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Cooking Sauces, Pasta Sauces and Stocks - UK - December 2013

“Slow-simmered pasta sauces offer another potential means of supporting growth in the Italian sector, as 28% of users state they would pay more for these, despite them being largely absent in the UK market. This slow-cooking method for pasta sauce has connotations of authentic cooking, and is well-placed to appeal to time-starved consumers who lack the time to prepare a pasta sauce in such an authentic way.”

– Alex Beckett, Senior Food Analyst

Some questions answered in this report include:

  • How can innovation restore growth in the Italian sauces sector?
  • How can manufacturers respond to consumer interest in low/no-salt recipes in cooking sauces?
  • How can operators drive enthusiasm for ethnic cooking sauces?
  • What NPD opportunities are there in the stocks market?

Between 2012 and 2013, the cooking sauces market recorded a 2.1% decline in value sales, mainly as a result of the 2.9% fall in the core ambient wet sauces sector, and – within that – the struggling Italian and traditional sectors.

Although the role of cooking/pasta sauces as a grocery staple will continue to support demand, concerns about their healthiness and the impact of scratch cooking look set to dampen it.

However, this report identifies a number of NPD opportunities which could potentially revive growth in cooking sauces, such as targeting NPD to respond to the sizeable interest in both recipes with no/low-added salt and also sauces containing one of the 5-a-day portions, a feature the large minority of users would pay more for.

This report examines the UK retail market for cooking sauces, stocks and gravy makers.

Cooking sauces are defined as sauces used during the preparation of food and as those used in the kitchen, rather than at the table. They fall into three categories:

  • Cook-in sauces (including cooking pastes) are added to ingredients at an early stage of cooking, such as chilli con carne or Bolognese. Stir-fry sauces and stir-fry pastes are a style of cook-in sauce primarily intended for use with a wok or quick frying style of cooking.
  • Pour-over sauces are added to the meal just before the end of cooking, or poured over the top just before serving, such as parsley sauce, some pasta sauces and pesto sauce.
  • Oven-bake sauces are added to the other ingredients part way through cooking, before the dish is placed in the oven.

The cooking and pasta sauce market may also be divided into wet sauces and dry sauces:

  • Wet sauces are packaged in jars, cans, pouches or cartons and may be ambient or chilled.
  • Dry sauces come in packets or cartons and require the addition of water or other liquid to rehydrate them before use.

Stocks and bouillons include stock cubes, pastes and ready-to-use ambient and fresh chilled (eg Knorr Stock Pots).

Excluded

  • Table sauces such as tomato ketchup, apple sauce and cranberry sauce (for the purposes of this report, soy sauce is treated as a table sauce and is excluded from the report)
  • Salad dressings such as salad cream and mayonnaise
  • Dips, including salsa dip
  • Sauce bases such as passata and concentrates such as tomato purée
  • Marinades
  • Sales of cooking sauces, pasta sauces, stocks and gravy through foodservice outlets.

Note: The definition of cooking sauces differs from that used on Mintel GMN in that soy sauce and marinades are excluded from cooking sauces and dry sauces are included under cooking sauces in this report.

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Table of contents

  1. Introduction

      • Definition
        • Excluded
          • Abbreviations
          • Executive Summary

              • The market
                • Figure 1: Total UK retail value sales of cooking/pasta sauces, 2008-18
              • Segment performance
                • Ambient wet sauces suffer rare decline
                  • Figure 2: Total value sales of cooking/pasta sauces, by main sector, 2012-13
                • Market factors
                  • Impact of scratch-cooking
                    • Growth in 25-34s and C2s should drive growth
                      • Companies, brands and innovation
                        • NPD activity falls in 2013
                          • Dolmio stumbles
                            • Bisto and Knorr enjoy growth
                              • The consumer
                                • Usage of cooking sauces peaks among 25-34s
                                  • Jars enjoy strong reputation for tastiness and ease of cooking
                                    • Figure 3: Selected consumer perceptions of cooking sauces, by format, September 2013
                                  • Salt-free recipes and 5-a-day messaging can help sauces overcome negative health associations
                                    • Figure 4: Consumer attitudes towards cooking sauces, September 2013
                                  • Preference for British stock ingredients peaks among over-55s
                                    • Figure 5: Selected consumer attitudes towards stocks and gravy, September 2013
                                  • What we think
                                  • Issues in the Market

                                      • How can innovation restore growth in the Italian sauces sector?
                                        • How can manufacturers respond to consumer interest in low/no-salt recipes in cooking sauces?
                                          • How can operators drive enthusiasm for ethnic cooking sauces?
                                            • What NPD opportunities are there in the stocks market?
                                            • Trend Application

                                                • Trend: Make it Mine
                                                  • Trend: Extend my Brand
                                                    • Mintel Future Trend: East Meets West
                                                    • Market Drivers

                                                      • Key points
                                                        • Pasta sauce sales are struggling but pasta itself is seeing solid growth
                                                          • Figure 6: Total UK value and volume sales and growth of dry and chilled pasta, 2013*
                                                        • Scratch-cooking remains a threat
                                                          • Figure 7: Scratch-cooking habits, by gender and age, October 2013
                                                        • New salt strategy is unveiled
                                                          • Slow growth predicted in real incomes
                                                            • Forecast growth in 25-34s and C2s bodes well for cooking sauces
                                                              • Figure 8: Trends in the age structure of the UK population, 2013-18
                                                          • Strengths and Weaknesses

                                                            • Strengths
                                                              • Weaknesses
                                                              • Who’s Innovating?

                                                                • Key points
                                                                  • The number of new cooking and pasta sauces declines in 2013 after 2012’s peak
                                                                    • Figure 9: Share of new cooking sauces and pasta sauces in the UK food market, 2009-13
                                                                  • No additives and gluten-free claims come to the fore
                                                                    • Tesco and Asda drive own-label’s share of cooking sauces NPD
                                                                      • Figure 10: Share of new product launches within the UK cooking sauces (excl. pasta) market, by company (top ten), 2010-13*
                                                                    • Philadelphia brings some big brand influence to the chilled sector
                                                                      • Pasta sauces: Tesco and Asda cut NPD but Waitrose storms ahead
                                                                        • Figure 11: Share of new product launches within the UK pasta sauce market, by leading companies, 2010-13*
                                                                      • Dolmio increases share of NPD
                                                                        • Figure 12: Share of new product launches within the UK pasta sauce market, by leading brands, 2009-13*
                                                                      • Liquid and granules increase share of stock/gravy NPD
                                                                        • Figure 13: Share of new product launches within the UK stocks/gravy market, by format type, 2012-13*
                                                                        • Figure 14: Share of new product launches within the UK stocks/gravy market, by brand (top ten), 2010-13*
                                                                    • Market Size and Forecast

                                                                      • Key points
                                                                        • Cooking and pasta sauces record first annual decline since at least 2008
                                                                          • Figure 15: Total UK retail value sales of cooking/pasta sauce*, 2008-18
                                                                        • Stocks leap ahead while gravy loses momentum
                                                                          • Figure 16: Total UK retail value sales of stocks, 2008-18
                                                                          • Figure 17: Total UK retail value sales of gravy, 2008-18
                                                                        • Segment forecasts
                                                                          • Cooking/pasta sauces
                                                                            • Figure 18: Total UK retail value sales of cooking/pasta sauces, 2008-18
                                                                          • Stocks
                                                                            • Figure 19: Total UK retail value sales of stocks, 2008-18
                                                                          • Gravy
                                                                            • Figure 20: Total UK retail value sales of gravy, 2008-18
                                                                          • Forecast methodology
                                                                          • Segment Performance

                                                                            • Key points
                                                                              • Sauces suffer a rare decline in 2013
                                                                                • Figure 21: UK retail value sales of cooking/pasta sauce, by sector, 2010-13
                                                                              • Dry sauces sink
                                                                                • Chilled sauces: a rare bright spot
                                                                                  • Sales of Italian sauces struggle, as only Indian cuisine escapes negative growth
                                                                                    • Figure 22: UK retail value sales of ambient wet and dry cooking/pasta sauces, by cuisine, 2011-13
                                                                                  • Italian
                                                                                    • Other cuisines
                                                                                      • Stocks and gravy
                                                                                      • Market Share

                                                                                        • Key points
                                                                                          • Market leader Dolmio suffers a 7% sales fall, shrinking Mars’ market share
                                                                                            • Figure 23: Leading brands’ sales and shares in UK ambient wet and dry cooking sauces and pasta sauces market, 2012 and 2013
                                                                                            • Figure 24: Leading manufacturers’ sales and shares in UK ambient wet and dry cooking sauces and pasta sauces market, 2012 and 2013
                                                                                          • Colman’s troubles affect Mars
                                                                                            • Mixed performances for Premier Foods’ brands
                                                                                              • Bisto benefits from NPD activity
                                                                                                • Figure 25: Leading brands’ sales and shares in UK gravy market, 2012 and 2013
                                                                                              • Knorr remains top of the stocks in a thriving market
                                                                                                • Figure 26: Leading brands’ sales and shares in UK stocks/bouillon market, 2012 and 2013
                                                                                            • Companies and Products

                                                                                                • Figure 27: Selected companies and brands in the UK cooking sauces, stocks and gravy market, 2013
                                                                                              • AB World Foods
                                                                                                • Blue Dragon
                                                                                                  • Product range and innovation
                                                                                                    • Brand communication and promotion
                                                                                                      • Patak’s
                                                                                                        • Product range and innovation
                                                                                                          • Levi Roots
                                                                                                            • Product range and innovation
                                                                                                              • Brand communication and promotion
                                                                                                                • Symington’s
                                                                                                                  • Ragu
                                                                                                                    • Chicken Tonight
                                                                                                                      • Mars
                                                                                                                        • Dolmio
                                                                                                                          • Product range and innovation
                                                                                                                            • Brand communication and promotion
                                                                                                                              • Uncle Ben’s
                                                                                                                                • Product range and innovation
                                                                                                                                  • Brand communication and promotion
                                                                                                                                    • Seeds of Change
                                                                                                                                      • Product range and innovation
                                                                                                                                        • Premier Foods
                                                                                                                                          • Sharwood’s
                                                                                                                                            • Product range and innovation
                                                                                                                                              • Brand communication and promotion
                                                                                                                                                • Homepride
                                                                                                                                                  • Product range and innovation
                                                                                                                                                    • Loyd Grossman
                                                                                                                                                      • Product range and innovation
                                                                                                                                                        • Brand communication and promotion
                                                                                                                                                          • Bisto
                                                                                                                                                            • Product range and innovation
                                                                                                                                                              • Brand communication and promotion
                                                                                                                                                                • Oxo
                                                                                                                                                                  • Product range and innovation
                                                                                                                                                                    • Brand communication and promotion
                                                                                                                                                                      • Unilever
                                                                                                                                                                        • Knorr
                                                                                                                                                                          • Product range and innovation
                                                                                                                                                                            • Brand communication and promotion
                                                                                                                                                                              • Colman’s
                                                                                                                                                                                • Product range and innovation
                                                                                                                                                                                  • Other brands
                                                                                                                                                                                    • Bovril
                                                                                                                                                                                      • Bertolli
                                                                                                                                                                                      • Brand Research

                                                                                                                                                                                        • Brand map
                                                                                                                                                                                            • Figure 28: Attitudes towards and usage of brands in the cooking sauces, pasta sauces and stocks sector, August 2013
                                                                                                                                                                                          • Correspondence analysis
                                                                                                                                                                                            • Brand attitudes
                                                                                                                                                                                              • Figure 29: Attitudes, by cooking sauces, pasta sauces and stocks brand, August 2013
                                                                                                                                                                                            • Brand personality
                                                                                                                                                                                              • Figure 30: Cooking sauces, pasta sauces and stocks brand personality – macro image, August 2013
                                                                                                                                                                                              • Figure 31: Cooking sauces, pasta sauces and stocks brand personality – micro image, August 2013
                                                                                                                                                                                            • Brand experience
                                                                                                                                                                                              • Figure 32: Cooking sauces, pasta sauces and stocks brand usage, August 2013
                                                                                                                                                                                              • Figure 33: Satisfaction with various cooking sauces, pasta sauces and stocks brands, August 2013
                                                                                                                                                                                              • Figure 34: Consideration of cooking sauces, pasta sauces and stocks brands, August 2013
                                                                                                                                                                                              • Figure 35: Consumer perceptions of current cooking sauces, pasta sauces and stocks brand performance, August 2013
                                                                                                                                                                                            • Brand index
                                                                                                                                                                                              • Figure 36: Cooking sauces, pasta sauces and stocks brand index, August 2013
                                                                                                                                                                                            • Target group analysis
                                                                                                                                                                                              • Figure 37: Target groups, August 2013
                                                                                                                                                                                              • Figure 38: Cooking sauces, pasta sauces and stocks brand usage, by target groups, August 2013
                                                                                                                                                                                            • Group One – Conformists
                                                                                                                                                                                              • Group Two – Simply the Best
                                                                                                                                                                                                • Group Three – Shelf Stalkers
                                                                                                                                                                                                  • Group Four – Habitual Shoppers
                                                                                                                                                                                                    • Group Five – Individualists
                                                                                                                                                                                                    • Brand Communication and Promotion

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • Total adspend continues to slide as Unilever and Premier Foods slash budgets
                                                                                                                                                                                                          • Figure 39: Advertising expenditure in the cooking sauces, stocks and gravy market, by product category, 2010-13*
                                                                                                                                                                                                          • Figure 40: Share of advertising expenditure in the cooking sauces market, by company, 2012 and 2013*
                                                                                                                                                                                                        • Mars continues to back Dolmio with substantial adspend
                                                                                                                                                                                                          • Figure 41: Advertising expenditure in the cooking sauces market, by top ten brands*, 2010-13**
                                                                                                                                                                                                        • Unilever and Premier Foods continue to dominate adspend in gravies and stocks
                                                                                                                                                                                                          • Figure 42: Advertising expenditure in the stocks/gravy market, by leading companies, 2010-13*
                                                                                                                                                                                                      • Channels to Market

                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • Supermarket giants dominate coking sauce, stocks and gravy sales
                                                                                                                                                                                                            • Figure 43: Estimated UK value sales of cooking and pasta sauces and stocks and gravies, by channel, 2010-13
                                                                                                                                                                                                          • Smaller stores lose ground
                                                                                                                                                                                                          • Consumer Usage of Cooking Sauces, Stocks and Gravy

                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                              • Usage of cooking sauces peaks among 25-34s
                                                                                                                                                                                                                • Figure 44: Adults who have purchased any type of cooking sauce in the past six months, by gender and age, September 2013
                                                                                                                                                                                                              • More than one in four adults use ambient jarred cooking sauces at least once a week
                                                                                                                                                                                                                  • Figure 45: Frequency of usage of cooking sauces, September 2013
                                                                                                                                                                                                                • Fewer than one in ten eat chilled tub sauces on a weekly basis
                                                                                                                                                                                                                  • Usage of stocks peaks among women
                                                                                                                                                                                                                    • Figure 46: Types of stocks used, by gender, September 2013
                                                                                                                                                                                                                  • Modern gravy formats engage younger consumers
                                                                                                                                                                                                                    • Figure 47: Types of gravy used, by age group, September 2013
                                                                                                                                                                                                                • Consumer Perceptions of Cooking Sauces

                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                    • Jars enjoy strong reputation for tastiness and ease of cooking, but suffer from a processed image too
                                                                                                                                                                                                                        • Figure 48: Consumer perceptions of cooking sauces, by format, September 2013
                                                                                                                                                                                                                      • Families have a more positive perception of ambient jar formats
                                                                                                                                                                                                                        • Figure 49: Consumer perceptions of non-chilled jars of cooking sauce, by presence of children in the household, September 2013
                                                                                                                                                                                                                      • Lack of usage sees chilled tub formats suffer a low taste and quality image
                                                                                                                                                                                                                      • Consumer Attitudes Towards Cooking Sauces

                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                          • Salt-free recipes and 5-a-day messaging can help the sauces overcome negative health associations
                                                                                                                                                                                                                              • Figure 50: Consumer attitudes towards cooking sauces, September 2013
                                                                                                                                                                                                                            • High salt content remains a concern
                                                                                                                                                                                                                              • 5-a-day promise can add value
                                                                                                                                                                                                                                • Provenance, chilled exotic sauces and single-serve formats offer NPD opportunities for cooking sauces
                                                                                                                                                                                                                                  • Regional recipes
                                                                                                                                                                                                                                    • Single-serve sizes
                                                                                                                                                                                                                                      • Slow-simmered sauce
                                                                                                                                                                                                                                        • Nearly half of users are interested in using pesto in different ways
                                                                                                                                                                                                                                          • Young cooking sauce users are the most likely to struggle to open jars
                                                                                                                                                                                                                                            • Figure 51: Agreement with the statement ‘Cooking sauces in jars can be difficult to open,’ by age, September 2013
                                                                                                                                                                                                                                        • Consumer Attitudes Towards Stocks and Gravy

                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                            • Preference for British stock ingredients peaks among over-55s
                                                                                                                                                                                                                                              • Figure 52: Consumer attitudes towards stocks and gravy, September 2013
                                                                                                                                                                                                                                              • Figure 53: Agreement with selected statements about provenance in stocks and gravies, by age, September 2013
                                                                                                                                                                                                                                            • Only a limited variety of dishes go with gravy, according to three in ten users
                                                                                                                                                                                                                                              • NPD opportunities in stocks
                                                                                                                                                                                                                                              • Consumer Target Groups

                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                  • Three target groups
                                                                                                                                                                                                                                                    • Figure 54: Target groups, September 2013
                                                                                                                                                                                                                                                  • Chilled Choosers (33%)
                                                                                                                                                                                                                                                    • Ambient Fans (41%)
                                                                                                                                                                                                                                                      • Scratch Cookers (27%)
                                                                                                                                                                                                                                                      • Appendix – Market Drivers

                                                                                                                                                                                                                                                          • Figure 55: Trends in the age structure of the UK population, 2008-18
                                                                                                                                                                                                                                                          • Figure 56: Consumer Confidence Index, monthly, January 2007-October 2013
                                                                                                                                                                                                                                                          • Figure 57: PDI and consumer expenditure, at constant 2013 prices, 2008-18
                                                                                                                                                                                                                                                      • Appendix – Who’s Innovating?

                                                                                                                                                                                                                                                          • Figure 58: Share of new product launches within the UK cooking and pasta sauces sectors, by own-label, 2010-13
                                                                                                                                                                                                                                                          • Figure 59: Share of new product launches within the UK cooking and pasta sauces sectors, by storage, 2010-13
                                                                                                                                                                                                                                                      • Appendix – Market Size and Forecast

                                                                                                                                                                                                                                                          • Figure 60: Total UK retail value sales of cooking/pasta sauces, stocks and gravies, 2008-18
                                                                                                                                                                                                                                                          • Figure 61: Best- and worst-case forecasts for UK value sales of cooking/pasta sauces, stocks and gravies, 2013-18
                                                                                                                                                                                                                                                          • Figure 62: Best- and worst-case forecasts for UK value sales of cooking/pasta sauces, 2013-18
                                                                                                                                                                                                                                                          • Figure 63: Best- and worst-case forecasts for UK value sales of stocks, 2013-18
                                                                                                                                                                                                                                                          • Figure 64: Best- and worst-case forecasts for UK value sales of gravies, 2013-18
                                                                                                                                                                                                                                                      • Appendix – Market Share

                                                                                                                                                                                                                                                          • Figure 65: Leading manufacturers’ sales and shares in the UK gravy market, 2012 and 2013
                                                                                                                                                                                                                                                          • Figure 66: Leading manufacturers’ sales and shares in the UK stocks market, 2012 and 2013
                                                                                                                                                                                                                                                      • Appendix – Brand Research

                                                                                                                                                                                                                                                          • Figure 67: Brand usage, August 2013
                                                                                                                                                                                                                                                          • Figure 68: Brand commitment, August 2013
                                                                                                                                                                                                                                                          • Figure 69: Brand momentum, August 2013
                                                                                                                                                                                                                                                          • Figure 70: Brand diversity, August 2013
                                                                                                                                                                                                                                                          • Figure 71: Brand satisfaction, August 2013
                                                                                                                                                                                                                                                          • Figure 72: Brand attitude, August 2013
                                                                                                                                                                                                                                                          • Figure 73: Brand image – macro image, August 2013
                                                                                                                                                                                                                                                          • Figure 74: Brand image – micro image, August 2013
                                                                                                                                                                                                                                                          • Figure 75: Profile of target groups, by demographics, August 2013
                                                                                                                                                                                                                                                          • Figure 76: Psychographic segmentation by target groups, August 2013
                                                                                                                                                                                                                                                          • Figure 77: Brand usage, by target groups, August 2013
                                                                                                                                                                                                                                                        • Brand index
                                                                                                                                                                                                                                                          • Figure 78: Brand index, August 2013
                                                                                                                                                                                                                                                      • Appendix – Types of Cooking Sauces Purchased

                                                                                                                                                                                                                                                          • Figure 79: Most popular types of cooking sauces purchased, by demographics, September 2013
                                                                                                                                                                                                                                                          • Figure 80: Next most popular types of cooking sauces purchased, by demographics, September 2013
                                                                                                                                                                                                                                                      • Appendix – Consumer Usage of Stocks and Gravy

                                                                                                                                                                                                                                                          • Figure 81: Types of stocks used, September 2013
                                                                                                                                                                                                                                                          • Figure 82: Types of stocks used, by demographics, September 2013
                                                                                                                                                                                                                                                          • Figure 83: Types of gravies used, September 2013
                                                                                                                                                                                                                                                          • Figure 84: Types of gravies used, by demographics, September 2013
                                                                                                                                                                                                                                                      • Appendix – Consumer Perceptions of Cooking Sauces

                                                                                                                                                                                                                                                          • Figure 85: Most popular consumer perceptions of non-chilled jars of cooking sauce, by demographics, September 2013
                                                                                                                                                                                                                                                          • Figure 86: Next most popular consumer perceptions of non-chilled jars of cooking sauce, by demographics, September 2013
                                                                                                                                                                                                                                                          • Figure 87: Most popular consumer perceptions of chilled tubs of sauce, by demographics, September 2013
                                                                                                                                                                                                                                                          • Figure 88: Next most popular consumer perceptions of chilled tubs of sauce, by demographics, September 2013
                                                                                                                                                                                                                                                          • Figure 89: Most popular consumer perceptions of dry sauce/seasoning mixes, by demographics, September 2013
                                                                                                                                                                                                                                                          • Figure 90: Next most popular consumer perceptions of dry sauce/seasoning mixes, by demographics, September°2013
                                                                                                                                                                                                                                                      • Appendix – Consumer Attitudes Towards Cooking Sauces

                                                                                                                                                                                                                                                          • Figure 91: Consumer attitudes towards cooking sauces, September 2013
                                                                                                                                                                                                                                                          • Figure 92: Agreement with the statement ‘I’d prefer to add my own salt to a cooking sauce than have it already in the product’, by demographics, September 2013
                                                                                                                                                                                                                                                          • Figure 93: Agreement with the statement ‘Chilled cooking sauces are too expensive’, by demographics, September°2013
                                                                                                                                                                                                                                                          • Figure 94: Agreement with the statement ‘I would like to see more cooking sauces from particular regions of countries’, by demographics, September 2013
                                                                                                                                                                                                                                                          • Figure 95: Agreement with the statement ‘I prefer to buy whichever cooking sauce is on promotion rather than sticking to a favourite brand’, by demographics, September 2013
                                                                                                                                                                                                                                                          • Figure 96: Agreement with the statement ‘I would like to see more chilled Indian and Chinese sauces available in the chilled cabinets’, by demographics, September 2013
                                                                                                                                                                                                                                                          • Figure 97: Agreement with the statement ‘I am interested in using pesto in different ways’, by demographics, September 2013
                                                                                                                                                                                                                                                          • Figure 98: Agreement with the statement ‘There is a lack of variety in single-serve cooking sauces’, by demographics, September 2013
                                                                                                                                                                                                                                                          • Figure 99: Agreement with the statement ‘It is cheaper to make cooking sauces at home from scratch than buy prepared sauces’, by demographics, September 2013
                                                                                                                                                                                                                                                          • Figure 100: Agreement with the statement ‘Pasta sauce made by an Italian producer is usually a sign of good quality’, by demographics, September 2013
                                                                                                                                                                                                                                                          • Figure 101: Agreement with the statement ‘I would pay more for cooking sauces that contained at least one of the recommended 5 vegetables-a-day’, by demographics, September 2013
                                                                                                                                                                                                                                                          • Figure 102: Agreement with the statement ‘It’s unhealthy to eat prepared cooking sauces on a regular basis’, by demographics, September 2013
                                                                                                                                                                                                                                                          • Figure 103: Agreement with the statement ‘Cooking sauces in jars can be difficult to open’, by demographics, September 2013
                                                                                                                                                                                                                                                          • Figure 104: Agreement with the statement ‘Pasta sauce which has been slow-simmered by the manufacturer is worth paying more for’, by demographics, September 2013
                                                                                                                                                                                                                                                      • Appendix – Consumer Attitudes Towards Stocks and Gravy

                                                                                                                                                                                                                                                          • Figure 105: Most popular consumer attitudes towards stocks and gravy, by demographics, September 2013
                                                                                                                                                                                                                                                          • Figure 106: Next most popular consumer attitudes towards stocks and gravy, by demographics, September 2013
                                                                                                                                                                                                                                                      • Appendix – Consumer Target Groups

                                                                                                                                                                                                                                                          • Figure 107: Target groups, by demographics, September 2013
                                                                                                                                                                                                                                                          • Figure 108: Consumer attitudes towards cooking sauces, by target groups, September 2013
                                                                                                                                                                                                                                                          • Figure 109: Consumer perceptions of cooking sauces, by target groups, September 2013
                                                                                                                                                                                                                                                          • Figure 110: Types of cooking sauces purchased, by target groups, September 2013
                                                                                                                                                                                                                                                          • Figure 111: Frequency of usage of cooking sauces, by target groups, September 2013

                                                                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                                                                      • AB World Foods
                                                                                                                                                                                                                                                      • Channel 4
                                                                                                                                                                                                                                                      • Facebook, Inc.
                                                                                                                                                                                                                                                      • G. Costa & Co Ltd
                                                                                                                                                                                                                                                      • ITV plc
                                                                                                                                                                                                                                                      • Levi Roots Reggae Reggae Foods Ltd
                                                                                                                                                                                                                                                      • Marco Pierre White
                                                                                                                                                                                                                                                      • Mars Incorporated
                                                                                                                                                                                                                                                      • Patak's Foods Limited
                                                                                                                                                                                                                                                      • Premier Foods plc
                                                                                                                                                                                                                                                      • RHM Limited
                                                                                                                                                                                                                                                      • Symington's
                                                                                                                                                                                                                                                      • Unilever Bestfoods UK Ltd

                                                                                                                                                                                                                                                      Cooking Sauces, Pasta Sauces and Stocks - UK - December 2013

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