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Confectionery - UK - June 2009

This report focuses on the UK market for sugar confectionery, mints and gum, which were last examined separately in 2007 (sugar confectionery and chewing gum & mints). The period since then has seen mixed fortunes for the market overall, with some sectors benefiting from innovation (ie chewing gum), while the wider market has seen a more sluggish performance.

Sales of sugar confectionery and gum are increasingly being influenced by the healthier lifestyles that are slowly being adopted by British adults and children (for more information, see Mintel’s report Obesity – UK, March 2009). Consequently consumption of many sugar and gum lines is stable at best, and at worst is seeing a decline in retail sales. While interest in premium and, more recently, higher-quality (ie natural) products have helped boost sales, the sector is faced with a series of challenges that will require radical thinking if they are to be overcome.

Some manufacturers have risen to this challenge and have done much to rejuvenate particular market segments. However many other areas are ripe for change, with Mintel’s research illustrating considerable opportunities for sugar confectionery and gum long-term.

Key themes

  • What place does confectionery have amongst consumers especially following the advertising bans and school restrictions on its consumption?

  • Can manufacturers exploit the importance of occasions in eating sweets as well as the attitudes that consumers hold towards them?

  • How can the confectionery market still have a place in a market strongly influenced by health concerns, following increasing obesity rates?

  • What is the real competition for confectionery in terms of snacking?

  • Is there more room for retro brands or should companies move forward instead?

  • Is ‘natural’ the way forward in this market, or are existing developments such as sugar-free the way forward?

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Abbreviations
          • Future Opportunities

            • Premium sweets for the masses
              • Chewing gum… with benefits
                • Nostalgia
                  • Appealing to consumers’ inner child
                    • Customised sweets
                      • Committed confectionery
                      • Market in Brief

                        • Sugar confectionery, mints and gum is a sizeable market
                          • Health and innovation both feature as major challenges
                            • Manufacturers respond with NPD
                              • Multinationals increasingly dominate sales
                                • Advertising is playing a reduced part in promotion
                                  • Distinct groups of confectionery consumers exist within the market
                                  • Internal Market Environment

                                    • Key points
                                      • Consumers are becoming more health-conscious
                                        • Figure 1: Trends in healthy lifestyles and eating/snacking habits, 2004-08
                                      • Teenagers also record a growing interest in healthy eating
                                        • Figure 2: Trends in eating/snacking views of children, 2004-08
                                      • Innovation comes to the rescue
                                        • Restrictions on advertising to children are now in place...
                                          • ... but are more set to follow?
                                            • Schools reject HFSS foods
                                              • Seasonality plays a part in the market
                                              • Broader Market Environment

                                                • Key points
                                                  • Sluggish growth in the children and teenagers market presents possible problems
                                                    • Figure 3: Structure of the UK population, by age and gender, 2004-14
                                                  • Increasing affluence allows possibility of trading up
                                                    • Figure 4: Forecast adult population trends, by socio-economic group, 2004-14
                                                • Strengths and Weaknesses

                                                  • Strengths
                                                    • Weaknesses
                                                    • Competitive Context

                                                      • Key points
                                                        • Changing eating habits pose a growing threat for sugar confectionery
                                                          • Figure 5: Trends in consumption of confectionery and snacks, 2004-08
                                                          • Figure 6: Consumption of confectionery and snacks among children aged 7-14, 2008
                                                        • Chocolate sales benefit from growing health awareness
                                                          • Cereal bars seeing spectacular growth
                                                            • Figure 7: UK retail value sales of selected snack foods, 2006-09
                                                          • Crisps continue as the dominant snack product
                                                            • Sugar confectionery market can learn from its rivals
                                                              • Children remain wedded to sweets and chocolate
                                                                • ... while faced with competing demands for their pocket money
                                                                  • Figure 8: Trends in pocket money spend by 7-10-year-olds, 2004-08
                                                                • Are older children being hit by the credit crunch?
                                                                  • Figure 9: Trends in pocket money spend by 11-14-year-olds, 2004-08
                                                              • Who’s Innovating?

                                                                • Key points
                                                                  • Additive and preservative-free lines are at the forefront of innovation
                                                                    • Figure 10: Product positioning trends within the UK sugar confectionery, mints and gum market, 2006-08
                                                                  • Gum accounts for a fifth of launches
                                                                    • Figure 11: Product launches within the UK sugar confectionery, mints and gum market, by segment, 2006-08
                                                                  • Own-label has a low presence
                                                                    • Figure 12: Own-label launch activity within the UK confectionery, mints and gum market, 2006-08
                                                                  • Manufacturer activity in market is brisk
                                                                    • Figure 13: Sugar confectionery, mint and gum product launches, by company, 2008
                                                                  • Spring and autumn prove most popular for product launches
                                                                    • Figure 14: Sugar confectionery, mints and gum product launches by month, cumulative, 2004-08
                                                                  • More complex flavours continue to emerge
                                                                    • Real fruit juice spreads in popularity
                                                                      • Product benefits prove popular with gum manufacturers
                                                                        • Traditional twist for older consumers
                                                                        • Market Size and Forecast

                                                                          • Key points
                                                                            • Innovation helps drive sales forward
                                                                              • Figure 15: UK retail value sales of sugar confectionery, mints and gum, 2004-14
                                                                            • Sugar confectionery performs the strongest to 2009
                                                                              • Figure 16: UK retail value sales of sugar confectionery, mints and gum, by sector, 2004-14
                                                                            • Forecast
                                                                              • Factors used in the forecast
                                                                              • Segment Performance

                                                                                • Key points
                                                                                  • Sugar confectionery
                                                                                    • Figure 17: UK retail value sales of sugar confectionery, 2004-14
                                                                                  • Sugar confectionery goes soft
                                                                                    • Figure 18: UK retail value sales of sugar confectionery, by type, 2007-09
                                                                                  • Retro product proving a success
                                                                                    • Improving health credentials unites the market
                                                                                      • Gum
                                                                                        • Chewing gum benefits from innovation
                                                                                          • Figure 19: UK retail value sales of gum, 2004-14
                                                                                        • Sugar-free continues to grow in popularity
                                                                                          • Figure 20: UK retail value sales of gum, by type, 2007-09
                                                                                        • Chewing gum manufacturers increasingly home in on new experiences
                                                                                          • Bubble gum market goes pop
                                                                                            • Mints
                                                                                              • Mints suffering from declining consumer base
                                                                                                • Figure 21: UK retail value sales of mints, 2004-14
                                                                                              • Strength dominates consumer thinking in the mint market
                                                                                                • Figure 22: UK retail value sales of mints, by type, 2007-09
                                                                                            • Market Share

                                                                                              • Key points
                                                                                                • Chewing gum helps Cadbury take market leadership in 2008
                                                                                                  • Figure 23: Manufacturers’ shares in UK retail value sales of sugar confectionery, mints and gum, 2006-08
                                                                                                • Cadbury and Nestlé battle it out...
                                                                                                  • ... while Mars pursues a strategy of acquisition
                                                                                                    • Other suppliers suffer mixed fortunes
                                                                                                      • Sugar confectionery
                                                                                                        • Figure 24: Manufacturers’ shares in UK retail value sales of sugar confectionery, 2006-08
                                                                                                      • Nestlé leads in sugar confectionery
                                                                                                        • Cadbury Trebor Bassett performing well
                                                                                                          • Masterfoods and Haribo pursue different strategies
                                                                                                            • Smaller manufacturers can still be successful
                                                                                                              • Gum and mints
                                                                                                                • Arrival of Trident puts the dominant position of Wrigley under threat
                                                                                                                  • Figure 25: Manufacturers’ shares in UK retail value sales of gum and mints, 2006-08
                                                                                                                • Cadbury’s move into chewing gum reinforces position as clear number two...
                                                                                                                  • ... although Wrigley continues to dominate sector overall
                                                                                                                    • Others rely on the success of strong brands and flavours
                                                                                                                      • Own-label fails to make progress
                                                                                                                      • Channels to Market

                                                                                                                        • Key points
                                                                                                                          • Desire for convenience increasingly influences purchase behaviour
                                                                                                                            • Figure 26: UK retail value sales of sugar confectionery, mints and gum, by outlet type, 2004-08
                                                                                                                          • Grocery multiples
                                                                                                                            • Impulse outlets
                                                                                                                              • Renewed confidence for in-store displays
                                                                                                                              • Companies and Products

                                                                                                                                • Key points
                                                                                                                                  • Manufacturers and brands
                                                                                                                                    • Figure 27: Leading companies in the confectionery market and their brands
                                                                                                                                  • Cadbury Trebor Bassett
                                                                                                                                    • Ferrero UK
                                                                                                                                      • Fox’s Confectionery
                                                                                                                                        • Haribo
                                                                                                                                          • Jelly Belly Candy Company
                                                                                                                                            • Leaf UK Confectionery
                                                                                                                                              • Mars
                                                                                                                                                • Mike and Ike
                                                                                                                                                  • Nestlé UK
                                                                                                                                                    • Panda Licorice
                                                                                                                                                      • Perfetti Van Melle
                                                                                                                                                        • Ricola
                                                                                                                                                          • Storck Group
                                                                                                                                                            • Swizzels Matlow
                                                                                                                                                              • Topps Confectionery
                                                                                                                                                                • Walkers’ Nonsuch Toffee
                                                                                                                                                                • Brand Communication and Promotion

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Adspend fluctuates as manufacturers respond to ad restrictions
                                                                                                                                                                      • Figure 28: Monitored media advertising spend on sugar and gum confectionery, 2004-08
                                                                                                                                                                    • Wrigley dominates adspend
                                                                                                                                                                      • Figure 29: Monitored media advertising spend on sugar and gum confectionery, % by advertiser, 2004-08
                                                                                                                                                                      • Figure 30: Monitored media advertising spend on sugar and gum confectionery, % by sector, 2004-08
                                                                                                                                                                    • Gum and mints are best-supported overall
                                                                                                                                                                      • Figure 31: Monitored media advertising spend on sugar and gum confectionery, by manufacturer and brand, 2005-08
                                                                                                                                                                    • TV continues to dominate communication strategies
                                                                                                                                                                      • Figure 32: Main monitored media advertising spend on sugar and gum confectionery, % by media type, 2004-08
                                                                                                                                                                  • The Consumer – Usage Across the Generation Gap

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Adult consumption
                                                                                                                                                                        • Downward trend in consumption of sugar confectionery and gum
                                                                                                                                                                          • Figure 33: Trends in frequency and usage of sweets/chewing gum/mints, 2004-08
                                                                                                                                                                        • Demographic analysis
                                                                                                                                                                          • Consistent across confectionery
                                                                                                                                                                            • Segment divisions
                                                                                                                                                                              • Figure 34: Most valuable consumers for volume sales of confectionery, by age group and by type, 2008
                                                                                                                                                                              • Figure 35: Most valuable consumers for volume sales of confectionery, by socio-economic group and by type, 2008
                                                                                                                                                                            • Gums, jellies and chews prove the most popular with adults
                                                                                                                                                                              • Figure 36: Type of sweets eaten most often, 2008
                                                                                                                                                                            • Low- and reduced-sugar sweets hold minor share of sales
                                                                                                                                                                              • Figure 37: Consumption of sweets by sugar content, 2008
                                                                                                                                                                            • Sugar-free proves more popular with users of chewing gum
                                                                                                                                                                              • Figure 38: Trends in usage of chewing gum by type, 2004-08
                                                                                                                                                                            • Young children (7-10-years-old)
                                                                                                                                                                              • Sweets remain popular with children
                                                                                                                                                                                • Figure 39: Trends in frequency and usage of sweets among children aged 7-10, 2004-08
                                                                                                                                                                              • The bubble has burst for children’s gum use
                                                                                                                                                                                • Figure 40: Trends in frequency and usage of chewing gum among children aged 7-10, 2004-08
                                                                                                                                                                                • Figure 41: Trends in frequency and usage of bubble gum among children aged 7-10, 2004-08
                                                                                                                                                                                • Figure 42: Most valuable 7-10-year-old consumers for confectionery, by socio-economic grade and by type, 2008
                                                                                                                                                                              • Youths 11-14-years-old
                                                                                                                                                                                • Teens turn away from sweet treats
                                                                                                                                                                                  • Figure 43: Trends in frequency and usage of sweets among children aged 11-14, 2004-08
                                                                                                                                                                                • Teen years important for breaking social barriers
                                                                                                                                                                                  • Chewing gum – more popular among older than younger children
                                                                                                                                                                                    • Figure 44: Trends in frequency and usage of chewing gum among children aged 11-14, 2004-08
                                                                                                                                                                                    • Figure 45: Trends in frequency and usage of bubble gum among children aged 11-14, 2004-08
                                                                                                                                                                                    • Figure 46: Most valuable 11-14-year-old consumers for confectionery, by socio-economic group and by type, 2008
                                                                                                                                                                                • The Consumer – Occasions and Attitudes

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Have sweets, will travel
                                                                                                                                                                                        • Figure 47: Occasions/reasons for eating sweets, February 2009
                                                                                                                                                                                      • Share and share alike
                                                                                                                                                                                        • An age of sharing
                                                                                                                                                                                          • That’s entertainment?
                                                                                                                                                                                            • Looking at non-users
                                                                                                                                                                                              • Reasons for eating sweets
                                                                                                                                                                                                • Figure 48: Reasons for eating sweets, February 2009
                                                                                                                                                                                              • Assessing the negatives
                                                                                                                                                                                                • Feel-good factor
                                                                                                                                                                                                  • Practicality outweighs pleasure
                                                                                                                                                                                                    • Figure 49: Occasions on which chew gum/eat mints, February 2009
                                                                                                                                                                                                  • Health concerns dominate current thinking towards confectionery
                                                                                                                                                                                                    • Figure 50: Features that would most appeal when choosing sweets/gum/mints, February 2009
                                                                                                                                                                                                  • What women want – fresh breath and good teeth
                                                                                                                                                                                                    • Youth and optimism favour flavour
                                                                                                                                                                                                    • The Consumer – Target Groups

                                                                                                                                                                                                      • Key point
                                                                                                                                                                                                        • Consumer groups
                                                                                                                                                                                                          • Figure 51: Target groups for confectionery, February 2009
                                                                                                                                                                                                        • Breath of fresh air
                                                                                                                                                                                                          • Crazy about confectionery
                                                                                                                                                                                                            • Time and a place
                                                                                                                                                                                                              • Non-engaged
                                                                                                                                                                                                              • Appendix – Internal Market Environment

                                                                                                                                                                                                                  • Figure 52: Adults dieting/trying to get slim, by demographics, 2008
                                                                                                                                                                                                                  • Figure 53: Trends in youths dieting/trying to get slim, 2004-08
                                                                                                                                                                                                              • Appendix – Competitive Context

                                                                                                                                                                                                                  • Figure 54: Confectionery and snacks usage, by demographics, 2008
                                                                                                                                                                                                                  • Figure 55: Confectionery and snacks usage, by demographics (continued), 2008
                                                                                                                                                                                                                  • Figure 56: Confectionery and snacks usage amongst 7-10 year olds, by demographics, 2008
                                                                                                                                                                                                                  • Figure 57: Confectionery and snacks usage amongst 7-10 year-olds, by demographics, 2008
                                                                                                                                                                                                                  • Figure 58: Confectionery and snacks usage amongst 11-14-year-olds, by demographics, 2008
                                                                                                                                                                                                                  • Figure 59: Confectionery and snacks usage amongst 11-14-year-olds, by demographics (continued), 2008
                                                                                                                                                                                                              • Appendix – The Consumer – Usage Across the Generation Gap

                                                                                                                                                                                                                  • Figure 60: Frequency and usage of sweets, by demographics, 2008
                                                                                                                                                                                                                  • Figure 61: Frequency and usage of chewing gum, by demographics, 2008
                                                                                                                                                                                                                  • Figure 62: Frequency and usage of mints, by demographics, 2008
                                                                                                                                                                                                                  • Figure 63: Frequency and usage of sweets among 7-10-year-olds, by demographics, 2008
                                                                                                                                                                                                                  • Figure 64: Frequency and usage of chewing gum among 7-10-year-olds, by demographics, 2008
                                                                                                                                                                                                                  • Figure 65: Frequency and usage of bubble gum among 7-10-year-olds, by demographics, 2008
                                                                                                                                                                                                                  • Figure 66: Frequency and usage of sweets among 11-14-year-olds, by demographics, 2008
                                                                                                                                                                                                                  • Figure 67: Frequency and usage of chewing gum among 11-14-year-olds, by demographics, 2008
                                                                                                                                                                                                                  • Figure 68: Frequency and usage of bubble gum among 11-14-year-olds, by demographics, 2008
                                                                                                                                                                                                              • Appendix – The Consumer – Occasions and Attitudes

                                                                                                                                                                                                                  • Figure 69: Occasions/reasons for eating sweets, by demographics, February 2009
                                                                                                                                                                                                                  • Figure 70: Occasions/reasons for eating sweets, by demographics (continued), February 2009
                                                                                                                                                                                                                  • Figure 71: Reasons for eating sweets, by demographics, February 2009
                                                                                                                                                                                                                  • Figure 72: Reasons for eating sweets, by demographics, February 2009
                                                                                                                                                                                                                  • Figure 73: Occasions for chewing gum/eating mints, by demographics, February 2009
                                                                                                                                                                                                                  • Figure 74: Occasions for chewing gum/eating mints, by demographics (continued), February 2009
                                                                                                                                                                                                                  • Figure 75: Occasions on which chew gum/eat mints (continued), by demographics, February 2009
                                                                                                                                                                                                                  • Figure 76: Features that would most appeal when choosing sweets/gum/mints, by demographics, February 2009
                                                                                                                                                                                                                  • Figure 77: Further features that would most appeal when choosing sweets/gum/mints, by demographics, February 2009
                                                                                                                                                                                                              • Appendix – The Consumer – Target Groups

                                                                                                                                                                                                                  • Figure 78: Target groups, by demographics, February 2009
                                                                                                                                                                                                                  • Figure 79: Occasions/reasons for eating sweets, by target groups, February 2009
                                                                                                                                                                                                                  • Figure 80: Statements on eating sweets, by target groups, February 2009
                                                                                                                                                                                                                  • Figure 81: Occasions on which chew gum/eat mints, by target groups, February 2009
                                                                                                                                                                                                                  • Figure 82: Features that would most appeal when choosing sweets/gum/mints, by target groups, February 2009
                                                                                                                                                                                                                  • Figure 83: Changes in grocery habits, by target groups, February 2009
                                                                                                                                                                                                                  • Figure 84: Health statements, by target groups, February 2009
                                                                                                                                                                                                                  • Figure 85: Statements on eating habits, by target groups, February 2009
                                                                                                                                                                                                              • Appendix – The Consumer – Further Analysis

                                                                                                                                                                                                                  • Figure 86: Cross-analysis of attitudes on eating sweets, by occasions/reasons for eating sweets, February 2009
                                                                                                                                                                                                                  • Figure 87: Cross-analysis of attitudes on eating sweets, by occasions/reasons for eating sweets (continued), February 2009
                                                                                                                                                                                                                  • Figure 88: Cross-analysis of features that appeal, by occasions/reasons for eating sweets, February 2009
                                                                                                                                                                                                                  • Figure 89: Cross-analysis of features that appeal, by occasions/reasons for eating sweets, February 2009
                                                                                                                                                                                                                  • Figure 90: Cross-analysis of features that appeal, by statements on eating sweets, February 2009
                                                                                                                                                                                                                  • Figure 91: Cross-analysis of features that appeal, by statements on eating sweets, February 2009
                                                                                                                                                                                                                  • Figure 92: Cross-analysis of features would most appeal when choosing sweets/gum/mints, by occasions for eating chew gum/eat mints, February 2009
                                                                                                                                                                                                                  • Figure 93: Cross-analysis of features would most appeal when choosing sweets/gum/mints, by occasions for eating chew gum/eat mints (continued), February 2009

                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                              • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                                                              • Alliance Boots
                                                                                                                                                                                                              • Asda Group Ltd
                                                                                                                                                                                                              • Bendicks (Mayfair) Ltd
                                                                                                                                                                                                              • Big Bear Limited (Fox's Confectionery)
                                                                                                                                                                                                              • British Market Research Bureau (BMRB)
                                                                                                                                                                                                              • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                                                              • Cadbury Trebor Bassett
                                                                                                                                                                                                              • Chupa Chups S.A.
                                                                                                                                                                                                              • Co-operative Group
                                                                                                                                                                                                              • Danone UK Ltd
                                                                                                                                                                                                              • Fairtrade Foundation (The)
                                                                                                                                                                                                              • Ferrero UK Limited
                                                                                                                                                                                                              • Food Standards Agency
                                                                                                                                                                                                              • Freeview
                                                                                                                                                                                                              • Government Actuary's Department (GAD)
                                                                                                                                                                                                              • Haribo Dunhills Plc
                                                                                                                                                                                                              • Innocent Drinks Ltd
                                                                                                                                                                                                              • J. Sainsbury
                                                                                                                                                                                                              • Jelly Belly Candy Company
                                                                                                                                                                                                              • Jenks Sales Brokers Ltd
                                                                                                                                                                                                              • Kellogg Company of GB Limited
                                                                                                                                                                                                              • Leaf UK
                                                                                                                                                                                                              • Lidl (UK)
                                                                                                                                                                                                              • Manchester United PLC
                                                                                                                                                                                                              • Marks & Spencer
                                                                                                                                                                                                              • Mars Incorporated
                                                                                                                                                                                                              • Masterfoods UK
                                                                                                                                                                                                              • Nestle Rowntree
                                                                                                                                                                                                              • Nestlé UK Ltd
                                                                                                                                                                                                              • Nike
                                                                                                                                                                                                              • Ofcom
                                                                                                                                                                                                              • Perfetti Van Melle S.p.A.
                                                                                                                                                                                                              • Red Bull UK
                                                                                                                                                                                                              • Ricola Usa Inc.
                                                                                                                                                                                                              • Storck GMBH & Co. KG
                                                                                                                                                                                                              • Swizzels Matlow
                                                                                                                                                                                                              • Tesco Plc
                                                                                                                                                                                                              • Topps Company, Inc., The
                                                                                                                                                                                                              • Virgin Media Ltd
                                                                                                                                                                                                              • Walkers Snack Foods Limited
                                                                                                                                                                                                              • Wrigley Company (UK) Limited (The)

                                                                                                                                                                                                              Confectionery - UK - June 2009

                                                                                                                                                                                                              US $2,583.33 (Excl.Tax)