Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Consumer Electronics Holiday Shopping - US - September 2009

The focus of this Mintel report is on purchase intent for consumer electronics hardware, electronics software (games, video and music) and communication services (pay-TV, home internet, home landlines and cell phone service). Across all three categories, data sets are presented by age, household income, race/Hispanic origin, and presence of children in the household. While data covers interest in purchasing from July 2009-January 2010, strategies for increasing product sales are not limited to these time periods, but extend beyond them. Topics covered in this report include, but are not limited to:

  • For each hardware product surveyed, interest in purchasing is examined for gift purchasing and purchase intent for the buyer
  • Consumers’ interest in purchasing entertainment software
  • Among communication services reviewed, Mintel data explores which demographics intend to acquire service for the first time, and which intend to change service when their contract expires

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Hardware
        • Entertainment software
          • Communications
            • Definition
              • Data sources
                • Consumer survey data
                  • Advertising clips
                    • Abbreviations and terms
                      • Abbreviations
                        • Terms
                        • Executive Summary

                          • DVDs, cash, and gift cards ranked highest for gifts
                            • Budgeting for the holidays
                              • Blacks to spend the most on gifts for kids and teens
                                • Consideration for purchase
                                  • Top CE gifts: Digital photo display, gaming consoles
                                    • Top products for non-gift purchase: Flat-panel TVs, laptops
                                      • Products with lowest awareness: Media servers, set-top boxes
                                        • 18-34s lead in purchase consideration
                                          • Income a driver for some products, irrelevant to others
                                            • Moms and dads interested in a wide array of CE products
                                              • Product trends
                                                • MP3 docks available as inexpensive gifts
                                                  • Surround sound audio for home theaters making slow gains
                                                    • Digital photo displays offering step-up features
                                                      • Video Playback
                                                        • Gaming Hardware
                                                          • PCs and PC peripherals driven by netbook category
                                                            • Apple and BlackBerry lead consideration for smartphone purchases
                                                              • e-readers and GPS deliver larger screens for dedicated use
                                                                • Flash now a viable back-up medium
                                                                  • Camcorder penetration stuck
                                                                    • Communication services under-utilized as potential gifts
                                                                      • VoIP on the rise
                                                                      • Insights and Opportunities

                                                                        • Trickle up
                                                                          • Displaying the grandkids
                                                                            • Gaming hardware for grandpa and grandma
                                                                              • Pushing Blu-ray with televisions
                                                                                • Combo TV/DVD for students and grads
                                                                                  • Demonstrating media servers and the multiple-PC household
                                                                                    • The potential role of netbooks
                                                                                      • Selling high-income families on multiple PCs via demonstrations
                                                                                        • Bundling video playback
                                                                                          • Talking romance to male buyers
                                                                                            • Upselling Blu-ray from promotional pricing
                                                                                              • Matching peripherals with sexier tech gifts
                                                                                                • Driving gift purchases from interest in buying phones and PMDs for self
                                                                                                  • Mapping niche interest sites and user-generated sites to personalize GPS
                                                                                                    • Big-screen phones for GPS and e-reading
                                                                                                      • Fighting the convenience of gift cards and cash
                                                                                                        • Cellular services as gifts
                                                                                                        • Inspire Insights

                                                                                                            • Trend: Simplicity and Convenience
                                                                                                              • Trend: Over-Optioned Consumers
                                                                                                                • Trend Implication: Simple branding by single feature
                                                                                                                  • Simplicity at retail
                                                                                                                    • Woot aiming to be the simplest retailer of all
                                                                                                                      • Simplicity in gift giving: The wish list
                                                                                                                        • Figure 1: Attitudes towards gift cards and gift lists, February 2009
                                                                                                                      • Crowd Control
                                                                                                                        • Crowd feedback: A mainstream approach to shopping
                                                                                                                          • Figure 2: Use of online product feedback, February 2009
                                                                                                                        • Use of online feedback rising rapidly
                                                                                                                          • Feedback can readily trump heavy investments in branding
                                                                                                                            • Figure 3: Interest in email and online coupons and promotions, February 2009
                                                                                                                        • Competitive Context

                                                                                                                          • Gift cards and cash more popular than gifts
                                                                                                                            • Youth suffer from lack of imagination
                                                                                                                              • Figure 4: Intent to give cash or gift cards as holiday presents, by age, June 2009
                                                                                                                            • Likelihood of giving cash and gift cards rises with income
                                                                                                                              • Figure 5: Intent to give cash or gift cards as holiday presents, by household income, June 2009
                                                                                                                            • Parents more likely to be gifting cash or a gift card
                                                                                                                              • Figure 6: Plans to give gift cards or cash as holiday gifts, by gender and presence of children, June 2009
                                                                                                                            • Asians, Hispanics look to online retailer gift cards
                                                                                                                              • Figure 7: Plans to give gift cards or cash as holiday gifts, by race/Hispanic origin, June 2009
                                                                                                                          • Market Drivers

                                                                                                                            • Budgets for gift giving
                                                                                                                              • Figure 8: Budget for holiday gift spending on age groups, by household income, June 2009
                                                                                                                              • Figure 9: Budget for electronic holiday gifts for each age group, by household income, June 2009
                                                                                                                            • Online English-language Hispanics and blacks plan to spend the most on CE gifts
                                                                                                                              • Figure 10: Budget for holiday gifts for each age group, by race/Hispanic origin, June 2009
                                                                                                                              • Figure 11: Budget for electronic holiday gifts for each age group, by race/Hispanic origin, June 2009
                                                                                                                            • Households with children: Younger adults + higher incomes = more CE gifts
                                                                                                                              • Figure 12: Budget for holiday gifts for each age group, by gender and presence of children, June 2009
                                                                                                                              • Figure 13: Budget for electronic holiday gifts, by gender and presence of children, June 2009
                                                                                                                            • Age and CE purchasing
                                                                                                                              • The role of age in gift giving
                                                                                                                                • The role of age in CE purchasing in general
                                                                                                                                  • Figure 14: Population aged 18 or older, by age, 2009
                                                                                                                                • The role of children as gift recipients
                                                                                                                                    • Figure 15: Population, by age, children vs. adults, 2009
                                                                                                                                • Music, Video, and Games

                                                                                                                                  • Interest in purchasing DVDs highest
                                                                                                                                    • Under-25s most keen on discs as holiday gifts for others
                                                                                                                                      • Figure 16: Plans to purchase music, videos, and games as gifts for holiday season, by age, June 2009
                                                                                                                                    • Content for kids
                                                                                                                                      • Figure 17: Plans to purchase music, video, and games as holiday gifts, by gender and presence of children, June 2009
                                                                                                                                    • Asians least interested in gifting shiny content
                                                                                                                                        • Figure 18: Plans to purchase music, videos, and games as gifts for holiday season, by race/Hispanic origin, June 2009
                                                                                                                                      • Advertising: Netflix and TiVo compete with content sales
                                                                                                                                      • Interest in purchasing Hardware: Snapshot

                                                                                                                                        • Hardware with the wind at its back
                                                                                                                                          • Figure 19: Ownership of select consumer electronics, 2002-09
                                                                                                                                        • Rapid uptake for flat-panel TV, DVR, speaker docks and smartphones
                                                                                                                                          • Figure 20: U.S. household penetration of select consumer electronics, 2006 and 2009
                                                                                                                                        • Top gifts in consideration: Digital photo displays
                                                                                                                                          • Tops in consideration for purchases for self: Flat-panel TVs, laptops
                                                                                                                                            • Figure 21: Interest in purchasing entertainment products before January 2010, June 2009
                                                                                                                                          • Consumers unfamiliar with media servers, internet set-tops, and e-readers
                                                                                                                                            • Figure 22: Confusion regarding CE products, June 2009
                                                                                                                                        • Digital Photo Displays

                                                                                                                                          • A notable holiday market
                                                                                                                                              • Figure 23: Interest in purchasing digital photo display before January 2010, June 2009
                                                                                                                                            • Displaying the grandkids
                                                                                                                                              • Figure 24: Interest in purchasing digital photo display before January 2010, by age, June 2009
                                                                                                                                            • Digital Photo Displays: Advertising and Promotion
                                                                                                                                            • Televisions

                                                                                                                                              • Interest in purchasing
                                                                                                                                                • Flat-panel TVs on the mind for gifts and household
                                                                                                                                                  • Figure 25: Interest in purchasing televisions before January 2010, June 2009
                                                                                                                                                • Combos for students and grads
                                                                                                                                                  • Figure 26: Interest in purchasing televisions before January 2010, by age, June 2009
                                                                                                                                                • Advertising for televisions
                                                                                                                                                  • Print ads
                                                                                                                                                    • Figure 27: Pioneer print ad
                                                                                                                                                    • Figure 28: LG print ads
                                                                                                                                                    • Figure 29: Samsung print ad
                                                                                                                                                    • Figure 30: Sony print ad
                                                                                                                                                  • Television ads
                                                                                                                                                    • Figure 31: Vizio HDTV television ad, 2008
                                                                                                                                                  • Televisions nearing the gift price range
                                                                                                                                                    • For more information…
                                                                                                                                                    • Video Playback

                                                                                                                                                      • Interest in purchasing
                                                                                                                                                        • Low awareness of media servers hampering sales
                                                                                                                                                          • Promoting gift pricing at $99.99 to encourage interest
                                                                                                                                                            • Roku hitting the $100 mark; competitors substantially more expensive
                                                                                                                                                              • Figure 32: Interest in purchasing video playback hardware before January 2010, June 2009
                                                                                                                                                            • Blu-ray a potential way to save relative to attending theater
                                                                                                                                                              • Under-35s want to see the most recent flicks at home
                                                                                                                                                                • Convergence products offer more choices in one box
                                                                                                                                                                  • Figure 33: Interest in purchasing video playback hardware before January 2010, by age, June 2009
                                                                                                                                                                • For more information…
                                                                                                                                                                • Audio

                                                                                                                                                                  • Interest in purchasing
                                                                                                                                                                    • Video drives audio
                                                                                                                                                                      • MP3 players drive docks
                                                                                                                                                                        • Talking romance
                                                                                                                                                                          • Home surround sound pricey for gifts
                                                                                                                                                                            • Speakers and docks available at kids’ gift prices
                                                                                                                                                                                • Figure 34: Interest in purchasing audio hardware before January 2010, June 2009
                                                                                                                                                                              • Docks and PC speakers still to see substantial growth among under-35s
                                                                                                                                                                                • PC speakers for videoconferencing with grandchildren
                                                                                                                                                                                  • Figure 35: Interest in purchasing audio hardware before January 2010, by age, June 2009
                                                                                                                                                                                • Audio advertising
                                                                                                                                                                                  • Figure 36: Bose Computer Music Monitor print ad
                                                                                                                                                                              • Gaming Hardware

                                                                                                                                                                                • A slow climb to higher penetration
                                                                                                                                                                                  • Consoles and portables among most considered gifts
                                                                                                                                                                                    • Figure 37: Interest in purchasing gaming hardware before January 2010, June 2009
                                                                                                                                                                                  • An opportunity in gifting consoles and handhelds to Boomers
                                                                                                                                                                                    • Figure 38: Interest in purchasing gaming hardware before January 2010, by age, June 2009
                                                                                                                                                                                  • For more information…
                                                                                                                                                                                  • PCs

                                                                                                                                                                                    • All gains in PC penetration derive from increasing laptop ownership
                                                                                                                                                                                      • Netbooks capitalize on interest in laptops
                                                                                                                                                                                        • Portable computers still have room to grow
                                                                                                                                                                                            • Figure 39: Interest in purchasing PCs before January 2010, June 2009
                                                                                                                                                                                          • Interest highest among under-35s
                                                                                                                                                                                            • Figure 40: Interest in purchasing PCs before January 2010, by age, June 2009
                                                                                                                                                                                          • For more information…
                                                                                                                                                                                          • PC Peripherals

                                                                                                                                                                                            • Penetration for peripherals mostly stalled
                                                                                                                                                                                              • Matching peripherals with sexier tech gifts
                                                                                                                                                                                                • Figure 41: Interest in purchasing PC peripherals before January 2010, June 2009
                                                                                                                                                                                              • Dedicated peripherals could make inroads
                                                                                                                                                                                                • Figure 42: Interest in purchasing PC peripherals before January 2010, by age, June 2009
                                                                                                                                                                                              • PC Peripherals: Advertising
                                                                                                                                                                                                • Figure 43: Kodak printer Jennifer Peck television ad, 2009
                                                                                                                                                                                                • Figure 44: Hewlett-Packard multi-products television ad, 2009
                                                                                                                                                                                                • Figure 45: Samsung Multi-Products television ad, 2009
                                                                                                                                                                                            • Smartphones and PMDs

                                                                                                                                                                                              • Introduction
                                                                                                                                                                                                • Turning interest in purchasing for self into add-on gift purchases
                                                                                                                                                                                                  • Figure 46: Interest in purchasing smartphones and PMDs before January 2010, June 2009
                                                                                                                                                                                                • Under-35s want portable technology
                                                                                                                                                                                                  • Figure 47: Interest in purchasing smartphones and PMDs before January 2010, by age, June 2009
                                                                                                                                                                                                • iPhones and BlackBerry phones top list for those seeking a smartphone
                                                                                                                                                                                                  • Figure 48: Brand of smartphone planning to purchase, by household income, June 2009
                                                                                                                                                                                                • For more info…
                                                                                                                                                                                                • E-readers and GPS

                                                                                                                                                                                                  • Device penetration
                                                                                                                                                                                                    • Figure 49: Ownership of navigation devices and electronic readers, by age, March 2009
                                                                                                                                                                                                  • ABCs of e-readers: Sony vs. Amazon Kindle
                                                                                                                                                                                                    • e-readers advertising
                                                                                                                                                                                                      • GPS and e-readers as holiday gifts
                                                                                                                                                                                                        • Figure 50: Interest in purchasing navigation devices and electronic readers before January 2010, June 2009
                                                                                                                                                                                                      • Under-35s most interested in GPS, e-readers
                                                                                                                                                                                                        • Figure 51: Interest in purchasing navigation devices and electronic readers before January 2010, by age, June 2009
                                                                                                                                                                                                      • Competition from cell phones
                                                                                                                                                                                                        • Figure 52: Plans to sign up or change GPS carriers on cell phone before January 2010, June 2009
                                                                                                                                                                                                      • GPS on cell has large future
                                                                                                                                                                                                        • Figure 53: Plans to sign up or change carriers for cellular GPS before January 2010, by age, June 2009
                                                                                                                                                                                                      • GPS advertising
                                                                                                                                                                                                        • Figure 54: TomTom television ad, 2008
                                                                                                                                                                                                    • Portable Memory and Backing Up

                                                                                                                                                                                                      • Providing memory with step-up features or entertainment content
                                                                                                                                                                                                        • Figure 55: Interest in purchasing portable memory products before January 2010, June 2009
                                                                                                                                                                                                      • Novelty drives
                                                                                                                                                                                                        • Figure 56: Interest in purchasing portable memory products before January 2010, by age, June 2009
                                                                                                                                                                                                      • Portable Memory and Backing Up: Innovation and Innovators
                                                                                                                                                                                                      • Cameras and Camcorders

                                                                                                                                                                                                        • Let consumers play with camcorders
                                                                                                                                                                                                          • Figure 57: Interest in purchasing camera or camcorder before January 2010, June 2009
                                                                                                                                                                                                        • The Apple camcorder
                                                                                                                                                                                                          • Figure 58: Interest in purchasing camera or camcorder before January 2010, by age, June 2009
                                                                                                                                                                                                        • A new camera for Dad
                                                                                                                                                                                                          • Figure 59: Interest in purchasing camera or camcorder before January 2010, by gender and presence of children, June 2009
                                                                                                                                                                                                      • Mobile Communication Services

                                                                                                                                                                                                        • Communication services as gifts
                                                                                                                                                                                                          • One in 11 planning to subscribe to wireless broadband for the first time
                                                                                                                                                                                                            • Figure 60: Plans to sign up for or change carriers for cellular service before January 2010, June 2009
                                                                                                                                                                                                          • 18-34 year olds the group to reach
                                                                                                                                                                                                            • Figure 61: Plans to sign up for or change carriers for cellular services before January 2010, by age, June 2009
                                                                                                                                                                                                          • Income a driver for subscriptions…to a point
                                                                                                                                                                                                            • Figure 62: Plans to sign up for or change carriers for cellular services before January 2010, by household income, June 2009
                                                                                                                                                                                                          • Dads most likely to be changing carriers or planning a new service
                                                                                                                                                                                                            • Figure 63: Plans to sign up for service or change carriers for cellular services before January 2010, by gender and presence of children, June 2009
                                                                                                                                                                                                          • Hispanics most intent on acquiring new services or changing carriers
                                                                                                                                                                                                            • Figure 64: Plans to sign up for or change carriers for cellular services before January 2010, by race/Hispanic origin, June 2009
                                                                                                                                                                                                          • For more information…
                                                                                                                                                                                                          • Home Internet

                                                                                                                                                                                                            • High-speed internet in two thirds of homes
                                                                                                                                                                                                              • Figure 65: Home broadband household penetration, 2006 and 2009
                                                                                                                                                                                                            • Nearly one in 10 plan to change broadband providers
                                                                                                                                                                                                              • Figure 66: Plans to sign up or change carriers of home communication service before January 2010, June 2009
                                                                                                                                                                                                            • Under-35s the group to appeal to for cannibalistic subscriptions
                                                                                                                                                                                                              • Figure 67: Plans to sign up for or change carriers of home communication service before January 2010, by age, June 2009
                                                                                                                                                                                                            • Asians, Hispanics restless broadband consumers
                                                                                                                                                                                                              • Figure 68: Plans to sign up for or change carriers of home communication service before January 2010, by race/Hispanic origin, June 2009
                                                                                                                                                                                                          • Television Service

                                                                                                                                                                                                            • Pay-television nearly ubiquitous
                                                                                                                                                                                                              • Figure 69: Plans to sign up for or change carriers for pay-TV service before January 2010, June 2009
                                                                                                                                                                                                            • Those aged 18-34 most open to new DVR options
                                                                                                                                                                                                              • Figure 70: Plans to sign up for or change carriers for pay-TV service before January 2010, by age, June 2009
                                                                                                                                                                                                            • Middle-high incomes more in the market for new pay-TV provider
                                                                                                                                                                                                              • Figure 71: Plans to sign up for or change carriers for pay-TV before January 2010, by household income, June 2009
                                                                                                                                                                                                          • Home Phone Service

                                                                                                                                                                                                            • Changing copper for VoIP
                                                                                                                                                                                                              • Figure 72: Plans to sign up or change carriers for home phone service, June 2009
                                                                                                                                                                                                            • Early adopters interested in landlines
                                                                                                                                                                                                              • Figure 73: Plans to sign up or change carriers for home phone service, by age, June 2009
                                                                                                                                                                                                              • Figure 74: Plans to sign up or change carriers for home phone service, by race/Hispanic origin, June 2009
                                                                                                                                                                                                            • Home phone advertising
                                                                                                                                                                                                              • Figure 75: Vonage Broadband Phone Service Adding Machine television ad, 2008
                                                                                                                                                                                                          • The Role of Income on Hardware Purchase Intent

                                                                                                                                                                                                            • Overview
                                                                                                                                                                                                                • Figure 76: Household income distribution, 2007
                                                                                                                                                                                                              • High-end televisions for the affluent
                                                                                                                                                                                                                • Figure 77: Interest in purchasing televisions before January 2010, by household income, June 2009
                                                                                                                                                                                                              • More than $75K key to new video playback
                                                                                                                                                                                                                • Figure 78: Interest in purchasing video playback hardware before January 2010, by household income, June 2009
                                                                                                                                                                                                              • Selling high-income respondents on multiple PCs
                                                                                                                                                                                                                • Figure 79: Interest in purchasing PCs before January 2010, by household income, June 2009
                                                                                                                                                                                                              • Income correlates with need for smartphones
                                                                                                                                                                                                                • Figure 80: Interest in purchasing smartphones and PMDs before January 2010, by household income, June 2009
                                                                                                                                                                                                              • High income correlated with penetration of e-readers and dedicated GPS
                                                                                                                                                                                                                • Figure 81: Ownership of portable GPS device and e-reader, by household income, March 2009
                                                                                                                                                                                                              • e-readers appeal to the affluent
                                                                                                                                                                                                                • Figure 82: Interest in purchasing navigation devices and e-readers before January 2010, by household income, June 2009
                                                                                                                                                                                                              • Wealthy respondents want digital cameras
                                                                                                                                                                                                                • Figure 83: Interest in purchasing camera or camcorder before January 2010, by household income, June 2009
                                                                                                                                                                                                            • Race and Hispanic Origin

                                                                                                                                                                                                              • Introduction
                                                                                                                                                                                                                • Overview
                                                                                                                                                                                                                  • Figure 84: Household income distribution, by race and Hispanic origin of householder, 2007
                                                                                                                                                                                                                • Key differences between racial and ethnic groups
                                                                                                                                                                                                                  • Interest in purchasing tech hardware: data
                                                                                                                                                                                                                    • Interest in purchasing televisions
                                                                                                                                                                                                                      • Figure 85: Interest in purchasing televisions before January 2010, by race/Hispanic origin, June 2009
                                                                                                                                                                                                                    • Interest in purchasing digital photo displays
                                                                                                                                                                                                                      • Figure 86: Interest in purchasing digital photo display before January 2010, by race/Hispanic origin, June 2009
                                                                                                                                                                                                                    • Interest in purchasing video playback hardware
                                                                                                                                                                                                                      • Figure 87: Interest in purchasing video playback hardware before January 2010, by race/Hispanic origin, June 2009
                                                                                                                                                                                                                    • Interest in purchasing PCs
                                                                                                                                                                                                                      • Figure 88: Interest in purchasing PCs before January 2010, by race/Hispanic origin, June 2009
                                                                                                                                                                                                                    • Interest in purchasing portable memory
                                                                                                                                                                                                                      • Figure 89: Interest in purchasing portable memory before January 2010, by race/Hispanic origin, June 2009
                                                                                                                                                                                                                    • Interest in purchasing PC peripherals
                                                                                                                                                                                                                      • Figure 90: Interest in purchasing PC peripherals before January 2010, by race/Hispanic origin, June 2009
                                                                                                                                                                                                                    • Interest in purchasing smartphones and PMDs
                                                                                                                                                                                                                      • Figure 91: Interest in purchasing smartphones and PMDs before January 2010, by race/Hispanic origin, June 2009
                                                                                                                                                                                                                    • Interest in purchasing GPS and e-readers
                                                                                                                                                                                                                      • Figure 92: Interest in purchasing GPS and e-readers before January 2010, by race/Hispanic origin, June 2009
                                                                                                                                                                                                                    • Interest in purchasing audio hardware
                                                                                                                                                                                                                      • Figure 93: Interest in purchasing audio hardware before January 2010, by race/Hispanic origin, June 2009
                                                                                                                                                                                                                    • Interest in purchasing gaming hardware
                                                                                                                                                                                                                      • Figure 94: Interest in purchasing gaming hardware before January 2010, by race/Hispanic origin, June 2009
                                                                                                                                                                                                                    • Interest in purchasing cameras and camcorders
                                                                                                                                                                                                                      • Figure 95: Interest in purchasing cameras and camcorders before January 2010, by race/Hispanic origin, June 2009
                                                                                                                                                                                                                  • Cluster Analysis

                                                                                                                                                                                                                      • Scrooges
                                                                                                                                                                                                                        • The Mainstream
                                                                                                                                                                                                                          • CE Givers
                                                                                                                                                                                                                            • Characteristic tables
                                                                                                                                                                                                                              • Figure 96: Holiday gift clusters, June 2009
                                                                                                                                                                                                                              • Figure 97: Interest in purchasing video playback hardware, by holiday gift clusters, June 2009
                                                                                                                                                                                                                              • Figure 98: Interest in purchasing televisions, by holiday gift clusters, June 2009
                                                                                                                                                                                                                              • Figure 99: Interest in purchasing digital photo displays, by holiday gift clusters, June 2009
                                                                                                                                                                                                                              • Figure 100: Interest in purchasing gaming hardware, by holiday gift clusters, June 2009
                                                                                                                                                                                                                              • Figure 101: Interest in purchasing audio hardware, by holiday gift clusters, June 2009
                                                                                                                                                                                                                              • Figure 102: Interest in purchasing PCs, by holiday gift clusters, June 2009
                                                                                                                                                                                                                              • Figure 103: Interest in purchasing PC peripherals, by holiday gift clusters, June 2009
                                                                                                                                                                                                                              • Figure 104: Interest in purchasing portable hardware, by holiday gift clusters, June 2009
                                                                                                                                                                                                                              • Figure 105: Interest in changing carriers or acquiring new subscriptions for home communications, by holiday gift clusters, June 2009
                                                                                                                                                                                                                              • Figure 106: Interest in changing carriers or acquiring new subscriptions for mobile communications, by holiday gift clusters, June 2009
                                                                                                                                                                                                                              • Figure 107: Interest in gifting cash gifts and gift cards, by holiday gift clusters, June 2009
                                                                                                                                                                                                                              • Figure 108: Interest in gifting music, videos, and games, by holiday gift clusters, June 2009
                                                                                                                                                                                                                              • Figure 109: Expected holiday gift spend on age groups, by holiday gift clusters, June 2009
                                                                                                                                                                                                                              • Figure 110: Expected holiday CE gift spend on age groups, by holiday gift clusters, June 2009
                                                                                                                                                                                                                              • Figure 111: Number of social network profiles, by holiday gift clusters, June 2009
                                                                                                                                                                                                                            • Demographic tables
                                                                                                                                                                                                                              • Figure 112: Holiday gift clusters, by gender, June 2009
                                                                                                                                                                                                                              • Figure 113: Holiday gift clusters, by age, June 2009
                                                                                                                                                                                                                              • Figure 114: Holiday gift clusters, by income, June 2009
                                                                                                                                                                                                                              • Figure 115: Holiday gift clusters, by race, June 2009
                                                                                                                                                                                                                              • Figure 116: Holiday gift clusters, by Hispanic origin, June 2009
                                                                                                                                                                                                                              • Figure 117: Holiday gift clusters, by marital status, June 2009
                                                                                                                                                                                                                              • Figure 118: Holiday gift clusters, by presence of children, June 2009
                                                                                                                                                                                                                            • Cluster methodology
                                                                                                                                                                                                                            • Custom Consumer Groups: Moms and Dads

                                                                                                                                                                                                                              • Introduction
                                                                                                                                                                                                                                • Key differences between moms, dads, and non-parents
                                                                                                                                                                                                                                  • Interest in purchasing tech hardware data
                                                                                                                                                                                                                                    • Interest in purchasing televisions
                                                                                                                                                                                                                                      • Figure 119: Interest in purchasing televisions before January 2010, by gender and presence of children, June 2009
                                                                                                                                                                                                                                    • Interest in purchasing digital photo displays
                                                                                                                                                                                                                                      • Figure 120: Interest in purchasing digital photo display before January 2010, by gender and presence of children, June 2009
                                                                                                                                                                                                                                    • Interest in purchasing video playback hardware
                                                                                                                                                                                                                                      • Figure 121: Interest in purchasing video playback hardware before January 2010, by gender and presence of children, June 2009
                                                                                                                                                                                                                                    • Interest in purchasing PCs
                                                                                                                                                                                                                                      • Figure 122: Interest in purchasing PCs before January 2010, by gender and presence of children, June 2009
                                                                                                                                                                                                                                    • Interest in purchasing portable memory
                                                                                                                                                                                                                                      • Figure 123: Interest in purchasing portable memory before January 2010, by gender and presence of children, June 2009
                                                                                                                                                                                                                                    • Interest in purchasing PC peripherals
                                                                                                                                                                                                                                      • Figure 124: Interest in purchasing PC peripherals before January 2010, by gender and presence of children, June 2009
                                                                                                                                                                                                                                    • Interest in purchasing smartphones and PMDs
                                                                                                                                                                                                                                      • Figure 125: Interest in purchasing smartphones and PMDs before January 2010, by gender and presence of children, June 2009
                                                                                                                                                                                                                                    • Interest in purchasing GPS and e-readers
                                                                                                                                                                                                                                      • Figure 126: Interest in purchasing GPS and electronic readers before January 2010, by gender and presence of children, June 2009
                                                                                                                                                                                                                                    • Interest in purchasing audio hardware
                                                                                                                                                                                                                                      • Figure 127: Interest in purchasing audio hardware before January 2010, by gender and presence of children, June 2009
                                                                                                                                                                                                                                    • Interest in purchasing gaming hardware
                                                                                                                                                                                                                                      • Figure 128: Interest in purchasing gaming hardware before January 2010, by gender and presence of children, June 2009
                                                                                                                                                                                                                                    • Interest in changing or acquiring home broadband
                                                                                                                                                                                                                                      • Figure 129: Plans to sign up or change carriers of home communication service before January 2010, by gender and presence of children, June 2009
                                                                                                                                                                                                                                    • Interest in changing or acquiring subscription television
                                                                                                                                                                                                                                      • Figure 130: Plans to sign up or change carriers of home communication service before January 2010, by gender and presence of children, June 2009
                                                                                                                                                                                                                                  • Appendix: Additional Tables by Household Income

                                                                                                                                                                                                                                    • Limited differences seen in interest in purchasing audio
                                                                                                                                                                                                                                      • Figure 131: Interest in purchasing audio hardware before January 2010, by household income, June 2009
                                                                                                                                                                                                                                    • Income not a factor in gaming hardware interest in purchasing
                                                                                                                                                                                                                                      • Figure 132: Interest in purchasing PCs before January 2010, by household income, June 2009
                                                                                                                                                                                                                                    • Income does not affect interest in PC peripherals
                                                                                                                                                                                                                                      • Figure 133: Interest in purchasing PC peripherals before January 2010, by household income, June 2009
                                                                                                                                                                                                                                    • Memory sought equally by all income groups
                                                                                                                                                                                                                                      • Figure 134: Interest in purchasing PC products before January 2010, by household income, June 2009
                                                                                                                                                                                                                                    • Income not a factor in popularity of digital displays
                                                                                                                                                                                                                                      • Figure 135: Interest in purchasing digital photo display before January 2010, by household income, June 2009
                                                                                                                                                                                                                                    • Shiny content crosses income lines
                                                                                                                                                                                                                                      • Figure 136: Plans to purchase entertainment products for holidays, by household income, June 2009
                                                                                                                                                                                                                                    • Income not a factor for change in broadband service
                                                                                                                                                                                                                                      • Figure 137: Plans to sign up for or change ISP before January 2010, by household income, June 2009
                                                                                                                                                                                                                                  • Appendix: Historical Data Points

                                                                                                                                                                                                                                    • Interest in Blu-ray, HDTV, DVR, DVD subscriptions, media centers in 10/08
                                                                                                                                                                                                                                      • Figure 138: Adoption of new video technologies, ownership and interest in ownership, October 2008
                                                                                                                                                                                                                                    • Historical sales of dedicated GPS
                                                                                                                                                                                                                                      • Figure 139: U.S. manufacturer sales and forecast of portable navigation devices, 2004-09
                                                                                                                                                                                                                                  • Appendix: Trade Associations

                                                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                                                    • Alliance for Telecommunications Industry Solutions (ATIS)
                                                                                                                                                                                                                                    • Apple, Inc
                                                                                                                                                                                                                                    • Association of Information Technology Professionals
                                                                                                                                                                                                                                    • Blockbuster USA
                                                                                                                                                                                                                                    • CDMA Development Group (CDG)
                                                                                                                                                                                                                                    • Consumer Electronics Association
                                                                                                                                                                                                                                    • Digital Media Association (DiMA)
                                                                                                                                                                                                                                    • Eastman Kodak Company (USA)
                                                                                                                                                                                                                                    • Entertainment Merchants Association
                                                                                                                                                                                                                                    • Entertainment Software Association
                                                                                                                                                                                                                                    • Facebook, Inc.
                                                                                                                                                                                                                                    • Google, Inc.
                                                                                                                                                                                                                                    • Greenfield Online
                                                                                                                                                                                                                                    • Hewlett-Packard Company
                                                                                                                                                                                                                                    • Interactive Entertainment Merchants Association
                                                                                                                                                                                                                                    • Major League Baseball
                                                                                                                                                                                                                                    • Microsoft USA
                                                                                                                                                                                                                                    • Motion Picture Association of America
                                                                                                                                                                                                                                    • MySpace.com
                                                                                                                                                                                                                                    • National Association of Recording Merchandisers
                                                                                                                                                                                                                                    • National Cable Television Association (NCTA)
                                                                                                                                                                                                                                    • Netflix, Inc.
                                                                                                                                                                                                                                    • Nintendo of America Inc.
                                                                                                                                                                                                                                    • Office Depot (North America Retail)
                                                                                                                                                                                                                                    • Photo Marketing Association International
                                                                                                                                                                                                                                    • Pioneer Corporation
                                                                                                                                                                                                                                    • Recording Industry Association of America [RIAA]
                                                                                                                                                                                                                                    • Research In Motion (USA)
                                                                                                                                                                                                                                    • Rural Cellular Association (RCA)
                                                                                                                                                                                                                                    • Samsung Electronics (USA)
                                                                                                                                                                                                                                    • SanDisk Corporation
                                                                                                                                                                                                                                    • Semiconductor Industry Association
                                                                                                                                                                                                                                    • Software & Information Industry Association (SIIA)
                                                                                                                                                                                                                                    • Sony Corporation of America
                                                                                                                                                                                                                                    • T-Mobile USA
                                                                                                                                                                                                                                    • TiVo Inc
                                                                                                                                                                                                                                    • Video Software Dealers Association
                                                                                                                                                                                                                                    • Walmart Stores (USA)
                                                                                                                                                                                                                                    • Wi-Fi Alliance
                                                                                                                                                                                                                                    • Wireless Communications Association International (WCA)
                                                                                                                                                                                                                                    • Yahoo! Inc
                                                                                                                                                                                                                                    • YouTube, Inc.

                                                                                                                                                                                                                                    Consumer Electronics Holiday Shopping - US - September 2009

                                                                                                                                                                                                                                    US $3,995.00 (Excl.Tax)