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Convenience Foods - Spain - May 2009

Spanish retail sales of ready meals, pizza, cooking sauces and soup continued to grow in 2008, supported by Spaniards’ busier lifestyles and resultant changing eating habits. In 2009, growth is continuing, albeit at a slower pace than in previous years. While many Spanish consumers continue to follow a traditional Mediterranean diet, convenience products offer a welcome shortcut or a full meal solution when time is at a premium.

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Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Ready meals part of mainstream offer
              • Greater health orientation
                • Quality counts
                  • Is economic slowdown favouring ambient and frozen products?
                    • Future prospects
                    • Internal Market Environment

                      • Key points
                        • Appreciation of food
                          • Changing eating habits
                            • Tackling obesity
                              • Birth of natural convenience foods
                                • Lack of space makes Spaniards opt for combined fridge-freezers
                                  • Figure 1: Ownership of microwave ovens, freezers and combined fridge-freezers, by country, 2008
                                • Appliance ownership grows, but sales are declining
                                  • Figure 2: Trends in ownership of microwave ovens, freezers and combined fridge-freezers in Spain, 2004-08
                                • Microwaves and freezers most common in large households with children
                                  • Figure 3: Ownership of microwave ovens, freezers and combined fridge-freezers in Spain, by demographic sub-group, 2008
                                • Eating out is a popular pastime
                                  • Figure 4: Trends in frequency of eating fast food and eating out, 2004-08
                              • Broader Market Environment

                                • Key points
                                  • Falling number of 15-24-year-olds is negative news
                                    • Figure 5: Trends in the age structure of the Spanish population, by gender, 2003-13
                                  • Will convenience foods be hit by recession?
                                    • Figure 6: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2003-13
                                  • Growing unemployment has an adverse effect
                                    • Figure 7: Trends in Spanish employment, by gender, 2001-05
                                  • Smaller households shape product offer
                                    • Figure 8: Trends in number of Spanish households, by size, 2000-04
                                • Who’s Innovating?

                                  • Key points
                                    • A modest pace of new launches in Spain
                                      • Figure 9: Percentage of new product launches in selected convenience foods, by country, 2006-08
                                    • Easy does it
                                      • Figure 10: New product launches in selected convenience foods in Spain, by positioning, 2006-08
                                    • Retailers tap into potential
                                      • Figure 11: Percentage of new product launches in selected convenience foods in Spain, by manufacturer, 2006-08
                                    • Regional cuisine
                                      • Natural ready meals
                                        • Meal kits
                                          • Pizza suppliers trust traditional
                                            • Basic tomato-based sauces joined by premium products
                                              • Gazpacho remains top soup
                                              • Market Size, Segmentation and Forecast

                                                • Key points
                                                  • Growth continues in 2008
                                                    • Ready meals outperform
                                                      • Figure 12: Spanish retail value sales of ready meals, at current and constant prices, 2004-14
                                                    • Revival of ambient and frozen meals
                                                      • Figure 13: Spanish retail value sales of ready meals, by type, 2006-08
                                                    • Steady growth for pizza
                                                      • Figure 14: Spanish retail value sales of pizza, at current and constant prices, 2004-14
                                                      • Figure 15: Spanish retail value sales of pizza, by type, 2006-08
                                                    • Wet products support sales of cooking sauces
                                                      • Figure 16: Spanish retail value sales of cooking sauces, at current and constant prices, 2004-14
                                                      • Figure 17: Spanish retail value sales of cooking sauces, by type, 2006-08
                                                    • Soup benefits from health positioning
                                                      • Figure 18: Spanish retail value sales of soup, at current and constant prices, 2004-14
                                                      • Figure 19: Spanish retail value sales of soup, by type, 2006-08
                                                    • Prospects
                                                      • Factors used in the forecast
                                                      • Market Share

                                                        • Key points
                                                          • Familiar brand names fight own-label pressure in ready meals
                                                            • Figure 20: Manufacturers’ retail value shares of ready meals, 2006-08
                                                          • Casa Tarradellas still Spain’s number-one pizza
                                                            • Figure 21: Manufacturers’ retail value shares of pizza, 2006-08
                                                          • Own-labels particularly strong in cooking sauces
                                                            • Figure 22: Manufacturers’ retail value shares of cooking sauces, 2006-08
                                                          • Gallina Blanca leads in soup
                                                            • Figure 23: Manufacturers’ retail value shares of soup, 2006-08
                                                        • Companies and Products

                                                          • Campofrío
                                                            • Casa Tarradellas
                                                              • Gallina Blanca
                                                                • Heinz
                                                                  • Nestlé
                                                                    • Unilever
                                                                      • Advertising and promotion
                                                                        • The internet offers new marketing opportunities
                                                                          • Advertising to suffer from recession
                                                                          • The Consumer – Pan-European Overview

                                                                            • Key points
                                                                              • Most convenience foods have low penetration in Spain
                                                                                • Figure 24: Use of selected convenience foods, by country, 2008
                                                                                • Figure 25: Frequency of using selected convenience foods, by country, 2008
                                                                            • The Consumer – Product Use in Spain

                                                                              • Key points
                                                                                • Under-35s, families with children and larger households form core consumer group
                                                                                  • Figure 26: Penetration of using selected convenience foods, by demographic sub-group, 2008
                                                                                • Instant snack meals and soup gain the most new consumers
                                                                                  • Figure 27: Trends in penetration and use of selected convenience foods in Spain, 2004-08
                                                                                • Ready meals have youth appeal
                                                                                  • Pizza is a family affair
                                                                                    • Busy workers resort to cooking sauces
                                                                                      • Soup more popular amongst men than women
                                                                                        • Detailed demographics
                                                                                          • Figure 28: Penetration and frequency of using ready meals, by demographic sub-group, 2008
                                                                                          • Figure 29: Penetration and frequency of using pizzas, by demographic sub-group, 2008
                                                                                          • Figure 30: Penetration and frequency of using cooking sauces, by demographic sub-group, 2008
                                                                                          • Figure 31: Penetration and frequency of using soup, by demographic sub-group, 2008
                                                                                      • The Consumer – Attitudes

                                                                                        • Key points
                                                                                          • Family meals still popular at weekends
                                                                                            • Figure 32: Attitudes towards cooking and meal occasions, by country, 2008
                                                                                          • Quality-conscious Spaniards
                                                                                            • Figure 33: Attitudes towards food quality, by country, 2008

                                                                                        Companies Covered

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                                                                                        Convenience Foods - Spain - May 2009

                                                                                        £495.00 (Excl.Tax)