Console Gaming - US - October 2012
“Console gaming is at a crossroads. The first of the next-generation consoles, the Wii U, enters a very different marketplace this November than the Wii did when it was first introduced in November 2006. Gamers not only can play console and PC games, they can play games on smartphones, tablets, or on social networks—and for free or only a few dollars. While teen boys and young men are likely to continue to drive sales of consoles and blockbuster games like Halo, Madden, and Call of Duty franchises, these other gaming options may steal away the casual gamer. The success of these new consoles is not a foregone conclusion: sales results will depend upon whether they satisfy their core young male audience or are able to appeal to the broader audience enough to justify the hardware purchase.”
– Billy Hulkower, Technology Analyst
Some quesitons answered in this report include:
- Can console gaming retain casual gamers as customers?
- How much longer can the blockbuster franchises thrive?
- Can the $60 price point survive?
- Will consumers be willing to buy a dedicated gaming device?
- Will the next-generation consoles be successful?
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