Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Condiments - US - August 2012

Sales of condiments grew by 15% from 2007-12 (4% when adjusted for inflation), with the sharpest jumps coinciding with the onslaught of the recession. The category saw sales increase by 5.6% in 2008 and 6.2% in 2009. This is a clear indication that condiment sales can sustain periods of economic hardship and even thrive in a time when consumers are cutting costs as they opt for home food preparation instead of eating outside of the home.

The category is highly saturated, with some 91% of consumers using ketchup, 86% using mustard, and 84% using mayonnaise. As such, growing sales in the category overall will require inspiring consumers to increase the number of products they use, as well as the frequency with which they use them. Growth patterns in the category point to a building interest in better for you (BFY) offerings, ethnic-inspired products, and spicy flavors. At the same time that consumers are looking for affordable food options, a growing interest in healthy products and premium offerings points to room for growth in many ways. Where products can set themselves apart from the competition in this highly-competitive market through manufacturing and marketing products that meet these specialized consumer demands, the better chance companies will have at growing share.

This report provides in-depth analysis of these factors, as well as a close examination of the following:

  • Current market drivers, including a prolonged period of economic instability and opportunities to expand the condiments category in this climate
  • The challenges faced by leading brands that compete for market share in a highly-fragmented arena
  • The role and performance of private label condiments, including premium and natural product offerings
  • How major brands are positioning themselves through TV ads and online promotion in this competitive category
  • What innovations manufacturers are promoting to generate interest among consumers
  • How condiments factor into home meal preparation, and their distinctive appeal to different consumer demographics
  • The effects of hot-button nutritional issues and their impact on consumer behavior
  • The shifting popularity of retail channels, and the channels that are best meeting consumer needs
  • The significance of flavor and its gender-specific importance in new product trial

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Figure 1: Total sales and fan chart forecast of market, at current prices, 2007-17
                        • Market factors
                          • Home cooks use more condiments
                            • Healthy eating
                              • Demographic shifts can challenge/charge category
                                • Figure 2: Population, by age, 2011 and 2016 (est.)
                              • Market segmentation
                                • Figure 3: Total U.S. retail sales of condiments, by segment, 2011 and 2012 (est.)
                              • Retail channels
                                • Figure 4: Total U.S. retail sales of condiments, by retail channel, 2010 and 2012 (est.)
                              • Innovation
                                • Figure 5: Condiment launches, by top 10 claims, 2007-11
                              • The consumer
                                • Health and convenience appear as important characteristics
                                  • Figure 6: Characteristics of importance, April 2012
                                • Less than half of consumers open to new products
                                  • Figure 7: Attitudes and behavior toward new product trial, April 2012
                                • What we think
                                • Issues in the Market

                                    • How can condiments maintain growth when consumers step up their away-from-home dining?
                                      • How can the condiments category respond to the trend in healthy eating?
                                        • How can the category engage an aging population of consumers?
                                        • Insights and Opportunities

                                          • Guide consumers through product usage
                                            • Enhance premium positioning
                                              • Consider natural lines
                                                • Venture into “other” sauces
                                                • Trend Applications

                                                    • Trend: Minimize Me
                                                      • Trend: Life Hacking
                                                        • 2015 Trend: Old Gold
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • Condiment sales grow by 15% from 2007-12
                                                              • Sales and forecast of condiments
                                                                • Figure 8: Total U.S. retail sales and forecast of condiments, at current prices, 2007-17
                                                                • Figure 9: Total U.S. retail sales and forecast of condiments, at inflation-adjusted prices, 2007-17
                                                              • Fan chart forecast
                                                                  • Figure 10: Total sales and fan chart forecast of market, at current prices, 2007-17
                                                                • Walmart sales
                                                                • Market Drivers

                                                                  • Key points
                                                                    • Home cooks use more condiments
                                                                      • Figure 11: Economy-driven changes in cooking behavior compared with last year, May 2011
                                                                      • Figure 12: Household condiment usage by type, by cooking attitudes and behavior, April 2012
                                                                      • Figure 13: Household condiment usage by type, by cooking attitudes and behavior, April 2012
                                                                    • Healthy eating
                                                                      • Demographic shifts can challenge/charge category
                                                                        • Figure 14: Population, by age, 2006-16
                                                                        • Figure 15: Population, by race/Hispanic origin, 2006-16
                                                                    • Competitive Context

                                                                      • Key points
                                                                        • Eating away from home
                                                                          • Cooking from scratch
                                                                            • Figure 16: Cooking frequency, attitudes toward and skill level, by gender, May 2011
                                                                          • Salad dressings creep into condiments territory
                                                                            • Figure 17: Condiment usage, by food type, by gender, April 2012
                                                                        • Segment Performance

                                                                          • Key points
                                                                            • Pickles, olives, relish and mayonnaise top condiment segments
                                                                              • Category sales, by segment
                                                                                • Figure 18: Total U.S. retail sales of condiments, by segment, 2011 and 2012
                                                                            • Segment Performance—Pickles, Olives, and Relish

                                                                              • Key points
                                                                                • Pickles, olives, and relish represent 26.1% of condiment sales
                                                                                  • Sales of pickles, olives, and relish
                                                                                    • Figure 19: Sales of pickles, olives, and relish, at current prices, 2007-12
                                                                                • Segment Performance—Mayonnaise

                                                                                  • Key points
                                                                                    • Mayonnaise sales grow 31% from 2007-12
                                                                                      • Sales of mayonnaise
                                                                                        • Figure 20: Sales of mayonnaise, at current prices, 2007-12
                                                                                    • Segment Performance—Ethnic Sauces

                                                                                      • Key points
                                                                                        • Ethnic sauces may be poised for strong future growth
                                                                                          • Sales of ethnic sauces
                                                                                            • Figure 21: Sales of ethnic sauces, at current prices, 2007-12
                                                                                        • Segment Performance—Meat Sauces

                                                                                          • Key points
                                                                                            • Consumer aim to reduce food costs may drive meat sauce growth
                                                                                              • Sales of meat sauces
                                                                                                • Figure 22: Sales of meat sauces, at current prices, 2007-12
                                                                                            • Segment Performance—Ketchup

                                                                                              • Key points
                                                                                                • Despite popularity, ketchup comprises small portion of dollar sales
                                                                                                  • Sales of ketchup
                                                                                                    • Figure 23: Sales of ketchup, at current prices, 2007-12
                                                                                                • Segment Performance—Mustard

                                                                                                  • Key points
                                                                                                    • Mustard may benefit from introduction of specialty offerings
                                                                                                      • Sales of mustard
                                                                                                        • Figure 24: Sales of mustard, at current prices, 2007-12
                                                                                                    • Segment Performance—Other Sauces

                                                                                                      • Key points
                                                                                                        • Popularity of spicy flavors results in strong “other” sauce growth
                                                                                                          • Sales of other sauces
                                                                                                            • Figure 25: Sales of other sauces, at current prices, 2007-12
                                                                                                        • Retail Channels

                                                                                                          • Key points
                                                                                                            • Supermarkets dominate condiment sales, but show slowest growth
                                                                                                              • Sales of condiments, by channel
                                                                                                                • Figure 26: Total U.S. retail sales of condiments, by retail channel, 2010 and 2012
                                                                                                            • Retail Channels—Supermarkets

                                                                                                              • Key points
                                                                                                                • Supermarket sales grow, but slower than other channels
                                                                                                                  • Supermarket sales of condiments
                                                                                                                    • Figure 27: Supermarket sales of condiments, at current prices, 2007-12
                                                                                                                • Retail Channels—Warehouse Clubs & Supercenters

                                                                                                                  • Key points
                                                                                                                    • Recession allows warehouse clubs and supercenters to grow
                                                                                                                      • Warehouse clubs & supercenters sales of condiments
                                                                                                                        • Figure 28: Warehouse clubs & supercenters sales of condiments, at current prices, 2007-12
                                                                                                                    • Retail Channels—Other Channels

                                                                                                                      • Key points
                                                                                                                        • “Other” channels grow by 33% from 2007-12
                                                                                                                          • Other channels sales of condiments
                                                                                                                            • Figure 29: Other channels sales of condiments, at current prices, 2007-12
                                                                                                                        • Retail Channels—Natural Supermarkets

                                                                                                                          • Key points
                                                                                                                            • Condiment sales in natural channel show strong growth
                                                                                                                              • Sales of condiments in the natural channel
                                                                                                                                • Figure 30: Natural supermarket sales of condiments, at current prices, 2009-11*
                                                                                                                                • Figure 31: Natural supermarket sales of condiments, at inflation-adjusted prices, 2009-11*
                                                                                                                              • Hot sauce also performing well in natural channel
                                                                                                                                • Natural channel sales of select condiments, by segment
                                                                                                                                  • Figure 32: Natural supermarket sales of condiments, by segment, 2009 and 2011*
                                                                                                                                • Non-organic outpaces organic growth
                                                                                                                                  • Natural channel sales of condiments by organic
                                                                                                                                    • Figure 33: Natural supermarket sales of condiments, by organic, 2009 and 2011*
                                                                                                                                  • Product claims help differentiate products
                                                                                                                                    • Natural channel sales by gluten free
                                                                                                                                      • Figure 34: Natural supermarket sales of condiments, by gluten free, 2009 and 2011*
                                                                                                                                      • Figure 35: Natural supermarket sales of soy sauce and tamari, by gluten free, 2009 and 2011*
                                                                                                                                    • Refrigerated salsa sales grow
                                                                                                                                      • Natural channel sales of salsa by refrigerated storage
                                                                                                                                        • Figure 36: Natural supermarket sales of salsa, by refrigerated storage, 2009 and 2011*
                                                                                                                                    • Leading Companies

                                                                                                                                      • Key points
                                                                                                                                        • No major movement among leading companies from 2011-12
                                                                                                                                          • Manufacturer sales of condiments
                                                                                                                                            • Figure 37: Manufacturer sales of condiments at FDMx, 2011 and 2012
                                                                                                                                        • Brand Share—Pickles, Olives, and Relish

                                                                                                                                          • Key points
                                                                                                                                            • Product range may assist pickles, olives, relish growth at FDMx
                                                                                                                                              • Leading companies' FDMx sales of pickles, olives, and relish
                                                                                                                                                • Figure 38: Manufacturer sales of pickles, olives, and relish at FDMx, 2011 and 2012
                                                                                                                                            • Brand Share—Mayonnaise

                                                                                                                                              • Key points
                                                                                                                                                • Unilever products continue to dominate mayonnaise segment
                                                                                                                                                  • Leading companies' FDMx sales of mayonnaise
                                                                                                                                                    • Figure 39: Manufacturer sales of mayonnaise at FDMx, 2011 and 2012
                                                                                                                                                • Brand Share—Ethnic Sauces

                                                                                                                                                  • Key points
                                                                                                                                                    • Natural products show strong performance in ethnic segment
                                                                                                                                                      • Leading companies' FDMx sales of ethnic sauces
                                                                                                                                                        • Figure 40: Manufacturer sales of ethnic sauces at FDMx, 2011 and 2012
                                                                                                                                                    • Brand Share—Meat Sauces

                                                                                                                                                      • Key points
                                                                                                                                                        • Authenticity may be a key component of the meat sauce segment
                                                                                                                                                          • Leading companies' FDMx sales of meat sauces
                                                                                                                                                            • Figure 41: Manufacturer sales of meat sauces at FDMx, 2011 and 2012
                                                                                                                                                        • Brand Share—Ketchup

                                                                                                                                                          • Key points
                                                                                                                                                            • Heinz claims 59.3% of 2012 segment sales
                                                                                                                                                              • Leading companies' FDMx sales of ketchup
                                                                                                                                                                • Figure 42: Manufacturer sales of ketchup at FDMx, 2011* and 2012**
                                                                                                                                                            • Brand Share—Mustard

                                                                                                                                                              • Key points
                                                                                                                                                                • French’s leads segment, gains steam
                                                                                                                                                                  • Leading companies' FDMx sales of mustard
                                                                                                                                                                    • Figure 43: Manufacturer sales of mustard at FDMx, 2011* and 2012**
                                                                                                                                                                • Brand Share—Other Sauces

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Consumer interest in spicy flavors helps segment leaders grow
                                                                                                                                                                      • Leading companies' FDMx sales of other sauces
                                                                                                                                                                        • Figure 44: Manufacturer sales of other sauces at FDMx, 2011 and 2012
                                                                                                                                                                    • Innovations and Innovators

                                                                                                                                                                      • Product launch trends
                                                                                                                                                                        • Product manufacturers rely on what works
                                                                                                                                                                          • Figure 45: Condiment launches, by launch type, 2007-12*
                                                                                                                                                                        • Health claims on the rise
                                                                                                                                                                          • Figure 46: Condiment launches, by top 10 claims, 2007-12*
                                                                                                                                                                        • Private label innovation
                                                                                                                                                                            • Figure 47: Condiment launches, by private label share, 2007-12*
                                                                                                                                                                            • Figure 48: Condiment launches, by top 10 companies, 2007-12*
                                                                                                                                                                          • Product innovations
                                                                                                                                                                            • Spicy
                                                                                                                                                                              • Ethnic inspired
                                                                                                                                                                                • Premium
                                                                                                                                                                                  • Health-conscious offerings
                                                                                                                                                                                    • Fresh flavors
                                                                                                                                                                                      • Restaurant-inspired products
                                                                                                                                                                                        • Added value
                                                                                                                                                                                        • Marketing Strategies

                                                                                                                                                                                          • Overview of brand landscape
                                                                                                                                                                                            • Brand analysis: Miracle Whip
                                                                                                                                                                                              • Figure 49: Brand analysis of Miracle Whip, 2012
                                                                                                                                                                                            • Online initiatives
                                                                                                                                                                                              • TV presence
                                                                                                                                                                                                • Figure 50: Miracle Whip TV ad, “Taste,” 2012
                                                                                                                                                                                              • Brand analysis: Frank’s RedHot
                                                                                                                                                                                                • Figure 51: Brand analysis of Frank’s RedHot, 2012
                                                                                                                                                                                              • Online initiatives
                                                                                                                                                                                                • TV presence
                                                                                                                                                                                                  • Figure 52: Frank’s RedHot TV ad, “That **** is Hot,” 2012
                                                                                                                                                                                                • Brand analysis: French’s
                                                                                                                                                                                                  • Figure 53: Brand analysis of French’s, 2012
                                                                                                                                                                                                • Online initiatives
                                                                                                                                                                                                  • TV presence
                                                                                                                                                                                                    • Figure 54: French’s TV ad, “Little Helpers,” 2012
                                                                                                                                                                                                    • Figure 55: French’s TV ad, “Dressing,” 2012
                                                                                                                                                                                                  • Brand analysis: Hellmann’s
                                                                                                                                                                                                    • Figure 56: Brand analysis of Hellman’s, 2012
                                                                                                                                                                                                  • Online initiatives
                                                                                                                                                                                                    • TV presence
                                                                                                                                                                                                      • Figure 57: Hellman’s TV ad, “Parmesan Crusted Chicken,” 2011
                                                                                                                                                                                                    • Print and other
                                                                                                                                                                                                    • Condiment Usage Frequency

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • Men use more condiments more often
                                                                                                                                                                                                          • Figure 58: Types of condiment used, by gender, April 2012
                                                                                                                                                                                                          • Figure 59: Condiment usage frequency, by gender, April 2012
                                                                                                                                                                                                        • Youngest respondents use more condiments, more often
                                                                                                                                                                                                          • Figure 60: Types of condiment used, by age, April 2012
                                                                                                                                                                                                          • Figure 61: Condiment usage frequency, by age, April 2012
                                                                                                                                                                                                        • High-income HHs use more condiments, lowest earners use them more often
                                                                                                                                                                                                          • Figure 62: Types of condiment used, by household income, April 2012
                                                                                                                                                                                                          • Figure 63: Condiment usage frequency, by household income, April 2012
                                                                                                                                                                                                      • Condiment Usage by Type

                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • Women are more likely than men to use most condiment types
                                                                                                                                                                                                            • Figure 64: Types of condiment used, by gender, April 2012
                                                                                                                                                                                                            • Figure 65: Types of condiment used, by gender, April 2012
                                                                                                                                                                                                          • Youngest and oldest consumers hardest condiment sell
                                                                                                                                                                                                            • Figure 66: Types of condiment used, by age, April 2012
                                                                                                                                                                                                            • Figure 67: Types of condiment used, by age, April 2012
                                                                                                                                                                                                          • Respondents from households earning $50K+ over index in use
                                                                                                                                                                                                            • Figure 68: Types of condiment used, by household income, April 2012
                                                                                                                                                                                                            • Figure 69: Types of condiment used, by household income, April 2012
                                                                                                                                                                                                          • Parents are good targets for condiment use
                                                                                                                                                                                                            • Figure 70: Types of condiment used, by presence of children in household, April 2012
                                                                                                                                                                                                        • Important Characteristics

                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                            • Health and convenience appear as important characteristics
                                                                                                                                                                                                              • Figure 71: Characteristics of importance, by gender, April 2012
                                                                                                                                                                                                            • Oldest consumers most interested in health-related characteristics
                                                                                                                                                                                                              • Figure 72: Characteristics of importance, by age, April 2012
                                                                                                                                                                                                            • Consumers with children most interested in product convenience
                                                                                                                                                                                                              • Figure 73: Characteristics of importance, by presence of children in household, April 2012
                                                                                                                                                                                                          • Attitudes and Behavior

                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                              • Consumers turn to condiments to add flavor
                                                                                                                                                                                                                • Figure 74: Attitudes toward and behavior with condiments, by age, April 2012
                                                                                                                                                                                                              • Higher-income households engaged in their condiment experience
                                                                                                                                                                                                                • Figure 75: Attitudes toward and behavior with condiments, by household income, April 2012
                                                                                                                                                                                                            • New Product Trial

                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                • Less than half of consumers open to new products
                                                                                                                                                                                                                  • Figure 76: Attitudes and behavior toward new product trial, by gender, April 2012
                                                                                                                                                                                                                  • Figure 77: New/different condiment flavor trial, by flavor, April 2012
                                                                                                                                                                                                                • Women more open to new products than men
                                                                                                                                                                                                                  • Figure 78: Attitudes and behavior toward new product trial, by gender, April 2012
                                                                                                                                                                                                                  • Figure 79: New/different condiment flavor trial, by gender, April 2012
                                                                                                                                                                                                                • Youngest and oldest consumers prefer traditional flavors
                                                                                                                                                                                                                  • Figure 80: Attitudes and behavior toward new product trial, by age, April 2012
                                                                                                                                                                                                                  • Figure 81: New/different condiment flavor trial, by age, April 2012
                                                                                                                                                                                                                • Lower-income households less open to new products
                                                                                                                                                                                                                  • Figure 82: Attitudes and behavior toward new product trial, by household income, April 2012
                                                                                                                                                                                                              • Impact of Race and Hispanic Origin

                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                  • Black and Hispanic condiment users exhibit most frequent usage
                                                                                                                                                                                                                    • Figure 83: Condiment usage frequency, by race/Hispanic origin, April 2012
                                                                                                                                                                                                                  • Hispanics use greatest variety of condiments
                                                                                                                                                                                                                    • Figure 84: Types of condiment used, by race/Hispanic origin, April 2012
                                                                                                                                                                                                                  • Black consumers over index in traditional condiment usage…
                                                                                                                                                                                                                    • Figure 85: Types of condiment used, by race/Hispanic origin, April 2012
                                                                                                                                                                                                                  • …while Asian consumers gravitate toward fresh, ethnic flavors
                                                                                                                                                                                                                    • Figure 86: Types of condiment used, by race/Hispanic origin, April 2012
                                                                                                                                                                                                                  • Asian and Hispanic consumers may be attracted to product claims
                                                                                                                                                                                                                    • Figure 87: Characteristics of importance, by race/Hispanic origin, April 2012
                                                                                                                                                                                                                • Key Household Purchase Measures—SymphonyIRI Builders Panel

                                                                                                                                                                                                                    • Ketchup & mustard
                                                                                                                                                                                                                      • Overview of mustard & ketchup
                                                                                                                                                                                                                        • Ketchup
                                                                                                                                                                                                                          • Consumer insights on key purchase measures—ketchup
                                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                                              • Figure 88: Brand map, selected brands of ketchup, by household penetration, 2011*
                                                                                                                                                                                                                            • Brand leader characteristics
                                                                                                                                                                                                                              • Key purchase measures
                                                                                                                                                                                                                                • Figure 89: Key purchase measures for the top brands of ketchup, by household penetration, 2011*
                                                                                                                                                                                                                              • Overview of Mexican sauce
                                                                                                                                                                                                                                • Salsa
                                                                                                                                                                                                                                  • Consumer insights on key purchase measures—salsa
                                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                                      • Figure 90: Brand map, selected brands of salsa buying rate, by household penetration, 2011*
                                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                                        • Figure 91: Key purchase measures for the top brands of salsa, by household penetration, 2011*
                                                                                                                                                                                                                                      • Overview of Asian condiments
                                                                                                                                                                                                                                        • Soy sauce
                                                                                                                                                                                                                                          • Consumer insights on key purchase measures—soy sauce
                                                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                                                              • Figure 92: Brand map, selected brands of soy sauce buying rate, by household penetration, 2011*
                                                                                                                                                                                                                                            • Brand leader characteristics
                                                                                                                                                                                                                                              • Key purchase measures
                                                                                                                                                                                                                                                • Figure 93: Key purchase measures for the top brands of soy sauce, by household penetration, 2011*
                                                                                                                                                                                                                                              • Overview of all other sauce
                                                                                                                                                                                                                                                • Hot/Cajun sauce
                                                                                                                                                                                                                                                  • Consumer insights on key purchase measures—hot/Cajun sauce
                                                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                                                      • Figure 94: Brand map, selected brands of hot/Cajun sauce buying rate, by household penetration, 2011*
                                                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                                                        • Figure 95: Key purchase measures for the top brands of hot/Cajun sauce, by household penetration, 2011*
                                                                                                                                                                                                                                                      • Meat sauce/marinade/glaze
                                                                                                                                                                                                                                                        • Consumer insights on key purchase measures—meat sauce/marinade/glaze
                                                                                                                                                                                                                                                          • Brand map
                                                                                                                                                                                                                                                            • Figure 96: Brand map, selected brands of meat sauce/marinade/glade buying rate, by household penetration, 2011*
                                                                                                                                                                                                                                                          • Brand leader characteristics
                                                                                                                                                                                                                                                            • Key purchase measures
                                                                                                                                                                                                                                                              • Figure 97: Key purchase measures for the top brands of meat sauce/marinade/glaze, by household penetration, 2011*
                                                                                                                                                                                                                                                          • Appendix—Other Useful Consumer Tables

                                                                                                                                                                                                                                                            • Condiment usage frequency
                                                                                                                                                                                                                                                              • Figure 98: Types of condiment used, by household size, April 2012
                                                                                                                                                                                                                                                              • Figure 99: Condiment usage frequency, by presence of children in household, April 2012
                                                                                                                                                                                                                                                              • Figure 100: Condiment usage frequency, by presence of children in household, April 2012
                                                                                                                                                                                                                                                            • Condiment usage by type
                                                                                                                                                                                                                                                              • Figure 101: Household condiment usage, by type, April 2012
                                                                                                                                                                                                                                                              • Figure 102: Household condiment usage, by type, April 2012
                                                                                                                                                                                                                                                              • Figure 103: Types of condiment used, by household size, April 2012
                                                                                                                                                                                                                                                            • Condiment usage by food type
                                                                                                                                                                                                                                                              • Figure 104: Condiment usage by food type, by household income, April 2012
                                                                                                                                                                                                                                                              • Figure 105: Condiment usage by food type, by presence of children in household, April 2012
                                                                                                                                                                                                                                                            • Important characteristics
                                                                                                                                                                                                                                                              • Figure 106: Characteristics of importance, by household income, April 2012
                                                                                                                                                                                                                                                            • Attitudes and behavior
                                                                                                                                                                                                                                                              • Figure 107: Attitudes toward and behavior with condiments, by gender, April 2012
                                                                                                                                                                                                                                                          • Appendix—SymphonyIRI Builders Panel Data Definitions

                                                                                                                                                                                                                                                              • SymphonyIRI Consumer Network Metrics
                                                                                                                                                                                                                                                              • Appendix—Trade Associations

                                                                                                                                                                                                                                                                Companies Covered

                                                                                                                                                                                                                                                                • California League of Food Processors
                                                                                                                                                                                                                                                                • Campbell Soup Company
                                                                                                                                                                                                                                                                • Clorox Company , The
                                                                                                                                                                                                                                                                • ConAgra Foods, Inc
                                                                                                                                                                                                                                                                • Del Monte Foods
                                                                                                                                                                                                                                                                • Facebook, Inc.
                                                                                                                                                                                                                                                                • Food Marketing Institute
                                                                                                                                                                                                                                                                • Frito-Lay, Inc
                                                                                                                                                                                                                                                                • Frontera Foods Inc
                                                                                                                                                                                                                                                                • General Mills Inc
                                                                                                                                                                                                                                                                • Goya Foods, Inc.
                                                                                                                                                                                                                                                                • Grocery Manufacturers Association (GMA)
                                                                                                                                                                                                                                                                • Grupo Herdez SA de CV
                                                                                                                                                                                                                                                                • HJ Heinz Company
                                                                                                                                                                                                                                                                • Hormel
                                                                                                                                                                                                                                                                • Kikkoman Corporation
                                                                                                                                                                                                                                                                • Kraft Foods Inc. (U.S.A.)
                                                                                                                                                                                                                                                                • Lea & Perrins
                                                                                                                                                                                                                                                                • McCormick & Company, Inc.
                                                                                                                                                                                                                                                                • McIlhenny Company
                                                                                                                                                                                                                                                                • National Barbecue Association (NBBQA)
                                                                                                                                                                                                                                                                • National Public Radio Inc.
                                                                                                                                                                                                                                                                • Newman's Own Inc.
                                                                                                                                                                                                                                                                • Organic Trade Association
                                                                                                                                                                                                                                                                • PepsiCo Inc
                                                                                                                                                                                                                                                                • Pinnacle Foods Group Inc.
                                                                                                                                                                                                                                                                • Private Label Manufacturers Association (PLMA)
                                                                                                                                                                                                                                                                • Reckitt Benckiser USA
                                                                                                                                                                                                                                                                • Rite Aid Corporation
                                                                                                                                                                                                                                                                • Supervalu Inc
                                                                                                                                                                                                                                                                • Taco Bell Corp.
                                                                                                                                                                                                                                                                • Target Corporation
                                                                                                                                                                                                                                                                • The Kroger Co.
                                                                                                                                                                                                                                                                • Trader Joe's Company Inc
                                                                                                                                                                                                                                                                • Twitter, Inc.
                                                                                                                                                                                                                                                                • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                                • U.S. Bureau of the Census
                                                                                                                                                                                                                                                                • U.S. Department of Agriculture
                                                                                                                                                                                                                                                                • Unilever USA
                                                                                                                                                                                                                                                                • US Department of Commerce
                                                                                                                                                                                                                                                                • Walmart Stores (USA)
                                                                                                                                                                                                                                                                • Wegmans Food Markets, Inc
                                                                                                                                                                                                                                                                • Whole Foods Market Inc
                                                                                                                                                                                                                                                                • Williams-Sonoma, Inc
                                                                                                                                                                                                                                                                • Winn-Dixie Stores
                                                                                                                                                                                                                                                                • YouTube, Inc.

                                                                                                                                                                                                                                                                Condiments - US - August 2012

                                                                                                                                                                                                                                                                US $3,995.00 (Excl.Tax)