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Convenience Foods - Germany - May 2009

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Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Steady market growth continues
              • Convenience foods face competition from fast foods and takeaways
                • Suppliers push forward with high NPD activity
                  • The freshness appeal works well for Frosta and Apetito
                    • Growth rates will slow in 2009
                    • Internal Market Environment

                      • Key points
                        • The right choice?
                          • Cooking skills in decline
                            • Weekend eating habits
                              • Growing importance of takeaways and fast foods
                                • Figure 1: Trends in frequency of eating fast foods and eating out, 2004-08
                              • Microwave ownership increases
                                • Figure 2: Ownership of microwave ovens, freezers and combined fridge/freezer, by country, 2008
                                • Figure 3: Trends in ownership of microwave ovens, freezers and combined fridge/freezer, 2004-08
                              • Microwave and freezer ownership linked to affluence and families
                                • Figure 4: Ownership of microwave ovens, freezers and combined fridge/freezer, by demographic sub-groups, 2008
                            • Broader Market Environment

                              • Key points
                                • Ageing population hampers growth
                                  • Figure 5: Trends in German population, by age, 2003-13
                                • Premium foods not sought after as economy declines
                                  • Figure 6: Trends in German employment, by gender, 2002-12
                                  • Figure 7: Trends in German PDI, consumer expenditure and GDP, at current prices, 2003-13
                                • One-person households drive demand
                                  • Figure 8: Trends in number of German households, by size, 2003-07
                              • Who’s Innovating?

                                • Key points
                                  • Figure 9: Percentage of new product launches of selected convenience foods, by country, 2006-08
                                  • Figure 10: Number of new product launches in convenience foods in Germany, by positioning, 2006-08
                                  • Figure 11: Percentage of new product launches in convenience foods, by manufacturer, 2006-08
                              • Market Size, Segmentation and Forecast

                                • Key points
                                  • Ready meals
                                    • Figure 12: German retail value sales of ready meals, at current and constant prices, 2004-14
                                    • Figure 13: German retail value sales of ready meals, by type, 2006-08
                                  • Ambient ready meals still big
                                    • New healthier frozen options
                                      • Pizza
                                        • Figure 14: German retail value sales of pizza, at current and constant prices, 2004-14
                                        • Figure 15: German retail value sales of pizza, by type, 2006-08
                                        • Figure 16: German retail value sales of pizza, by type, 2006-08
                                      • Soup
                                        • Figure 17: German retail value sales of soup, at current and constant prices, 2004-14
                                        • Figure 18: German retail value sales of soup, by type, 2006-08
                                      • Cooking sauces
                                        • Figure 19: German retail value sales of cooking sauces, at current and constant prices, 2004-14
                                        • Figure 20: German retail value sales of cooking sauces, by type, 2006-08
                                      • Prospects
                                        • Healthy credentials
                                          • Factors used in the forecast
                                          • Market Share

                                            • Key points
                                              • Frozen foods
                                                • Figure 21: Popularity of frozen food brands*, 2004-08
                                              • Ready meals
                                                • Figure 22: Manufacturers’ value shares of frozen ready meals, 2006-08
                                              • Maggi leads for dry ready meals
                                                • Figure 23: Manufacturers’ value shares of dry ready meals, 2008
                                                • Figure 24: Manufacturers’ value shares of wet ready meals, 2008
                                              • Chilled meals led by Weight Watchers
                                                • Pizza
                                                  • Figure 25: Manufacturers’ value shares of frozen pizza, 2006-08
                                                • Soup
                                                  • Figure 26: Manufacturers’ value shares of wet soups, 2006-08
                                                  • Figure 27: Manufacturers’ value shares of dry soups, 2006-08
                                                • Cooking sauces
                                                • Companies and Products

                                                  • Bofrost
                                                    • Campbell’s
                                                      • Nestlé
                                                        • Dr. August Oetker
                                                          • Brand promotion
                                                          • The Consumer – Pan-European Overview

                                                            • Key points
                                                                • Figure 28: Use of selected foods, by country, 2008
                                                                • Figure 29: Frequency of consumption/expenditure of selected convenience foods, by country, 2008
                                                            • The Consumer – Trends in Germany

                                                              • Key points
                                                                  • Figure 30: Trends in penetration and usage of selected convenience foods in Germany, 2004-08
                                                              • The Consumer – Usage and Attitudes

                                                                • Key points
                                                                  • Working people and families have the strongest need for convenience
                                                                    • Ready meals and pizzas
                                                                      • Soup and sauces
                                                                          • Figure 31: Penetration of using convenience foods, by demographic sub-group, 2008
                                                                          • Figure 32: Penetration and frequency of using ready meals, by demographic sub-group, 2008
                                                                          • Figure 33: Penetration and frequency of using pizzas, by demographic sub-group, 2008
                                                                          • Figure 34: Penetration and frequency of using soups, by demographic sub-group, 2008
                                                                          • Figure 35: Penetration and frequency of using cooking sauces, by demographic sub-group, 2008
                                                                        • Attitudes
                                                                          • Figure 36: Attitudes towards cooking and meal occasions, by country, 2008
                                                                          • Figure 37: Attitudes towards food quality, by country, 2008

                                                                      Companies Covered

                                                                      To learn more about the companies covered in this report please contact us.

                                                                      Convenience Foods - Germany - May 2009

                                                                      £495.00 (Excl.Tax)