Consumer Attitudes Towards Luxury Brands - UK - November 2011
“Within the dynamic clothing category, the worlds of high-end fashion and fast fashion have never been so intertwined, with the boundaries separating them becoming increasingly hazy. Consumers are broadening their retail scope, and mixing top-end designer pieces with mid-market and value garments. A flurry of designer and high street collaborations has burst onto the retail scene, with shoppers jumping at the rare opportunity to get designer pizzazz at affordable prices.”
– Emma Clifford, Fashion and Clothing Analyst
Some questions answered in the report include:
- Who buys luxury brands?
- Which features do brands need to be considered ‘luxury’?
- How is the luxury clothing market performing?
- Is the boundary between luxury and mainstream within the clothing market blurring?
- What are the main factors boosting the premium clothing market?
- How are multiple media channels being used within the luxury clothing market?
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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