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Consumer Food Packaging - UK - January 2010

  • Easy to recycle (biodegradable) packaging is the top packaging attribute sought by 23 million consumers.
  • Consumers appear to consciously attach less importance to the way packaging looks, as only 1.2 million consider stylish packaging to be an important packaging attribute.
  • Food packaging design should factor in multi-functional uses as 18.5 million consumers re-use plastic containers and bottles.
  • 4.4 million consumers claim to be fighting back against excess food packaging, and say they leave it behind at the grocery store.
  • Three-quarters of the UK population feel that food packaging should have guidelines on how best to recycle it.
  • The provision of recycling facilities sometimes falls short of consumers’ needs. Two-fifths of consumers would recycle more if there were adequate facilities near their home and a tenth of consumers are not recycling food packaging due to inadequate local facilities to dispose of them.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definitions
          • Consumer research
          • Future Opportunities

            • Green vouchers
              • Consulting shoppers on packaging
              • Market in Brief

                • Value sales of packaging slow down
                  • Environmental concerns
                    • Attitudes towards the environment
                      • Food packaging issues
                        • Pressure on landfill sites
                          • Food labelling
                          • Internal Market Environment

                            • Key points
                              • Concern for the environment
                                • Figure 1: Agreement with selected lifestyle statements about the environment, 2005-09
                              • Environmental concerns not top priority for all
                                • Figure 2: Agreement with statement ‘There is too much concern with the environment’, 2005-09
                                • Figure 3: Agreement with statement ‘There is too much concern with the environment’, by gender, age, socio-economic group and presence of children in the household, 2009
                              • Recycling issues
                                • Figure 4: Agreement with selected lifestyle statements about the environment, 2005-09
                              • Labelling issues
                                • Figure 5: Agreement with statement ‘I often read the ingredients on food labels’, 2005-09
                              • The ethical company
                                • Figure 6: Agreement with selected lifestyle statements about the environment, 2005-09
                            • Broader Market Environment

                              • Key points
                                • Meeting landfill targets
                                    • Figure 7: Business recovery and recycling targets for Great Britain, 2008-10
                                  • Working with WRAP
                                    • GDP growth slows down
                                      • Figure 8: Trends in GDP, PDI and consumer expenditure at 2009 prices, 2004-14
                                    • Changing household sizes
                                      • Figure 9: Changes in UK household size, 2004-14
                                    • ABs more environmentally aware
                                      • Figure 10: Trends in the socio-economic structure of the UK adult population, 2004-09 and 2009-14
                                  • Strengths and Weaknesses

                                    • Strengths
                                      • Weaknesses
                                      • Innovations in Packaging

                                        • Key points
                                          • Consumers and retailers driving innovation in packaging
                                            • Plastic packaging reigns supreme
                                              • Figure 11: NPD in food, percentage of launches, by packaging type, 2007-09
                                            • Environmentally friendly packaging
                                              • Figure 12: NPD in food, percentage of new launches, by product claim, 2007-09
                                            • Sustainable packaging
                                            • What are Retailers Doing?

                                              • Key points
                                                • The Courtauld Commitment
                                                    • Figure 13: Grocery retailer food packaging and environmentally friendly iniatives, 2009
                                                • Market Size and Forecast

                                                  • Key points
                                                    • Packaging value sales growth slows down
                                                      • Figure 14: UK food packaging market, by value at msp, 2004-09
                                                    • Manufacturers under pressure to reduce packaging
                                                      • Future prospects
                                                        • Figure 15: Forecast of UK food packaging industry, by value at msp*, 2004-14
                                                      • Paper and board packaging
                                                        • Plastic packaging
                                                          • Metal packaging
                                                            • Glass packaging
                                                              • Factors used in the forecast
                                                              • Segment Performance

                                                                • Key points
                                                                  • Value sales of paper packaging up
                                                                    • Figure 16: Value sales of food packaging industry at msp, by sector, 2007-09
                                                                  • Retailers look to reduce plastic packaging
                                                                    • Metal packaging faces cost increases
                                                                      • Glass packaging challenged by plastic
                                                                      • The Consumer – Attitudes towards the Environment

                                                                        • Key points
                                                                          • Most consumers try to recycle
                                                                              • Figure 17: Attitudes towards the environment, November 2009
                                                                              • Figure 18: Agreement with statement ‘I would recycle more if I had an incentive’, by gender, age, socio-economic group and supermarket used, November 2009
                                                                            • Manufacturers and the government also to share some responsibility
                                                                                • Figure 19: Who has responsibility for protecting the environment, by age, socio-economic group and supermarket used, November 2009
                                                                              • Climate change and the individual
                                                                                • Most consumers buy environmentally friendly products
                                                                                    • Figure 20: Consumer groups based on attitudes towards the environment, November 2009
                                                                                    • Figure 21: Profile of consumers based on the attitudes towards the environment, by gender, age and socio-economic group, November 2009
                                                                                  • Londoners more likely to be Eco-warriors
                                                                                    • Figure 22: Profile of consumers based on the attitudes towards the environment, by region, November 2009
                                                                                  • Eco-aware and Eco-uncommitted share similarities
                                                                                    • Figure 23: Consumer groups and their key attitudes towards the environment, November 2009
                                                                                • The Consumer – Packaging Attributes

                                                                                  • Key points
                                                                                    • Aesthetics is a low-priority packaging attribute
                                                                                      • Figure 24: Agreement with statement ‘I often buy a product because of its nice packaging’, 2005-09
                                                                                    • Recyclability most important functional attribute
                                                                                        • Figure 25: Attributes sought in food packaging, November 2009
                                                                                      • Older consumers attach importance to product packaging attributes
                                                                                        • Figure 26: Packaging attributes and consumer profiles, November 2009
                                                                                      • Eco-warriors favour packaging that is environmentally friendly
                                                                                        • Figure 27: Attributes sought in food packaging, by consumer groups’ attitudes towards the environment, November 2009
                                                                                    • The Consumer – Attitudes towards Food Packaging

                                                                                      • Key points
                                                                                          • Figure 28: Attitudes towards food packaging, November 2009
                                                                                        • Reusing packaging
                                                                                          • Packaging helps reduce food wastage
                                                                                            • Local councils have inconsistent recycling policies
                                                                                              • No to excess packaging
                                                                                              • Targeting Opportunities

                                                                                                • Key points
                                                                                                    • Figure 29: Consumer typologies for food packaging, November 2009
                                                                                                  • Environmentally Friendlies (16%)
                                                                                                    • Who are they?
                                                                                                      • Attitudes towards the environment and packaging
                                                                                                        • Opportunities
                                                                                                          • Non-Greens (36%)
                                                                                                            • Who are they?
                                                                                                              • Attitudes towards the environment and packaging
                                                                                                                • Opportunities
                                                                                                                  • Environmental Activists (28%)
                                                                                                                    • Who are they?
                                                                                                                      • Attitudes towards the environment and packaging
                                                                                                                        • Opportunities
                                                                                                                          • Incentivised Greens (20%)
                                                                                                                            • Who are they?
                                                                                                                              • Attitudes towards the environment and packaging
                                                                                                                                • Opportunities
                                                                                                                                • Appendix

                                                                                                                                  • Advertising data
                                                                                                                                    • Abbreviations
                                                                                                                                    • Appendix – Internal Market Environment

                                                                                                                                        • Figure 30: Agreement with selected lifestyle statements about the environment, by demographics, 2009
                                                                                                                                        • Figure 31: Agreement with selected lifestyle statements about the environment, by demographics, 2009
                                                                                                                                        • Figure 32: Trends in personal concerns, June-December 2009*
                                                                                                                                        • Figure 33: Agreement with selected lifestyle statements about food labelling, by demographics, 2009
                                                                                                                                    • Appendix – Broader Market Environment

                                                                                                                                        • Figure 34: Percentage of house type in total new housing starts in Great Britain, 2004-08
                                                                                                                                    • Appendix – Innovations in Packaging

                                                                                                                                        • Figure 35: NPD in food, percentage of launches, by packaging material and food category, 2007-09
                                                                                                                                    • Appendix – The Consumer – Attitudes towards the Environment

                                                                                                                                        • Figure 36: Consumer groups for attitudes towards the environment, by demographics, November 2009
                                                                                                                                        • Figure 37: Most popular attitudes towards the environment, by demographics, November 2009
                                                                                                                                        • Figure 38: Next most popular attitudes towards the environment, by demographics, November 2009 (continued)
                                                                                                                                        • Figure 39: Other attitudes towards the environment, by demographics, November 2009 (continued)
                                                                                                                                        • Figure 40: Attitudes towards the environment, by consumer groups for attitudes towards the environment, November 2009
                                                                                                                                    • Appendix – The Consumer – Packaging Attributes

                                                                                                                                        • Figure 41: Most popular attributes sought in food packaging, by demographics, November 2009
                                                                                                                                        • Figure 42: Next most popular attributes sought in food packaging, by demographics, November 2009 (continued)
                                                                                                                                        • Figure 43: NPD in the food category, percentage of launches, by product claim, October-December 2008 and October-December 2009
                                                                                                                                        • Figure 44: Attributes sought in food packaging, by consumer groups’ attitudes towards the environment, November 2009
                                                                                                                                    • Appendix – The Consumer – Attitudes towards Food Packaging

                                                                                                                                        • Figure 45: Most popular attitudes towards food packaging, by demographics, November 2009
                                                                                                                                        • Figure 46: Next most popular attitudes towards food packaging, by demographics, November 2009 (continued)
                                                                                                                                        • Figure 47: Attitudes towards food packaging, by most popular attributes sought in food packaging, November 2009
                                                                                                                                        • Figure 48: Attitudes towards food packaging, by next most popular attributes sought in food packaging, November 2009 (continued)
                                                                                                                                    • Appendix – Targeting Opportunities

                                                                                                                                        • Figure 49: Target groups for attitudes towards the environment, by demographics, November 2009
                                                                                                                                        • Figure 50: Attitudes towards the environment, by target groups for attitudes towards the environment, November 2009
                                                                                                                                        • Figure 51: Attributes sought in food packaging, by target groups for attitudes towards the environment, November 2009
                                                                                                                                        • Figure 52: Attitudes towards food packaging, by target groups for attitudes towards the environment, November 2009
                                                                                                                                        • Figure 53: Consumer groups for attitudes towards the environment, by target groups for attitudes towards the environment, November 2009

                                                                                                                                    Companies Covered

                                                                                                                                    • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                    • Asda Group Ltd
                                                                                                                                    • Ben & Jerry's (UK)
                                                                                                                                    • British Market Research Bureau (BMRB)
                                                                                                                                    • British Retail Consortium
                                                                                                                                    • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                    • Cadbury Trebor Bassett
                                                                                                                                    • Co-operative Group
                                                                                                                                    • Coca-Cola GB
                                                                                                                                    • Department for Environment, Food & Rural Affairs
                                                                                                                                    • Findus Ltd [UK]
                                                                                                                                    • Food Standards Agency
                                                                                                                                    • Freeview
                                                                                                                                    • Gü Rensow Ltd
                                                                                                                                    • HJ Heinz Company UK
                                                                                                                                    • Innocent Drinks Ltd
                                                                                                                                    • J. Sainsbury
                                                                                                                                    • Kellogg Company of GB Limited
                                                                                                                                    • Kraft Foods UK
                                                                                                                                    • Lidl (UK)
                                                                                                                                    • Marks & Spencer
                                                                                                                                    • mmO2 plc
                                                                                                                                    • Nestlé UK Ltd
                                                                                                                                    • Netto Foodstores Ltd
                                                                                                                                    • Orange plc (UK)
                                                                                                                                    • Outdoor Advertising Association of Great Britain
                                                                                                                                    • OXFAM
                                                                                                                                    • Pepsi-Cola UK
                                                                                                                                    • T-Mobile (UK) Ltd
                                                                                                                                    • Tesco Plc
                                                                                                                                    • Unilever Bestfoods UK Ltd
                                                                                                                                    • Virgin Media Ltd
                                                                                                                                    • Virgin Mobile
                                                                                                                                    • Vodafone Group Plc (UK)
                                                                                                                                    • W Jordans (Cereals) Ltd
                                                                                                                                    • Waitrose
                                                                                                                                    • Wal-Mart Stores, Inc
                                                                                                                                    • Waste & Resources Action Programme (WRAP)
                                                                                                                                    • Wm Morrison Supermarkets

                                                                                                                                    Consumer Food Packaging - UK - January 2010

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