                                                                                                                                        • Waitrose
                                                                                                                                                                        • Weleda
                                                                                                                                                                        • Wm Morrison Supermarkets
                                                                                                                                                                        • World Health Organization

                                                                                                                                                                        Complementary Medicines - UK - December 2009

                                                                                                                                                                        £1,995.00 (Excl.Tax)