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Contract Catering - UK - September 2013

“Menu innovation represents a key opportunity for operators to bolster sales in the higher education sector where a fifth of students currently state that they avoid or limit their use of catering on campus as the current food choices are too boring.”

– Helena Spicer, Senior Foodservice Analyst

Some questions answered in this report include:

  • How can more targeted outlets help university catering capitalise on the variety of usage occasions?
  • How can university caterers leverage menu trends in the wider eating out market to drive sales?
  • What other cross-category lessons can university caterers benefit from?
  • How can temporary concepts help university caterers create more standout options?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: UK contract catering market size and forecast, 2008-18
            • Market factors
              • Companies, brands and innovation
                • The university catering consumer
                  • Factors which influence students’ food/drink purchases
                    • Figure 2: Factors which influence students’ food/drink purchases, July 2013
                  • Use of catering on and off campus
                    • Figure 3: Use of catering on and off campus, July 2013
                  • Amount spent on food/drink at university
                    • Figure 4: Amount spent on food/drink at university per week, July 2013
                  • Reasons for eating on campus
                    • Figure 5: Reasons for eating on campus, July 2013
                  • Attitudes towards food/drink on campus
                    • Figure 6: Attitudes towards food/drink on campus, July 2013
                  • Campus catering enticements
                    • Figure 7: Campus catering enticements, July 2013
                  • What we think
                  • Issues in the Market

                      • How can more targeted outlets help university catering capitalise on the variety of usage occasions?
                        • How can university caterers leverage menu trends in the wider eating out market to drive sales?
                          • What other cross-category lessons can university caterers benefit from?
                            • How can temporary concepts help university caterers create more standout options?
                            • Trend Application

                                • Connecting the dots for parents and students
                                  • Elevating the position of catering by leveraging local pride
                                    • Specific targeting: expanding vending services as well as elevating customer service through catering
                                    • Market Drivers

                                      • Key points
                                        • Business & industry
                                          • Figure 8: Employment and unemployment, by gender, 2008-18
                                        • Schools
                                          • Figure 9: Trends in school numbers and numbers of pupils in England, 2003-13
                                          • Figure 10: Number of under-20s in the UK population, 2008-18
                                        • Responsibility Deal
                                          • Universities
                                            • Figure 11: All students at publicly funded higher education institutions (HEIs) in the UK, by mode and level of study, 2008/08-2011/12
                                          • Healthcare
                                            • Figure 12: Average daily available beds open overnight, by sector, England, Q1 2010/11-Q3 2012/13
                                            • Figure 13: Selected NHS associated costs, 2009/10-2011/12
                                          • Prisons
                                            • Figure 14: Population in prison establishments in England and Wales, June 2001-June 2013
                                            • Figure 15: Projected prison population (end of June figures), June 2012-June 2018
                                          • Prison population, by ethnicity
                                            • Figure 16: Population in prison establishments in England and Wales, by religion, June 2010-June 2012
                                          • Defence
                                            • Figure 17: Trends in strength of regular UK Armed Forces personnel, 2006-12
                                        • Who’s Innovating?

                                          • Key points
                                            • High street-inspired concepts
                                              • Healthy eating drive
                                                • Sustainability/Traceability
                                                  • Convenience
                                                    • School meals sector
                                                      • Food for the mind and body
                                                        • Educating parents and school chefs
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • Market performance
                                                              • Figure 18: UK contract catering market size, 2008-18
                                                            • Forecast
                                                              • Figure 19: UK contract catering market size and forecast, 2008-18
                                                            • Forecast methodology
                                                            • Segment Performance

                                                              • Key points
                                                                • Market segmentation
                                                                  • Figure 20: Size of UK contract catering market, by sector, by number of outlets, 2007-11
                                                                  • Figure 21: Share of the total outlets in the contracted market, by sector, 2011
                                                                  • Figure 22: Size of UK contract catering market, by sector, by number of meals, 2007-11
                                                                  • Figure 23: Share of total number of meals in the contracted market, by sector, 2011
                                                                • Types of catering contract
                                                                  • Figure 24: Types of catering and facilities management (FM) contract, 2009-11*
                                                                • Food and labour costs
                                                                  • Figure 25: Food and labour cost as a share of turnover in the contract catering market, 2007-11
                                                              • Companies and Products

                                                                • Key points
                                                                  • Apetito
                                                                      • Figure 26: Financial performance of Apetito Ltd, 2011 and 2012
                                                                    • Aramark
                                                                        • Figure 27: Financial performance of Aramark UK Ltd, 2011 and 2012
                                                                      • BaxterStorey
                                                                        • CH&Co
                                                                            • Figure 28: Financial performance of CH&Co Catering Ltd, 2011 and 2012
                                                                          • Compass Group
                                                                              • Figure 29: Financial performance of Compass Group PLC, 2011 and 2012
                                                                            • Elior
                                                                                • Figure 30: Financial performance of Elior UK plc, 2011 and 2012
                                                                              • OCS
                                                                                  • Figure 31: Financial performance of OCS Group UK Limited, 2011 and 2012
                                                                                • Sodexo
                                                                                    • Figure 32: Financial performance of Sodexo Limited, 2011 and 2012
                                                                                • Factors which Influence Students’ Food/Drink Purchases

                                                                                  • Key points
                                                                                    • Animal welfare labels top students’ list of ethical or health-led concerns
                                                                                      • Figure 33: Factors which influence students’ food/drink purchases, July 2013
                                                                                    • Local sourcing initiatives
                                                                                      • Health is not a major motivating in students’ purchasing decisions
                                                                                      • University Catering Usage Habits

                                                                                        • Key points
                                                                                          • Use of catering on and off campus
                                                                                            • Figure 34: Use of catering on and off campus, July 2013
                                                                                          • Further scope to develop the vending proposition
                                                                                            • More targeted venues aim to challenge the high street
                                                                                              • Frequency of buying food/drink on campus
                                                                                                • Figure 35: Frequency of buying food/drink on campus, July 2013
                                                                                              • Amount spent on food/drink on campus
                                                                                                • Figure 36: Amount spent on food/drink per week at university, July 2013
                                                                                            • Reasons for Eating on Campus

                                                                                              • Key points
                                                                                                • Casual nature of student dining
                                                                                                  • Figure 37: Reasons for eating on campus, July 2013
                                                                                              • Attitudes towards Food/Drink on Campus

                                                                                                • Key points
                                                                                                  • Few students enjoy spending on the campus catering experience
                                                                                                    • Figure 38: Attitudes towards food/drink on campus, July 2013
                                                                                                  • Brand reassurance could drive usage
                                                                                                    • Long queues put students off
                                                                                                      • Poor seating areas are another key deterrent
                                                                                                        • Shift towards specialist positioning should address image of menus as boring
                                                                                                        • Campus Catering Enticements

                                                                                                          • Key points
                                                                                                            • Moving the emphasis from financial incentives to emotional rewards
                                                                                                              • Figure 39: Campus catering enticements, July 2013
                                                                                                            • Menu innovation
                                                                                                              • Demand for flexibility
                                                                                                              • Appendix – Market Drivers

                                                                                                                • Free school meals
                                                                                                                  • Figure 40: Number of pupils eligible for and claiming free school meals, 2009-13
                                                                                                              • Appendix – Market Size and Forecast

                                                                                                                  • Figure 41: Best- and worst-case forecasts of the UK contract catering market, 2013-18
                                                                                                              • Appendix – Segment Performance

                                                                                                                  • Figure 42: Share of the total outlets in the contracted market, by sector, 2011
                                                                                                                  • Figure 43: Share of the total meals in the contracted market, by sector, 2011
                                                                                                              • Appendix – Factors which Influence Students’ Food/Drink Purchases

                                                                                                                  • Figure 44: Factors which influence students’ food/drink purchases, July 2013
                                                                                                                  • Figure 45: Factors which influence students’ food/drink purchases – Made from organic ingredients/produce, by demographics, July 2013
                                                                                                                  • Figure 46: Factors which influence students’ food/drink purchases – Made from fair trade ingredients/produce, by demographics, July 2013
                                                                                                                  • Figure 47: Factors which influence students’ food/drink purchases – Made from locally/regionally sourced ingredients/produce, by demographics, July 2013
                                                                                                                  • Figure 48: Factors which influence students’ food/drink purchases – Made from British ingredients/produce, by demographics, July 2013
                                                                                                                  • Figure 49: Factors which influence students’ food/drink purchases – Includes one (or more) of your five-a-day, by demographics, July 2013
                                                                                                                  • Figure 50: Factors which influence students’ food/drink purchases – Has an animal welfare certification, by demographics, July 2013
                                                                                                                  • Figure 51: Factors which influence students’ food/drink purchases – Suited to popular diets, by demographics, July 2013
                                                                                                                  • Figure 52: Factors which influence students’ food/drink purchases – Low fat/low calorie, by demographics, July 2013
                                                                                                                  • Figure 53: Factors which influence students’ food/drink purchases – Suited to special dietary requirements, by demographics, July 2013
                                                                                                                  • Figure 54: Factors which influence students’ food/drink purchases, by frequency of buying food/drink on campus, July 2013
                                                                                                                  • Figure 55: Factors which influence students’ food/drink purchases, by frequency of buying food/drink on campus, July 2013
                                                                                                              • Appendix – University Catering Usage Habits

                                                                                                                  • Figure 56: Use of catering on and off campus, July 2013
                                                                                                                  • Figure 57: Most popular catering types used on campus, by demographics, July 2013
                                                                                                                  • Figure 58: Next most popular types of catering used on campus, by demographics, July 2013
                                                                                                                  • Figure 59: Most popular types of catering used off campus, by demographics, July 2013
                                                                                                                  • Figure 60: Next most popular types of catering used off campus, by demographics, July 2013
                                                                                                                  • Figure 61: Frequency of buying food/drink on campus, July 2013
                                                                                                                  • Figure 62: Frequency of buying food/drink on campus, by demographics, July 2013
                                                                                                                  • Figure 63: Frequency of buying food/drink on campus, by demographics, July 2013 (continued)
                                                                                                                  • Figure 64: Amount spent on food/drink at university, July 2013
                                                                                                                  • Figure 65: Amount spent on food/drink at university on campus, by demographics, July 2013
                                                                                                                  • Figure 66: Amount spent on food/drink at university off campus, by demographics, July 2013
                                                                                                                  • Figure 67: Amount spent on food/drink at university off campus, by demographics, July 2013 (continued)
                                                                                                              • Appendix – Reasons for Eating on Campus

                                                                                                                  • Figure 68: Reasons for eating on campus, July 2013
                                                                                                                  • Figure 69: Most popular reasons for eating on campus, by demographics, July 2013
                                                                                                                  • Figure 70: Next most popular reasons for eating on campus, by demographics, July 2013
                                                                                                                  • Figure 71: Reasons for eating on campus, by frequency of buying food/drink on campus, July 2013
                                                                                                              • Appendix – Attitudes towards Food/Drink on Campus

                                                                                                                  • Figure 72: Attitudes towards food/drink on campus, July 2013
                                                                                                                  • Figure 73: Most popular attitudes towards food/drink on campus, by demographics, July 2013
                                                                                                                  • Figure 74: Next most popular attitudes towards food/drink on campus, by demographics, July 2013
                                                                                                                  • Figure 75: Attitudes towards food/drink on campus, by frequency of buying food/drink on campus, July 2013
                                                                                                                  • Figure 76: Attitudes towards food/drink on campus, by most popular attitudes towards food/drink on campus, July 2013
                                                                                                                  • Figure 77: Attitudes towards food/drink on campus, by next most popular attitudes towards food/drink on campus, July 2013
                                                                                                              • Appendix – Campus Catering Enticements

                                                                                                                  • Figure 78: Campus catering enticements, July 2013
                                                                                                                  • Figure 79: Most popular campus catering enticements, by demographics, July 2013
                                                                                                                  • Figure 80: Next most popular campus catering enticements, by demographics, July 2013
                                                                                                                  • Figure 81: Campus catering enticements, by frequency of buying food/drink on campus, July 2013
                                                                                                                  • Figure 82: Campus catering enticements, by most popular campus catering enticements, July 2013
                                                                                                                  • Figure 83: Campus catering enticements, by next most popular campus catering enticements, July 2013

                                                                                                              Companies Covered

                                                                                                              • Aramark Corporation (UK office)
                                                                                                              • BaxterSmith
                                                                                                              • BaxterStorey Ltd
                                                                                                              • Benugo
                                                                                                              • British Airways Plc
                                                                                                              • British Broadcasting Corporation (BBC)
                                                                                                              • CH&Co
                                                                                                              • Charlton House Catering Services
                                                                                                              • Compass Group Plc
                                                                                                              • Costa
                                                                                                              • Elior SCA
                                                                                                              • Football Association (The)
                                                                                                              • Institute of Customer Service
                                                                                                              • Levi Roots Reggae Reggae Foods Ltd
                                                                                                              • Marine Stewardship Council
                                                                                                              • Marks & Spencer
                                                                                                              • Medirest
                                                                                                              • Natural History Museum 
                                                                                                              • OCS Group
                                                                                                              • Rainforest Alliance
                                                                                                              • Sodexo
                                                                                                              • Soil Association
                                                                                                              • Starbucks Coffee Company UK Ltd
                                                                                                              • Subway
                                                                                                              • Tesco Plc
                                                                                                              • Universities & Colleges Admissions Service (UCAS)
                                                                                                              • Waste & Resources Action Programme (WRAP)
                                                                                                              • Westbury Street Holdings
                                                                                                              • WH Smith PLC
                                                                                                              • Zoological Society of London

                                                                                                              Contract Catering - UK - September 2013

                                                                                                              £1,995.00 (Excl.Tax)