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Consumer Attitudes Towards Beauty Product Ingredients - UK - May 2009

This is the first time that Mintel has looked at the role of ingredients within the UK’s beauty and personal care industry and consumer attitudes towards them. The report explores levels of trust that exist between women and the beauty products that they use and examines whether women really do care about what goes into their cosmetics and toiletries.

Since 2004, the UK’s beauty and personal care market has been characterised by a plethora of new launches. This report identifies which ingredient trends are the most prevalent and identifies the possible direction for future ingredient-focused launches.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definitions
        • Future Opportunities

          • Misplaced trust
            • Appearances can be deceiving
              • Insights
                • Establishing a deeper bond
                  • Feeding on familiarity
                    • Insights
                    • Market in Brief

                      • What’s driving interest in ingredients
                        • Putting the magnifying glass on the ageing population
                          • Establishing greater openness
                            • Ingredients for success
                            • Internal Market Environment

                              • Key points
                                • General consumer interest
                                  • Figure 1: Women’s interest in facial skincare ingredients, February 2008
                                • Allergies and ailments
                                  • Figure 2: Selected minor ailments and skin conditions suffered from in the last 12 months, GB, 2004-08
                                  • Figure 3: Allergic to deodorants, perfumes and aftershaves, by country, by gender, 2008
                                • Shopping habits
                                • Broader Market Environment

                                  • Key points
                                    • Population
                                      • Figure 4: Trends in UK population, by gender and age, 2004-14
                                    • Child population
                                      • Figure 5: Child population and birth statistics, UK, 2004-14
                                    • Labelling legislation
                                      • European legislation
                                        • Animal testing ban
                                          • Natural harmony in the pipeline
                                            • Impact of REACH
                                            • Competitive Context

                                              • Key points
                                                • Lack of consumer interest
                                                  • Lack of standardisation
                                                    • Credit crunch
                                                    • Market in Context

                                                      • Key points
                                                        • Identifying categories of opportunity
                                                          • Figure 6: Estimated share of UK cosmetics and toiletries, by category, 2009
                                                        • Facing up to dynamic growth
                                                          • Sluggish markets, waiting for wake-up call
                                                          • Who’s Innovating?

                                                            • Key points
                                                              • Trends in new launch positioning claims
                                                                • Figure 7: UK new product launches, by claims category, 2004-08
                                                              • Natural growth for natural beauty
                                                                • Figure 8: Claims category, by claims category, UK, 2008
                                                              • Ethical opportunities
                                                                • Subtraction for plus positioning
                                                                  • Claims category by beauty sector
                                                                    • Figure 9: New product launches, by claims category and sector, UK, 2008
                                                                  • The skin as a filter
                                                                    • Heads up on future opportunities
                                                                    • ‘Natural’ Launches and the Various Shades of Green

                                                                      • Key points
                                                                        • Definition of natural positioning:
                                                                          • Herbal/botanical drives growth in natural launches
                                                                            • Figure 10: Ethical launches, by ethical positioning, UK, 2004-08
                                                                          • Super growth in interest for superfruits
                                                                            • Organic growth
                                                                              • Just a handful of launches meet all the natural criteria
                                                                                • Body Shop acquisition makes L’Oréal most natural innovator
                                                                                  • Figure 11: Leading innovators in ‘natural’ beauty and personal care products, by ultimate company, UK, 2004-08
                                                                                • The future of green is biodegradable
                                                                                • Ethical is En-Vogue

                                                                                  • Key points
                                                                                    • Definition of ethical and environmental positioning
                                                                                      • Ethical launches on the rise
                                                                                        • Figure 12: Ethical launches as a percentage of new launches, UK, 2004-08
                                                                                      • Colour cosmetics show most rapid growth in ethical
                                                                                        • Figure 13: Ethical launches, by category, UK, 2004-08
                                                                                      • Ingredients ‘not tested on animals’
                                                                                        • Figure 14: Ethical launches, by ethical positioning, UK, 2004-08
                                                                                      • Environmentally friendly product and packaging
                                                                                        • Pick-and-mix approach to ethics
                                                                                        • Free-from

                                                                                          • Key points
                                                                                            • Definition of free-from positioning
                                                                                              • Parabens driving free-from innovation
                                                                                                • Figure 15: Breakdown of free-from launches, by claim, UK, 2004-08
                                                                                              • Independents dominate paraben-free launches
                                                                                                • Fragrance-free
                                                                                                  • Category breakdown of free-from launches
                                                                                                    • Figure 16: Free-from launches, by category, UK, 2004-08
                                                                                                  • Focus on the face
                                                                                                  • Plus Positioning Trends

                                                                                                    • Key points
                                                                                                      • Definition of plus positioning
                                                                                                        • Fortifying growth
                                                                                                          • Figure 17: Leading innovators in ‘plus’ beauty and personal care products, by ultimate company, UK, 2004-08
                                                                                                        • Mineral make-up steals a march
                                                                                                          • Figure 18: UK beauty and personal care launches with the plus positoning, by category, UK, 2004-08
                                                                                                        • Number of vitamins and minerals claims is on the rise
                                                                                                          • Figure 19: Trends in use of selected vitamins and minerals in UK fortified beauty and personal care launches, UK, 2006-08
                                                                                                        • E is for protection
                                                                                                          • Versatility of calcium across categories
                                                                                                            • Figure 20: Plus launches, by plus positioning, UK, 2004-08
                                                                                                        • Brand Communication and Promotion

                                                                                                          • Key points
                                                                                                            • Advertising themes
                                                                                                              • A deeper understanding of ingredient use
                                                                                                                • Making the ingredient the selling point
                                                                                                                • Interest in Ingredients of Cosmetics and Toiletries

                                                                                                                  • Key points
                                                                                                                      • Figure 21: Interest in ingredients of cosmetics and toiletries, December 2008
                                                                                                                    • Cost barrier to interest in ingredients
                                                                                                                      • Figure 22: Comparison of selected attitudes towards interest in ingredients of cosmetics and toiletries, December 2008
                                                                                                                    • Allergies raise interest
                                                                                                                      • Figure 23: Comparison of selected attitudes towards interest in ingredients of cosmetics and toiletries, December 2008
                                                                                                                    • Scents of timing
                                                                                                                    • Consumer Attitudes Towards Reading Ingredients

                                                                                                                      • Key points
                                                                                                                          • Figure 24: Attitudes towards reading ingredients of cosmetics and toiletries, December 2008
                                                                                                                        • Importance of not eroding trust
                                                                                                                          • Figure 25: Reliance on trust in cosmetics and toiletries ingredients, December 2008
                                                                                                                        • Obstacles to interest in ingredients
                                                                                                                          • Figure 26: Difference in selected attitudes towards reading ingredients, December 2008
                                                                                                                        • Reading the small print
                                                                                                                          • Here comes the science
                                                                                                                          • Attitudes Towards the Origins of Cosmetics and Toiletries Ingredients

                                                                                                                            • Key points
                                                                                                                                • Figure 27: Attitudes towards the origins of cosmetics and toiletries ingredients, December 2008
                                                                                                                              • Use of chemicals drives demand for natural and organic
                                                                                                                                • Environmental impact
                                                                                                                                  • Figure 28: Attitudes towards the origins and impact of cosmetics and toiletries ingredients, December 2008
                                                                                                                                • Younger women expect no animal testing as standard
                                                                                                                                  • Figure 29: Selected attitudes towards cosmetics and toiletries, December 2008
                                                                                                                                • The link between ingredients and product perceptions
                                                                                                                                  • Figure 30: Ability of ingredients to influence perceptions of products, December 2008
                                                                                                                              • Appendix

                                                                                                                                • Consumer research
                                                                                                                                  • ACORN
                                                                                                                                    • Advertising data
                                                                                                                                      • Abbreviations
                                                                                                                                      • Appendix – Who’s Innovating?

                                                                                                                                          • Figure 31: New product launches, by claims category and sector, 2008
                                                                                                                                      • Appendix – Interest in Ingredients of Cosmetics and Toiletries

                                                                                                                                          • Figure 32: Interest in ingredients of cosmetics and toiletries, by demographic sub-group, December 2008
                                                                                                                                          • Figure 33: Interest in ingredients of cosmetics and toiletries, by demographic sub-group, December 2008
                                                                                                                                      • Appendix – Consumer Attitudes Towards Reading Ingredients

                                                                                                                                          • Figure 34: Attitudes towards reading ingredients of cosmetics and toiletries, by demographic sub-group, December 2008
                                                                                                                                          • Figure 35: Attitudes towards reading ingredients of cosmetics and toiletries, by demographic sub-group, December 2008
                                                                                                                                      • Appendix – Attitudes Towards the Origins of Cosmetics and Toiletries Ingredients

                                                                                                                                          • Figure 36: Attitudes towards the origins of cosmetics and toiletries ingredients, by demographic sub-group, December 2008

                                                                                                                                      Companies Covered

                                                                                                                                      • Alberto-Culver Company (UK)
                                                                                                                                      • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                      • Alliance Boots
                                                                                                                                      • Asda Group Ltd
                                                                                                                                      • Aveda
                                                                                                                                      • Avon Cosmetics Ltd
                                                                                                                                      • Beiersdorf UK Ltd
                                                                                                                                      • British Market Research Bureau (BMRB)
                                                                                                                                      • British Skin Foundation
                                                                                                                                      • CACI Limited
                                                                                                                                      • Circaroma
                                                                                                                                      • Co-operative Group
                                                                                                                                      • Coty UK Ltd
                                                                                                                                      • Crabtree & Evelyn Ltd
                                                                                                                                      • Daily Express
                                                                                                                                      • Daily Mail
                                                                                                                                      • Daily Mirror (The)
                                                                                                                                      • Daily Star (The)
                                                                                                                                      • Garnier
                                                                                                                                      • Harrods Group Total
                                                                                                                                      • Harvey Nichols UK
                                                                                                                                      • HSBC Holdings plc
                                                                                                                                      • J. Sainsbury
                                                                                                                                      • Johnson & Johnson Ltd
                                                                                                                                      • L'Occitane Ltd
                                                                                                                                      • L'Oréal (UK)
                                                                                                                                      • Lidl (UK)
                                                                                                                                      • Marks & Spencer
                                                                                                                                      • Ocado Ltd
                                                                                                                                      • Oriflame Cosmetics (UK & Ireland)
                                                                                                                                      • Outdoor Advertising Association of Great Britain
                                                                                                                                      • Procter & Gamble UK & Ireland
                                                                                                                                      • Reckitt Benckiser (UK)
                                                                                                                                      • Revlon Group Ltd (UK)
                                                                                                                                      • Sara Lee (UK)
                                                                                                                                      • Schwarzkopf & Henkel
                                                                                                                                      • Soil Association
                                                                                                                                      • Somerfield
                                                                                                                                      • Superdrug Stores Plc
                                                                                                                                      • Tesco Plc
                                                                                                                                      • The Body Shop - Retail Sales
                                                                                                                                      • The CarbonNeutral Company
                                                                                                                                      • The Green People Company Ltd
                                                                                                                                      • The Sun
                                                                                                                                      • Veet
                                                                                                                                      • Waitrose
                                                                                                                                      • Wm Morrison Supermarkets
                                                                                                                                      • Yves Rocher UK

                                                                                                                                      Consumer Attitudes Towards Beauty Product Ingredients - UK - May 2009

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