Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Cooking Sauces, Marinades and Dressings - US - December 2013

“While significant percentages of respondents report that healthful product claims can persuade them to choose one brand of cooking sauce, marinade, dry seasoning mix, or dressing over another, they may not always sacrifice flavor for healthfulness, suggesting that BFY brands should emphasize taste over health claims when marketing.”

– John N. Frank, Food & Drink Reports

 This report looks at the following areas:

  • Can healthful product claims translate to more sales?
  • Can marinades/sauces match the versatility of dressings?
  • Can premium brands foster more usage?

The US cooking sauces, marinades, and dressings market has experienced steady growth between 2008 and 2013, driven by economic factors that have consumers cooking at home more often to save money, as well as by cooking trends, and is expected to continue increasing at this pace into 2018. However, the market faces competition from restaurants, as well as from prepared foods that come with sauce or is already marinated. This report focuses on these factors and provides analysis of the following:

  • How the dry sauces segment leads the market and how the liquid sauces segment is outpacing all others
  • The competitive landscape and how four top companies outsell the remaining leading players
  • Innovations in the market that keep users interested and could help expand their product repertoires
  • The marketing strategies of the leading brands

This report also features examination of the results of Mintel’s exclusive consumer survey, focusing on usage, the influence of product claims, consumers’ preferred flavors, and motivations to purchase; as well as analysis of Experian Marketing Services’ national consumer survey.

For the purposes of this report, cooking sauces, marinades, and dressings are covered as per the following definitions:
Cooking sauces and marinades are defined as flavoring sauces or mixes that can be poured or brushed onto food before or during meal preparation. Products included in this report range from prepared bottled marinades and barbecue sauce to packaged seasoning mixes for chili and gravy.

For the purposes of this report, the market is segmented as follows:

  • Dry sauces and rubs: dry meat/seafood seasoning mixes; dry sauce mixes; all other dry seasoning mixes; other seasonings and spices, excluding salt and pepper
  • Liquid sauces: meat sauce/marinade/glaze; refrigerated meat and seafood seasoning mixes; refrigerated sauce/gravy/marinade mixes; barbecue sauce
  • Salad dressings: shelf-stable and refrigerated pourable salad dressings; shelf-stable coleslaw dressing; salad dressing mixes

This definition differs from Cooking Sauces and Marinades—US, April 2011 due to the exclusion of several categories (ethnic sauces, steak/Worcestershire sauces, gravy) and the addition of spices/seasonings and dressings.

Excluded from this report are condiments such as ketchup and mustard and sauces typically used at the table, such as steak/Worcestershire sauce, gravy, tartar/seafood sauce, hot/Cajun sauce, and horseradish sauce. Also excluded are hollandaise and cheese sauces.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Abbreviations and terms
                • Abbreviations
                • Executive Summary

                  • Overview
                    • Market driven by economic, demographic factors
                      • Figure 1: Total US retail sales, fan chart forecast, cooking sauces, marinades, dressings, at current prices, 2008-18
                    • Dry sauces lead all segments based on affordability, convenience
                      • Key players
                        • The consumer
                          • More than seven in 10 report using bottled dressing in the household
                            • Figure 2: Types of sauces/marinades/gravies or dry seasonings and/or dressings used, September 2013
                          • Healthful claims influence product selection
                            • Figure 3: Product claims influencing purchase of sauces/marinades/dry seasoning mixes, dressings, September 2013
                          • More than half prefer spicy/hot flavors; nearly half prefer regional/local products
                            • Figure 4: Preferred flavors of sauces/marinades, dry seasoning mixes, or dressings, September 2013
                          • Respondents most motivated by coupons to use untried products
                            • Figure 5: Purchase motivators for sauces/marinades/dry seasoning mixes, or dressings never tried before, September 2013
                          • What we think
                          • Issues and Insights

                              • Issue
                                • Can healthful product claims translate to more sales?
                                  • Insight
                                    • Helping consumers help themselves
                                      • Issue
                                        • Can marinades/sauces match the versatility of dressings?
                                          • Insight
                                            • Labeling, marketing, and shelf positioning
                                              • Issue
                                                • Can premium brands foster more usage?
                                                  • Insight
                                                    • Transferring value from the price tag to the experience
                                                    • Trend Applications

                                                        • Trend: Locavore
                                                          • Trend: Survival Skills
                                                            • Mintel Futures: East Meets West
                                                            • Market Size and Forecast

                                                              • Key points
                                                                • Constant growth from 2008 through 2018
                                                                  • Post-recession conditions spawn more home cooks
                                                                    • Sales and forecast of cooking sauces, marinades, and dressings
                                                                      • Figure 6: Total US retail sales and forecast of cooking sauces, marinades, and dressings, at current prices, 2008-18
                                                                      • Figure 7: Total US retail sales and forecast of cooking sauces, marinades, and dressings, at inflation-adjusted prices, 2008-18
                                                                    • Fan chart forecast
                                                                        • Figure 8: Total US retail sales and fan chart forecast of cooking sauces, marinades, and dressings, at current prices, 2008-18
                                                                    • Market Drivers

                                                                      • Key points
                                                                        • Slow economic recovery prompts more home cooking
                                                                          • Figure 9: Cooking frequency July-August 2013
                                                                        • Meat and poultry consumption declines
                                                                          • Age demographics play a significant role in usage
                                                                            • Figure 10: Household use of prepared salad dressing and barbecue, marinades, and seasoning sauces, by age, May 2012-June 2013
                                                                          • Whites, Blacks more likely than Hispanics, Asians to use sauces/dressings
                                                                            • Figure 11: Household use of prepared salad dressing, by race/Hispanic origin, May 2012-June 2013
                                                                        • Competitive Context

                                                                          • Dining out vies for consumer mealtimes
                                                                            • Sauces and stocks trends in restaurants
                                                                              • Figure 12: Top 10 sauces and stocks on menus, Q3 2010-Q3-2013
                                                                            • Prepared meals compete on convenience and price
                                                                              • Preseasoned/marinated/glazed meats eliminate need for separate products
                                                                                • Figure 13: How broiler chickens are sold, 2010-15
                                                                            • Segment Performance

                                                                              • Key points
                                                                                • Dry sauces/rubs comprise 44% of the market
                                                                                  • Sales of cooking sauces, marinades, and dressings, by segment
                                                                                    • Figure 14: Total US retail sales of cooking sauces, marinades, and dressings, segmented by type, 2011 and 2013
                                                                                • Segment Performance—Dry Sauces and Rubs

                                                                                  • Key points
                                                                                    • Steady growth projected into 2018
                                                                                      • Sales and forecast of dry sauces and rubs
                                                                                        • Figure 15: Total US retail sales and forecast of dry sauces and rubs, at current prices, 2008-18
                                                                                    • Segment Performance—Salad Dressings

                                                                                      • Key points
                                                                                        • Dressings expected to grow moderately into 2018
                                                                                          • Sales and forecast of salad dressings
                                                                                            • Figure 16: Total US retail sales and forecast of salad dressings, at current prices, 2008-18
                                                                                        • Segment Performance—Liquid Sauces

                                                                                          • Key points
                                                                                            • Future sales expected to outpace other segments
                                                                                              • Sales and forecast of liquid sauces
                                                                                                • Figure 17: Total US retail sales and forecast of liquid sauces, at current prices, 2008-18
                                                                                            • Retail Channels

                                                                                              • Key points
                                                                                                • Supermarkets comprise the largest share of sales
                                                                                                  • Sales of cooking sauces, marinades, and dressings, by channel
                                                                                                    • Figure 18: Sales of fish and seafood, by channel, 2011 and 2013
                                                                                                  • Supermarkets lead based on convenience
                                                                                                    • Figure 19: US supermarket sales of cooking sauces, marinades, and dressings, 2008-13
                                                                                                  • Other channels grow more rapidly between 2008 and 2013
                                                                                                    • Figure 20: US other channel* sales of cooking sauces, marinades, and dressings, 2008-13
                                                                                                • Leading Companies

                                                                                                  • Key points
                                                                                                    • Diverse market but few top players
                                                                                                      • Private label grows 5.3%
                                                                                                        • Manufacturer sales of cooking sauces, marinades, and dressings
                                                                                                          • Figure 21: Manufacturer sales of cooking sauces, marinades, and dressings, 2012 and 2013
                                                                                                      • Brand Share—Dry Cooking Sauces

                                                                                                        • Key points
                                                                                                          • McCormick leads but manages only 0.8% growth
                                                                                                            • Private label grows 12.9%, outsells vast majority of national brands
                                                                                                              • Manufacturer sales of dry cooking sauces
                                                                                                                • Figure 22: Manufacturer sales of dry cooking sauces, 2012 and 2013
                                                                                                            • Brand Share—Shelf-stable Salad Dressings

                                                                                                              • Key points
                                                                                                                • Hidden Valley Ranch puts Clorox at the top of the segment
                                                                                                                  • Kraft brands decline
                                                                                                                    • Wish-Bone decelerates losses for Unilever
                                                                                                                      • Limited partnership with Olive Garden restaurant boosts Lancaster sales
                                                                                                                        • Manufacturer sales of shelf-stable salad dressings
                                                                                                                          • Figure 23: Manufacturer sales of shelf-stable salad dressings, 2012 and 2013
                                                                                                                      • Brand Share—Liquid Cooking Sauces

                                                                                                                        • Key points
                                                                                                                          • Ken’s Foods grows 13.6% with Sweet Baby Ray’s, leads segment
                                                                                                                            • Kraft follows Ken’s but fails to match its growth
                                                                                                                              • Jack Daniels licensed brand boosts sales for H.J. Heinz Co.
                                                                                                                                • Smaller brands exhibit big growth
                                                                                                                                  • Private label comprises significant share
                                                                                                                                    • Manufacturer sales of liquid cooking sauces
                                                                                                                                      • Figure 24: Manufacturer sales of liquid cooking sauces, 2012 and 2013
                                                                                                                                  • Brand Share—Refrigerated Salad Dressings

                                                                                                                                    • Key points
                                                                                                                                      • Tough competition between a limited number of players
                                                                                                                                        • Campbell’s acquisition of Bolthouse Farms dresses up the company
                                                                                                                                          • Manufacturer sales of refrigerated salad dressings
                                                                                                                                            • Figure 25: Manufacturer sales of refrigerated salad dressings, 2012 and 2013
                                                                                                                                        • Innovations and Innovators

                                                                                                                                          • All-natural, additive-free claims popular among marinade product launches
                                                                                                                                            • Figure 26: Marinade product claims, 2010-13
                                                                                                                                          • Ease of use tops claims for salad dressings
                                                                                                                                            • Figure 27: Salad dressing product claims, 2010-13
                                                                                                                                          • International flavors give consumers a taste of culture
                                                                                                                                            • Spicy/hot flavors heat up the marinade and dressing categories
                                                                                                                                              • All-natural is important to four in 10 respondents
                                                                                                                                              • Marketing Strategies

                                                                                                                                                • Overview of the brand landscape
                                                                                                                                                  • Theme: Family style simplicity
                                                                                                                                                    • McCormick
                                                                                                                                                      • McCormick TV ad
                                                                                                                                                        • Figure 28: McCormick television ad, 2013
                                                                                                                                                      • Kraft
                                                                                                                                                        • Kraft TV ads
                                                                                                                                                          • Figure 29: Kraft Recipe Makers cooking sauces television ad, 2013
                                                                                                                                                          • Figure 30: Kraft Zesty salad dressing television ad, 2013
                                                                                                                                                        • Clorox
                                                                                                                                                          • Hidden Valley Ranch TV ad
                                                                                                                                                            • Figure 31: Hidden Valley Ranch salad dressing television ad, 2012
                                                                                                                                                          • Ken’s Foods
                                                                                                                                                            • Ken’s Steak House TV ads
                                                                                                                                                              • Figure 32: Ken’s Steak House salad dressing television ad, 2012
                                                                                                                                                              • Figure 33: Ken’s SteakHouse salad dressing television ad, 2012
                                                                                                                                                          • Social Media

                                                                                                                                                            • Key points
                                                                                                                                                              • Key social media metrics
                                                                                                                                                                • Figure 34: Key social media metrics, Nov. 2013
                                                                                                                                                              • Market overview
                                                                                                                                                                • Brand usage and awareness
                                                                                                                                                                  • Figure 35: Brand usage or awareness for selected cooking sauce, marinade, and dressing brands, Sept. 2013
                                                                                                                                                                • Interaction with cooking sauce, marinade, and dressing brands
                                                                                                                                                                  • Figure 36: Interaction with selected cooking sauce, marinade and dressing brands, Sept. 2013
                                                                                                                                                                • Online conversations
                                                                                                                                                                  • Figure 37: Online conversations on selected cooking sauce, marinade and dressing brands, by day, Dec. 1, 2012- Nov. 30, 2013
                                                                                                                                                                • Where are people talking about cooking sauce, marinade, and dressing brands?
                                                                                                                                                                  • Figure 38: Online conversations on selected cooking sauce, marinade and dressing brands, by page type, Dec. 1, 2012-Nov. 30, 2013
                                                                                                                                                                • What are people talking about?
                                                                                                                                                                  • Figure 39: Conversations surrounding selected cooking sauce, marinade and dressing brands, Dec. 1, 2012-Nov. 30, 2013
                                                                                                                                                                  • Figure 40: Conversations surrounding selected cooking sauce, marinade and dressing brands, by page type, Dec. 1, 2012-Nov. 30, 2013
                                                                                                                                                                • Analysis by brand
                                                                                                                                                                  • Sweet Baby Ray’s
                                                                                                                                                                    • Figure 41: Sweet Baby Rays—key social media indicators, as of Dec. 3, 2013
                                                                                                                                                                  • Key online campaigns
                                                                                                                                                                    • What we think
                                                                                                                                                                      • Kraft
                                                                                                                                                                        • Figure 42: Kraft—key social media indicators, as of Dec. 2, 2013
                                                                                                                                                                      • Key online campaigns
                                                                                                                                                                        • What we think
                                                                                                                                                                          • Wish-Bone
                                                                                                                                                                            • Figure 43: Wish-Bone—key social media indicators, as of Dec. 3, 2013
                                                                                                                                                                          • Key online campaigns
                                                                                                                                                                            • What we think
                                                                                                                                                                              • KC Masterpiece
                                                                                                                                                                                • Figure 44: KC Masterpiece—key social media indicators, as of Dec. 3, 2013
                                                                                                                                                                              • Key online campaigns
                                                                                                                                                                                • What we think
                                                                                                                                                                                  • McCormick
                                                                                                                                                                                    • Figure 45: McCormick Spice—key social media indicators, as of Dec. 3, 2013
                                                                                                                                                                                  • Key online campaigns
                                                                                                                                                                                    • What we think
                                                                                                                                                                                      • Lawry’s
                                                                                                                                                                                        • Figure 46: Lawry’s—key social media indicators, as of Dec. 2, 2013
                                                                                                                                                                                      • Key online campaigns
                                                                                                                                                                                        • What we think
                                                                                                                                                                                        • Meals Cooked at Home

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • More than four in 10 cook all household meals
                                                                                                                                                                                              • Figure 47: Proportion of all home-prepared meals that are personally prepared for self or others in the household, by gender, September 2013
                                                                                                                                                                                            • 18-24 least likely to cook all household meals
                                                                                                                                                                                              • Figure 48: Proportion of all home-prepared meals that are personally prepared for self or others in the household, by age, September 2013
                                                                                                                                                                                          • Use of Seasoning and Barbecue Sauces, Salad Dressings

                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • High penetration rates for dressings and sauces
                                                                                                                                                                                                • Figure 49: Household use of prepared salad dressing and barbecue, marinades, and seasoning sauces, by household income, May 2012-June 2013
                                                                                                                                                                                              • Most use regular dressings; four in 10 use reduced calorie/light dressings
                                                                                                                                                                                                • Figure 50: Use of regular, reduced calorie/light, and low-fat/fat-free salad dressings in the household, by age, May 2012-June 2013
                                                                                                                                                                                              • A majority use one bottle or less in a month
                                                                                                                                                                                                • Figure 51: Number of bottles/jars of prepared salad dressing used in the last 30 days, May 2012-June 2013
                                                                                                                                                                                              • Most use barbecue sauce, especially younger respondents
                                                                                                                                                                                                • Figure 52: Flavors of barbecue, marinades, and seasoning sauces used in the household, by age, May 2012-June 2013
                                                                                                                                                                                              • Some 46% use 1-2 bottles of barbecue/marinade/seasoning sauce per month
                                                                                                                                                                                                • Figure 53: Number of bottles, cans, or jars of barbecue, marinades, and seasoning sauces used by the household in the last 30 days, May 2012-June 2013
                                                                                                                                                                                              • A.1., Sweet Baby Ray’s top brands used in household
                                                                                                                                                                                                • Figure 54: Brands of barbecue, marinades, and seasoning sauces used in the household, May 2012-June 2013
                                                                                                                                                                                            • Types of Sauces/marinades/gravies/dry seasonings and/or Dressings Used

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Roughly eight in 10 use store-bought marinade/mixes/dry rubs
                                                                                                                                                                                                  • Figure 55: Types of sauces/marinades/gravies or dry seasonings and/or dressings used, by gender, September 2013
                                                                                                                                                                                                • Usage varies by age
                                                                                                                                                                                                  • Figure 56: Types of sauces/marinades/gravies or dry seasonings and/or dressings used, by age, September 2013
                                                                                                                                                                                                • Lowest income means least likelihood to use a range of products
                                                                                                                                                                                                  • Figure 57: Types of sauces/marinades/gravies or dry seasonings and/or dressings used, by household income, September 2013
                                                                                                                                                                                              • Product Claims Influencing Purchase

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Low/no sodium tops claims influencing purchases
                                                                                                                                                                                                    • Figure 58: Product claims influencing purchase of sauces/marinades/dry seasoning mixes, dressings, by gender, September 2013
                                                                                                                                                                                                  • 55+ most influenced to purchase by low/no sodium, fat, sugar
                                                                                                                                                                                                    • Figure 59: Product claims influencing purchase of sauces/marinades/dry seasoning mixes, dressings, by age, September 2013
                                                                                                                                                                                                  • Those influenced by ads most likely to be influenced by a range of claims
                                                                                                                                                                                                    • Figure 60: Product claims influencing purchase of sauces/marinades/dry seasoning mixes, dressings, by purchase motivators for sauces/marinades/dry seasoning mixes or dressing never tried before, September 2013
                                                                                                                                                                                                    • Figure 61: Product claims influencing purchase of sauces/marinades/dry seasoning mixes, dressings, by purchase motivators for sauces/marinades/dry seasoning mixes, or dressing never tried before, September 2013
                                                                                                                                                                                                • Preferred Flavors of Sauces/Marinades/Gravies/Dry Seasonings and/or Dressings

                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                    • More than half prefer spicy/hot flavors
                                                                                                                                                                                                      • Figure 62: Preferred flavors of sauces/marinades, dry seasoning mixes, or dressings, by gender, September 2013
                                                                                                                                                                                                    • Younger respondents are more adventurous with flavors
                                                                                                                                                                                                      • Figure 63: Preferred flavors of sauces/marinades, dry seasoning mixes, or dressings, by age, September 2013
                                                                                                                                                                                                    • $100K or more the most likely to prefer regional, local, artisanal products
                                                                                                                                                                                                      • Figure 64: Preferred flavors of sauces/marinades, dry seasoning mixes, or dressings, by household income, September 2013
                                                                                                                                                                                                  • Motivations to Purchase

                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                      • Respondents are most motivated to purchase by coupons
                                                                                                                                                                                                        • Figure 65: Purchase motivators for sauces/marinades/dry seasoning mixes or dressings never tried before, by gender, September 2013
                                                                                                                                                                                                      • Seniors most motivated by coupons to try new products
                                                                                                                                                                                                        • Figure 66: Purchase motivators for sauces/marinades/dry seasoning mixes or dressings never tried before, by age, September 2013
                                                                                                                                                                                                    • Race and Hispanic Origin

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • Blacks most likely to use regular dressing; least likely to use low-calorie
                                                                                                                                                                                                          • Figure 67: Use of regular, reduced calorie/light, and low-fat/fat-free salad dressings in the household, by race/Hispanic origin, May 2012-June 2013
                                                                                                                                                                                                        • Blacks very likely to use barbecue sauce; Asians very likely to use soy, teriyaki
                                                                                                                                                                                                          • Figure 68: Flavors of barbecue, marinades, and seasoning sauces used in the household, by race/Hispanic origin, May 2012-June 2013
                                                                                                                                                                                                        • Ethnic respondents most likely to be influenced by health claims
                                                                                                                                                                                                          • Figure 69: Product claims influencing purchase of sauces/marinades/dry seasoning mixes, dressings, by race/Hispanic origin, September 2013
                                                                                                                                                                                                        • Ethnic respondents motivated to trial by cooking TV shows
                                                                                                                                                                                                          • Figure 70: Purchase motivators for sauces/marinades/dry seasoning mixes or dressing never tried before, by race/Hispanic origin, September 2013
                                                                                                                                                                                                      • Key Household Purchase Measures—Information Resources Inc. Builders Panel Data

                                                                                                                                                                                                        • Overview of gravy/sauce mixes
                                                                                                                                                                                                          • Dry meat/seafood seasoning mixes
                                                                                                                                                                                                            • Consumer insights on key purchase measures—dry meat/seafood seasoning mixes
                                                                                                                                                                                                              • Brand map
                                                                                                                                                                                                                • Figure 71: Brand map, selected brands of dry meat/seafood seasoning mixes buying rate, by household penetration, 2012*
                                                                                                                                                                                                              • Brand leader characteristics
                                                                                                                                                                                                                • Key purchase measures
                                                                                                                                                                                                                  • Figure 72: Key purchase measures for the top brands of dry meat/seafood seasoning mixes, by household penetration, 2012*
                                                                                                                                                                                                                • Barbeque sauce
                                                                                                                                                                                                                  • Consumer insights on key purchase measures—barbeque sauce
                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                      • Figure 73: Brand map, selected brands of barbeque sauce buying rate, by household penetration, 2012*
                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                        • Figure 74: Key purchase measures for the top brands of barbeque sauce, by household penetration, 2012*
                                                                                                                                                                                                                    • Appendix – Market Drivers

                                                                                                                                                                                                                      • Consumer confidence
                                                                                                                                                                                                                        • Figure 75: University of Michigan’s index of consumer sentiment (ICS), 2007-13
                                                                                                                                                                                                                      • Unemployment
                                                                                                                                                                                                                        • Figure 76: US unemployment rate, by month, 2002-13
                                                                                                                                                                                                                        • Figure 77: US unemployment and underemployment rates, 2007-13
                                                                                                                                                                                                                        • Figure 78: Number of employed civilians in US, in thousands, 2007-13
                                                                                                                                                                                                                      • Food cost pressures
                                                                                                                                                                                                                        • Figure 79: Changes in USDA Food Price Indexes, 2011-14
                                                                                                                                                                                                                      • Obesity
                                                                                                                                                                                                                        • Figure 80: American adults by weight category as determined by body mass index (BMI), 2008-October 28, 2013
                                                                                                                                                                                                                      • Childhood and teen obesity—highest in decades
                                                                                                                                                                                                                          • Figure 81: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
                                                                                                                                                                                                                        • Racial, ethnic population growth
                                                                                                                                                                                                                            • Figure 82: US population by race and Hispanic origin, 2008, 2013, and 2018
                                                                                                                                                                                                                            • Figure 83: Households with children, by race and Hispanic origin of householder, 2012
                                                                                                                                                                                                                          • Shifting US demographics
                                                                                                                                                                                                                            • Figure 84: US population, by age, 2008-18
                                                                                                                                                                                                                            • Figure 85: US households, by presence of own children, 2002-12
                                                                                                                                                                                                                        • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                                                          • Meals cooked at home
                                                                                                                                                                                                                            • Figure 86: Proportion of all home-prepared meals that are personally prepared for self or others in the household, by gender and age, September 2013
                                                                                                                                                                                                                            • Figure 87: Proportion of all home-prepared meals that are personally prepared for self or others in the household, by household income, September 2013
                                                                                                                                                                                                                          • Product claims influencing purchase
                                                                                                                                                                                                                            • Figure 88: Product claims influencing purchase of sauces/marinades/dry seasoning mixes, dressings, by household income, September 2013
                                                                                                                                                                                                                          • Preferred flavors of sauces/marinades/gravies/dry seasonings and/or dressings
                                                                                                                                                                                                                            • Figure 89: Preferred flavors of sauces/marinades, dry seasoning mixes, or dressings, by presence of children in household, September 2013
                                                                                                                                                                                                                          • Motivations to purchase
                                                                                                                                                                                                                            • Figure 90: Purchase motivators for sauces/marinades/dry seasoning mixes or dressing never tried before, by household income, September 2013
                                                                                                                                                                                                                          • Race and Hispanic origin
                                                                                                                                                                                                                            • Figure 91: Types of sauces/marinades/gravies or dry seasonings and/or dressings used, by race/Hispanic origin, September 2013
                                                                                                                                                                                                                            • Figure 92: Preferred flavors of sauces/marinades, dry seasoning mixes, or dressings, by race/Hispanic origin, September 2013
                                                                                                                                                                                                                        • Appendix – Social Media

                                                                                                                                                                                                                          • Brand usage or awareness
                                                                                                                                                                                                                            • Figure 93: Brand usage or awareness, September 2013
                                                                                                                                                                                                                            • Figure 94: Lawry’s usage or awareness, by demographics, September 2013
                                                                                                                                                                                                                            • Figure 95: Wish-Bone usage or awareness, by demographics, September 2013
                                                                                                                                                                                                                            • Figure 96: Kraft usage or awareness, by demographics, September 2013
                                                                                                                                                                                                                            • Figure 97: Sweet Baby Ray’s usage or awareness, by demographics, September 2013
                                                                                                                                                                                                                            • Figure 98: McCormick usage or awareness, by demographics, September 2013
                                                                                                                                                                                                                            • Figure 99: KC Masterpiece usage or awareness, by demographics, September 2013
                                                                                                                                                                                                                          • Activities done
                                                                                                                                                                                                                            • Figure 100: Activities done, September 2013
                                                                                                                                                                                                                            • Figure 101: Lawry’s – Activities done, by demographics, September 2013
                                                                                                                                                                                                                            • Figure 102: Wish-bone – Activities done, by demographics, September 2013
                                                                                                                                                                                                                            • Figure 103: Kraft – Activities done, by demographics, September 2013
                                                                                                                                                                                                                            • Figure 104: Sweet Baby Ray’s – Activities done, by demographics, September 2013
                                                                                                                                                                                                                            • Figure 105: McCormick – Activities done, by demographics, September 2013
                                                                                                                                                                                                                            • Figure 106: KC Masterpiece – Activities done, by demographics, September 2013
                                                                                                                                                                                                                          • Online conversations
                                                                                                                                                                                                                            • Figure 107: Online conversations on selected cooking sauce, marinade, and dressing brands, by day, Dec. 1, 2012- Nov. 30, 2013
                                                                                                                                                                                                                            • Figure 108: Online conversations on selected cooking sauce, marinade, and dressing brands, by page type, Dec. 1, 2012- Nov. 30, 2013
                                                                                                                                                                                                                            • Figure 109: Conversations surrounding selected cooking sauce, marinade, and dressing brands, Dec. 1, 2012- Nov. 30, 2013
                                                                                                                                                                                                                            • Figure 110: Conversations surrounding selected cooking sauce, marinade, and dressing brands, by page type, Dec. 1, 2012- Nov. 30, 2013
                                                                                                                                                                                                                        • Appendix – Information Resources Inc. Builders Panel Data Definitions

                                                                                                                                                                                                                            • Information Resources Inc. Consumer Network Metrics
                                                                                                                                                                                                                            • Appendix – Trade Associations

                                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                                              • ACH Food Companies Inc.
                                                                                                                                                                                                                              • B&G Foods Inc.
                                                                                                                                                                                                                              • California League of Food Processors
                                                                                                                                                                                                                              • Clorox Company , The
                                                                                                                                                                                                                              • Food Marketing Institute
                                                                                                                                                                                                                              • General Mills Inc
                                                                                                                                                                                                                              • Grocery Manufacturers of America (GMA)
                                                                                                                                                                                                                              • Kraft Foods Inc.
                                                                                                                                                                                                                              • Lancaster Colony Corporation
                                                                                                                                                                                                                              • McCormick & Company, Inc.
                                                                                                                                                                                                                              • National Barbecue Association (NBBQA)
                                                                                                                                                                                                                              • Newman's Own Inc.
                                                                                                                                                                                                                              • T. Marzetti Company
                                                                                                                                                                                                                              • Unilever USA
                                                                                                                                                                                                                              • Walmart Stores (USA)

                                                                                                                                                                                                                              Cooking Sauces, Marinades and Dressings - US - December 2013

                                                                                                                                                                                                                              £3,277.28 (Excl.Tax)