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Consumer Attitudes Towards Lunch Out-of-Home - UK - October 2014

“When thinking about cheese (excluding cottage cheese), which, if any, of the following types have you bought for yourself or anyone else in your household in the last 3 months?”
– Helena Childe, Senior Foodservice Analyst

This report looks at the following areas:

  • Miniature and mix-and-match items should appeal to cautious diners
  • Speed is of the essence for full-service operators entering the lunch market
  • Convenient location remains key at lunch

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • Market drivers
              • Companies, brands and innovation
                • Companies and profiles
                  • Who’s innovating?
                    • The consumer
                      • Frequency of purchasing lunch out of home
                        • Figure 1: Frequency of buying lunch out of home, August 2014
                      • Amount spent on lunch out of home for an everyday occasion
                        • Figure 2: Amount spent for lunch on an everyday occasion, August 2014
                      • Amount spent for lunch out of home for a leisure occasion
                        • Figure 3: Amount spent for lunch for a leisure occasion, August 2014
                      • Venues visited to buy lunch out of home
                        • Figure 4: Venues visited to buy lunch in the past three months, August 2014
                      • Factors affecting where lunch is bought out of home
                        • Figure 5: Factors affecting venue choice for lunch out of home, August 2014
                      • Lunch venue enticements
                        • Figure 6: Likelihood of using lunch venue enticements, August 2014
                      • What we think
                      • Issues and Insights

                          • Miniature and mix-and-match items should appeal to cautious diners
                            • The facts
                              • The implications
                                • Speed is of the essence for full-service operators entering the lunch market
                                  • The facts
                                    • The implications
                                      • Convenient location remains key at lunch
                                        • The facts
                                          • The implications
                                          • Trend Application

                                              • Secret, Secret
                                                • Nouveau Poor
                                                  • East Meets West
                                                  • Market Drivers

                                                    • Key points
                                                      • Improvements in the UK economy are positive for the lunch market
                                                        • Figure 7: Employment and unemployment trends, 2009-14 and 2014-19
                                                        • Figure 8: Selected consumer spending priorities after bills, November 2009-September 2014
                                                      • Demographic trends bring mixed fortunes for lunch operators
                                                        • Figure 9: Trends in the age structure of the UK population, 2009-14 and 2014-19
                                                      • The Food Information Regulation
                                                      • Who’s Innovating?

                                                        • Key points
                                                          • Sandwich trends
                                                            • Flavoured bread varieties could help add interest to foodservice sandwich ranges
                                                              • Ethnic flavours
                                                                • Hot sandwiches
                                                                  • Retail
                                                                    • Full-service venues
                                                                      • Sandwich shops
                                                                        • Convenience-driven pot snacks and takeaway hot pots
                                                                          • Ambient microwave pots
                                                                            • Instant snacks with hot water
                                                                              • Foodservice
                                                                                • Healthy eating trends
                                                                                  • Snacks and smoothies
                                                                                    • Protein push
                                                                                      • Healthy eating brands on the expansion trail in foodservice
                                                                                      • Companies and Products

                                                                                        • Key points
                                                                                          • Outlet numbers
                                                                                            • Figure 10: Selected lunch foodservice brands, by number of outlets, 2011-14
                                                                                          • Company profiles
                                                                                            • EAT
                                                                                                • Figure 11: Selected financial data for EAT Limited, 2010-13
                                                                                              • Greggs
                                                                                                  • Figure 12: Selected financial data for Greggs Plc, 2010-13
                                                                                                • Pret A Manger
                                                                                                    • Figure 13: Selected financial data for Pret A Manger (Europe) Limited, 2010-13
                                                                                                  • Subway
                                                                                                    • Leon
                                                                                                    • The Consumer – Lunch Habits

                                                                                                      • Key points
                                                                                                        • Frequency of buying lunch out of home
                                                                                                          • Figure 14: Frequency of buying lunch out of home, August 2014
                                                                                                        • Amount spent on lunch out of home
                                                                                                          • Amount spent on lunch out of home for an everyday occasion
                                                                                                            • Figure 15: Amount spent for lunch on an everyday occasion, August 2014
                                                                                                          • Amount spent on lunch out of home for a leisure occasion
                                                                                                            • Figure 16: Amount spent for lunch for a leisure occasion, August 2014
                                                                                                        • The Consumer – Venues Visited for Lunch Out of Home

                                                                                                          • Key points
                                                                                                            • Venues visited
                                                                                                                • Figure 17: Venues visited for lunch in the past three months, August 2014
                                                                                                              • Full-service venues look to cash in on lunch
                                                                                                                • Menu developments
                                                                                                                  • Format development and speed of service aim to disrupt expectations
                                                                                                                    • Interior design hopes to build fast service cues
                                                                                                                      • Venues visited for an everyday lunch occasion
                                                                                                                        • Supermarket competition
                                                                                                                          • Category blurring
                                                                                                                          • The Consumer – Factors Affecting Where Lunch is Bought Out of Home

                                                                                                                            • Key points
                                                                                                                              • Convenience is a key driver of venue choice
                                                                                                                                • Figure 18: Factors affecting venue choice for lunch out of home, August 2014
                                                                                                                              • Price remains a popular consideration
                                                                                                                                • Customers as the PR piece
                                                                                                                                  • Wide-ranging menus
                                                                                                                                  • The Consumer – Lunch Venue Enticements

                                                                                                                                    • Key points
                                                                                                                                      • Widespread interest in takeaway counters/windows in sit-down venues
                                                                                                                                        • Figure 19: Likelihood of using lunch venue enticements, August 2014
                                                                                                                                      • Priority queues for loyalty card holders
                                                                                                                                        • Pre-ordering opportunities
                                                                                                                                          • Figure 20: Detailed breakdown of likelihood of using lunch venue enticements, August 2014
                                                                                                                                        • Payment apps
                                                                                                                                          • ‘Push’ marketing techniques
                                                                                                                                            • Menu add-ons

                                                                                                                                            Companies Covered

                                                                                                                                            • Asda Group Ltd
                                                                                                                                            • Bluewater Shopping Centre
                                                                                                                                            • Greggs Plc
                                                                                                                                            • HM Revenue & Customs
                                                                                                                                            • Iceland Foods Ltd
                                                                                                                                            • Itsu
                                                                                                                                            • Leon
                                                                                                                                            • Little Chef
                                                                                                                                            • Liverpool Football Club
                                                                                                                                            • Pret A Manger
                                                                                                                                            • Sodexo
                                                                                                                                            • Spar UK Ltd
                                                                                                                                            • Starbucks Coffee Company UK Ltd
                                                                                                                                            • Subway
                                                                                                                                            • Welcome Break Group Ltd

                                                                                                                                            Consumer Attitudes Towards Lunch Out-of-Home - UK - October 2014

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