Consumer Spending Habits - Brazil - July 2015
“Food prices continue to rise and many consumers are cutting back on eating out in order to save money for priorities such as in-home food. However, those in the Central-West seem to be a little better off, as they are the most likely to say they have changed their purchasing habits because they are treating themselves more and are the most likely to buy on the spur of the moment, suggesting potential for marketers to attract them with messages such as ‘well-deserved.’”
– Renata Pompa de Moura, Research Manager
This report covers the following issues:
- What can help young women pay off their debt?
- What can restaurants do to continue attracting consumers as food prices rise?
- Where are consumers treating themselves more?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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