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Convenience Store Foodservice - US - March 2016

"The growth of ready-to-eat, grab-and-go, chef-prepared and fresh food-for-now offerings in the convenience store space is the result of increased consumer demand, along with improved quality and consumer perception of quality, more-and-better menu options, as well as implementation of emerging technologies that are simplifying and streamlining the ordering and payment process."
- Paul Pendola, Foodservice Category Manager

This report discusses the following key topics:

  • Hot and cold dispensed beverages lost sales share
  • Made-to-order: Dependent on convenience
  • Healthful offerings: Finding the balance

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Hot and cold dispensed beverages lost sales share
            • Figure 1: Distribution of foodservice dollar sales, by category, 2013-14
          • Made-to-order: Dependent on convenience
            • Figure 2: Drivers for made-to-order food/beverage in convenience store visits, December 2015
          • Healthful offerings: Finding the balance
            • Figure 3: Attitudes toward made-to-order food/beverage in convenience stores, December 2015
          • The opportunities
            • Strong growth forecasted through 2020
              • Figure 4: Total US convenience store foodservice sales and forecast, at current prices, 2010-20
            • Operators can prove freshness
              • Figure 5: Consumer definition of fresh food and beverages at convenience stores, December 2015
            • More and better branding
                • Figure 6: Drivers for made-to-order food/beverage in convenience store visits, “I like the brands offered,” by age, December 2015
              • What it means
              • The Market – What You Need to Know

                • Solid growth of foodservice
                  • Consumers have more money in their pockets
                    • C-stores need to keep the pulse of US demographics
                    • Market Size and Forecast

                      • Steady growth continues
                        • Figure 7: Total US convenience store foodservice sales and forecast, at current prices, 2010-20
                      • Fan chart forecast
                        • Figure 8: Total US convenience store foodservice sales and fan chart forecast of market, at current prices, 2010-20
                      • Forecast methodology
                      • Market Breakdown

                        • Prepared food; a larger piece of a growing pie
                          • Figure 9: Distribution of foodservice dollar sales, by category, 2014
                        • Looking beyond sandwiches and hot dogs
                          • Figure 10: Distribution of prepared food dollar sales, by type of food, 2014
                        • Hot dispensed beverages
                          • Figure 11: Distribution of dollar sales, by hot dispensed beverages, 2014
                        • Cold dispensed beverages
                          • Figure 12: Distribution of dollar sales, by cold dispensed beverages, 2014
                      • Market Factors

                        • Health and wellness concerns – More fresh/healthful offerings at c-stores
                          • Positive disposable income and lower oil prices
                            • Figure 13: Disposable personal income change from previous period, January 2007-December 2015
                          • Competition to convenience from “nonconvenient” channels
                          • Key Players – What You Need to Know

                            • 7-Eleven’s 7-Select; healthful and indulgent
                              • Quick Trip’s shopper base grows
                                • Circle K to launch global convenience brand
                                  • Wawa remains a local favorite
                                    • Figure 14: Convenience stores where consumers have shopped at in the last four weeks, July 2011-15
                                • What’s Working?

                                  • Using technology for food delivery and online ordering
                                    • C-stores add healthful options
                                    • What’s Next?

                                      • C-stores turn to restaurants for design cues
                                        • Breakfast is an area for innovation
                                          • Loyalty evolution
                                          • The Consumer – What You Need to Know

                                            • Younger males, Hispanics and parents – Most active c-store shoppers
                                              • C-stores need to increase MTO food/bev trial
                                                • Opportunity exists for healthful snacks at c-stores
                                                  • Freshness is tangible
                                                    • Operators need to find the balance between quality and speed
                                                    • Convenience Store Visitation

                                                      • C-stores cater to a broad consumer base
                                                        • Figure 15: Convenience store visitation, December 2015
                                                      • Gas stations are the most visited c-store type
                                                        • Figure 16: Convenience store visitation, by store type, December 2015
                                                      • Gender and age are c-store visitation determinants
                                                        • Figure 17: Convenience store visitation by gender/age, December 2015
                                                      • When it comes to c-store shoppers, not all Millennials are the same
                                                        • Figure 18: Convenience store visitation by generation, December 2015
                                                    • Reason for C-store Visitation

                                                      • While food and drinks drive c-store visits, visitation for prepared food is low
                                                        • Figure 19: Convenience store reason for visit, December 2015
                                                      • Young men, Hispanics, and urbanites are key consumers of prepared food/beverages
                                                        • Figure 20: Convenience store reason for visit, December 2015
                                                      • Highway and other c-stores are most popular for c-store foodservice
                                                      • MTO Food and Beverages at Convenience Stores

                                                        • Beverages are the most common MTO c-store item
                                                          • Figure 21: Made-to-order and fresh food/beverage purchases, December 2015
                                                        • Breakfast is bigger with Hispanics
                                                          • Figure 22: Made-to-order and fresh food/beverage purchases, December 2015
                                                        • Parents – Heavy MTO buyers
                                                          • Figure 23: Made-to-order and fresh food/beverage purchases, December 2015
                                                      • MTO Drivers

                                                        • Convenient means quick
                                                          • Figure 24: Drivers for made-to-order food/beverage in convenience store visits, December 2015
                                                        • Millennials purchase c-store food for more “secondary” reasons
                                                          • Figure 25: Drivers for made-to-order food/beverage in convenience store visits, December 2015
                                                      • MTO Motivators

                                                        • Price, quality, and healthfulness may increase MTO food/beverage purchases
                                                          • Figure 26: Motivators for made-to-order food/beverage in convenience store visits, December 2015
                                                        • Health and easy access are important for parents
                                                          • Figure 27: Motivators for made-to-order food/beverage in convenience store visits by presence of children, December 2015
                                                        • Income and MTO food/beverage motivators
                                                          • Figure 28: Motivators for made-to-order food/beverage in convenience store visits by presence of children, December 2015
                                                      • Attitudes toward MTO Food and Beverages at C-Stores

                                                        • C-stores must satisfy more than cravings
                                                          • Figure 29: Attitudes toward made-to-order food/beverage in convenience stores, December 2015
                                                        • C-store perception lowest in Midwest
                                                          • Figure 30: Attitudes toward made-to-order food/beverage in convenience stores, by census region, December 2015
                                                        • Reach Hispanics with healthful/fresh options
                                                          • Figure 31: Attitudes toward made-to-order food/beverage in convenience stores, by ethnicity, December 2015
                                                      • Definition of Freshness

                                                        • Sight and scent can help communicate “fresh”
                                                          • Figure 32: Consumer definition of fresh food and beverages at convenience stores, December 2015
                                                        • Freshness definition driven by ingredients for younger consumers
                                                          • Figure 33: Consumer defintion of fresh food and beverages at convenience stores, by age/gender, December 2015
                                                      • Important “Better-for-You” Traits of MTO Food and Beverages

                                                        • Natural is most important descriptor for made-to-order
                                                          • Figure 34: Important traits of made-to-order food or beverages at convenience stores, December 2015
                                                        • Feel-good claims resonate most on the coasts
                                                          • Figure 35: Important traits of made-to-order food or beverages at convenience stores, by region, December 2015
                                                        • Millennials drive interest in descriptors
                                                          • Figure 36: Important traits of made-to-order food or beverages at convenience stores, by ethnicity, December 2015
                                                        • Claims are especially important for parents
                                                          • Figure 37: Important traits of made-to-order food or beverages at convenience stores, by presence of own children, December 2015
                                                      • TURF Analysis – Food and Beverage Descriptors

                                                        • Methodology
                                                          • A combination of different claims reaches the maximum number of customers
                                                            • Figure 38: TURF Analysis – Important food characteristics, December 2015
                                                        • Appendix – Data Sources and Abbreviations

                                                          • Data sources
                                                            • Sales data
                                                              • Fan chart forecast
                                                                • Consumer survey data
                                                                  • TURF analysis – Methodology
                                                                    • Figure 39: Table – TURF Analysis – Important food characteristics, December 2015
                                                                  • Abbreviations and terms
                                                                    • Abbreviations
                                                                      • Terms

                                                                      Companies Covered

                                                                      To learn more about the companies covered in this report please contact us.

                                                                      Convenience Store Foodservice - US - March 2016

                                                                      £3,199.84 (Excl.Tax)