Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Convenience Store Foodservice - US - March 2015

“While some consumers have a less-than-stellar opinion of c-store foodservice, this sentiment is beginning to wane, especially among younger consumers. Now is the time for c-store operators to showcase their new food and drink capabilities that can rival those of quick service, be just as fresh as fast casual, and become a category in foodservice where customers crave their menu offerings.”
– Katrina Fajardo, Foodservice Analyst

This report discusses the following key topics:

  • C-stores need to make foodservice visits a habit among their regular customers
  • The definition of fresh needs to translate over to c-stores
  • C-stores need to build loyalty

Convenience store retail sales are expected to rise between 2013 and 2018. Many factors impact the profitability of convenience stores, including consumer confidence and unemployment. Meanwhile, concerns about obesity and health have created demand for healthier offerings at convenience stores. In addition, the rising Hispanic population will likely contribute to growth in this market.

The c-store foodservice market is full of potential in terms of becoming a viable competitor against quick-service restaurants. With leading brands like 7-Eleven, Wawa, and Sheetz creating more restaurant-quality options for customers, and Speedway launching a successful loyalty rewards program, there is obvious interest in higher-quality foods to be offered in this market. Appealing to the consumer’s definition of fresh foods (eg using natural ingredients, foods made to their order, freshly made items on premise) and demonstrating it throughout the store can help break any negative stigma that prevents consumers from ordering foods and beverages more often at c-stores.



What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Consumer qualitative research
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                      • The market
                        • Figure 1: Total US sales and fan chart forecast of convenience store foodservice sales at current prices, 2009-19
                      • Market drivers
                        • Key players in the market
                          • Figure 2: 2015 top convenience stores, US and Canada
                          • Figure 3: Convenience stores where consumers have shopped at in the last four weeks, July 2010-2014
                        • The consumer
                          • Customers are focused on convenience at c-stores
                            • Figure 4: Primary reason for convenience store visit, December 2014
                          • Restaurant-style foods can keep men interested in c-stores
                            • Figure 5: Primary reason for convenience store visit, by gender, December 2014
                          • Hispanics are another core user of c-stores
                            • Figure 6: Convenience store visitation, by Hispanic origin, December 2014
                          • What we think
                          • Issues and Insights

                              • C-stores need to make foodservice visits a habit among their regular customers
                                • The issues
                                  • The implications
                                    • The definition of fresh needs to translate over to c-stores
                                      • The issues
                                        • The implications
                                          • C-stores need to build loyalty
                                            • The issues
                                              • The implications
                                              • Trend Application

                                                  • Trend: Transumers
                                                    • Trend: Make It Mine
                                                      • Trend: Factory Fear
                                                      • Market Size and Forecast

                                                        • Key points
                                                          • Sales of total convenience store revenue
                                                            • Figure 7: Total convenience store revenues, at current prices, 2009-19
                                                            • Figure 8: Total convenience store revenues, at inflation-adjusted prices, 2009-19
                                                          • Sales of total motor fuels and in-store convenience store sales
                                                            • Figure 9: Total convenience store revenues, by segment, at current prices, 2009-19
                                                          • Fan chart forecast for motor fuels
                                                            • Figure 10: Total US sales and fan chart forecast of motor fuels revenue at current prices, 2009-19
                                                          • Fan chart forecast for in-store sales
                                                            • Figure 11: Total US sales and fan chart forecast of in-store convenience store sales at current prices, 2009-19
                                                          • Sales of convenience store foodservice revenue
                                                            • Figure 12: Total US foodservice sales at convenience stores, at current prices, 2009-19
                                                            • Figure 13: Total U.S. foodservice sales at convenience stores, at inflation-adjusted prices, 2009-19
                                                          • Fan chart forecast
                                                            • Figure 14: Total US sales and fan chart forecast of convenience store foodservice sales at current prices, 2009-19
                                                          • Forecast methodology
                                                          • Market Drivers

                                                            • Key points
                                                              • Americans are spending more on food and still dining out
                                                                • Figure 15: Food-at-home and away-from-home expenditures in the US, 1960-2013
                                                              • Gas prices
                                                                • Unemployment rates are falling but underemployment is still an issue
                                                                  • Figure 16: Unemployment rate and underemployment, January 2007-January 2015
                                                                • Consumer confidence and disposable personal income is on the rise
                                                                  • Figure 17: Consumer confidence index, January 2007-January 2015
                                                                  • Figure 18: Real disposable personal income, in billions, January 2007-December 2014
                                                                • Millennials are crucial for foodservice
                                                                  • Figure 19: US population, by generation share, 2015
                                                                • Hispanics are growing in population and are a key demo at c-stores
                                                                  • Figure 20: Population by Hispanic origin, 2013-18
                                                              • Competitive Context

                                                                • Key points
                                                                  • Food manufacturers are looking to expand their own brands at c-stores
                                                                    • Retail locations are adding restaurants to their premises
                                                                      • Quick service is quick and affordable
                                                                      • C-Store Rankings and Company Spotlight

                                                                        • Overview
                                                                          • Figure 21: 2015 top convenience stores, US and Canada
                                                                          • Figure 22: Convenience stores where consumers have shopped at in the last four weeks, July 2010-2014
                                                                        • Wawa
                                                                          • 7-Eleven
                                                                            • Sheetz
                                                                            • Marketing Strategies

                                                                              • Overview
                                                                                • C-stores are willing to push the envelope on their own brands, expand their reach, and bring in new innovation
                                                                                  • Rebranding is in the works at Pilot Flying J
                                                                                    • CST Brands and CrossAmerica Partners LP acquire Nice N Easy Grocery Shoppes
                                                                                      • Micro markets are the future of convenience store concepts
                                                                                        • The Cube brings convenience to customers without stepping out of the car
                                                                                          • Better for you c-store food
                                                                                            • 7-Eleven strives to bring healthy choices to their customers
                                                                                              • Corner stores in Denver are working to bring fresh items to “food desert” areas
                                                                                                • C-store beverages are expanding
                                                                                                  • RaceTrac thanks their customers with Free Coffee Week
                                                                                                    • Cumberland Farms debuts new summer ad for iced coffee
                                                                                                      • Coca-Cola Freestyles to be offered at all Wawa locations
                                                                                                        • Improvements have been made to c-store foods
                                                                                                          • Loyalty programs are taking shape in c-stores
                                                                                                            • Wawa launches mobile app and loyalty program
                                                                                                              • Thornton’s Rewards Program deemed success after only four months
                                                                                                              • Consumer Data – Overview

                                                                                                                  • Convenience is the top driver for consumers who visit c-stores
                                                                                                                    • Figure 23: Convenience store visitation, December 2014
                                                                                                                    • Figure 24: Primary reason for convenience store visit, December 2014
                                                                                                                  • Some consumers are still naysayers when it comes to MTO foods at c-stores
                                                                                                                    • Figure 25: Primary reason for convenience store visit, December 2014
                                                                                                                    • Figure 26: Consumer definition of fresh foods/beverages at convenience stores, December 2014
                                                                                                                  • Potential for MTO items at c-stores lie in beverages and wider variety of foods
                                                                                                                      • Figure 27: Made-to-order and fresh food/beverage purchases, December 2014
                                                                                                                  • Consumer Data – By C-Store Type

                                                                                                                    • Key points
                                                                                                                      • Variety and natural attributes are associated with independent and transportation c-stores
                                                                                                                          • Figure 28: Made-to-order attributes by convenience store type, December 2014
                                                                                                                          • Figure 29: Consumer definition of fresh foods/beverages at convenience stores, December 2014
                                                                                                                      • Consumer Data – By Gender

                                                                                                                        • Key points
                                                                                                                          • Women want more healthful options at c-stores
                                                                                                                            • Figure 30: Convenience store visitation, by gender, December 2014
                                                                                                                            • Figure 31: Attitudes regarding convenience stores and made-to-order, fresh foods/beverages – Any agree, by gender, December 2014
                                                                                                                          • Restaurant-style foods can keep men interested in c-stores
                                                                                                                              • Figure 32: Primary reason for convenience store visit, by gender, December 2014
                                                                                                                          • Consumer Data – By Age

                                                                                                                            • Key points
                                                                                                                              • Younger consumers are c-store users
                                                                                                                                • Figure 33: Convenience store visitation, by age, December 2014
                                                                                                                              • Foodservice-based foods are popular with c-stores’ core age groups
                                                                                                                                  • Figure 34: Made-to-order and fresh food/beverage purchases, by age, December 2014
                                                                                                                              • Consumer Data – By Hispanic/Non-Hispanic

                                                                                                                                • Key points
                                                                                                                                  • Hispanics are another core user of c-stores
                                                                                                                                    • Figure 35: Convenience store visitation, by Hispanic origin, December 2014
                                                                                                                                  • Hispanics think highly of the MTO items at c-stores but still seek improvements
                                                                                                                                    • Figure 36: Drivers for made-to-order food/beverage convenience store visits, by race/Hispanic origin, December 2014
                                                                                                                                    • Figure 37: Attitudes regarding convenience stores and made-to-order, fresh foods/beverages – Any agree, by race/Hispanic origin, December 2014
                                                                                                                                • Consumer Data – By Region

                                                                                                                                  • Key points
                                                                                                                                    • Northeast and West panelists tend to visit c-stores more than South and Midwest
                                                                                                                                        • Figure 38: Convenience store visitation, by region, December 2014
                                                                                                                                    • Appendix – Other Useful Tables

                                                                                                                                        • Figure 39: Drivers for made-to-order food/beverage convenience store visits, December 2014
                                                                                                                                        • Figure 40: Attitudes regarding convenience stores and made-to-order, fresh foods/beverages, December 2014
                                                                                                                                    • Appendix – Consumer Data – By C-Store Type

                                                                                                                                        • Figure 41: Primary reason for convenience store visit, by convenience store visitation, December 2014
                                                                                                                                        • Figure 42: Drivers for made-to-order food/beverage convenience store visits, by convenience store visitation, December 2014
                                                                                                                                        • Figure 43: Made-to-order and fresh food/beverage purchases, by convenience store visitation, December 2014
                                                                                                                                    • Appendix – Consumer Data – By Gender

                                                                                                                                        • Figure 44: Primary reason for convenience store visit, by gender, December 2014
                                                                                                                                        • Figure 45: Drivers for made-to-order food/beverage convenience store visits, by gender, December 2014
                                                                                                                                        • Figure 46: Made-to-order and fresh food/beverage purchases, by gender, December 2014
                                                                                                                                    • Appendix – Consumer Data – By Age

                                                                                                                                        • Figure 47: Primary reason for convenience store visit, by age, December 2014
                                                                                                                                        • Figure 48: Drivers for made-to-order food/beverage convenience store visits, by age, December 2014
                                                                                                                                    • Appendix – Consumer Data – By Race

                                                                                                                                        • Figure 49: Convenience store visitation, by race/Hispanic origin, December 2014
                                                                                                                                        • Figure 50: Primary reason for convenience store visit, by race/Hispanic origin, December 2014
                                                                                                                                        • Figure 51: Drivers for made-to-order food/beverage convenience store visits, by race/Hispanic origin, December 2014
                                                                                                                                        • Figure 52: Consumer definition of fresh foods/beverages at convenience stores, by race/Hispanic origin, December 2014
                                                                                                                                        • Figure 53: Made-to-order and fresh food/beverage purchases, by race/Hispanic origin, December 2014
                                                                                                                                        • Figure 54: Attitudes regarding convenience stores and made-to-order, fresh foods/beverages – Any agree, by race/Hispanic origin, December 2014
                                                                                                                                    • Appendix – Consumer Data – By Hispanic/Non-Hispanic

                                                                                                                                        • Figure 55: Primary reason for convenience store visit, by race/Hispanic origin, December 2014
                                                                                                                                        • Figure 56: Drivers for made-to-order food/beverage convenience store visits, by race/Hispanic origin, December 2014
                                                                                                                                        • Figure 57: Consumer definition of fresh foods/beverages at convenience stores, by race/Hispanic origin, December 2014
                                                                                                                                        • Figure 58: Made-to-order and fresh food/beverage purchases, by race/Hispanic origin, December 2014
                                                                                                                                    • Appendix – Consumer Data – By Region

                                                                                                                                        • Figure 59: Drivers for made-to-order food/beverage convenience store visits, by region, December 2014
                                                                                                                                        • Figure 60: Attitudes regarding convenience stores and made-to-order, fresh foods/beverages – Any agree, by region, December 2014
                                                                                                                                    • Appendix – Consumer Data – By Income

                                                                                                                                        • Figure 61: Convenience store visitation, by race/Hispanic origin, December 2014
                                                                                                                                        • Figure 62: Primary reason for convenience store visit, by household income, December 2014
                                                                                                                                        • Figure 63: Drivers for made-to-order food/beverage convenience store visits, by household income, December 2014
                                                                                                                                        • Figure 64: Consumer definition of fresh foods/beverages at convenience stores, by household income, December 2014
                                                                                                                                        • Figure 65: Made-to-order and fresh food/beverage purchases, by household income, December 2014
                                                                                                                                        • Figure 66: Attitudes regarding convenience stores and made-to-order, fresh foods/beverages – Any agree, by household income, December 2014
                                                                                                                                    • Appendix – Trade Associations

                                                                                                                                        • Council for Responsible Nutrition
                                                                                                                                          • Food Marketing Institute (FMI)
                                                                                                                                            • International Food Information Council (IFIC)
                                                                                                                                              • International Food Service Executives Association (IFSEA)
                                                                                                                                                • International Foodservice Distributors Association (IFDA)
                                                                                                                                                  • International Foodservice Manufacturers Association (IFMA)
                                                                                                                                                    • International Franchise Association (IFA)
                                                                                                                                                      • National Council of Chain Restaurants (NCCR)
                                                                                                                                                        • National Nutritional Foods Association (NNFA)
                                                                                                                                                          • National Restaurant Association (NRA)

                                                                                                                                                          Companies Covered

                                                                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                                                                          Convenience Store Foodservice - US - March 2015

                                                                                                                                                          £3,277.28 (Excl.Tax)