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Convenience Foods - Italy - May 2009

Italian sales of selected convenience foods have been growing over the review period. Chilled ready meals registered double-digit growth and chilled soup was the star performer, with sales rising by 200% between 2006 and 2008.

Italians perceive chilled preparations to be of higher quality than frozen food as chilled is associated with freshness. This is to the detriment of the frozen sector where frozen ready meals have lost ground. To counter this trend, leading player Findus tried to reposition its brand by emphasising the quality of its ingredients rather than pushing the convenience proposition.

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Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Sales continued to grow
              • Quality and freshness key drivers
                • Few players in the frozen sector, but chilled remains fragmented
                  • Mass-market channels dominate
                    • Future
                    • Internal Market Environment

                      • Key points
                        • Food expenditure
                          • Figure 1: Average monthly family spending, by category, 2003-07
                        • Italians and convenience foods
                          • Quality takes over quantity
                            • Convenience vs healthy eating
                            • Broader Market Environment

                              • Key points
                                • Ageing population
                                  • Figure 2: Trends in Italian population, by age, 2003-13
                                • One-person households benefit market
                                  • Figure 3: Trends in household size in Italy, 2002-06
                                • Rise in female employment
                                  • Figure 4: Trends in Italian employment, 2002-07
                                • Consumer expenditure – economic situation
                                  • Figure 5: Trends in Italian PDI, consumer expenditure and GDP, at constant 2008 prices (real prices), 2003-13
                              • Who’s Innovating?

                                • Key points
                                  • Italian NPD lags behind
                                    • Figure 6: Percentage of new product launches of selected convenience foods, by country, 2006-08
                                  • Unilever leads in terms of NPD
                                    • Figure 7: Percentage of new product launches of selected convenience foods in Italy, by manufacturer, 2006-08
                                  • Leading claims
                                    • Figure 8: New product launches in selected convenience foods in Italy, by positioning, 2006-08
                                  • Health-conscious
                                    • Catering to all needs
                                      • Authenticity and convenience
                                      • Market Size, Segmentation and Forecast

                                        • Key points
                                          • Ready meals
                                            • Figure 9: Italian retail value sales of ready meals sold through H-S-S, at current and constant prices, 2004-14
                                            • Figure 10: Italian retail value sales of frozen ready meals sold through H-S-S, by type, 2006-08
                                            • Figure 11: Italian retail value sales of chilled ready meals sold through H-S-S, by type, 2006-08
                                            • Figure 12: Italian retail value sales of frozen ready meals sold through H-S-S, by type, 2006-08
                                          • Frozen pizza
                                            • Figure 13: Italian retail value sales of frozen pizza sold through H-S-S, at current and constant prices, 2004-14
                                            • Figure 14: Italian retail value sales of frozen pizza sold through H-S-S, by type, 2006-08
                                          • Pasta sauces
                                            • Figure 15: Italian retail value sales of pasta sauces sold through H-S-S, at current and constant prices, 2004-14
                                            • Figure 16: Italian retail value sales of pasta sauces sold through H-S-S, by type, 2006-08
                                            • Figure 17: Italian retail value sales of ambient pasta sauces sold through H-S-S, by type, 2006-08
                                          • Soup
                                            • Figure 18: Italian retail value sales of soup sold through H-S-S, at current and constant prices, 2004-14
                                            • Figure 19: Italian retail value sales of soup sold through H-S-S, by type, 2006-08
                                          • Prospects
                                            • Factors used in the forecast
                                            • Market Share

                                              • Key points
                                                • Ready meals
                                                  • Figure 20: Manufacturers’ value shares of frozen ready meals sold through H-S-S, 2006-08
                                                  • Figure 21: Manufacturers’ value shares of chilled starters sold through H-S-S, 2006-08
                                                  • Figure 22: Manufacturers’ value shares of chilled first courses sold through H-S-S, 2006-08
                                                  • Figure 23: Manufacturers’ value shares of chilled second courses sold through H-S-S, 2006-08
                                                • Frozen pizza
                                                  • Figure 24: Manufacturers’ value shares of frozen pizza sold through H-S-S, 2006-08
                                                • Soup
                                                  • Figure 25: Manufacturers’ value shares of frozen soups* sold through H-S-S, 2006-08
                                                  • Figure 26: Manufacturers’ value shares of chilled soups sold through H-S-S, 2006-08
                                                • Pasta sauces
                                                • Companies and Products

                                                  • Unilever/Findus
                                                    • Buitoni
                                                      • Gruppo Fres.co
                                                        • La Linea Verde
                                                          • Cameo
                                                          • Channels to Market

                                                            • Key points
                                                                • Figure 27: Number of food retail outlets in Italy, by type, 2000-07

                                                            Companies Covered

                                                            To learn more about the companies covered in this report please contact us.

                                                            Convenience Foods - Italy - May 2009

                                                            £495.00 (Excl.Tax)