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Consumer Snacking - UK - June 2010

  • Nine in ten British adults eat snacks between meals, nearly half of them on a daily basis. There are in total an estimated 13 billion at-home snacking occasions a year, and 6.4 billion occasions on the go.
  • Tangible benefits are key for healthy snacks looking to attract women. Just over five million women see low fat content as important in snack choice, four million deeming low calories significant.
  • Over-55s account for four billion at-home snacking occasions a year, far more than any other age group. They are the most likely group to place importance on snacks being convenient to eat, natural and high in fibre, making these key attributes for brands hoping to unlock this pool of demand.
  • Top-end snacks could win favour as affordable luxuries offering a momentary escape from the recession mode for the 23 million snackers who do not see price as important in snack choice.
  • Associating a snack brand with relaxation and positivity, whether through choice of ingredients, brand collaborations or interactive media, could appeal to the nearly five million women who snack when stressed.
  • Nearly 15 million adults eat snacks when they are bored. Brands providing entertainment for example through on-pack or online content could win greater loyalty among this sizeable group.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Abbreviations
          • Future Opportunities

            • When it’s less about need, and more about want…
              • For your viewing pleasure
                • Talk to me
                  • … when it’s less about hunger and more about stress
                    • And… relax
                      • More than just a snack
                        • Shout it out!
                        • Market in Brief

                          • 20 billion snacking occasions annually
                            • Both health and indulgence are in demand
                              • Snacks face a challenge as over-55s and ABs to grow
                                • Nine in ten adults snack
                                  • Taste is key in snack choice
                                    • Hunger drives snacking
                                    • Internal Market Environment

                                      • Key points
                                        • Weight management still on the agenda
                                            • Figure 1: Trends in attitudes towards weight management and food, 2005-09
                                          • Indulgence
                                              • Figure 2: Trends in attitudes towards healthy eating, 2005-09
                                            • Availability of snacks on the go
                                              • Convenience stores
                                                • Figure 3: Convenience stores: Sales and outlet numbers, by type of retailer, 2008
                                              • Vending machines
                                                  • Figure 4: UK vending market, by volume and value, 2004-09
                                                • The unselfish side of snacking
                                                • Broader Market Environment

                                                  • Key points
                                                    • One in four in healthy finances
                                                      • Figure 5: Trends in how respondents describe their financial situation, February 2009-April 2010
                                                    • Growth in the number of over-55s a challenge for the snack market?
                                                        • Figure 6: Trends in the age structure of the UK population, 2010-15
                                                      • ABs' projected growth bodes well for nuts
                                                          • Figure 7: Changes in adult population, by socio-economic group, 2010-15
                                                        • Power without pestering
                                                          • Pocket money averages at £5
                                                              • Figure 8: Total amount of money received in a week – 7-14-year-olds, 2005-09
                                                              • Figure 9: Children who regularly snack/nibble between meals, 2006-09
                                                            • School food has healthy aims
                                                                • Figure 10: Top 15 foods 7-16-year-olds snack on between meals, by age, 2009
                                                              • Consumer time spent in transit
                                                                • Figure 11: Average trips per person per year, by most common trip purpose, 1995/97-2008
                                                                • Figure 12: Average trip duration, by most common trip purpose, 1995/97-2008
                                                            • Competitive Context

                                                              • Key points
                                                                • Sweets are far down the list of spending priorities
                                                                    • Figure 13: Consumer spending priorities, April 2010
                                                                  • Sitting down to eat
                                                                    • Figure 14: Frequency of visiting various foodservice outlets, 2005-09
                                                                  • Fast food chains
                                                                    • Coffee shops
                                                                      • Sandwich bars
                                                                      • Strengths and Weaknesses in the Market

                                                                        • Strengths
                                                                          • Weaknesses
                                                                          • Who’s Innovating?

                                                                            • Key points
                                                                              • Range extension and brands dominate
                                                                                • Vegetarian and environmentally-friendly are top claims
                                                                                  • Figure 15: Top 15 claims in snack food markets in the UK, share of total new launches, 2009
                                                                                • No additives gaining
                                                                                  • Recession sees economy launches leap ahead
                                                                                    • Healthy launches outside top ten
                                                                                      • Themes
                                                                                        • Single-portion snacks
                                                                                          • Sharing size snacks expand from savoury to sweet
                                                                                            • Calorie-controlled launches small but steady
                                                                                              • Convenience meets five-a-day
                                                                                              • Market Size and Outlook

                                                                                                • Key points
                                                                                                  • At home
                                                                                                    • Figure 16: Estimated number of adult at-home snacking occasions, 2010
                                                                                                  • On the go
                                                                                                    • Figure 17: Estimated number of adult on-the-go snacking occasions, 2010
                                                                                                  • Snacking occasions by gender and age
                                                                                                    • Figure 18: Estimated number of adult snacking occasions, by gender, 2010
                                                                                                    • Figure 19: Estimated number of adult snacking occasions, by age, 2010
                                                                                                  • Challenges and opportunities ahead
                                                                                                    • Consumer confidence and the World Cup
                                                                                                      • Demographic changes and healthy eating
                                                                                                      • Segment Performance

                                                                                                        • Key points
                                                                                                          • Fresh fruit leads by size, cereal bars by growth
                                                                                                            • Figure 20: UK retail sales of selected food categories associated with snacking, by value, 2009
                                                                                                            • Figure 21: UK retail sales of selected food categories associated with snacking, percentage change in value, 2004-09
                                                                                                          • Fresh fruit
                                                                                                            • Chocolate
                                                                                                              • Crisps
                                                                                                                • Sandwiches and bread
                                                                                                                  • Sweet biscuits
                                                                                                                    • Cereal bars
                                                                                                                    • Brand Communication and Promotion

                                                                                                                      • Key points
                                                                                                                        • Adspend dips in recession
                                                                                                                          • Figure 22: Topline adspend across snack-related markets, 2005-09
                                                                                                                        • Chocolate dominates adspend
                                                                                                                            • Figure 23: Adspend, by category in the UK snacks market, 2007-09
                                                                                                                          • Major chocolate players lead in adspend
                                                                                                                              • Figure 24: Adspend, by company (top ten) in the UK snacks market, 2007-09
                                                                                                                            • TV continues to dominate
                                                                                                                              • Figure 25: Adspend, by media type in the UK snacks market, 2007-09
                                                                                                                            • Themes in advertising and marketing
                                                                                                                              • Prizes and promotions
                                                                                                                                • Two-way communications
                                                                                                                                  • Not just snack, but a break
                                                                                                                                    • The World Cup
                                                                                                                                    • Consumer – Usage and Frequency

                                                                                                                                      • Key points
                                                                                                                                        • Just 8% of adults never eat snacks
                                                                                                                                            • Figure 26: Frequency of snacking at home and on the go, March 2010
                                                                                                                                        • Consumer – Choice of Snacks

                                                                                                                                          • Key points
                                                                                                                                            • Fruit, chocolate and crisps top snack list
                                                                                                                                                • Figure 27: Common snacks eaten between meals, March 2010
                                                                                                                                              • Portability drives on-the-go usage
                                                                                                                                                  • Figure 28: Top six snacks eaten at home and on the go, March 2010
                                                                                                                                                • Women choose healthy, men prefer filling
                                                                                                                                                • Consumer – What They Look For in a Snack

                                                                                                                                                  • Key points
                                                                                                                                                    • Taste is key to snack choice
                                                                                                                                                        • Figure 29: Important considerations in choosing snacks, March 2010
                                                                                                                                                      • Convenience appeals ahead of portability
                                                                                                                                                        • Health attracts a sizeable minority
                                                                                                                                                          • Men are price-led, women care about health
                                                                                                                                                            • Figure 30: Difference from average in considerations in choosing snacks, by gender, March 2010
                                                                                                                                                          • Youngsters want filling snacks, older consumers look for convenience
                                                                                                                                                          • Consumer – When and Why Do They Snack?

                                                                                                                                                            • Key points
                                                                                                                                                              • Hunger drives snacking
                                                                                                                                                                  • Figure 31: Common reasons and occasions for eating snacks, March 2010
                                                                                                                                                                • Two in five snack when bored
                                                                                                                                                                  • One in five snack out of habit
                                                                                                                                                                    • Women snack for more reasons than men
                                                                                                                                                                      • Snacking reasons reflect on snack choice
                                                                                                                                                                          • Figure 32: Snacks more/less popular than average among consumers snacking for particular reason, March 2010
                                                                                                                                                                      • Consumer – Target Groups

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Four target groups
                                                                                                                                                                            • Figure 33: Target groups for snacks, March 2010
                                                                                                                                                                          • Practicals
                                                                                                                                                                            • Health-led
                                                                                                                                                                              • Convenience-led
                                                                                                                                                                                • Indulgers
                                                                                                                                                                                • Appendix – Internal Market Environment

                                                                                                                                                                                    • Figure 34: Attitudes towards treats, low-calorie products and busy lifestyles, by demographics, 2009
                                                                                                                                                                                    • Figure 35: Attitudes towards weight management, by demographics, 2009
                                                                                                                                                                                • Appendix – Broader Market Environment

                                                                                                                                                                                    • Figure 36: Trends in how respondents describe their financial situation, February-September 2009
                                                                                                                                                                                    • Figure 37: Trends in how respondents describe their financial situation, November 2009-March 2010 (continued)
                                                                                                                                                                                • Appendix – Competitive Context

                                                                                                                                                                                    • Figure 38: Frequency of visiting coffee shops, sandwich bars and fast food restaurants, by demographics, 2009
                                                                                                                                                                                • Appendix – Who’s Innovating?

                                                                                                                                                                                    • Figure 39: Percentage point change in the share of top claims in new product launches in snack foods markets in the UK, 2007-09
                                                                                                                                                                                • Appendix – Consumer – Usage and Frequency

                                                                                                                                                                                    • Figure 40: Frequency and place of snacking, March 2010
                                                                                                                                                                                    • Figure 41: Frequency of snacking anywhere (at home or on the go), by demographics, March 2010
                                                                                                                                                                                    • Figure 42: Frequency of snacking at home, by demographics, March 2010
                                                                                                                                                                                    • Figure 43: Frequency of snacking on the go, by demographics, March 2010
                                                                                                                                                                                • Appendix – Consumer – Choice of Snacks

                                                                                                                                                                                    • Figure 44: Common snacks eaten between meals, by place of snacking, March 2010
                                                                                                                                                                                    • Figure 45: Most popular common snacks eaten between meals, by demographics, March 2010
                                                                                                                                                                                    • Figure 46: Next most popular common snacks eaten between meals, by demographics, March 2010
                                                                                                                                                                                    • Figure 47: Other common snacks eaten between meals, by demographics, March 2010
                                                                                                                                                                                    • Figure 48: Most popular common snacks eaten between meals at home, by demographics, March 2010
                                                                                                                                                                                    • Figure 49: Next most popular common snacks eaten between meals at home, by demographics, March 2010
                                                                                                                                                                                    • Figure 50: Other common snacks eaten between meals at home, by demographics, March 2010
                                                                                                                                                                                    • Figure 51: Most popular common snacks eaten between meals on the go, by demographics, March 2010
                                                                                                                                                                                    • Figure 52: Next most popular common snacks eaten between meals on the go, by demographics, March 2010
                                                                                                                                                                                • Appendix – Consumer – What They Look For in a Snack

                                                                                                                                                                                    • Figure 53: Important considerations in choosing snacks, March 2010
                                                                                                                                                                                    • Figure 54: Most popular important considerations in choosing snacks, by demographics, March 2010
                                                                                                                                                                                    • Figure 55: Next most popular important considerations in choosing snacks, by demographics, March 2010
                                                                                                                                                                                    • Figure 56: Other important considerations in choosing snacks, by demographics, March 2010
                                                                                                                                                                                    • Figure 57: Important considerations in choosing snacks, by type of snacker, March 2010
                                                                                                                                                                                • Appendix – Consumer – When and Why Do They Snack?

                                                                                                                                                                                    • Figure 58: Common occasions of eating snacks, March 2010
                                                                                                                                                                                    • Figure 59: Most popular common occasions of eating snacks, by demographics, March 2010
                                                                                                                                                                                    • Figure 60: Next most popular common occasions of eating snacks, by demographics, March 2010
                                                                                                                                                                                    • Figure 61: Snacks, by occasions of eating snacks, March 2010
                                                                                                                                                                                    • Figure 62: Snacks eaten between meals, by occasion of eating snacks, March 2010 (continued)
                                                                                                                                                                                • Appendix – Consumer – Target Groups

                                                                                                                                                                                    • Figure 63: Target groups, by demographics, March 2010
                                                                                                                                                                                    • Figure 64: Important considerations in choosing snacks, by target groups, March 2010
                                                                                                                                                                                    • Figure 65: Frequency and place of snacking, by target groups, March 2010
                                                                                                                                                                                    • Figure 66: Common snacks eaten between meals, by target groups, March 2010
                                                                                                                                                                                    • Figure 67: Common occasions of eating snacks, by target groups, March 2010

                                                                                                                                                                                Companies Covered

                                                                                                                                                                                • Asda Group Ltd
                                                                                                                                                                                • Automatic Vending Association
                                                                                                                                                                                • AVA
                                                                                                                                                                                • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                                • Burton's Biscuit Company
                                                                                                                                                                                • Burts Potato Chips Ltd
                                                                                                                                                                                • Cadbury Trebor Bassett
                                                                                                                                                                                • Co-operative Group
                                                                                                                                                                                • Coffee Republic Plc
                                                                                                                                                                                • Facebook, Inc.
                                                                                                                                                                                • Ferrero UK Limited
                                                                                                                                                                                • FHM Magazine
                                                                                                                                                                                • Food Standards Agency
                                                                                                                                                                                • Freeview
                                                                                                                                                                                • Ginsters
                                                                                                                                                                                • Glamour
                                                                                                                                                                                • Government Actuary's Department (GAD)
                                                                                                                                                                                • Green & Black's Ltd
                                                                                                                                                                                • Greggs Plc
                                                                                                                                                                                • Häagen-Dazs
                                                                                                                                                                                • J. Sainsbury
                                                                                                                                                                                • Kantar Media
                                                                                                                                                                                • Kellogg Company of GB Limited
                                                                                                                                                                                • Kettle Foods Ltd
                                                                                                                                                                                • KFC Ltd (UK)
                                                                                                                                                                                • Kraft Foods UK
                                                                                                                                                                                • LEAF
                                                                                                                                                                                • Lidl (UK)
                                                                                                                                                                                • Marks & Spencer
                                                                                                                                                                                • Mars Incorporated
                                                                                                                                                                                • mmO2 plc
                                                                                                                                                                                • Nandos UK
                                                                                                                                                                                • Nestlé UK Ltd
                                                                                                                                                                                • Ofcom
                                                                                                                                                                                • Office for National Statistics
                                                                                                                                                                                • Orange plc (UK)
                                                                                                                                                                                • Rainforest Alliance
                                                                                                                                                                                • Subway
                                                                                                                                                                                • T-Mobile (UK) Ltd
                                                                                                                                                                                • Tesco Plc
                                                                                                                                                                                • Unilever Bestfoods UK Ltd
                                                                                                                                                                                • United Biscuits
                                                                                                                                                                                • Virgin Media Ltd
                                                                                                                                                                                • Virgin Mobile
                                                                                                                                                                                • Vodafone Group Plc (UK)
                                                                                                                                                                                • Waitrose
                                                                                                                                                                                • Walkers Snack Foods Limited
                                                                                                                                                                                • Warburtons
                                                                                                                                                                                • Wrigley Company (UK) Limited (The)
                                                                                                                                                                                • YouTube, Inc.

                                                                                                                                                                                Consumer Snacking - UK - June 2010

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