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Contract Catering - UK - October 2012

“With consumers continuing to cut back on areas of secondary expenditure, the lunch market is more vulnerable than dinner occasions which benefit from associations with ‘experience’ and leisure. As such caterers have to balance the contrasting demands of employers looking to cut costs and reduce risks with the need to innovate to keep up with the high street and offer employees a dynamic and appealing offer.”

– Helena Spicer – Senior Foodservice Analyst

Some questions answered in this report include:

  • What can the B&I caterers do to position their offering as having added value?
  • Can operators more proactively chase footfall through menu expansion to bolster revenues?
  • How can canteens invigorate menus to engage workers looking for more than ‘refuelling’?
  • How can operators cater for the sharp differences in what employees want from their lunch breaks?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: UK contract catering market size trends, 2007-17
            • Market factors
              • Companies, brands and innovation
                • The B&I consumer
                  • Venues visited for lunch
                    • Figure 2: Venues visited for lunch for work/school/college, July 2012
                  • Out-of-home meal occasions for ready-to-eat food/drink
                    • Figure 3: Venues used to purchase ready-to-eat food/drink, by mealtime, July 2012
                  • Factors influencing where people buy lunch
                    • Figure 4: Factors influencing lunch venue choice, July 2012
                  • How have out-of-home lunch habits changed?
                    • Figure 5: Changes in out-of-home lunch behaviour, July 2012
                  • Workday lunch habits
                    • Figure 6: Workday lunch habits, July 2012
                  • Lunch menu enticements
                    • Figure 7: Lunch menu enticements, July 2012
                  • What we think
                  • Issues in the Market

                      • What can the B&I caterers do to position their offering as having added value?
                        • Can operators more proactively chase footfall through menu expansion to bolster revenues?
                          • How can canteens invigorate menus to engage workers looking for more than ‘refuelling’?
                            • How can operators cater for the sharp differences in what employees want from their lunch breaks?
                            • Trend Application

                                • Value-added signposts and the convenience of customisation
                                  • Drink Shop Do
                                    • Distributing dining
                                    • Market Drivers

                                      • Key points
                                        • Business & industry
                                          • Figure 8: Employment and unemployment, by gender, 2007-17
                                        • Schools
                                          • Figure 9: Trends in school numbers and numbers of pupils in England, 2002-12
                                          • Figure 10: Kitchen provisions in primary schools and secondary schools in England, 2009/10-2011/12
                                        • Uptake in school meals
                                          • Figure 11: Take-up of school meals, by primary and secondary schools in England, 2008/09-2011/12
                                          • Figure 12: Take-up of school meals, by English region – primary and secondary schools, 2011/12 
                                        • Average price of a school meal
                                          • Figure 13: Average price of school meal (£) in England, 2009/10-2011/12
                                        • Free school meals
                                          • Figure 14: Number of pupils eligible for and claiming free school meals, 2008-12
                                        • Healthcare
                                          • Figure 15: Average daily available beds open overnight, by sector, England, Q1 2010/11-Q1 2012/13
                                          • Figure 16: Selected NHS associated costs, 2008/09-2010/11
                                          • Figure 17: Patient Environment Action Team results for NHS, for food, England, 2005-12
                                        • Prisons
                                          • Figure 18: Population in prison establishments in England and Wales, June 2001-June 2011
                                          • Figure 19: Projected prison population (end of June figures), June 2011-June 2017
                                        • Prison population, by ethnicity
                                          • Figure 20: Population in prison establishments in England and Wales, by religion, June 2009-June 2011
                                        • Defence
                                          • Figure 21: Trends in strength of regular UK Armed Forces personnel, 2005-11
                                      • Who’s Innovating?

                                        • Key points
                                          • Best of British and provenance
                                            • Sustainability
                                              • Healthy eating drive
                                                • Service innovation
                                                  • Customer service
                                                    • School meals sector
                                                      • Encouraging healthy eating in schools through play
                                                        • Cooking initiatives for children
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • Market performance
                                                              • Figure 22: UK contract catering market size trends, 2007-17
                                                            • Outlook
                                                              • Forecast
                                                                • Figure 23: UK contract catering market size trends, 2007-17
                                                              • Forecast methodology
                                                              • Segment Performance

                                                                • Key points
                                                                  • Market segmentation
                                                                    • Figure 24: Size of food and service management market, by number of outlets, 2004-09
                                                                    • Figure 25: Size of the food and service management market, by number of meals served (m), 2004-09
                                                                • Companies and Products

                                                                  • Key points
                                                                    • Alliance in Partnership (AiP)
                                                                        • Figure 26: Financial performance of Alliance in Partnership Ltd, 2010 and 2011
                                                                      • Aramark
                                                                          • Figure 27: Financial performance of Aramark UK Ltd, 2010 and 2011
                                                                        • BaxterStorey
                                                                            • Figure 28: Financial performance of BaxterStorey, 2010 and 2011
                                                                          • Compass Group
                                                                              • Figure 29: Financial performance of Compass Group UK, 2010 and 2011
                                                                            • Elior UK Limited
                                                                                • Figure 30: Financial performance of Elior UK, 2009-11
                                                                              • Sodexo
                                                                                  • Figure 31: Financial performance of sodexo on-site solutions division, 2010 and 2011
                                                                              • Workday Lunch Purchasing Habits

                                                                                • Key points
                                                                                  • Venues visited – Canteens versus the high street
                                                                                    • Two in three full-time workers have purchased lunch out of home
                                                                                      • Figure 32: Venues visited for lunch for work/school/college, by working status, July 2012
                                                                                    • Nearly one in five workers buy lunch from canteen, but grocery stores lead
                                                                                      • Bakery and sandwich shops can offer inspiration for canteens
                                                                                        • Out-of-home meal occasions for ready-to-eat food/drink
                                                                                          • Canteens versus the packed lunch
                                                                                            • Figure 33: Venues used to purchased ready-to-eat food/drink, by mealtime, July 2012
                                                                                          • Canteens face intense competition for the lunch occasion
                                                                                            • Product development can help canteens target new occasions and customers
                                                                                              • Factors influencing where people buy lunch
                                                                                                • Convenient location and low price drive workers’ venue choice for lunch
                                                                                                  • Figure 34: Factors influencing lunch venue choice, July 2012
                                                                                                • Quality and service still play a role in the market
                                                                                                  • How have out-of-home lunch habits changed?
                                                                                                    • Around six in ten consumers in employment have not changed how much they spend on lunch out of home in the last year
                                                                                                      • Figure 35: Changes in out-of-home lunch behaviour, July 2012
                                                                                                  • Workday Lunch Habits

                                                                                                    • Key points
                                                                                                      • Power lunch versus playful lunch
                                                                                                        • Figure 36: Workday lunch habits, July 2012
                                                                                                      • Balancing price sensitivity with the need to provide points of difference from packed lunches
                                                                                                        • Opportunities to counteract downtrading
                                                                                                        • Lunch Menu Enticements

                                                                                                          • Key points
                                                                                                            • Demand for value-added health labels
                                                                                                              • Figure 37: Lunch menu enticements, July 2012
                                                                                                            • Using ethnic flavour trends to prompt purchases
                                                                                                              • Navigating the potential pitfalls and opportunities of vegetarian food
                                                                                                              • Lunchtime Targeting Opportunities

                                                                                                                • Key points
                                                                                                                  • Employee target groups
                                                                                                                    • Figure 38: Workday lunch target groups, July 2012
                                                                                                                  • Grab & Goers
                                                                                                                    • Take a Breakers
                                                                                                                      • Unconnected
                                                                                                                      • Appendix – Market Size and Forecast

                                                                                                                          • Figure 39: Best- and worst-case forecasts of the UK contract catering market size, 2012-17
                                                                                                                      • Appendix – Venues Visited for Lunch

                                                                                                                          • Figure 40: Venues visited for lunch for work/school/college, July 2012
                                                                                                                          • Figure 41: Most popular venues visited for lunch for work/school/college, by detailed demographics, July 2012
                                                                                                                          • Figure 42: Next most popular venues visited for lunch for work/school/college, by detailed demographics, July 2012
                                                                                                                          • Figure 43: Other venues visited for lunch for work/school/college, by detailed demographics, July 2012
                                                                                                                          • Figure 44: Venues visited for lunch for work/school/college, by most popular factors influencing lunch venue choice, July 2012
                                                                                                                          • Figure 45: Venues visited for lunch for work/school/college, by next most popular factors influencing lunch venue choice, July 2012
                                                                                                                          • Figure 46: Factors influencing lunch venue choice, by most popular venues visited for lunch for work/school/college, July 2012
                                                                                                                          • Figure 47: Factors influencing lunch venue choice, by next most popular venues visited for lunch for work/school/college, July 2012
                                                                                                                          • Figure 48: Venues visited for lunch for work/school/college, by most popular lunch menu enticements, July 2012
                                                                                                                          • Figure 49: Venues visited for lunch for work/school/college, by next most popular lunch menu enticements, July 2012
                                                                                                                          • Figure 50: Venues visited for lunch for work/school/college, by most popular use of and interest in sandwich menu enticements, July 2012
                                                                                                                          • Figure 51: Venues visited for lunch for work/school/college, by next most popular use of and interest in sandwich menu enticements, July 2012
                                                                                                                      • Appendix – Out-of-home Meal Occasions for Ready-to-eat Food/Drink

                                                                                                                          • Figure 52: Venues used for ready-to-eat food/drink purchased, by mealtime, July 2012
                                                                                                                          • Figure 53: Venues used for ready-to-eat food/drink purchased at breakfast time, by detailed demographics, July 2012
                                                                                                                          • Figure 54: Venues used for ready-to-eat food/drink purchased at lunchtime, by detailed demographics, July 2012
                                                                                                                          • Figure 55: Venues used for ready-to-eat food/drink purchased at dinner time, by detailed demographics, July 2012
                                                                                                                          • Figure 56: Venues used for ready-to-eat food/drink purchased at other mealtime, by detailed demographics, July 2012
                                                                                                                      • Appendix – Factors Influencing Where People Buy Lunch

                                                                                                                          • Figure 57: Factors influencing lunch venue choice, July 2012
                                                                                                                          • Figure 58: Most popular factors influencing lunch venue choice, by detailed demographics, July 2012
                                                                                                                          • Figure 59: Next most popular factors influencing lunch venue choice, by detailed demographics, July 2012
                                                                                                                      • Appendix – How Have Out-of-home Lunch Habits Changed?

                                                                                                                          • Figure 60: Changes in out-of-home lunch behaviour, July 2012
                                                                                                                          • Figure 61: Changes in the number of times lunch bought out of home, by detailed demographics, July 2012
                                                                                                                          • Figure 62: Changes in the amount spent on lunch out of home, by detailed demographics, July 2012
                                                                                                                      • Appendix – Workday Lunch Habits

                                                                                                                          • Figure 63: Workday lunch habits, July 2012
                                                                                                                          • Figure 64: Most popular workday lunch habits, by detailed demographics, July 2012
                                                                                                                          • Figure 65: Next most popular workday lunch habits, by detailed demographics, July 2012
                                                                                                                          • Figure 66: Other workday lunch habits, by detailed demographics, July 2012
                                                                                                                          • Figure 67: Workday lunch habits, by most popular workday lunch habits, July 2012
                                                                                                                          • Figure 68: Workday lunch habits, by next most popular workday lunch habits, July 2012
                                                                                                                          • Figure 69: Workday lunch habits, by other workday lunch habits, July 2012
                                                                                                                          • Figure 70: Attitudes towards lunch, by most popular workday lunch habits, July 2012
                                                                                                                          • Figure 71: Attitudes towards lunch, by next most popular workday lunch habits, July 2012
                                                                                                                          • Figure 72: Attitudes towards lunch, by other workday lunch habits, July 2012
                                                                                                                          • Figure 73: Factors influencing lunch venue choice, by most popular workday lunch habits, July 2012
                                                                                                                          • Figure 74: Factors influencing lunch venue choice, by next most popular workday lunch habits, July 2012
                                                                                                                          • Figure 75: Factors influencing lunch venue choice, by other workday lunch habits, July 2012
                                                                                                                          • Figure 76: Lunch menu enticements, by most popular workday lunch habits, July 2012
                                                                                                                          • Figure 77: Lunch menu enticements, by next most popular workday lunch habits, July 2012
                                                                                                                          • Figure 78: Lunch menu enticements, by other workday lunch habits, July 2012
                                                                                                                          • Figure 79: Use of and interest in sandwich menu enticements, by most popular workday lunch habits, July 2012
                                                                                                                          • Figure 80: Use of and interest in sandwich menu enticements, by next most popular workday lunch habits, July 2012
                                                                                                                          • Figure 81: Use of and interest in sandwich menu enticements, by other workday lunch habits, July 2012
                                                                                                                      • Appendix – Lunch Menu Enticements

                                                                                                                          • Figure 82: Lunch menu enticements, July 2012
                                                                                                                          • Figure 83: Likelihood of buying dishes which include one (or more) of your recommended five fruit/vegetables a day, by detailed demographics, July 2012
                                                                                                                          • Figure 84: Likelihood of buying dishes which are low-fat/low-calorie dish/drink, by detailed demographics, July 2012
                                                                                                                          • Figure 85: Likelihood of buying dishes which are labelled as ‘natural’, by detailed demographics, July 2012
                                                                                                                          • Figure 86: Likelihood of buying spicier food, by detailed demographics, July 2012
                                                                                                                          • Figure 87: Likelihood of buying dishes which have added health benefits, by detailed demographics, July 2012
                                                                                                                          • Figure 88: Likelihood of buying dishes which are half/half, by detailed demographics, July 2012
                                                                                                                          • Figure 89: Likelihood of buying dishes which low in carbohydrates, by detailed demographics, July 2012
                                                                                                                          • Figure 90: Likelihood of buying dishes which are made using ethical ingredients, by detailed demographics, July 2012
                                                                                                                          • Figure 91: Likelihood of buying dishes which are lighter, by detailed demographics, July 2012
                                                                                                                          • Figure 92: Likelihood of buying small dishes/grazing dishes, by detailed demographics, July 2012
                                                                                                                          • Figure 93: Likelihood of buying dishes which are vegetarian/meat-less, by detailed demographics, July 2012
                                                                                                                          • Figure 94: Likelihood of buying dishes which cater for specific dietary requirements, by detailed demographics, July 2012
                                                                                                                          • Figure 95: Use of and interest in sandwich menu enticements, by most popular lunch menu enticements, July 2012
                                                                                                                          • Figure 96: Use of and interest in sandwich menu enticements, by next most popular lunch menu enticements, July 2012
                                                                                                                          • Figure 97: Use of and interest in sandwich menu enticements, by other lunch menu enticements, July 2012
                                                                                                                          • Figure 98: Lunch menu enticements, by most popular attitudes towards lunch, July 2012
                                                                                                                          • Figure 99: Lunch menu enticements, by next most popular attitudes towards lunch, July 2012
                                                                                                                      • Appendix – Lunchtime Targeting Opportunities

                                                                                                                          • Figure 100: Workday lunch target groups, by detailed demographics, July 2012
                                                                                                                          • Figure 101: Workday lunch habits, by workday lunch target groups, July 2012
                                                                                                                          • Figure 102: Venues visited for lunch for work/school/college, by workday lunch target groups, July 2012
                                                                                                                          • Figure 103: Venues used for ready-to-eat food/drink purchased, by mealtime, by workday lunch target groups, July 2012
                                                                                                                          • Figure 104: Changes in out-of-home lunch behaviour, by workday lunch target groups, July 2012
                                                                                                                          • Figure 105: Attitudes towards lunch, by workday lunch target groups, July 2012
                                                                                                                          • Figure 106: Factors influencing lunch venue choice, by workday lunch target groups, July 2012
                                                                                                                          • Figure 107: Lunch menu enticements, by workday lunch target groups, July 2012
                                                                                                                          • Figure 108: Use of and interest in sandwich menu enticements, by workday lunch target groups, July 2012

                                                                                                                      Companies Covered

                                                                                                                      • Aramark Corporation (UK office)
                                                                                                                      • BaxterStorey
                                                                                                                      • Benugo
                                                                                                                      • BlackRock, Inc.
                                                                                                                      • Compass Group Plc
                                                                                                                      • Costa
                                                                                                                      • Elior SCA
                                                                                                                      • Goldman Sachs Group, Inc., The
                                                                                                                      • ISS UK Ltd
                                                                                                                      • Marine Stewardship Council
                                                                                                                      • Midas Group
                                                                                                                      • Sodexo
                                                                                                                      • Soil Association
                                                                                                                      • Starbucks Coffee Company UK Ltd
                                                                                                                      • Tate & Lyle
                                                                                                                      • Tesco Plc
                                                                                                                      • West Ham United Football Club
                                                                                                                      • Westbury Street Holdings

                                                                                                                      Contract Catering - UK - October 2012

                                                                                                                      £1,995.00 (Excl.Tax)