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Convenience Retailing - Ireland - June 2010

After aggressive expansion in the early 2000s, the convenience retailing sector now faces a number of challenges. The recession has encouraged consumers to travel further and look harder for value for money, and supermarkets and discounters are keen to meet this demand.

Key themes in the report

The threat that larger supermarkets and discounters pose to convenience retailers.

How important is the element of convenience for consumers when shopping for groceries?

What current trends can convenience retailers tap into in order to grow market share?

Who are the key players in the market? What are the areas of growth in grocery and non-grocery?

The growth of symbol groups – why are more independent retailers turning to symbol groups? Is it mainly due to the buying power these groups can provide, or does brand recognition also play a part? What role do independent retailers play in the convenience retailing market?

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Table of contents

  1. Issues in the Market

      • Key themes in the report
        • Definition
          • Definition of store type
            • Consumer findings
              • Abbreviations
              • Insights and Opportunities

                • Bringing local and specialist foods in-store
                  • Convenience store – sitting in to eat?
                  • Market in Brief

                    • Recession eating into convenience market
                      • Supermarkets cast their broad shadow over convenience stores
                        • Ethical and natural concerns are important, but not more so than price
                        • Fast Forward Trends

                            • Trend 1: Never Say Die
                              • What’s it about?
                                • What we’ve seen
                                  • What next?
                                    • Trend 2: Cool Vending
                                      • What’s it about?
                                        • What we’ve seen
                                          • What next?
                                          • Internal Market Environment

                                            • Key points
                                              • Health and freshness key concerns for Irish food shoppers
                                                • Figure 1: Agreement with selected statements regarding health and freshness of products, by type of outlet respondents regularly shop in, NI and RoI, 2009
                                                • Figure 2: Agreement with the statement ‘I read the labels on food to see what additives are in it’, NI and RoI, 2004-09
                                              • Health concerns intensifying
                                                • Convenience stores introducing health to shelves
                                                  • The breakfast market
                                                    • Figure 3: Important facts about Irish out-of-home breakfast market, RoI, 2010
                                                  • Recession sees more consumers eating breakfast at home
                                                    • Health trends important to breakfast market
                                                      • Figure 4: Why consumers skip breakfast, UK and Ireland, 2010
                                                    • Ethical considerations important to consumers – but not more than price
                                                      • Figure 5: Agreement with selected statements regarding ethical considerations, by type of outlet respondents regularly shop in, NI and RoI, 2009
                                                    • Cross-border shopping highlights consumer’s support of local industry, but value and convenience most important
                                                        • Figure 6: Agreement with selected shopping statements, NI and RoI, 2009
                                                      • Green thinking can help stores to save money
                                                        • Figure 7: Top tips for retail energy efficiency, 2010
                                                      • Transport issues influence shopping habits
                                                        • Figure 8: Shopping for food, drink and household products, by type of transport used, NI and RoI, 2009
                                                      • 2010 the time to expand in city centres
                                                        • Figure 9: Prime retail Zone A rents, € per square metre, based on transactional evidence, RoI, 2008 and 2010
                                                      • Branching out into different markets
                                                        • Examples of branching out
                                                          • Complying with tobacco legislation costly to convenience retailers
                                                            • The cost of this legislation
                                                              • Another blow to convenience stores
                                                                • Figure 10: UK cigarette prices, by recommended retail price and tax burden, 1990-2010
                                                                • Figure 11: Cigarette price and tax burden, by country, March 2010
                                                              • Black-market tobacco a growing threat to convenience stores
                                                              • Broader Market Environment

                                                                • Key points
                                                                  • Conditions improve slightly in 2010
                                                                    • Figure 12: Economic outlook, NI and RoI, 2008-10
                                                                  • Job losses in the convenience market
                                                                    • Cross-border blues
                                                                      • Figure 13: Food items bought by consumers when cross-border shopping, RoI, June 2009
                                                                    • Lack of job security may see consumers hold back
                                                                      • Figure 14: Unemployment, RoI, January-September 2006-January-September 2009
                                                                      • Figure 15: Unemployment, NI, November-January 2007-November-January 2010
                                                                    • Low job security leads to more savvy shopping styles
                                                                      • Figure 16: Consumer Sentiment/Confidence Index, April 2007-10
                                                                  • Strengths and Weaknesses

                                                                    • Strengths
                                                                      • Weaknesses
                                                                      • Market Value and Forecast

                                                                        • Key points
                                                                          • Supermarkets dominate the NI market, while the RoI market is more balanced
                                                                            • Figure 17: Breakdown of food retailing market, by segment, NI and RoI, 2009
                                                                          • Food sales decline in 2010
                                                                            • Figure 18: All food retail sales, all-Ireland, RoI and NI, 2004-14
                                                                          • Convenience stores lose out to discounters
                                                                            • Figure 19: Convenience store segment market value, all-Ireland, RoI and NI, 2004-14
                                                                        • Competitive Context

                                                                          • Key points
                                                                            • Tesco preferred shopping outlet by Irish consumers
                                                                              • Figure 20: Food and drink retailers regularly shopped in, NI and RoI, January 2009
                                                                            • Multiple retailers suffer a decline in sales during recession
                                                                              • Figure 21: Estimated retail sales of supermarkets, all-Ireland, RoI and NI, 2004-10
                                                                            • Recession sees increased demand for bulk-buy offers in supermarkets
                                                                              • Threat as multiples move into convenience sector
                                                                                  • Figure 22: Key selling points of multiple retailers, NI and RoI, 2010
                                                                                • Frugality trends helping to boost discounter growth
                                                                                  • Figure 23: Agreement with selected statements regarding grocery shopping, NI and RoI, 2006-09
                                                                                  • Figure 24: Estimated retail sales of discounters, all-Ireland, RoI and NI, 2004-10
                                                                                • Consumers beginning to turn away from discounters
                                                                                • Who’s Innovating?

                                                                                  • Key points
                                                                                    • A new direction needed to drive footfall
                                                                                      • Figure 25: Lasting impression of recession on consumers, NI and RoI, May 2009
                                                                                    • Effective rebranding
                                                                                      • The ACS want Sunday trading reduced for supermarkets
                                                                                        • Discounters enter convenience market
                                                                                        • Companies and Products

                                                                                          • Key points
                                                                                            • Structure of Ireland’s convenience store operators
                                                                                              • Figure 26: Ownership structure of symbol and convenience brands in Ireland, 2010
                                                                                            • Musgrave
                                                                                                • Figure 27: Number of stores operating in partnership with Musgrave, by brand, NI and RoI, 2010
                                                                                              • Henderson Group
                                                                                                  • Figure 28: Number of stores operating in partnership with Henderson, by brand, NI, 2010
                                                                                                • Barry Group
                                                                                                    • Figure 29: Number of stores operating in partnership with the Barry Group, by brand, RoI, 2010
                                                                                                  • BWG Foods
                                                                                                      • Figure 30: Estimated number of stores operating in partnership with BWG Foods, by brand, RoI, 2009
                                                                                                    • Costcutter Supermarket Group (NI)
                                                                                                      • Gala Group
                                                                                                        • Nisa-Today
                                                                                                          • ADM Londis PLC
                                                                                                            • Superquinn
                                                                                                            • Consumer Shopping Habits

                                                                                                              • Key points
                                                                                                                • Most popular type of shopping outlet
                                                                                                                    • Figure 31: Type of shop consumers regularly shop in, NI and RoI, 2009
                                                                                                                  • Adapting to changing consumer habits
                                                                                                                    • Smaller retail stores under threat
                                                                                                                      • Part of the scenery?
                                                                                                                        • Life pressures drive need for convenience
                                                                                                                            • Figure 32: Agreement with selected statements regarding convenience, promotion and service, by type of outlet respondents regularly shop in, NI and RoI, 2009
                                                                                                                          • A greener future on the horizon
                                                                                                                            • Anti-obesity stance might help with obtaining store location
                                                                                                                              • Money concerns result in greater responsibility when shopping
                                                                                                                                • Figure 33: Agreement with the statement ‘In our house we plan our weekly shopping carefully’, NI and RoI, 2007 and 2009
                                                                                                                              • Getting the price right
                                                                                                                                  • Figure 34: Agreement with selected statements regarding money issues, by type of outlet respondents regularly shop in, NI and RoI, 2009
                                                                                                                                • Own-label usage set to grow in convenience channels
                                                                                                                                    • Figure 35: Agreement with statement ‘On the whole I think well-known brands are better than a shop’s own-brand’, by type of outlet respondents regularly shop in, NI and RoI, 2009
                                                                                                                                • Consumer Target Groups

                                                                                                                                  • Key points
                                                                                                                                    • NI target groups
                                                                                                                                      • Figure 36: Consumer typologies, NI, 2009
                                                                                                                                    • Bargain Hunters
                                                                                                                                      • Ethical Consumers
                                                                                                                                        • Not Bothered
                                                                                                                                          • Health Conscious
                                                                                                                                            • RoI target groups
                                                                                                                                              • Figure 37: Consumer typologies, RoI, 2009
                                                                                                                                            • Quality Focused
                                                                                                                                              • Green Foodies
                                                                                                                                                • Cash-Strapped
                                                                                                                                                  • Brand Conscious
                                                                                                                                                  • Appendix

                                                                                                                                                    • Broader Market Environment tables
                                                                                                                                                      • Figure 38: Number of private households, by composition, RoI, 2002 and 2006
                                                                                                                                                      • Figure 39: NI and RoI population, by gender, 2006-20
                                                                                                                                                      • Figure 40: Forecast population, by age, NI, 2000-20
                                                                                                                                                      • Figure 41: Forecast population, by age, RoI, 2000-20
                                                                                                                                                      • Figure 42: Pound to euro exchange rate used (annual average), 2004-13
                                                                                                                                                    • Consumer tables
                                                                                                                                                      • NI TGI demographic tables
                                                                                                                                                        • Figure 43: Agreement with statements relating to shopping, by demographic breakdown, NI, 2009
                                                                                                                                                        • Figure 44: Agreement with statements relating to health, by demographic breakdown, NI, 2009
                                                                                                                                                        • Figure 45: Agreement with statements relating to ethics, by demographic breakdown, NI, 2009
                                                                                                                                                        • Figure 46: Agreement with statements relating to shopping habits, by demographic breakdown, NI, 2009
                                                                                                                                                      • RoI TGI demographic tables
                                                                                                                                                        • Figure 47: Agreement with statements relating to shopping, by demographic breakdown, RoI, 2009
                                                                                                                                                        • Figure 48: Agreement with statements relating to health, by demographic breakdown, NI, 2009
                                                                                                                                                        • Figure 49: Agreement with statements relating to ethics, by demographic breakdown, NI, 2009
                                                                                                                                                        • Figure 50: Agreement with statements relating to shopping habits, by demographic breakdown, NI, 2009
                                                                                                                                                      • Consumer typology tables
                                                                                                                                                        • Figure 51: Consumer typologies, by demographic breakdown, NI, 2009
                                                                                                                                                        • Figure 52: Consumer typologies, by demographic breakdown, RoI, 2009

                                                                                                                                                    Companies Covered

                                                                                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                                                                                    Convenience Retailing - Ireland - June 2010

                                                                                                                                                    £1,095.00 (Excl.Tax)