Convenience Stores - US - March 2016
"Convenience stores are a steady presence in most US consumers’ lives and a significant $450 billion business. With 82% of survey respondents stating that they have gone to a convenience store within the last three months, this channel is clearly an important platform for connecting with shoppers and making sales."
Ali Lipson, Category Manager – Retail & Apparel
Thsi report looks at the following areas:
- Low gas prices bring a positive outlook
- Bigger is best
- Core audience is highly engaged with c-store
Low gas prices, which in some areas have occasionally approached $1/gallon, are encouraging people to drive more and thus visit convenience stores to fuel up – 70% of respondents who visited gas station or road based convenience stores stated they went to get gas. Low gas prices mean that consumers are open to discretionary purchases during their trip – and impatient Millenials also find c-stores a compelling alternative to wandering the endless aisles of a big box store for basic “fill in” grocery trips. In this report, Mintel looks at trends currently driving growth in the convenience store sector and identifies further opportunities.
For the purposes of this report, Mintel defines convenience stores as establishments that retail a limited line of goods, primarily groceries and ready-to-consume beverages and snacks, in easily accessible locations. The majority of convenience stores also sell motor fuel.
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