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Convenience Stores - UK - April 2011

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This report demonstrates that the entrance of the major multiples into the C-store arena has galvanised the existing players into action. Investment has increased dramatically and all the major symbol groups have responded by improving their offer, their stores and their systems.

  • C-store volumes have been static for the last 5 years - so it looks as if the long term decline of the sector has been halted. This is entirely due to the entry of Tesco Express, Sainsbury's Local and M&S Simply Food which has raised standards and brought new ideas to the sector. The symbol groups have responded by upping their game as well.
  • However the multiples are the most visited stores, partly because they target high footfall locations. They have also seen the biggest growth in customers as they have expanded their store portfolios. Tesco Express, for example, has attracted 54% of all C-store users in the last 12 months compared with only 31% four years ago.
  • Some 24 million people (60%) use a C-store at least once a week, though only 27% are happy with the offer and most don't like having to pay more. The key factor, however, is that with so many regular customers, improvements should be quickly recognised and grudging users may be converted to willing users and start spending more.
  • The legacy of years of underperformance is that the brand strength of the symbol groups is poor and worse than that of the multiples (Tesco, Sainsbury's and M&S).
  • Some 9 million people (23% of consumers) say they would like to see more locally sourced products in C-stores. We believe that capitalising on local strengths and making the C-store a focus for the community is one of the great opportunities for convenience retailers.
  • More than a quarter of consumers do their top up shopping at a superstore and with 24 opening and a greater number of self service checkouts (which makes it easy to purchase a small basket of goods) they will clearly pose an additional threat to the traditional C-store retailer.

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Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Forecast – sector factors
                  • Figure 1: Convenience stores sales, 2005-15
                • Market factors
                  • The consumer
                    • Who uses convenience stores?
                      • Why use convenience stores?
                        • Figure 2: Convenience stores, target groups, 2011
                        • Figure 3: Most popular attitude statements, February 2011
                      • Retail strategy
                        • The Newcomers
                            • Figure 4: Convenience store market, retail share 2010
                          • The response
                            • The C-store of the future
                              • Brands
                                • Figure 5: Attitudes towards and usage of convenience store brands, February 2011
                              • What we think
                              • Issues in the Market

                                  • Does the advent of the grocery multiple C-store format like Tesco Express mark the end of the C-store as we knew it?
                                    • What is the real impact of the newcomers on the market?
                                      • How must the smaller convenience stores respond?
                                        • Does this mean that there should be a radical change to the product mix of a C-store?
                                          • And what about the recession and prospects for 2011?
                                          • Future Opportunities

                                              • Trend: Life Hacking
                                                • Trend: Locavore
                                                • Internal Market Environment

                                                  • Key points
                                                    • Planning issues
                                                      • Competition Commission
                                                        • Industry concentration
                                                            • Figure 6: Primary vs secondary shopping destinations, 2010
                                                          • Shopping habits
                                                            • Impact of the recession
                                                              • Organic, ethical and “health”
                                                                • Convenience foods
                                                                  • Legislative changes
                                                                  • Broader Market Environment

                                                                    • Key points
                                                                      • The economy
                                                                        • Austerity and the recovery
                                                                            • Figure 7: GDP, 2005-15
                                                                          • Inflation
                                                                            • Figure 8: CPI, 2000-10
                                                                          • Incomes and spending
                                                                            • Figure 9: PDI and consumer expenditure, at current prices, 2005-15
                                                                          • Employment
                                                                            • Figure 10: Unemployment rate, 1990-2010
                                                                          • Population trends
                                                                            • Ageing population
                                                                              • The decline of a key target market
                                                                                • Typical top-up shoppers
                                                                                  • Figure 11: Population, by age, 2005-15
                                                                                • Lifestyle trends
                                                                                  • Do It Yourself
                                                                                    • Staying healthy
                                                                                      • Ethical and environmental products
                                                                                        • E-commerce
                                                                                        • Competitive Context

                                                                                          • Key points
                                                                                            • Retail sales remain robust
                                                                                                • Figure 12: All UK retail sales, at current and constant 2005 prices, 2005-10
                                                                                              • Large food companies driving sector growth
                                                                                                  • Figure 13: UK retail sales through food stores, by type of store, at current prices, 2005-10
                                                                                                • How convenience shopping compares with primary grocery shopping
                                                                                                  • Figure 14: Convenience store sales as a percentage of all food store sales, 2005-10
                                                                                                • Structural changes
                                                                                                  • Consumer consumption of foods
                                                                                                    • Figure 15: Consumer expenditure on food for in-home consumption (inc VAT), 2005-10
                                                                                                  • Recession and smoking ban drive consumers home
                                                                                                      • Figure 16: Consumer expenditure on alcoholic drinks, by main type, (inc VAT) 2005-10
                                                                                                    • Other C-store products
                                                                                                    • Strengths and Weaknesses

                                                                                                      • Strengths
                                                                                                        • There is a demand for convenience stores
                                                                                                          • Immediate meal solutions
                                                                                                            • Fresh foods
                                                                                                              • Weaknesses
                                                                                                                • Impact of the public spending cuts
                                                                                                                  • Seen as expensive
                                                                                                                    • Not so popular with the old
                                                                                                                      • Superstore threat
                                                                                                                      • Who’s Innovating?

                                                                                                                        • New concepts - blending the C-store with food service…
                                                                                                                          • Click n Collect
                                                                                                                            • New format – Little Waitrose
                                                                                                                              • Green and local
                                                                                                                              • Market Size and Forecast

                                                                                                                                • Key points
                                                                                                                                  • Retail sales through convenience stores
                                                                                                                                    • Small grocers
                                                                                                                                      • Figure 17: Sales by small grocers as % all food retailers sales, 1994-2010
                                                                                                                                    • What is a C-store?
                                                                                                                                      • The data
                                                                                                                                          • Figure 18: Morrisons: Fuel as % total sales, 2004/05-2010/11
                                                                                                                                        • C-store market size estimate
                                                                                                                                          • Figure 19: Convenience store market size, 2010
                                                                                                                                          • Figure 20: Sales by convenience stores, 2005-15
                                                                                                                                        • Prospects
                                                                                                                                            • Figure 21: Convenience stores sales, 2005-15
                                                                                                                                          • Forecast methodology
                                                                                                                                          • Retailer Competitive Analysis

                                                                                                                                            • Key findings
                                                                                                                                              • Leading convenience retailers
                                                                                                                                                  • Figure 22: Leading C-stores sales and outlets, 2009/10
                                                                                                                                                • Market shares
                                                                                                                                                  • Figure 23: Leading C-stores: Estimated market shares, 2009/10
                                                                                                                                              • Company Profiles

                                                                                                                                                • Co-operative Group
                                                                                                                                                  • Figure 24: Co-operative Group: Sales as share of All food retailers in UK, 2005-09
                                                                                                                                                • Strategic evaluation
                                                                                                                                                  • More positive attitude to change
                                                                                                                                                    • Brand strength…
                                                                                                                                                      • …but uninspiring stores
                                                                                                                                                        • Somerfield acquisition a catalyst for change
                                                                                                                                                          • New initiatives inspired by Somerfield
                                                                                                                                                            • Full benefits yet to come
                                                                                                                                                              • Recent history
                                                                                                                                                                • Financial performance
                                                                                                                                                                  • Figure 25: Co-operative Group: Group financial performance, 2005-09
                                                                                                                                                                • Store portfolio
                                                                                                                                                                    • Figure 26: Co-operative Group: Outlet data, 2005-09
                                                                                                                                                                  • Consumer profile
                                                                                                                                                                    • Figure 27: Co-operative Group consumer profile – Demographics, February 2011
                                                                                                                                                                    • Figure 28: Co-operative Group consumer profile – Regional Representation, February 2011
                                                                                                                                                                    • Figure 29: Co-operative Group consumer profile – ACORN Grouping, February 2011
                                                                                                                                                                  • Retail offering
                                                                                                                                                                    • e-commerce and home shopping
                                                                                                                                                                      • Costcutter Supermarkets Group Ltd
                                                                                                                                                                        • Figure 30: Costcutter Supermarkets Group Ltd: Sales as share of All food retailers in UK, 2005-09
                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                        • Doing the right things
                                                                                                                                                                          • Not a wholesaler owned symbol group…
                                                                                                                                                                            • …but it would like to be
                                                                                                                                                                              • Forecourt relationship under threat
                                                                                                                                                                                • Recruitment drive underway
                                                                                                                                                                                  • Recent history
                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                      • Figure 31: Costcutter Supermarkets Group Ltd: Group financial performance, 2005-09
                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                      • Figure 32: Costcutter Supermarkets Group Ltd: Outlet data, 2005-09
                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                      • Consumer profile
                                                                                                                                                                                        • Figure 33: Costcutter consumer profile – Demographics, February 2011
                                                                                                                                                                                        • Figure 34: Costcutter consumer profile – Regional Representation, February 2011
                                                                                                                                                                                        • Figure 35: Costcutter consumer profile – ACORN Grouping, February 2011
                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                        • Sainsbury's
                                                                                                                                                                                          • Figure 36: Sainsbury's Local: Sales as share of all C-store sales, 2006-10
                                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                                          • Space race on but quality counts
                                                                                                                                                                                            • More competition for sites
                                                                                                                                                                                              • Improved regional penetration through Local
                                                                                                                                                                                                • Absence from forecourts a gap
                                                                                                                                                                                                  • 100 new stores a year development target
                                                                                                                                                                                                    • Recent history
                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                        • Figure 37: J Sainsbury's Supermarkets: Group financial performance, 2005/06-2009/10
                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                        • Figure 38: J Sainsbury's Supermarkets: Outlet data, 2005/06-2009/10
                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                        • Consumer profile
                                                                                                                                                                                                          • Figure 39: Sainsbury’s Local consumer profile – Demographics, February 2011
                                                                                                                                                                                                          • Figure 40: Sainsbury’s Local consumer profile – Regional Representation, February 2011
                                                                                                                                                                                                          • Figure 41: Sainsbury’s Local consumer profile – ACORN Grouping, February 2011
                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                          • Marks & Spencer (food)
                                                                                                                                                                                                            • Figure 42: Marks & Spencer (food): Sales as share of All food retailers in UK, 2005-09
                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                            • Increasing distinctiveness in a crowded market
                                                                                                                                                                                                              • Recent history
                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                  • Figure 43: Marks & Spencer (food): Group financial performance, 2005/06-2009/10
                                                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                                                  • Figure 44: Marks & Spencer (food): Outlet data, 2006-10
                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                  • Consumer profile
                                                                                                                                                                                                                    • Figure 45: M&S Food consumer profile – Demographics, February 2011
                                                                                                                                                                                                                    • Figure 46: M&S Food consumer profile – Regional representation, February 2011
                                                                                                                                                                                                                    • Figure 47: M&S Food consumer profile – ACORN Grouping, February 2011
                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                    • Musgrave
                                                                                                                                                                                                                      • Figure 48: Musgrave UK: Sales as share of All C-stores in UK, 2005-09
                                                                                                                                                                                                                    • Strategic evaluation
                                                                                                                                                                                                                      • Close control over retail customers
                                                                                                                                                                                                                        • Londis reversing downward trend in membership numbers
                                                                                                                                                                                                                          • Budgens’ success difficult to gauge
                                                                                                                                                                                                                            • Recent history
                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                • Figure 49: Musgrave: Group financial performance, 2005-09
                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                • Figure 50: Musgrave: Outlet data, 2005-09
                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                • Consumer profile
                                                                                                                                                                                                                                  • Figure 51: Londis consumer profile – Demographics, February 2011
                                                                                                                                                                                                                                  • Figure 52: Londis consumer profile – Regional Representation, February 2011
                                                                                                                                                                                                                                  • Figure 53: Londis consumer profile – ACORN Grouping, February 2011
                                                                                                                                                                                                                                • e-commerce and home shopping
                                                                                                                                                                                                                                  • Premier
                                                                                                                                                                                                                                    • Figure 54: Premier: Sales as share of All food retailers in UK, 2005-09
                                                                                                                                                                                                                                  • Strategic evaluation
                                                                                                                                                                                                                                    • Recent history
                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                        • Figure 55: Premier: Estimated Group financial performance, 2005-09
                                                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                                                        • Figure 56: Premier: Outlet data, 2005-09
                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                                                          • Spar (UK) Ltd
                                                                                                                                                                                                                                            • Figure 57: Spar UK Ltd: Sales as share of all convenience retailers in UK, 2006-10
                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                            • Problems of maturity
                                                                                                                                                                                                                                              • Strategy looks right
                                                                                                                                                                                                                                                • Central direction delivers benefits
                                                                                                                                                                                                                                                  • Recent history
                                                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                                                      • Figure 58: Spar UK Ltd: Group financial performance, 2005/06-2009/10
                                                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                                                      • Stable membership
                                                                                                                                                                                                                                                        • Larger format stores
                                                                                                                                                                                                                                                          • Emphasis on recruitment
                                                                                                                                                                                                                                                            • Figure 59: Spar UK Ltd: Outlet data, 2005-10
                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                            • Identifying occasions
                                                                                                                                                                                                                                                              • Opportunities to advertise
                                                                                                                                                                                                                                                                • Price and promotion essential for C-stores
                                                                                                                                                                                                                                                                  • Buying alcohol is an important reason to shop
                                                                                                                                                                                                                                                                    • Being there is a key element of the Spar offer
                                                                                                                                                                                                                                                                      • Consumer profile
                                                                                                                                                                                                                                                                        • Figure 60: Spar consumer profile – Demographics, February 2011
                                                                                                                                                                                                                                                                        • Figure 61: Spar consumer profile – Regional Representation, February 2011
                                                                                                                                                                                                                                                                        • Figure 62: Spar consumer profile – ACORN Grouping, February 2011
                                                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                                                        • Tesco (UK)
                                                                                                                                                                                                                                                                          • Figure 63: Tesco UK convenience stores: Sales as share of All convenience retailers in UK, 2006-10
                                                                                                                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                                                                                                                          • The roll-out phase
                                                                                                                                                                                                                                                                            • Instant maturity?
                                                                                                                                                                                                                                                                              • One Stop Stores a major business in its own right
                                                                                                                                                                                                                                                                                • Recent history
                                                                                                                                                                                                                                                                                  • Financial performance
                                                                                                                                                                                                                                                                                    • Figure 64: Tesco (UK): Group financial performance, 2005/06-2009/10
                                                                                                                                                                                                                                                                                  • Store portfolio
                                                                                                                                                                                                                                                                                      • Figure 65: Tesco (UK): Outlet data, 2005/06-2009/10
                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                      • Consumer profile
                                                                                                                                                                                                                                                                                        • Figure 66: Tesco consumer profile – Demographics, February 2011
                                                                                                                                                                                                                                                                                        • Figure 67: Tesco consumer profile – Regional Representation, February 2011
                                                                                                                                                                                                                                                                                        • Figure 68: Tesco consumer profile – ACORN Grouping, February 2011
                                                                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                                                                        • Other symbol groups
                                                                                                                                                                                                                                                                                          • Best-One/Best-In – Bestway Group
                                                                                                                                                                                                                                                                                            • Lifestyle Express – Landmark Wholesale buying group
                                                                                                                                                                                                                                                                                              • Nisa Local/Day Today/Today’s - Nisa-Today’s wholesale buying group
                                                                                                                                                                                                                                                                                                • Mace/Supershop – Palmer & Harvey
                                                                                                                                                                                                                                                                                                  • Thoroughgoods/Select Convenience – Bargain Booze
                                                                                                                                                                                                                                                                                                    • Keystore/Keyshop – JW Filshill
                                                                                                                                                                                                                                                                                                      • Forecourts
                                                                                                                                                                                                                                                                                                        • Sites attached to major stores
                                                                                                                                                                                                                                                                                                          • Stand alone forecourts with shops
                                                                                                                                                                                                                                                                                                            • Oil company multiples
                                                                                                                                                                                                                                                                                                              • Dealer multiples – 50 or more sites
                                                                                                                                                                                                                                                                                                              • Brand Research

                                                                                                                                                                                                                                                                                                                • Brand map
                                                                                                                                                                                                                                                                                                                    • Figure 69: Attitudes towards and usage of convenience store brands, February 2011
                                                                                                                                                                                                                                                                                                                  • Brand attitudes
                                                                                                                                                                                                                                                                                                                    • Figure 70: Attitudes by convenience store brand, February 2011
                                                                                                                                                                                                                                                                                                                  • Brand personality
                                                                                                                                                                                                                                                                                                                    • Figure 71: Convenience store brand personality – macro image, February 2011
                                                                                                                                                                                                                                                                                                                    • Figure 72: Convenience store brand personality – micro image, February 2011
                                                                                                                                                                                                                                                                                                                  • Correspondence analysis
                                                                                                                                                                                                                                                                                                                    • Brand experience
                                                                                                                                                                                                                                                                                                                      • Figure 73: Convenience store brand usage, February 2011
                                                                                                                                                                                                                                                                                                                      • Figure 74: Satisfaction with various convenience store brands, February 2011
                                                                                                                                                                                                                                                                                                                      • Figure 75: Consideration of convenience store brands, February 2011
                                                                                                                                                                                                                                                                                                                      • Figure 76: Consumer perceptions of current convenience store brand performance, February 2011
                                                                                                                                                                                                                                                                                                                      • Figure 77: Convenience store brand recommendation – Net Promoter Score, February 2011
                                                                                                                                                                                                                                                                                                                    • Brand index
                                                                                                                                                                                                                                                                                                                      • Figure 78: Convenience store brand index, February 2011
                                                                                                                                                                                                                                                                                                                      • Figure 79: Convenience store brand index vs. recommendation, February 2011
                                                                                                                                                                                                                                                                                                                    • Target group analysis
                                                                                                                                                                                                                                                                                                                      • Figure 80: Target groups, February 2011
                                                                                                                                                                                                                                                                                                                      • Figure 81: convenience store brand usage, by target groups, February 2011
                                                                                                                                                                                                                                                                                                                    • Group One – The Conformists
                                                                                                                                                                                                                                                                                                                      • Group Two – Simply the Best
                                                                                                                                                                                                                                                                                                                        • Group Three – Shelf Stalkers
                                                                                                                                                                                                                                                                                                                          • Group Four – Habitual Shoppers
                                                                                                                                                                                                                                                                                                                            • Group Five – The Individualists
                                                                                                                                                                                                                                                                                                                            • Retail Advertising and Promotion

                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                • Growth in C-store advertising
                                                                                                                                                                                                                                                                                                                                    • Figure 82: Leading grocery & convenience store retailers’ advertising spending, 2006-10
                                                                                                                                                                                                                                                                                                                                  • Spending relative to turnover
                                                                                                                                                                                                                                                                                                                                    • Figure 83: Selected convenience store retailers’ advertising spending as % of sales, 2006-09
                                                                                                                                                                                                                                                                                                                                  • Spending by media
                                                                                                                                                                                                                                                                                                                                      • Figure 84: Leading grocery & convenience store retailers’ spending on advertising by media, 2010
                                                                                                                                                                                                                                                                                                                                    • Content and creative
                                                                                                                                                                                                                                                                                                                                    • Who Shops Where?

                                                                                                                                                                                                                                                                                                                                      • Key findings
                                                                                                                                                                                                                                                                                                                                        • Tesco Express in the lead
                                                                                                                                                                                                                                                                                                                                          • Figure 85: Convenience store purchased at in the last 12 months, February 2011
                                                                                                                                                                                                                                                                                                                                          • Figure 86: Convenience store purchased at in the last 12 months, June 2007 and February 2011
                                                                                                                                                                                                                                                                                                                                          • Figure 87: Profile of C-store shoppers, February 2011
                                                                                                                                                                                                                                                                                                                                      • Usage of Convenience Stores

                                                                                                                                                                                                                                                                                                                                        • Key findings
                                                                                                                                                                                                                                                                                                                                            • Figure 88: Frequency of purchasing from a convenience store, August 2007 and February 2011
                                                                                                                                                                                                                                                                                                                                            • Figure 89: Profile of C-store users, February 2011
                                                                                                                                                                                                                                                                                                                                          • Usage of the leading C-stores
                                                                                                                                                                                                                                                                                                                                            • Figure 90: Frequency of purchasing from a convenience store, by most popular convenience store purchased at in the last 12 months, February 2011
                                                                                                                                                                                                                                                                                                                                            • Figure 91: Frequency of purchasing from a convenience store, by next most popular convenience store purchased at in the last 12 months, February 2011
                                                                                                                                                                                                                                                                                                                                        • Consumer Attitudes towards Convenience Stores

                                                                                                                                                                                                                                                                                                                                          • Key findings
                                                                                                                                                                                                                                                                                                                                              • Figure 92: Consumer attitudes towards convenience stores, February 2011
                                                                                                                                                                                                                                                                                                                                            • Convenience vs expense
                                                                                                                                                                                                                                                                                                                                              • What should C-stores be doing?
                                                                                                                                                                                                                                                                                                                                                • Attitudes to C-stores and C-stores used
                                                                                                                                                                                                                                                                                                                                                    • Figure 93: Consumer attitudes towards convenience stores, by most popular convenience store purchased at in the last 12 months, February 2011
                                                                                                                                                                                                                                                                                                                                                    • Figure 94: Consumer attitudes towards convenience stores, by next most popular convenience store purchased at in the last 12 months, February 2011
                                                                                                                                                                                                                                                                                                                                                    • Figure 95: Consumer attitudes towards convenience stores, by other convenience store purchased at in the last 12 months, February 2011
                                                                                                                                                                                                                                                                                                                                                • Target Groups

                                                                                                                                                                                                                                                                                                                                                    • Figure 96: Convenience stores, target groups, 2011
                                                                                                                                                                                                                                                                                                                                                  • Supermarket lovers (38%)
                                                                                                                                                                                                                                                                                                                                                    • Driven by convenience (41%)
                                                                                                                                                                                                                                                                                                                                                      • C-store lovers (21%)
                                                                                                                                                                                                                                                                                                                                                        • Figure 97: Consumer attitudes towards convenience stores by target groups, February 2011
                                                                                                                                                                                                                                                                                                                                                        • Figure 98: Profile of C-store target groups, February 2011
                                                                                                                                                                                                                                                                                                                                                        • Figure 99: Convenience store purchased at in the last 12 months, by target groups, February 2011
                                                                                                                                                                                                                                                                                                                                                    • Appendix: Who Shops Where

                                                                                                                                                                                                                                                                                                                                                        • Figure 100: Most popular convenience store purchased at in the last 12 months, by demographics, February 2011
                                                                                                                                                                                                                                                                                                                                                        • Figure 101: Next most popular convenience store purchased at in the last 12 months, by demographics, February 2011
                                                                                                                                                                                                                                                                                                                                                    • Appendix – Usage of Convenience Stores

                                                                                                                                                                                                                                                                                                                                                        • Figure 102: Frequency of purchasing from a convenience store, by demographics, February 2011
                                                                                                                                                                                                                                                                                                                                                    • Appendix – Consumer Attitudes towards Convenience Stores

                                                                                                                                                                                                                                                                                                                                                        • Figure 103: Most popular consumer attitudes towards convenience stores, February 2011
                                                                                                                                                                                                                                                                                                                                                        • Figure 104: Next most popular consumer attitudes towards convenience stores, February 2011
                                                                                                                                                                                                                                                                                                                                                    • Appendix – Target Groups

                                                                                                                                                                                                                                                                                                                                                        • Figure 105: Target groups, by demographics, February 2011

                                                                                                                                                                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                                                                                                                                                                    • Aldi
                                                                                                                                                                                                                                                                                                                                                    • Appleby Westward (Spar shops) UK
                                                                                                                                                                                                                                                                                                                                                    • Asda Group Ltd
                                                                                                                                                                                                                                                                                                                                                    • Budgens Stores Ltd - retail sales
                                                                                                                                                                                                                                                                                                                                                    • Co-operative Group
                                                                                                                                                                                                                                                                                                                                                    • Costcutter Supermarkets Group
                                                                                                                                                                                                                                                                                                                                                    • J. Sainsbury
                                                                                                                                                                                                                                                                                                                                                    • Lidl (UK)
                                                                                                                                                                                                                                                                                                                                                    • Londis (Holdings) Ltd - retail sales
                                                                                                                                                                                                                                                                                                                                                    • Marks & Spencer
                                                                                                                                                                                                                                                                                                                                                    • Murco/EP
                                                                                                                                                                                                                                                                                                                                                    • Musgrave
                                                                                                                                                                                                                                                                                                                                                    • National Lottery Commission
                                                                                                                                                                                                                                                                                                                                                    • Netto Foodstores Ltd
                                                                                                                                                                                                                                                                                                                                                    • News Corporation (The)
                                                                                                                                                                                                                                                                                                                                                    • Nisa
                                                                                                                                                                                                                                                                                                                                                    • Oddbins Ltd
                                                                                                                                                                                                                                                                                                                                                    • Office for National Statistics
                                                                                                                                                                                                                                                                                                                                                    • Palmer & Harvey McLane Ltd [P&H McLane]
                                                                                                                                                                                                                                                                                                                                                    • Pret A Manger
                                                                                                                                                                                                                                                                                                                                                    • Somerfield
                                                                                                                                                                                                                                                                                                                                                    • Spar
                                                                                                                                                                                                                                                                                                                                                    • Starbucks Corporation
                                                                                                                                                                                                                                                                                                                                                    • Supervalu Inc
                                                                                                                                                                                                                                                                                                                                                    • Tesco Plc
                                                                                                                                                                                                                                                                                                                                                    • Waitrose
                                                                                                                                                                                                                                                                                                                                                    • Wm Morrison Supermarkets

                                                                                                                                                                                                                                                                                                                                                    Convenience Stores - UK - April 2011

                                                                                                                                                                                                                                                                                                                                                    £1,995.00 (Excl.Tax)