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Cooking Sauces, Pasta Sauces and Stocks - Europe - November 2011

Cooking sauces currently walk a tightrope between improving quality and improving convenience. They are still regarded by many with scepticism, with regards to their naturalness and freshness, and so added product quality should present a clear opportunity. Families are also key consumers and so healthy sauces should perform well. However, as household sizes reduce and the number of single person households increases, one portion packs might be more successful.

– James Manley, European Food and Drink Analyst

Cooking sauces are liked for their convenience, but viewed sceptically with regards to their freshness and naturalness. However, innovation remains high, and exciting new tastes compensate for poor credentials elsewhere. New ‘free-from’ lines can also win over health-aware consumers.

With pasta sauces having the largest presence, much depends on what happens in Italy, and discouraging results there bode poorly for Europe as a whole. Still, price rises – partly reflecting more expensive raw materials, but also more sophisticated lines – help value if not volume sales. Families are the key consumers. Sauces appeal to children, but can also add exotic tastes to jaded adult palates. However, with household size shrinking, products conceived for small households may be a good focus for growth.

Some key points from the report include:

  • Should sauces be pitched simply as convenience lines, laying no great claim to freshness or naturalness?
  • Will sauces sell better on traditional/local appeal, or on exotic image? With food-mile ideology implying that local is good traditional and local recipes could be well-placed to make a come-back?
  • Can lines be successfully extended towards smaller households? Given that large size packs are generally considered more economical, both in terms of money and packaging, small portions can seem extravagant in an age of austerity. Freshness is however one good selling point for single-portion packs, avoiding half-finished opened pots in the fridge. Can more single-portion benefits be promoted?

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Table of contents

  1. Introduction

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Volume sales stagnant, but value growth impresses in some places
                    • Italian sauces dominate overall
                      • Strength and weaknesses in brief
                        • Strengths
                          • Weaknesses
                            • Companies, brands and innovations
                              • Suppliers in the UK and Germany drive the market with high quality lines
                                • Top innovator Unilever focuses on natural stocks
                                  • Figure 1: New product activity in cooking sauces, pasta sauces and stocks, % share by company, by European region, 12 months to November 2011
                                  • Figure 2: New product activity in cooking sauces, pasta sauces and stocks, % share by leading claims, by European region, 12 months to November 2011
                                • The consumer
                                  • Penetration of sauces and stocks is highest in the UK, lowest in Spain
                                    • Figure 3: Frequency of using other cook-in sauces (excluding pasta sauces) in the last 12 months, by country, 2010
                                • European Market Size and Forecast

                                  • Key points
                                    • Cooking sauces
                                      • The Big 5
                                        • Volume and value
                                          • Figure 4: Cooking sauces: Volume and value, 2005-15
                                        • Per capita expenditure
                                          • Figure 5: Cooking sauces: Spend per capita (population), 2004-15
                                        • Other European countries
                                          • Volume and value
                                            • Figure 6: Cooking sauces: Value in local currency, 2004-15
                                          • Per capita expenditure
                                            • Figure 7: Cooking sauces: Spend per capita (population), 2004-15
                                        • Market Segmentation

                                          • Key points
                                            • The Big 5
                                              • France
                                                • Figure 8: France – Cooking sauces: Market segmentation, by volume ((000) tonnes), 2010
                                                • Figure 9: France – Cooking sauces: Market segmentation, by value (€m), 2010
                                              • Germany
                                                • Figure 10: Germany – Cooking sauces: Market segmentation, by volume and value, 2010
                                              • Italy
                                                • Figure 11: Italy – Cooking sauces: Market segmentation, by volume ((000) tonnes), 2006-10
                                                • Figure 12: Italy – Cooking sauces: Market segmentation, by value (€m), 2006-10
                                              • Spain
                                                • Figure 13: Spain – Cooking sauces: Market segmentation, by volume ((000) tonnes), 2010
                                                • Figure 14: Spain – Cooking sauces: Market segmentation, by value (€m), 2010
                                              • UK
                                                • Figure 15: UK retail value sales of cooking sauces, by type, 2007-11
                                                • Figure 16: UK retail value sales of fresh cooking sauces, by type, 2010-11
                                                • Figure 17: UK retail value sales of wet/ambient and dry cooking sauces and pasta sauces, by cuisine, 2010-11
                                                • Figure 18: UK retail value sales of stocks and bouillons, by type, 2010-11
                                              • Other European countries
                                                • Russia
                                                  • Figure 19: Russia – Cooking sauces: Market segmentation, by volume ((000) tonnes), 2010
                                                  • Figure 20: Russia – Cooking sauces: Market segmentation, by value (m RUB), 2010
                                                • Sweden
                                                  • Figure 21: Sweden – Cooking sauces: Market segmentation, by volume ((000) tonnes), 2009-10
                                                  • Figure 22: Sweden – Cooking sauces: Market segmentation, by value (m SEK), 2009-10
                                              • Companies and Product Innovation

                                                • Key points
                                                  • World region
                                                    • Figure 23: New product activity in cooking sauces, pasta sauces and stocks, % share by global region, 12 months to November 2011
                                                  • European region
                                                    • GNPD leaders
                                                      • Figure 24: New product activity in cooking sauces, pasta sauces and stocks, % share by European region, 12 months to November 2011
                                                    • GNPD sub-category split
                                                      • Figure 25: New product activity in cooking sauces, pasta sauces and stocks, % share by top 10 European countries, by subsegment, 12 months to November 2011
                                                    • Leading companies
                                                      • Figure 26: New product activity in cooking sauces, pasta sauces and stocks, % share by company, by European region, 12 months to November 2011
                                                    • Leading claims
                                                      • Figure 27: New product activity in cooking sauces, pasta sauces and stocks, % share by leading claims, by European region, 12 months to November 2011
                                                    • The Big 5
                                                      • France
                                                        • GNPD sub-category split
                                                          • Figure 28: New product activity in cooking sauces, pasta sauces and stocks, France, % share by subsegment, by year, 2007-11
                                                        • Leading companies
                                                          • Figure 29: New product activity in cooking sauces, pasta sauces and stocks, % share by company, France, 12 months to November 2011
                                                        • Leading claims
                                                          • Figure 30: New product activity in cooking sauces, pasta sauces and stocks, % share by leading claims, France, 12 months to November 2011
                                                        • Most innovative products
                                                          • Germany
                                                            • GNPD sub-category split
                                                              • Figure 31: New product activity in cooking sauces, pasta sauces and stocks, Germany, % share by subsegment, by year, 2007-11
                                                            • Leading companies
                                                              • Figure 32: New product activity in cooking sauces, pasta sauces and stocks, % share by company, Germany, 12 months to November 2011
                                                            • Leading claims
                                                              • Figure 33: New product activity in cooking sauces, pasta sauces and stocks, % share by leading claims, Germany, 12 months to November 2011
                                                            • Most innovative products
                                                              • Italy
                                                                • GNPD sub-category split
                                                                  • Figure 34: New product activity in cooking sauces, pasta sauces and stocks, Italy, % share by subsegment, by year, 2007-11
                                                                • Leading companies
                                                                  • Figure 35: New product activity in cooking sauces, pasta sauces and stocks, % share by company, Italy, 12 months to November 2011
                                                                • Leading claims
                                                                  • Figure 36: New product activity in cooking sauces, pasta sauces and stocks, % share by leading claims, Italy, 12 months to November 2011
                                                                • Most innovative products
                                                                  • Spain
                                                                    • GNPD sub-category split
                                                                      • Figure 37: New product activity in cooking sauces, pasta sauces and stocks, Spain, % share by subsegment, by year, 2007-11
                                                                    • Leading companies
                                                                      • Figure 38: New product activity in cooking sauces, pasta sauces and stocks, % share by company, Spain, 12 months to November 2011
                                                                    • Leading claims
                                                                      • Figure 39: New product activity in cooking sauces, pasta sauces and stocks, % share by leading claims, Spain, 12 months to November 2011
                                                                    • Most innovative products
                                                                      • UK
                                                                        • GNPD sub-category split
                                                                          • Figure 40: New product activity in cooking sauces, pasta sauces and stocks, UK, % share by subsegment, by year, 2007-11
                                                                        • Leading companies
                                                                          • Figure 41: New product activity in cooking sauces, pasta sauces and stocks, % share by company, UK, 12 months to November 2011
                                                                        • Leading claims
                                                                          • Figure 42: New product activity in cooking sauces, pasta sauces and stocks, % share by leading claims, UK, 12 months to November 2011
                                                                        • Most innovative products
                                                                        • The Consumer

                                                                          • Key points
                                                                            • Frequency of use
                                                                                • Figure 43: Frequency of using cooking sauces (including pasta sauces) in the last 12 months, France, 2010
                                                                                • Figure 44: Frequency of using pasta sauces (cooking or pour over) in the last 12 months, by country, 2010
                                                                                • Figure 45: Frequency of using other cook-in sauces (excluding pasta sauces) in the last 12 months, by country, 2010
                                                                                • Figure 46: Frequency of using stock cubes and gravy maker in the last 12 months, by country, 2010
                                                                              • Type analysis
                                                                                • Flavour
                                                                                    • Figure 47: Types of cooking sauces (including pasta sauces) used most often in the last 12 months, France, 2010
                                                                                    • Figure 48: Types of other cook-in sauces (excluding pasta sauces) used in the last 12 months, by country, 2010
                                                                                    • Figure 49: Types of pasta sauces (cooking or pour over) used most often in the last 12 months, by country, 2010
                                                                                    • Figure 50: Types of stock cubes and gravy maker used most often in the last 12 months, by country, 2010
                                                                                    • Figure 51: Varieties of stock cubes and gravy maker used most often in the last 12 months, by country, 2010
                                                                                  • Packaging
                                                                                    • Figure 52: Packaging types of cooking sauces (including pasta sauces) used in the last 12 months, France, 2010
                                                                                    • Figure 53: Varieties of other cook-in sauces (excluding pasta sauces) used most often in the last 12 months, by country, 2010
                                                                                  • Consumer attitudes
                                                                                    • Figure 54: Trends in agreement with statement: “I prefer to prepare my meals from scratch”, 2010
                                                                                    • Figure 55: Trends in agreement with statement: “I enjoy eating foreign food”, 2010
                                                                                    • Figure 56: Trends in agreement with statement: “I am prepared to pay more for foods that don't contain artificial additives”, 2010
                                                                                    • Figure 57: Trends in agreement with statement: “It's worth paying more for organic food”, 2010
                                                                                    • Figure 58: Trends in agreement with statement: “I always think of the calories in what I eat”, 2010
                                                                                • Appendix – Demographic Data

                                                                                    • Figure 59: Frequency of using stock cubes and gravy maker in the last 12 months, by demographics, GB, 2010
                                                                                    • Figure 60: Frequency of using stock cubes and gravy maker in the last 12 months, by demographics, France, 2010
                                                                                    • Figure 61: Frequency of using stock cubes and gravy maker in the last 12 months, by demographics, Spain, 2010
                                                                                    • Figure 62: Frequency of using stock cubes and gravy maker in the last 12 months, by demographics, Germany, 2010
                                                                                    • Figure 63: Frequency of using cooking sauces (including pasta sauces) in the last 12 months, by demographics, France, 2010
                                                                                    • Figure 64: Frequency of using pasta sauces (cooking or pour over) in the last 12 months, by demographics, GB, 2010
                                                                                    • Figure 65: Frequency of using pasta sauces (cooking or pour over) in the last 12 months, by demographics, Spain, 2010
                                                                                    • Figure 66: Frequency of using pasta sauces (cooking or pour over) in the last 12 months, by demographics, Germany, 2010
                                                                                    • Figure 67: Frequency of using other cook-in sauces (excluding pasta sauces) in the last 12 months, by demographics, GB, 2010
                                                                                    • Figure 68: Frequency of using other cook-in sauces (excluding pasta sauces) in the last 12 months, by demographics, Spain, 2010
                                                                                    • Figure 69: Frequency of using other cook-in sauces (excluding pasta sauces) in the last 12 months, by demographics, Germany, 2010

                                                                                Companies Covered

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                                                                                Cooking Sauces, Pasta Sauces and Stocks - Europe - November 2011

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