Convenience Store Foodservice - US - March 2011
Like all retailers, convenience stores (c-stores) are emerging slowly from the enforced economic hibernation known as the Great Recession of the last three years. The characteristics that made c-stores popular and growing in the last century remain: convenient locations, fast service and low prices. But increased competition and changes in consumer lifestyles and buying behavior mean these factors may not be enough for c-stores to regain positive sales momentum. Higher gasoline prices cause consumers to drive less and the number of Americans who smoke steadily declines. With these traditional sales pillars diminished, c-stores are looking to foodservice to provide same-store sales increases.
In this report, Mintel looks at the c-store industry’s makeup in the wake of the recession and analyzes available consumer research and trend data to forecast c-stores’ future prospects. Among the questions addressed are:
- How is the c-store industry structured and which companies are its leaders?
- How has the recession changed the c-store industry?
- From where are c-stores facing competition for consumer discretionary income and how is the industry responding?
- Who are c-stores best customers/shoppers?
- When are the highest-sales dayparts for c-stores?
- How can the c-store industry most effectively target new customers?
- What opportunities do the advent of new social networking sites (SNS) and digital media channels offer to c-stores?
- Which demographics aren’t purchasing from c-stores and how can these consumers be brought in?
This report includes insights and information gleaned from:
- Mintel Oxygen, which offers foodservice analyst expertise and a dedicated report series
- Mintel Inspire, a unique tool that reveals daily influences on brands and people, and helps generate ideas about trend direction
- Mintel Menu Insights, which provides flavor, ingredient, preparation, and price trend analysis, drawing from the largest 350 chain restaurants, as well as 150 independent restaurants, 50 restaurants run by top chefs, and 25 beverage-focused restaurants
- Custom consumer research on consumer attitudes relevant to topics analyzed in the report.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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