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Complete Canned Meals and Meats - UK - March 2010

  • Value sales of canned meals and meats increased by 14.8% between 2007 and 2009 to reach an estimated £770 million in 2009.
  • Almost 13m consumers buy branded canned meals/meat, yet 8m feel there is no difference in taste between own label and branded product.
  • Baked beans have continued to outperform canned pasta, meat and poultry in the canned food category. Their growth has been supported by continuous NPD from manufacturers like Heinz.
  • With tightening budgets and relatively less disposable income, almost 14m consumers buy canned meals/meats because they make a cheap meal.
  • Canned foods have faced competition for other convenience foods, like chilled and frozen ready meals, as well as the ever-expanding market for meal kits. The often unfavourable perception of canned foods has not changed despite consumers facing more financial pressures.
  • Manufacturers of canned meals and meats should better communicate the nutritional credentials of their product ranges as 5m would be eat more of them if they were better informed of their nutritional value.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Consumer research
            • Abbreviations
              • mysupermarket-insights.co.uk
              • Future Opportunities

                  • Versatile and convenient, healthy and exotic
                    • Brought to you from…
                      • ‘Let’s pretend…’
                      • Market in Brief

                        • Baked beans experience growth despite the recession
                          • Heinz maintains its dominant position
                            • Top product choices
                              • Benefits of canned meals and meats
                              • Internal Market Environment

                                • Key points
                                  • The pleasures of cooking
                                    • Figure 1: Agreement with selected lifestyle statements about food, 2005-09
                                  • Brand loyalty
                                    • Figure 2: Agreement with statement: “Once I find a brand I like I tend to stick to it”, 2005-09
                                  • Maintaining a healthy diet
                                    • Figure 3: Agreement with selected lifestyle statements about health foods, 2005-09
                                  • Character merchandising to engage children
                                  • Broader Market Environment

                                    • Key points
                                      • Commodity price fluctuations
                                        • Figure 4: Effect of inflation on selected meats, 2008 vs. 2009
                                      • Targeting salt levels
                                        • The labelling issue
                                          • Demographics changes benefit the market
                                            • Figure 5: Trends and projections in UK population (‘000s), by age group, 2004-14
                                          • A declining customer base
                                            • Figure 6: Socio-economic profile of the UK population, 2004-14
                                          • Changing household sizes
                                            • Figure 7: Changes in UK Household sizes, 2004-14
                                          • In favour of convenience
                                            • Figure 8: Working population, by gender, 2004-14
                                        • Competitive Context

                                          • Key points
                                            • Convenient meal solutions
                                              • Figure 9: UK retail sales of chilled and frozen ready meals, 2004-13
                                            • Parents offered a wider choice of children’s meals
                                              • Figure 10: UK retail sales of pasta-based ready meals, 2004-09
                                            • Canned meals and meats face other competitive pressures
                                              • Figure 11: Market dynamics of competing products with canned meats, 2004-09
                                          • Strengths and Weaknesses

                                            • Strengths
                                              • Weaknesses
                                              • Who’s Innovating?

                                                • Key points
                                                  • Manufacturer brands re-affirm their position
                                                    • Figure 12: NPD in canned meals and meats, percentage own-label vs brands, 2008-09
                                                  • Heinz focuses on Spaghetti
                                                    • Premium offerings
                                                    • Market Size and Forecast

                                                      • Key points
                                                        • Volume sales lag behind
                                                          • Figure 13: UK retail sales of complete canned meals and meats, 2004-09
                                                        • Moving beyond the core offering
                                                          • The future of the market
                                                            • Figure 14: Forecast of UK Retail volume and value sales of complete canned meals and meats, 2004-14
                                                          • The challenge ahead
                                                            • Factors used in the forecast
                                                            • Segment Performance

                                                              • Key points
                                                                • Recession has not favoured all canned foods
                                                                  • Figure 15: Complete canned meals and meats, by segment, 2007-09
                                                                • New product innovation drives baked beans sales
                                                                  • Figure 16: UK retail sales of canned baked beans, 2004-14
                                                                • Canned pasta meals in need of greater innovation
                                                                  • Figure 17: UK retail sales of canned pasta, 2004-14
                                                                • Canned meats show slow growth
                                                                  • Figure 18: UK retail sales of canned meat and poulty, 2004-14
                                                                • Hot meats benefit from return to comfort foods
                                                                  • Figure 19: UK retail sales of canned meats and poultry, by segment, 2007-09
                                                              • Market Share

                                                                • Key points
                                                                  • Heinz assert its position
                                                                    • Figure 20: Manufacturers' share of the canned meals and meats market, 2009
                                                                  • Challenger brand Branston sees market share stagnate
                                                                    • Princes holds onto top spot in canned meat market
                                                                    • Companies and Products

                                                                        • Figure 21: Leading companies in the canned meals and meats market and their brands*, 2009
                                                                      • Major players
                                                                        • Heinz
                                                                            • Figure 22: New products launched by Heinz in the canned meat and meals market in the UK, after January 2008
                                                                          • Hormel Foods
                                                                            • Princes
                                                                                • Figure 23: New products launched by Princes in the canned meat and meals market in the UK, after January 2008
                                                                              • Premier Foods
                                                                                  • Figure 24: New products launched by Premier Foods in the canned meat and meals market in the UK, after January 2008
                                                                                • Ye Olde Oak Foods
                                                                                    • Figure 25: New products launched by Ye Olde Oak Foods in the canned meat and meals market in the UK, after January 2008
                                                                                • Brand Communication and Promotion

                                                                                  • Key points
                                                                                    • Advertising expenditure to support new launches
                                                                                      • Figure 26: Main monitored media spend on canned meals, meats and poultry, pasta, 2006-09
                                                                                    • It has to be Heinz
                                                                                      • Figure 27: Main monitored media spend on canned meals and meats market, by main manufacturer, 2005-09
                                                                                    • Supporting local initiatives
                                                                                      • Retailer promotional activity
                                                                                        • Figure 28: Trends in promotional activity for canned meals and meats, December 2007-November 2009
                                                                                    • Channels to Market

                                                                                      • Key points
                                                                                        • Multiple groceries offer consumers the greatest choice
                                                                                          • Figure 29: Distribution for complete canned meals, 2009
                                                                                        • Tesco and Asda stock the greatest number of canned food items
                                                                                          • Figure 30: Trends in total number of skus in the canned meals and meats market, December 2007-November 2009
                                                                                      • The Consumer – Canned Foods Purchased

                                                                                        • Key points
                                                                                          • Baked beans top the canned meal choices
                                                                                              • Figure 31: Types of canned meals and meats purchased in the last 12 months, December 2009
                                                                                            • Just plain baked beans for us, please
                                                                                                • Figure 32: Profile of baked beans and baked beans with sausages consumers, by gender, age and socio-economic group, December 2009
                                                                                              • Canned meats … different strokes for different folks
                                                                                                  • Figure 33: Canned meat preferences, by key demographic group, december 2009
                                                                                                • …but canned pasta meals are still a children’s favourite
                                                                                                    • Figure 34: Canned pasta preferences, by key demographic group, december 2009
                                                                                                  • Broadening consumers’ repertoires
                                                                                                    • Figure 35: Repertoire of number of types of canned meals/meats purchased in the last 12 months, December 2009
                                                                                                • The Consumer – Frequency of Consumption

                                                                                                  • Key points
                                                                                                      • Figure 36: Occasions when canned meals/meats are eaten, December 2009
                                                                                                    • Lunch time food
                                                                                                      • Dinnertime
                                                                                                      • The Consumer – Attitudes and Motivations

                                                                                                        • Key points
                                                                                                            • Figure 37: Agreement with Statements about canned meals and meats, December 2009
                                                                                                          • Benefits of a long shelf life
                                                                                                            • Branded or not branded
                                                                                                                • Figure 38: Profile of consumer attitudes to brands, by gender, age, socio-economic group and presence of children, December 2009
                                                                                                              • Waiting on standby
                                                                                                                • Figure 39: Attitudes towards canned meals and meats, December 2009
                                                                                                              • Memories of childhood
                                                                                                                • Issues of health and quality
                                                                                                                • Targeting Opportunities

                                                                                                                  • Key points
                                                                                                                      • Figure 40: Consumer clusters for canned meals and meats, December 2009
                                                                                                                    • Canned Convenience (23%)
                                                                                                                      • Canned Faithful (22%)
                                                                                                                        • Un-Canned (55%)
                                                                                                                        • Appendix

                                                                                                                          • Advertising data
                                                                                                                          • Appendix – Internal Market Environment

                                                                                                                              • Figure 41: Agreement with selected lifestyle statements about food, by demographics, 2009
                                                                                                                              • Figure 42: Agreement with selected lifestyle statements about food, by demographics, 2009 (continued)
                                                                                                                              • Figure 43: Agreement with selected lifestyle statements about health foods, by demographics, 2009
                                                                                                                              • Figure 44: Agreement with selected lifestyle statements about health foods, by demographics, 2009 (continued)
                                                                                                                              • Figure 45: Agreement with statement ‘I tend to eliminate meat from my diet’, by demographics, 2009
                                                                                                                              • Figure 46: Consumer cooking styles, January 2010
                                                                                                                              • Figure 47: Consumer cooking habits, January 2010
                                                                                                                              • Figure 48: Consumer cooking habits, by demographics, January 2010
                                                                                                                              • Figure 49: Prevalence of underweight, overweight and obese children, 2006/07-2008/09
                                                                                                                          • Appendix – Competitive Context

                                                                                                                              • Figure 50: Usage of ready meals in the last 12 months, 2005-09
                                                                                                                          • Appendix – Who’s Innovating?

                                                                                                                              • Figure 51: NPD in ready meals, percentage own-label vs brands, 2008-09
                                                                                                                              • Figure 52: Total HJ Heinz advertising expenditure, 2007-09
                                                                                                                          • Appendix – Canned Food Purchased

                                                                                                                              • Figure 53: Nets of types of canned meals and meats purchased in the last 12 months, December 2009
                                                                                                                              • Figure 54: Repertoire of types of canned meals/meats purchased in the last 12 months, December 2009
                                                                                                                          • Appendix – Frequency of Consumption

                                                                                                                              • Figure 55: Types of meal for which canned meal/meat consumed, December 2009
                                                                                                                              • Figure 56: Occasions when canned meals are eaten, by demographics, December 2009
                                                                                                                              • Figure 57: Occasions when canned meals are eaten, by demographics, December 2009
                                                                                                                              • Figure 58: Occasions when canned meats are eaten, by demographics, December 2009
                                                                                                                              • Figure 59: Occasions when canned meats are eaten, by demographics, December 2009
                                                                                                                              • Figure 60: Statements on canned meals and meat, by most popular types of meal for which canned meal consumed, December 2009
                                                                                                                              • Figure 61: Statements on canned meals and meat, by next most popular types of meal for which canned meal consumed, December 2009
                                                                                                                              • Figure 62: Attitudes of consumers towards canned meals and meat, by most popular types of meal for which canned meal consumed, December 2009
                                                                                                                              • Figure 63: Attitudes of consumers towards canned meals and meat, by next most popular types of meal for which canned meal consumed, December 2009 (continued)
                                                                                                                              • Figure 64: Statements on canned meals and meat, by most popular types of meal for which canned meat consumed, December 2009
                                                                                                                              • Figure 65: Statements on canned meals and meat, by next most popular types of meal for which canned meat consumed, December 2009 (continued)
                                                                                                                              • Figure 66: Attitudes of consumers towards canned meals and meat, by most popular types of meal for which canned meat consumed, December 2009
                                                                                                                              • Figure 67: Attitudes of consumers towards canned meals and meat, by next most popular types of meal for which canned meat consumed, December 2009 (continued)
                                                                                                                              • Figure 68: Statements on canned meals and meat, by most popular types of meal for which canned meat/canned meal consumed, December 2009
                                                                                                                              • Figure 69: Statements on canned meals and meat, by next most popular types of meal for which canned meat/canned meal consumed, December 2009 (continued)
                                                                                                                              • Figure 70: Attitudes of consumers towards canned meals and meat, by most popular types of meal for which canned meat/canned meal consumed, December 2009
                                                                                                                              • Figure 71: Attitudes of consumers towards canned meals and meat, by next most popular types of meal for which canned meat/canned meal consumed, December 2009 (continued)
                                                                                                                          • Appendix – The Consumer – Attitudes and Motivations

                                                                                                                              • Figure 72: Agreement with statements about canned meals and meats, December 2009
                                                                                                                              • Figure 73: Agreement with statements about canned meals and meats, December 2009
                                                                                                                              • Figure 74: Attitudes towards canned meals and meats, December 2009
                                                                                                                              • Figure 75: Attitudes towards canned meals and meats, by demographics, December 2009
                                                                                                                              • Figure 76: Statements on canned meals and meat, by most popular types of canned meals and meats purchased in the last 12 months, December 2009
                                                                                                                              • Figure 77: Statements on canned meals and meat, by next most popular types of canned meals and meats purchased in the last 12 months, December 2009
                                                                                                                              • Figure 78: Statements on canned meals and meat, by other types of canned meals and meats purchased in the last 12 months, December 2009
                                                                                                                              • Figure 79: Attitudes of consumers towards canned meals and meat, December 2009, by most popular types of canned meals and meats purchased in the last 12 months, December 2009
                                                                                                                              • Figure 80: Attitudes of consumers towards canned meals and meat, December 2009, by next most popular types of canned meals and meats purchased in the last 12 months, December 2009
                                                                                                                              • Figure 81: Attitudes of consumers towards canned meals and meat, December 2009, by other types of canned meals and meats purchased in the last 12 months, December 2009 (continued)
                                                                                                                          • Appendix – Targeting Opportunities

                                                                                                                              • Figure 82: Target groups, by demographics, December 2009
                                                                                                                              • Figure 83: Types of canned meals and meats purchased in the last 12 months, by target groups, December 2009
                                                                                                                              • Figure 84: Types of meal for which canned meal consumed, by target groups, December 2009
                                                                                                                              • Figure 85: Types of meal for which canned meat consumed, by target groups, December 2009
                                                                                                                              • Figure 86: Statements on canned meals and meat, by target groups, December 2009
                                                                                                                              • Figure 87: Attitudes of consumers towards canned meals and meat, by target groups, December 2009

                                                                                                                          Complete Canned Meals and Meats - UK - March 2010

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