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Convenience Stores - UK - September 2009

Convenience retailing is changing fast. For years, it changed little while the food retailing market leaders concentrated on developing superstores to serve the primary weekly shop. But in the last ten years those same market leaders have turned their attention to C-stores and developed formats that serve consumers far better.

It is now increasingly clear that there are a variety of different types of locations for C-stores and each requires a different type of store.

How the retailers should adapt to these needs is a major theme of this report.

There is also a blurring of boundaries as C-stores add coffee and hot foods, many introduce seated cafés and fresh salad and premium chilled foods are available from the forecourts.

Main themes

  • What do consumers want from the C-stores?

  • How can C-stores differentiate themselves from superstores?

  • What are the limits of growth for the major multiples in the C-store arena?

  • How should the smaller retailers react?

  • How important are green issues to consumers?

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Table of contents

  1. Issues in the Market

      • Main themes
        • Definitions
          • Abbreviations
          • Future Opportunities

            • Tapping into the community
              • Building their own brand offer
              • Market in Brief

                • The C-store revolution
                  • The symbol group response
                    • A two-tier sector
                      • Market size
                        • A static market
                          • Figure 1: Sales of C-stores and primary food shops, 2004-08
                          • Figure 2: Convenience store sales – newcomers and established players, 2004-08
                        • Consumer attitudes
                          • Market shares
                            • Figure 3: Convenience stores: Market share and outlets, 2008
                          • Forecast
                            • Digression
                              • Where next
                                • Re-inventing the C-store
                                • Internal Market Environment

                                  • Key points
                                    • Government enquiries
                                      • The consumer gets forgotten
                                        • Planning issues
                                          • Industry concentration
                                              • Figure 4: Superstores’ and convenience stores’ sales and share of food retailers’ sales, 2008
                                              • Figure 5: Primary shopping vs C-stores, 2008
                                            • Shopping habits
                                              • The recession
                                                • Organic, ethical and ‘health’
                                                  • Eating on the go
                                                    • Growth in convenience foods
                                                    • Broader Market Environment

                                                      • Key points
                                                        • The economy
                                                          • The recession
                                                            • Employment
                                                              • Figure 6: UK workforce and employment, by gender, 2004-14
                                                              • Figure 7: Unemployment rate, 1990-2009
                                                            • Incomes and spending
                                                              • Figure 8: PDI and consumer expenditure, at current prices, 2004-14
                                                            • Population trends
                                                              • Age profile is changing
                                                                • Shift to older consumers
                                                                  • Implications for retailing
                                                                    • Declining 15-24s may respond best to image
                                                                      • Families are top-up shoppers
                                                                        • Figure 9: Trends in UK population, by age, 2004-14
                                                                      • Household size
                                                                        • Figure 10: Trends in number of UK households, by size, 2004-14
                                                                      • The recession – again
                                                                        • Lifestyle trends
                                                                          • Obesity and ‘health’
                                                                            • Environmental and ethical concern
                                                                              • Internet retailing
                                                                              • Market in Context

                                                                                • Key points
                                                                                  • Retail sales still growing in spite of the recession
                                                                                    • Figure 11: All UK retail sales, at current and constant 2004 prices, 2004-09
                                                                                  • Large food businesses have outrun smaller rivals
                                                                                      • Figure 12: UK retail sales through food stores, by type of store, at current prices, 2004-09
                                                                                    • How convenience shopping compares with primary grocery shopping
                                                                                      • Figure 13: Convenience store sales as a percentage of all food store sales, 2004-09
                                                                                    • Structural changes
                                                                                      • Outlets, space and sales
                                                                                        • Figure 14: Grocers: Sales, outlets and sales area, 2003-07
                                                                                        • Figure 15: Convenience stores: Sales and outlet numbers, by type of retailer, 2008
                                                                                      • Foods for in-home consumption
                                                                                          • Figure 16: Consumer expenditure on food for in-home consumption, 2004-09
                                                                                        • Trend towards in-home drinking
                                                                                          • Figure 17: Consumer expenditure on alcoholic drinks, by main type, 2004-09
                                                                                        • Other products in the convenience mix
                                                                                        • Strengths and Weaknesses

                                                                                          • Strengths
                                                                                            • Increased demand
                                                                                              • New entrants
                                                                                                • Fresh foods
                                                                                                  • Weaknesses
                                                                                                    • Older customers
                                                                                                      • Opening hours
                                                                                                        • Prices
                                                                                                        • Who’s Innovating?

                                                                                                            • Entry-level brands
                                                                                                              • Store formats – small stores
                                                                                                                • Store formats – large stores
                                                                                                                  • Promotions
                                                                                                                  • Market Size and Forecast

                                                                                                                    • Retail sales through convenience stores
                                                                                                                      • Small grocers
                                                                                                                        • Figure 18: ‘Small’ grocers’ sales as a percentage of all food retailers’ sales, 1994-2008
                                                                                                                      • Convenience stores
                                                                                                                        • Market size estimates and forecasts
                                                                                                                          • Figure 19: Retail sales through convenience stores, at current and constant prices, 2004-14
                                                                                                                          • Figure 20: C-stores’ share of all food retailers’ sales, 2004-14
                                                                                                                        • Data problems
                                                                                                                            • Figure 21: Leading retailers: Estimated non-retail sales, 2008
                                                                                                                          • The future
                                                                                                                            • Immediate meal solutions
                                                                                                                              • Top-up groceries
                                                                                                                                • Convenience purchases
                                                                                                                                  • Outlook
                                                                                                                                  • Retailer Competitive Analysis

                                                                                                                                    • Key points
                                                                                                                                      • Leading C-store retailers
                                                                                                                                        • Figure 22: Leading convenience store retailers, sales and outlets, 2008/09
                                                                                                                                      • Market shares
                                                                                                                                        • Figure 23: Convenience retailers: Estimated market shares, 2008
                                                                                                                                    • Brand Elements

                                                                                                                                      • Key points
                                                                                                                                        • Brand map
                                                                                                                                            • Figure 24: Attitudes towards and usage of convenience retail brands, July 2009
                                                                                                                                          • Brand qualities of convenience retail brands
                                                                                                                                            • Tesco Express most convenient, but also most profit-focused
                                                                                                                                              • Figure 25: Personalities of various convenience retail brands, July 2009
                                                                                                                                              • Figure 26: Key personality aspects of various convenience retail brands, July 2009
                                                                                                                                            • Experience of convenience retail brands
                                                                                                                                              • Tesco most visited
                                                                                                                                                • Figure 27: Consumer usage* of various convenience retail brands, July 2009
                                                                                                                                              • Brand intentions for convenience retail brands
                                                                                                                                                • Spar most considered, Tesco has best retention
                                                                                                                                                  • Figure 28: Consideration of various convenience retail brands, July 2009
                                                                                                                                                • Brand satisfaction for convenience retail brands
                                                                                                                                                  • M&S Simply Food simply excellent
                                                                                                                                                    • Figure 29: Satisfaction with various convenience retail brands, July 2009
                                                                                                                                                  • Brand commitment to convenience retail brands
                                                                                                                                                    • Convenience by necessity, but M&S most recommended
                                                                                                                                                      • Figure 30: Commitment to various convenience retail brands, July 2009
                                                                                                                                                    • Tesco Express
                                                                                                                                                      • What the consumer thinks
                                                                                                                                                        • Figure 31: Attitudes towards the Tesco Express brand, July 2009
                                                                                                                                                      • Costcutter
                                                                                                                                                        • What the consumer thinks
                                                                                                                                                          • Figure 32: Attitudes towards the Costcutter brand, July 2009
                                                                                                                                                        • Sainsbury’s Local
                                                                                                                                                          • What the consumer thinks
                                                                                                                                                            • Figure 33: Attitudes towards the Sainsbury’s Local brand, July 2009
                                                                                                                                                          • Spar
                                                                                                                                                            • What the consumer thinks
                                                                                                                                                              • Figure 34: Attitudes towards the Spar brand, July 2009
                                                                                                                                                            • Marks & Spencer Simply Food
                                                                                                                                                              • What the consumer thinks
                                                                                                                                                                • Figure 35: Attitudes towards the Marks & Spencer Simply Food brand, July 2009
                                                                                                                                                            • Retail Advertising and Promotion

                                                                                                                                                              • Total spending
                                                                                                                                                                • Figure 36: Main monitored media advertising expenditure, by retailers, 2005-09
                                                                                                                                                              • By media type
                                                                                                                                                                • Figure 37: Main monitored media advertising expenditure, by retailers, percentage by media type, 2008
                                                                                                                                                              • Advertising overview
                                                                                                                                                                • Co-op integrating Somerfield
                                                                                                                                                                  • Spar
                                                                                                                                                                    • Musgrave
                                                                                                                                                                      • Costcutter ups the pace with Coronation Street slots
                                                                                                                                                                        • Tesco
                                                                                                                                                                        • Retailer Profiles

                                                                                                                                                                          • Co-operative Group
                                                                                                                                                                            • Figure 38: Co-operative Group (Food): Sales as share of all UK food retailers’ sales, 2004-08
                                                                                                                                                                            • Figure 39: Co-operative Group (Food): Financial performance, 2004-08
                                                                                                                                                                            • Figure 40: Co-operative Group: Outlet data, 2004-08
                                                                                                                                                                            • Figure 41: Somerfield: Outlet data, 2002/03-2006/07
                                                                                                                                                                          • Retail offering
                                                                                                                                                                              • Figure 42: Co-operative Group: Own-labels, 2008
                                                                                                                                                                            • Advertising and marketing
                                                                                                                                                                              • Costcutter Supermarkets Group Ltd
                                                                                                                                                                                • Figure 43: Costcutter Supermarkets Group Ltd: Sales as share of all UK food retailers’ sales, 2004-08
                                                                                                                                                                                • Figure 44: Costcutter Supermarkets Group Ltd: Group financial performance, 2005-09
                                                                                                                                                                                • Figure 45: Costcutter Supermarkets Group Ltd: Outlet data, 2005-09
                                                                                                                                                                              • Retail offering
                                                                                                                                                                                • Marks & Spencer
                                                                                                                                                                                  • Figure 46: M&S: (Food): Sales as share of all UK food retailers’ sales, 2004-08
                                                                                                                                                                                  • Figure 47: Marks & Spencer (Food): Financial performance, 2005-09
                                                                                                                                                                                  • Figure 48: Marks & Spencer (Food): Sales growth, by quarter, Q1 2008/09-Q1 2009/10
                                                                                                                                                                                  • Figure 49: Marks & Spencer (Food): Outlet data, 2005-09
                                                                                                                                                                                • Retail offering
                                                                                                                                                                                  • Musgrave
                                                                                                                                                                                    • Figure 50: Musgrave: Sales as share of all UK food retailers’ sales, 2004-08
                                                                                                                                                                                    • Figure 51: Musgrave Plc: Consolidated financial performance, 2004-08
                                                                                                                                                                                    • Figure 52: Musgrave: estimated retail performance, 2004-08
                                                                                                                                                                                    • Figure 53: Musgrave UK: Outlet data, 2004-08
                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                    • Premier
                                                                                                                                                                                      • Figure 54: Premier: Sales as share of all UK food retailers’ sales, 2005-09
                                                                                                                                                                                      • Figure 55: Premier: Group financial performance, 2005/06-2008/09
                                                                                                                                                                                      • Figure 56: Premier: Outlet data, 2005/06-2008/09
                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                      • J Sainsbury
                                                                                                                                                                                        • Figure 57: Sainsbury’s Local: Estimated sales as share of all UK food retailers’ sales, 2004-08
                                                                                                                                                                                        • Figure 58: J Sainsbury: Group financial performance, 2005-09
                                                                                                                                                                                        • Figure 59: J Sainsbury: Outlet data, 2004/05-2008/09
                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                        • Spar UK Ltd
                                                                                                                                                                                          • Figure 60: Spar: Sales as share of all UK food retailers’ sales, 2004-08
                                                                                                                                                                                          • Figure 61: Spar wholesalers, other businesses, 2009
                                                                                                                                                                                          • Figure 62: Spar UK: Turnover, 2004/05-08/09
                                                                                                                                                                                          • Figure 63: Spar UK: Outlet data, 2004/05-2008/09
                                                                                                                                                                                          • Figure 64: Spar stores, by region, 2007
                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                          • Advertising and marketing
                                                                                                                                                                                            • Tesco Express and One Stop
                                                                                                                                                                                              • Figure 65: Tesco Express: Estimated sales as share of all UK food retailers’ sales, 2004-08
                                                                                                                                                                                              • Figure 66: Tesco UK: Financial performance, 2004/05-2008/09
                                                                                                                                                                                              • Figure 67: Tesco Express, One Stop: Store portfolios, 2004/05-2008/09
                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                              • Other symbol groups
                                                                                                                                                                                                • Bargain Booze
                                                                                                                                                                                                  • Figure 68: Bargain Booze portfolio, 2009
                                                                                                                                                                                                • Best-One
                                                                                                                                                                                                  • KeyStore and KeyShop
                                                                                                                                                                                                    • Lifestyle Express
                                                                                                                                                                                                      • Martin McColl
                                                                                                                                                                                                        • Nisa-Today’s
                                                                                                                                                                                                          • Palmer & Harvey McLane (Mace)
                                                                                                                                                                                                            • Select and Save
                                                                                                                                                                                                              • Forecourts
                                                                                                                                                                                                                • Retailers need forecourts
                                                                                                                                                                                                                  • Forecourts need retailers
                                                                                                                                                                                                                    • Marriage of convenience
                                                                                                                                                                                                                      • Figure 69: Forecourt retailing, main fuel operators and convenience store developments, 2009
                                                                                                                                                                                                                  • Usage of Convenience Stores

                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                      • Convenience stores bought from
                                                                                                                                                                                                                        • Figure 70: Nearby convenience stores that consumers have bought from in the last 12 months, July 2009
                                                                                                                                                                                                                      • C-stores’ shopper profiles
                                                                                                                                                                                                                        • C-stores not used
                                                                                                                                                                                                                          • Figure 71: Nearby convenience stores that consumers have not bought from in the last 12 months, July 2009
                                                                                                                                                                                                                        • Chance encounters
                                                                                                                                                                                                                          • Figure 72: Bought from the stores in the last 12 months but don’t have stores nearby, July 2009
                                                                                                                                                                                                                        • Correlation with main grocery shopping
                                                                                                                                                                                                                          • Figure 73: Outlet used for main grocery shopping, by nearby convenience stores consumers have bought from in the last 12 months, July 2009
                                                                                                                                                                                                                          • Figure 74: Nearby convenience stores consumers have bought from in the last 12 months, by outlet for main grocery shopping, July 2009
                                                                                                                                                                                                                      • Why Do Consumers Use C-stores?

                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                          • Factors driving choice of C-store
                                                                                                                                                                                                                            • Figure 75: Most important factors when choosing a convenience store, July 2009
                                                                                                                                                                                                                          • Location and long opening hours matter more to ABC1s
                                                                                                                                                                                                                              • Figure 76: Most important factors, by socio-economic group, July 2009
                                                                                                                                                                                                                            • Shops bought from and reasons for choosing
                                                                                                                                                                                                                                • Figure 77: Index of most important factors driving choice of store, by any convenience stores consumers have bought from in the last 12 months, July 2009
                                                                                                                                                                                                                              • Attributes by store
                                                                                                                                                                                                                                • Shops bought from – but not nearby stores
                                                                                                                                                                                                                                    • Figure 78: Top five factors driving choice of store, by convenience stores consumers have bought from in the last 12 months, but don’t have nearby, July 2009
                                                                                                                                                                                                                                • Attitudes towards C-store Shopping

                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                    • Figure 79: Attitudes towards shopping at convenience stores, July 2009
                                                                                                                                                                                                                                    • Figure 80: Using C-stores more now than a few years ago, by gender, age and socio-economic group, July 2009
                                                                                                                                                                                                                                  • Attitudes by shops used
                                                                                                                                                                                                                                      • Figure 81: Reasons for using C-stores, by socio-economic group, July 2009
                                                                                                                                                                                                                                    • Attitudes by shops used that aren’t nearby
                                                                                                                                                                                                                                      • Repertoire analysis
                                                                                                                                                                                                                                        • Figure 82: Repertoire (number of stores used) of consumers with nearby convenience stores they have bought from in the last 12 months, July 2009
                                                                                                                                                                                                                                        • Figure 83: Repertoire (number of stores used) of consumers with nearby convenience stores they have bought from in the last 12 months, by type of store, July 2009
                                                                                                                                                                                                                                    • Target Groups

                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                        • Figure 84: Target groups for C-stores, July 2009
                                                                                                                                                                                                                                      • C-store Enthusiasts
                                                                                                                                                                                                                                        • I’d Rather Not
                                                                                                                                                                                                                                          • Distressed Buyers
                                                                                                                                                                                                                                          • Appendix – Usage of Convenience Stores

                                                                                                                                                                                                                                              • Figure 85: Nearby convenience stores and bought from the stores in the last 12 months, by demographics, July 2009
                                                                                                                                                                                                                                              • Figure 86: Bought from the stores in the last 12 months but don’t have nearby stores, by demographics, July 2009
                                                                                                                                                                                                                                              • Figure 87: Most popular factors driving choice of convenience store to shop, by bought from the stores in the last 12 months, July 2009
                                                                                                                                                                                                                                              • Figure 88: Next most popular factors driving choice of convenience store to shop, by bought from the stores in the last 12 months, July 2009 (continued)
                                                                                                                                                                                                                                          • Appendix – Attitudes towards C-store Shopping

                                                                                                                                                                                                                                              • Figure 89: Repertoire of nearby convenience stores and bought from the stores in the last 12 months, by demographics, July 2009
                                                                                                                                                                                                                                              • Figure 90: Most important factors driving choice of convenience store to visit, by repertoire of nearby convenience stores consumers have bought from in the last 12 months, July 2009
                                                                                                                                                                                                                                              • Figure 91: Attitudes towards shopping at convenience stores, by repertoire of nearby convenience stores and bought from the stores in the last 12 months, July 2009
                                                                                                                                                                                                                                            • Usage of convenience stores
                                                                                                                                                                                                                                              • Figure 92: Bought from the stores in the last 12 months but don’t have nearby stores, by main grocery shopping, July 2009
                                                                                                                                                                                                                                              • Figure 93: Main grocery shopping, by bought from the stores in the last 12 months but don’t have nearby stores, July 2009
                                                                                                                                                                                                                                            • Reasons for using
                                                                                                                                                                                                                                              • Figure 94: Most important factors driving use of convenience stores, by nearby convenience stores consumers have bought from in the last 12 months, July 2009
                                                                                                                                                                                                                                              • Figure 95: Nearby convenience stores consumers have bought from in the last 12 months, by most important factors driving use of convenience store, July 2009
                                                                                                                                                                                                                                              • Figure 96: Nearby convenience stores consumers have bought from in the last 12 months, by next most important factors driving use of convenience store, July 2009 (continued)
                                                                                                                                                                                                                                              • Figure 97: Most important factors driving choice of convenience store, by bought from the stores in the last 12 months but don’t have stores nearby, July 2009
                                                                                                                                                                                                                                              • Figure 98: Most popular bought from the stores in the last 12 months but don’t have nearby stores, by most important factors driving choice of convenience store to shop, July 2009
                                                                                                                                                                                                                                              • Figure 99: Next most popular bought from the stores in the last 12 months but don’t have nearby stores, by most important factors driving choice of convenience store to shop, July 2009 (continued)
                                                                                                                                                                                                                                              • Figure 100: Attitudes towards shopping at convenience stores, by nearby convenience stores and bought from the stores in the last 12 months, July 2009
                                                                                                                                                                                                                                              • Figure 101: Most popular nearby convenience stores and bought from the stores in the last 12 months, by attitudes towards shopping at convenience stores, July 2009
                                                                                                                                                                                                                                              • Figure 102: Attitudes towards shopping at convenience stores, by bought from the stores in the last 12 months but don’t have nearby stores, July 2009
                                                                                                                                                                                                                                              • Figure 103: Most popular bought from the stores in the last 12 months but don’t have nearby stores, by attitudes towards shopping at convenience stores, July 2009
                                                                                                                                                                                                                                              • Figure 104: Next most popular bought from the stores in the last 12 months but don’t have nearby stores, by attitudes towards shopping at convenience stores, July 2009 (continued)
                                                                                                                                                                                                                                              • Figure 105: Most popular factors driving choice of convenience store to shop, by bought from the stores in the last 12 months, July 2009
                                                                                                                                                                                                                                              • Figure 106: Next most popular factors driving choice of convenience store to shop, by bought from the stores in the last 12 months, July 2009 (continued)
                                                                                                                                                                                                                                              • Figure 107: Most popular attitudes towards shopping at convenience stores, by bought from the stores in the last 12 months, July 2009
                                                                                                                                                                                                                                              • Figure 108: Next most popular attitudes towards shopping at convenience stores, by bought from the stores in the last 12 months, July 2009 (continued)
                                                                                                                                                                                                                                              • Figure 109: Most important factors to deciding the convenience store to shop, by socio-economic group, July 2009
                                                                                                                                                                                                                                              • Figure 110: Attitudes towards shopping at convenience stores, by socio-economic group, July 2009
                                                                                                                                                                                                                                              • Figure 111: Profile of C-stores shoppers, by bought from the stores in the last 12 months, by demographics, July 2009
                                                                                                                                                                                                                                              • Figure 112: Profile of C-stores shoppers, by next bought from the stores in the last 12 months, July 2009 (continued)
                                                                                                                                                                                                                                          • Appendix – Target Groups

                                                                                                                                                                                                                                              • Figure 113: Cluster groups, by demographics, July 2009
                                                                                                                                                                                                                                              • Figure 114: Attitudes towards shopping at convenience stores, by target groups, July 2009
                                                                                                                                                                                                                                              • Figure 115: Reasons for choosing which C-store to use, by target groups, July 2009

                                                                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                                                                          • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                                                                                          • Asda Group Ltd
                                                                                                                                                                                                                                          • Bargain Booze Ltd
                                                                                                                                                                                                                                          • British Market Research Bureau (BMRB)
                                                                                                                                                                                                                                          • Budgens Stores Ltd - retail sales
                                                                                                                                                                                                                                          • Capper & Co Ltd
                                                                                                                                                                                                                                          • Co-operative Group
                                                                                                                                                                                                                                          • Competition Commission
                                                                                                                                                                                                                                          • Costcutter Supermarkets Group
                                                                                                                                                                                                                                          • Esso Petroleum Co Ltd (retail)
                                                                                                                                                                                                                                          • GT Smith Ltd
                                                                                                                                                                                                                                          • Iceland Foods Ltd
                                                                                                                                                                                                                                          • J&J Haslett Ltd
                                                                                                                                                                                                                                          • J. Sainsbury
                                                                                                                                                                                                                                          • Kwik Save Ltd
                                                                                                                                                                                                                                          • Lidl (UK)
                                                                                                                                                                                                                                          • Londis (Holdings) Ltd - retail sales
                                                                                                                                                                                                                                          • Marks & Spencer
                                                                                                                                                                                                                                          • Musgrave UK - consolidated sales
                                                                                                                                                                                                                                          • Office for National Statistics
                                                                                                                                                                                                                                          • Somerfield
                                                                                                                                                                                                                                          • Spar UK Ltd
                                                                                                                                                                                                                                          • Tesco Plc
                                                                                                                                                                                                                                          • Texaco (UK retail)
                                                                                                                                                                                                                                          • The Big Food Group Plc
                                                                                                                                                                                                                                          • Waitrose
                                                                                                                                                                                                                                          • Wm Morrison Supermarkets

                                                                                                                                                                                                                                          Convenience Stores - UK - September 2009

                                                                                                                                                                                                                                          £1,995.00 (Excl.Tax)