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Content Consumption: TV and Movies - US - August 2016

"Understanding how consumers watch movies and TV, how much they spend, what providers they use, and what drives their behavior is critical for companies hoping to reach them – including both producers and distributors of video content as well as advertisers who leverage that content. In this Report, Mintel examines key trends in this important sector and provides guidance on how companies can increase both viewership and revenue."
- Billy Hulkower, Senior Technology Analyst

This report discusses the following key topics:

  • A turbulent yet also static market
  • Total entertainment spending is limited

For the purposes of this Report, Mintel has used the following definitions:

This Report explores at-home consumption of movies and television. The focus is on long-form professionally produced content, but short user-generated content may need to be explored in terms of its competitive context.

This Report explores paid and free video consumption, including:

  • Television channels delivered via paid service
  • Television channels delivered for free over-the-air
  • On-demand programming from pay TV service
  • Subscriptions streaming services
  • Ad-supported streaming services
  • Single transaction rentals and purchases.

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • A turbulent yet also static market
            • Figure 1: Total US sales and fan chart forecast of recorded movie/TV program sales, rentals, and digital subscriptions, at current prices, 2011-21
          • Total entertainment spending is limited
            • Figure 2: Average consumer entertainment spending, 2010-14
          • The opportunities
            • Younger women a prime target
              • Figure 3: Mean amount spent on services, by gender and age, May 2016
            • Push harder to parents
              • Figure 4: Mean amount spent on services, by parental status, May 2016
            • Make cable compelling
              • Figure 5: Method of viewing content, May 2016
            • What it means
            • The Market – What You Need to Know

              • A relatively static market
                • Pay TV has the lion’s share
                  • A sector on the cusp of change
                  • Market Size and Forecast

                    • Historic and projected sales performance
                      • Figure 6: Total US sales and fan chart forecast of recorded movie/TV program sales, rentals, and digital subscriptions, at current prices, 2011-21
                      • Figure 7: Total US recorded movie/TV program sales and rentals, at current prices, 2011-21
                      • Figure 8: Cable and satellite pay TV revenues, at current prices, 2011-21
                  • Market Breakdown

                    • Cable is still king
                      • Figure 9: Total US recorded movie/TV program sales and rentals, at current prices, 2011-21
                  • Market Perspective

                    • Big screens, smaller audiences?
                    • Market Factors

                      • Winning wallet share
                        • Figure 10: Average consumer annual entertainment spending, 2010-14
                      • Back to the future – of advertising?
                        • Mind the gap
                        • Key Players – What You Need to Know

                          • Getting content right is critical
                            • Take better care of your customers
                              • Bringing movie night home
                              • What’s Working?

                                • Content is king
                                  • Cord cutting: Not just for consumers
                                  • What’s Struggling?

                                    • Customer (dis)satisfaction
                                      • Big, bad bundles
                                      • What’s Next?

                                        • Taking on theaters
                                          • From 4K to 8K – and beyond?
                                          • The Consumer – What You Need to Know

                                            • Pay TV the priciest, but also most popular
                                              • Younger men, parents, and Hispanics most engaged consumers
                                                • Netflix catching up fast in viewing
                                                  • Discs still the main choice for rental and sale
                                                    • TVs dominate video viewing
                                                    • Amount Spent on Content

                                                      • Pay TV most popular service
                                                        • Figure 11: Service usage, by type, May 2016
                                                      • Pay TV the priciest option
                                                        • Figure 12: Mean amount spent on services, by type, May 2016
                                                      • Higher-income respondents spend more
                                                        • Figure 13: Mean amount spent on services, by household income, May 2016
                                                      • Parents a key customer segment
                                                        • Figure 14: Mean amount spent on services, by parental status, May 2016
                                                      • Hispanics the highest spenders
                                                        • Figure 15: Mean amount spent on services, by race/Hispanic origin, May 2016
                                                    • Methods of Viewing Content

                                                      • Cable, Netflix in the lead
                                                        • Figure 16: Method of viewing content, May 2016
                                                      • Younger men the biggest fans
                                                        • Figure 17: Method of viewing content, by gender and age, May 2016
                                                      • Low-income consumers lag in streaming use
                                                        • Figure 18: Method of viewing content, by household income, May 2016
                                                      • Families love to stream
                                                        • Figure 19: Method of viewing content, by age of children in the household, May 2016
                                                    • Providers used for Purchase/Rental

                                                      • Physical DVDs still in the lead
                                                        • Figure 20: Providers used for purchase/rental, May 2016
                                                      • Younger consumers rent less overall
                                                        • Figure 21: Providers used for purchase/rental, by age, May 2016
                                                      • Parents use a variety of different services
                                                        • Figure 22: Providers used for purchase/rental, by parental status, May 2016
                                                    • Familiarity with Services

                                                      • Awareness still low for many new services
                                                        • Figure 23: Familiarity with services, May 2016
                                                      • Young men most engaged with new services
                                                        • Figure 24: Usage of services, by gender and age, May 2016
                                                      • High awareness, low usage for low-income group
                                                        • Figure 25: Usage of services by household income, May 2016
                                                      • Hispanics are on the cutting edge
                                                        • Figure 26: Usage of services, by race and Hispanic origin, May 2016
                                                    • Devices Used for Viewing Content

                                                      • TVs still rule
                                                        • Figure 27: Devices used for viewing content, May 2016
                                                      • Younger women still like TV
                                                        • Figure 28: Devices used for viewing content, most frequently used device, by gender and age, May 2016
                                                      • Lower-income consumers more likely to use PCs
                                                        • Figure 29: Devices used for viewing content, most frequently used device by household income, May 2016
                                                      • Families fragment viewing behavior
                                                        • Figure 30: Devices used for viewing content, most frequently used device, by age of children in household, May 2016
                                                    • Attitudes toward Video Content

                                                      • Cord cutters still in the minority
                                                        • Figure 31: Attitudes toward video content, May 2016
                                                      • Young men driven by sports
                                                        • Figure 32: Attitudes toward video content, by gender and age, May 2016
                                                      • Hispanics rely on recommendations for content
                                                        • Figure 33: Attitudes toward video content, by Hispanic origin, May 2016
                                                    • Appendix – Data Sources and Abbreviations

                                                      • Data sources
                                                        • Sales data
                                                          • Fan chart forecast
                                                            • Consumer survey data
                                                              • Abbreviations
                                                                • Terms
                                                                • Appendix – Market

                                                                    • Figure 34: Total US recorded movie/TV program sales and rentals, at inflation-adjusted prices, 2011-21
                                                                    • Figure 35: Cable and satellite pay TV revenues, 2010-14
                                                                    • Figure 36: Mean entertainment spending by household, 2010-14

                                                                Companies Covered

                                                                To learn more about the companies covered in this report please contact us.

                                                                Content Consumption: TV and Movies - US - August 2016

                                                                £3,199.84 (Excl.Tax)