Consumer Attitudes toward Technology in Financial Services - US - September 2013
“While ‘electronic banking’ used to mean banking by computer, it now encompasses three devices: computers, smartphones, and tablets. Because each device is different, both with regard to the people who use them and the functions for which they are used, banks that want customers to migrate to those devices need to learn how to leverage the advantages of each.”
– Robyn Kaiserman, Financial Services Analyst
This report will address the following areas:
- How can banks entice more people to use electronic banking?
- What is holding tablet usage back?
- How can banks address security concerns?
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