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Consumer Attitudes Towards Lunchtime Food and Drink - Canada - December 2015

"Depending on whom one is, expectations around lunch vary. While sandwiches remain the stalwart food of choice at lunch due to their flexibility and ease of use, what consumers expect from their lunches varies based on their age, gender or ethnicity."

- Joel Gregoire, Senior Food & Drink Analyst

This report covers the following areas:

  • Lack of perceived quality and health options at foodservice
  • Quarter of Canadians feel they do not have time for lunch
  • Seniors appear less interested in lunch meal innovation

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Lack of perceived quality and health options at foodservice
            • Figure 1: Attitudes towards foodservice at lunch, September 2015
          • Quarter of Canadians feel they do not have time for lunch
            • Figure 2: Percent who agree they never seem to have enough time in their day to eat lunch, by age, September 2015
          • Seniors appear less interested in lunch meal innovation
            • Figure 3: Interest in food products at lunch, overall population vs over-55s, September 2015
          • The opportunities
            • Restaurants are a way to make inroads among Chinese Canadians at lunch
              • Figure 4: Percent of overall population and Chinese Canadians who prefer lunches that are hot, September 2015
            • Opportunity to expand the lunch occasion with snacking
              • Figure 5: Percent who agreed they prefer snacking throughout the day to lunch, by age, September 2015
            • Leftovers is a means to promote efficiency at lunch
              • Figure 6: Percent who agreed they enjoy eating dinner leftovers for lunch, by parental status, September 2015
            • What it means
            • The Market – What You Need to Know

              • Canada’s ageing population may impact foodservice at lunch
                • A growing 25-34 and 35-44-year-old population may provide shift in lunch meal usage
                  • Chinese Canadians influence lunch demand
                  • Market Factors

                    • Canada’s ageing population will continue in the coming years
                      • Figure 7: Population aged 65 years and over in Canada, historical and projected (% of total), 1971-2061
                    • A growing 25-34 and 35-44-year-old population may contribute to shift in lunch meal usage
                      • Figure 8: Projected trends in the age structure of the Canadian population, 2014-19
                    • Chinese Canadians influence lunch demand
                    • Key Players – What You Need to Know

                      • Leftovers are a means to promote efficiency at lunch
                        • Fast casual approach is an opportunity to drive margins
                          • Blending of the lunch snacking occasions
                          • What’s Working?

                            • Increased focus on lunch at foodservice
                              • Fast casual capitalises on opportunity to drive margins
                              • What’s Next?

                                • Blending of the lunch snacking occasions
                                    • Figure 9: Maple Leaf Food’s Protinis
                                  • Technology can enhance the lunch experience
                                    • Opportunity to promote efficiency at lunch
                                    • The Consumer – What You Need to Know

                                      • Lunch is centred around four considerations
                                        • Older and younger consumers have different needs at lunch
                                          • Sandwiches are at the core of lunch
                                          • Drivers of Lunch Behaviour

                                            • Taste, health, price and speed are the top considerations at lunch
                                              • Figure 10: Factors relating to lunch food preferences, September 2015
                                            • Sandwiches are the go-to lunch food for Canadians
                                              • Figure 11: Top foods eaten at lunch, September 2015
                                            • Opportunity to explore new less developed channels to support category growth
                                              • Figure 12: Top foods eaten at lunch – At/from home & at/from foodservice, September 2015
                                          • Lunch Innovation Opportunities

                                            • Opportunity to make lunch easy for consumers
                                              • Figure 13: Interest in food and non-food products at lunch, September 2015
                                            • A missed lunch is a lost opportunity
                                              • Figure 14: Percent of consumers who agree there never seems to be enough time in my day to eat lunch, by age, September 2015
                                              • Figure 15: Percent of consumers who agree they prefer to snack periodically throughout the day instead of having a traditional lunch, by age, September 2015
                                              • Figure 16: Percent of consumers who agree they enjoy eating dinner leftovers for lunch, by parental status, September 2015
                                            • Canadians’ demand for variety at lunch is tepid
                                              • Figure 17: Percent of consumers who agree they need help with lunch meal ideas and prefer different lunch foods on the weekend vs weekdays, September 2015
                                            • A fresh take on freshness
                                              • Usage of technology at lunch is strongly tied to age
                                                • Figure 18: Percent of consumers interested in ordering lunch on smartphones/tablets or sourcing lunch foods from vending machines, by age, September 2015
                                            • Opportunities and Challenges by Venue

                                              • Home is where Canadians are most likely to eat lunch
                                                • Figure 19: Venues where lunch is eaten, September 2014
                                              • Canadians see lunches from home as being cost-effective and more efficient
                                                • Figure 20: Percent of consumers who agree they enjoy eating leftovers and making their own lunch is a good way to save money, September 2015
                                              • Younger consumers see a dearth of healthy lunch options at foodservice
                                                • Figure 21: Percent of consumers who agree it’s hard to find healthy lunch at restaurants, by age, September 2015
                                              • Quality perception lagging at foodservice
                                                • Figure 22: Percent of consumers who agree restaurants generally offer better quality lunches compared to what they eat/bring from home, by age, September 2015
                                            • Lunch Behaviours and Attitudes among Chinese Canadians

                                              • Chinese Canadians demand hot and fresh foods at lunch
                                                • Figure 23: Attitudes around lunch, Chinese Canadians vs overall population, September 2015
                                                • Figure 24: Lunch venues, Chinese Canadians vs overall population, September 2015
                                            • Lunch Attitudes and Behaviours across Age Groups, Genders and Regions

                                              • Younger consumers more open to innovation at lunch
                                                • Figure 25: Lunch venues, under-45s vs over-45s, September 2015
                                                • Figure 26: Lunch foods, under-45s vs over-45s, September 2015
                                              • Seniors look for simple but healthy lunch options
                                                • Figure 27: Reason for eating lunch foods, over-65s vs overall, September 2015
                                              • Women less likely to use foodservice at lunch
                                                • Figure 28: Reason for eating lunch foods, by gender, September 2015
                                                • Figure 29: Lunch venues, by gender, September 2015
                                              • Consumers in Quebec more interested in hot and full meals at lunch
                                              • Appendix – Data Sources and Abbreviations

                                                • Data sources
                                                  • Consumer survey data
                                                    • Consumer qualitative research
                                                      • Abbreviations and terms
                                                        • Abbreviations

                                                        Companies Covered

                                                        To learn more about the companies covered in this report please contact us.

                                                        Consumer Attitudes Towards Lunchtime Food and Drink - Canada - December 2015

                                                        US $3,995.00 (Excl.Tax)